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Seizing Opportunities - Phil Rankin - Episode # 004

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By Alex Gertsburg. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

When the pandemic hit, the world went into disarray. Phil Rankin, President of Even Mix™ & Special Metal Stamping, shares his story of how he seized an opportunity that changed his company.

Even Mix™ is a patented 3D mixing technology. They have used aerospace engineering techniques to design pump technology into their variable pitch blades, bringing true mixing technology to in-drum liquids.

Takeaways

  • Be attentive to current events. Capitalize on challenges that are in high demand by pivoting your marketing strategy to target that market.
  • When shifting into a new market, be mindful of scalability. How can the company grow sustainably? What structures need to be in place to ensure growth?
  • Listen to the customer. Better pricing and new technologies can only go so far if the product is not applicable to the customer’s needs.
  • Trust your gut as a business owner. We are approached daily with new opportunities. Do not be afraid to take calculated risks.
  • Getting the right mix of resources committed to the return on investment expected is key to a great cost analysis.

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