EP 397: The legal impact of AI-generated content on your agency with Sharon Toerek

Build a Better Agency Podcast

AI-generated content is rapidly finding its way into professional spaces and changing the way we work forever. This fact is especially important for creative agencies that are quickly realizing there could be legal implications for using AI to create work proposals, creative IPs, legal documents, and more. And like most legal questions, the answer to “Can I use AI to generate work for clients?” is, “It depends.” We’re in such a gray area with AI right now that the legal system hasn’t had a chance to catch up to technological advances. So how do agencies protect themselves, their workers, clients, and their IP when everything is so up in the air right now?

Sharon Toerek has some common sense advice for approaching AI in the workplace to avoid a potential legal nightmare. In this episode, we’ll cover human-generated vs. AI-generated content, the gray areas we need to look out for when using AI, how to protect client and agency copyrights, how to avoid infringing other copyrighted content, and so much more.

AI-generated content is an incredibly important and ever-changing topic. And if you’re an agency owner, this needs to be addressed in your agency today.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• The top 3 questions lawyers are receiving about AI
• Having conversations with clients about the use of AI-generated content
• The gray area between AI-generated and human-generated content
• The ownability of AI-generated output
• Creating documentation about implementing AI tools in a typical workflow
• Including AI prompt strategies in trade secrets documentation
• Can we protect the data we’re inputting into the collective that is AI?
• Addressing the use of AI in SOWs
• Should we use AI tools to create legal documents?