#183 - Do Crowdfunding Platforms Actually Work for the Independent Artist?


Manage episode 303886569 series 1993435
By Tom Sabella/Bob Bender and Bob Bender. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Can crowdfunding be a viable source for the indie music artist to assist in paying for the project, or cover such things as the cost of getting out on the road touring?

Not all crowdfunding platforms are created equal and Carl Allocco, along with Nicole Hogland from MCRCrowdfund explain to us that with their curated approach, their company is tailored to the indie music artists needs.

They not only show the artist how to raise funding, but can guide artists, after they raise capital, as how to best utilize the funds in order to move the needle forward in their career. They also provide data that crowdfunding is crucial to helping music artists prove to labels, managers, publishers, agents, etc. that their fans will actually participate in their career growth.

At Music Careers Reimagined, Carl and Nicole aim to provide up-and-coming artists with real, honest advice about making it in the music industry. Based in New York and Nashville, these experts approach the field from a distinctive perspective. Their team share one overarching priority: helping the next generation of artists to understand the music business in all of its complexity.

Nowadays, the business is more volatile than ever. The folks at MCRCrowdfund recognize this and look forward to giving the artist the tools needed to ensure they’re equipped for whatever their journey may entail.

Over the span of nearly four decades, Carl Allocco has experienced all aspects of the music industry and has played and recorded with some of the best musicians in the business. As an artist, Carl has been signed to RCA and MCA Records. Early in his career, he was managed by Tommy Mottola (former head of Sony Music) and Camille Barbone (Madonna). In the mid-90s, Carl began working as an independent singer-songwriter in Nashville. In recent years, Carl has managed web and creative services for music companies across the country. He founded MCRCrowdfund in the fall of 2020.

Nicole Hoglund, with more than 15 years of experience in marketing and organizational communication and restructuring, comes to MCRCrowdfund with the drive and expertise to guide musicians on how to successfully crowdfund their next music project.

She has worked with a variety of companies, running the gamut from small businesses and start-ups to Fortune 500 companies, helping each company to grow their bottom lines, teams and goals.


The Business Side of Music ™

© 2021 Lotta Dogs Productions LLC

  • Showrunner and Executive Producer Emeritus: Tom Sabella
  • Producer and Host (the guy who has a face for podcasting): Bob Bender
  • Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella
  • Director of Video and Continuity (the brains of the entire operation): Deborah Halle
  • Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment
  • All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas
  • Recorded inside an old beat up Airstream Trailer located somewhere on what’s left of Music Row in Nashville TN (except during the Covid 19 pandemic, then it's pretty much been accomplished VIA Zoom or over the phone, with the exception for those fearless enough to come to Bob Bender's dining room… and there have been a few that have survived).
  • Mixed and Mastered at Music Dog Studios in Nashville, TN
  • Editing and Post at Midnight Express Studio located in Olian, NY
  • Production Sound Design: Keith Stark
  • Voice Over and Promo: Lisa Fuson

Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy.


If you would like to be a guest on the show, please submit a request to:


If you’re interested in becoming a sponsor for the show, let us know and we’ll send you a media / sponsorship kit to you. Contact us at musicpodcast@mail.com

223 episodes