46 | How critical is it to ensure your employees are aligned with company strategy? VERY!

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Manage episode 272659293 series 1987898
By Scott McInnes and Inspiring Change. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

With a background in marketing and PR, it was when Lindsay went into internal comms in a large Dutch oil and gas company. She soon realised that communications within large firms were complex and surrounded by a sea of fog. This resulted in their people not being on the same page and feeling a sense of ambiguity.

This desire to create clarity, confidence and community in organisations led her to create MirrorMirror.

Show Notes:

2.30 – Lindsay and MirrorMirror – 05.00 – Defining misalignment - 8.45 - Culture and alignment – which drives which? – 13.00 – The role of leaders in aligning teams – 15.00 –Internal communicators have a key part to play - 21.00 – We need to better translate key messages – 25.20 – Alignment and remote working - 29.00 – Today’s remote working tools get in the way - 32.00 – Practical things teams can do to drive alignment – 34.20 – Alignment in a changing landscape – 37.30 – A bit about MirrorMirror

104 episodes