EP 396: Ending the cycle of fear-based pricing with Casey Brown

Build a Better Agency Podcast

We all want to get paid what we’re worth. But it’s more than likely that we’re downplaying our agency’s value because we’re too worried about pricing ourselves out or overcharging. This week, our guest, Casey Brown, will explain why that’s wrong and how to get out of a fear-based pricing mindset for good. Casey has been serving small to mid-sized agencies for the past 15 years to bring her corporate pricing expertise to private companies. She’ll teach us why it’s probable that we’re talking ourselves out of charging what we’re worth and giving discounts where they’re not needed.

Our time is valuable in a typically creative industry, and we deserve to be paid what we’re worth. Get ready to take action after listening to this episode so you can start having better pricing conversations with customers and stand up for your true worth as an agency.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• Why you should never pre-discount in pricing conversations
• The questions you should be asking when a client pushes back on price
• How to establish pricing integrity that establishes trust between you and the customer
• How to gauge if a client’s low budget is real
• Building confidence in your pricing
• How to get out of a fear-based mindset
• The best approach to raising prices on legacy clients
• Protecting your margins in this current economy
• How to know if your pricing is right