The New Yorker’s Charles Bethea on TRU Colors’ Questionable Track Record


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New Yorker staff writer Charles Bethea discusses his story on TRU Colors in Wilmington, North Carolina, A Brewery’s Anti-Violence Mission, Complicated by a Killing. Bethea does a deep dive into TRU Colors’ stated mission to end gang violence by hiring rival gang members to work together and how the company struggles to balance those efforts with its for-profit mission to first sell beer. TRU Colors’ mission was further complicated by a double homicide at the home of George Taylor’s son, George Taylor III, that led to charges against three individuals.

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