Manage episode 307983485 series 2814247
And we do very little in paid advertising, almost no cold outreach. And people come and find us organically. And in the process of sort of figuring out how we're going to position ourselves in places where potential customers would come and find us versus having to chase after customers sort of led to the creation response.”
“Because if you're good at any channel, you can make anything work, right people will have community like growth, product lead growth, some people aren't very good at paid ads or cold outreach.”
TIME STAMP SUMMARY
01:05 Where would potential customer find us
03:27 A look into the software
10:51 Content that creates traffic
16:04 Google as an example
18:56 Human touch is still necessary
Where to find Farzad Rashidi?
Who is Farzad Rashidi?
Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12 million users and pass 2M monthly organic traffic. Since then, he’s been helping other companies achieve the same success via Respona.