Market Research Drives College’s Transformation


Manage episode 291546008 series 2436173
By Drumm McNaughton and Dr. Drumm McNaughton. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Podcast Summary

Dr. Drumm McNaughton interviews Dr. Dave Haney, the interim president of Hiram College, about the ongoing transformation of the college to serve the needs of students and key stakeholders in its region.

Podcast Highlights

  • Targeted marketing allows institutions to share their story with prospective students who would be a good fit. This increasingly is important as students are focused on social media instead of network television or billboards.
  • Focus on person-centered design and creating a holistic system. This enables institutions to create programs that students want and then develop an operational system that puts the students first and closes gaps between online, traditional undergraduate and graduate courses.
  • Be involved in workforce and development efforts in the region to align college programs, courses, and offerings to help students gain the skills needed to be employed in the region.

To read the full show notes, visit


Dr. Drumm McNaughton provides strategy and change management consulting for higher ed institutions.

The Change Leader’s Links

Sponsor: Perdia Education

94 episodes