700: Dr. Yoram Solomon | Trust: The Bedrock of Success


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“The answers to these two questions will have the biggest impact on your personal and professional success or failure: Can I trust you? And, can you trust me?”

Dr. Yoram Solomon is the author of The Book of Trust and host of The Trust Show podcast. He’s published 14 books, 22 patents, and more than 300 articles in several well-known magazines. Dr. Solomon has founded several startup companies and has held several positions from General Manager to Vice President, all the way to CEO. He is now a professional member of the National Speakers Association and was a TEDx speaker and host. As if that wasn’t enough, Dr. Solomon also has experience as a marksman, serving in the IDF 35th Airborne Paratrooper brigade, and as a U.S. Air Force CAP pilot!

If you want to build the bedrock and foundation of success then tune in with Dr. Solomon and let’s learn how to build and cultivate trust.

Things you will learn in this episode:

[00:01 - 05:53] Opening Segment

  • I introduce today’s guest, Dr. Yoram Solomon
  • Dr. Solomon gives us a bit of his background
  • His professional journey into the topic of trust
  • Why are people more creative in startups than in mature companies?
  • The elements of a culture of innovation
  • Pivoting from culture/innovation to trust

[05:54 - 17:43] Trust: The Bedrock of Success

  • Dr. Solomon’s definition of trust
  • The research process into the definitions
  • If there is no risk there is no reward
  • Trust helps mitigate and compensate the risk
  • How to foster trust within relationships
  • The building blocks for trust - ask what you can do to be trustworthy
  • 8 laws of trust
  • Realize not everyone will trust you
  • The components of trust
  • - Who you are
  • Credibility
  • - What you do
  • Cultivated from interaction
  • The importance of consistency
  • - Compatibility
  • A word from our sponsor

[17:44 - 25:42] Using Trust to Build Relationships

  • How to know when it’s time to double down or back off
  • Competence compatibility vs. personality compatibility
  • Is it important? Can it be changed?
  • The ability to have a constructive disagreement
  • The person you trust the least is the one you can’t be vulnerable with
  • Who you know or what you know?
  • What you know, is the value you can bring
  • What good is what you know if you’re alone?

[25:43 - 36:00] Closing Segment

  • The RaNDoM RoUnD
  • How to connect with Dr. Solomon - links below
  • Final words

Tweetable Quotes:

“People will always tend to pull you into their comfort zone rather than push you away from yours.” - Dr. Yoram Solomon

“You have to start by thinking, how do I become more trusted… but also you have to ask yourself by whom, not everybody is going to trust you.” - Dr. Yoram Solomon

“You don’t have less value if you’re not a leader.” - Dr. Yoram Solomon

You can connect with Dr. Solomon on LinkedIn, Twitter, and YouTube. Go to https://www.yoramsolomon.com/ if you want to learn how to build trust and be trusted.

Resources Mentioned:

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