EP 372: Prioritizing diversity, equity, and inclusion in marketing agency culture with Farzana Nayani

Build a Better Agency Podcast

Marketing agency culture is constantly changing, but adapting the best we can is important. And one of the most important ways we need to be adaptable is by identifying where we can bring more diversity and new perspectives into our company culture. Sometimes when you’re sitting in the boss’s chair, there can be a disconnect between knowing what your people want and need and seeing who might be missing from the room altogether. This is where this week’s guest, Farzana Nayani, comes in to save the day. She has over 20 years of DEI work experience and knows how to get straight to the core of what employees want from their employers.

In this episode, we’ll talk about how to create safe environments for everyone, communicate that you’re open to having tough conversations around diversity, equity, and inclusion, quiet quitting and labor hoarding, and how to set boundaries around polarizing topics in the workplace.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• How employee resource groups are beneficial to employees
• How DEI work has changed since Farzana began this work
• What can we do as business owners to create a safe environment?
• How to communicate that you’re open to difficult conversations around differences
• How to learn more about our employees without creating more discomfort
• How to invite more diversity into your agency culture
• The rise of quiet quitting and labor hoarding
• How to avoid polarization around politics in the workplace