EP 274 | High Converting Portfolios with Katie O'Brien

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By Business of Design and Kimberley Seldon. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Essentials of a High-Converting Interior Design Portfolio Learn the essentials that will help you turn your design portfolio (the second most visited page on your website) to a thriving marketing tool. Katie O’Brien shares tools to create a high-converting design portfolio that transforms browsers into clients. In this episode we learn: - analyze current website traction to determine where browsers click through and where you lose them - website copy is commonly overlooked on interior designers' portfolio pages—a few lines of copy go a long way - give individual projects their own pages and use these subpages to tell the story of your client and the project - hire a professional photographer and create a consistent look throughout your website - only showcase projects you want more of - use clear calls to action on every page It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

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