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Manage episode 325290172 series 2161785
The key to being a successful self-published author isn’t just writing stories. You also need to have smart marketing that attracts a loyal audience. In this episode, Ella Barnard chats with romance author Ines Johnson on how she balanced inspiration with an effective advertising and marketing plan to achieve results while writing the stories she loves. Ines caters to two audiences, one as Ines and the other as her pen name, Shanae Johnson. Join in on their chat to learn more about Ines’ strategies for building a backlist, her writing process, and tips for using ads.