EP 393: An accidental agency owner’s guide to scaling your business effectively with Herb Cogliano

Build a Better Agency Podcast

Many of us didn’t initially set out to become agency owners when we first started working in the business we’re in now. It sort of happened accidentally, and we put our agency together on an as-needed basis as the clients kept coming in and our services and offerings evolved. As accidental agency owners, we’re left with a lot of room for error as we try to scale our agencies to fit our core values while also turning a profit. That’s where Herb Cogliano’s expertise comes in.

As an entrepreneur for over 30 years and a consultant helping scale and grow businesses, he knows all the pain points for agency owners as they navigate growing an agency.

Herb will teach us three major barriers to growth: hiring people in line with your core values, identifying general manager-level leadership, and remaining profitable as you and your team adapt to changes along the way. Herb wants us to run our business rather than the business running us. Tune in to learn how to go from an accidental agency owner to an intentional one.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• Three major barriers to our growth as agency owners
• The decisions around people, strategy, execution, and cash that we need to get right
• What we often get wrong about scaling
• How to improve cash flow and profits inside the business
• How to evolve the business in the right direction
• Establishing your core values and sticking to them
• What to look for in good leadership as you plan your leadership succession
• Creating processes to boost efficiency
• How to take the fear out of change for your employees