Crafting Effective Digital User Experiences

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Manage episode 277096132 series 1465542
By Clicksuasion Labs. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Digital touchpoints drive a consumer’s willingness to trust a brand. The user’s journey through a website can be filled with gamification, endless pop-ups, and rage clicking.

During this episode, you will discover techniques used by marketers to create user experiences that could increase engagement and contribute to building consumer trust.

LEARNING OBJECTIVES

- Understand simplistic user experiences that make a significant impact on customer engagement

- Create tangible, interactive, and gamified content that influences users to maintain brand engagement

- Apply consumer psychology to website design with small, effective, and measurable tactics

WATCH THE FULL VIDEOhttps://www.youtube.com/watch?v=VTEOWS2SsB0

88 episodes