Episode 8621: The Philip Morris Playhouse - "Leona's Room (Starring Vincent Price) 02-25-49


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By Bob Camardella. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
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Leona's Room (Starring Vincent Price) Aired February 25, 1949)
Johnny was a walking public relations campaign, reminding people of the product wherever he appeared. In exchange for $20,000 a year, Johnny promised never to appear in public without a bodyguard, and never to ride the New York subway during rush hour. When his salary rose to $50,000, PM insured his voice for the same amount. "Johnny" ads were prominent on billboards and in magazines. Always in his red bellhop’s uniform, he was seen "stepping out on storefronts all over America" to remind folks to smoke Philip Morris.
February 25, 1949. CBS network. "Leona's Room". Sponsored by: Philip Morris, Revelation Tobacco. A theater critic is blackmailed by a vaudeville mind-reader. A well written story! Vincent Price, Cathy Lewis, Morton Fine (writer), David Friedkin (writer), Johnny Roventini (commercial spokesman), William Spier (producer, editor, director), Lud Gluskin (music director), Art Ballinger (announcer). 29:36. Episode Notes From The Radio Gold Index.

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