The Evolution of the Creator Economy -- Shane Barker (Co-Founder & CEO, Content Solutions)


Manage episode 286576471 series 1091724
By James Creech. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Shane Barker is the Co-Founder & CEO of Content Solutions, a creative agency that focuses on digital strategy and content marketing. Prior to launching Content Solutions, Shane served as the VP of Sales and Marketing at ZBodyFitness, VP of Digital Marketing at Kamere, and CMO at Modera. He also teaches personal branding at UCLA, hosts the Marketing Growth Podcast, and writes for a number of publications.

In this episode, Shane and I examine how the creator economy has changed over the past decade. We discuss measurement and reporting improvements in influencer marketing, the rise of FTC disclosure requirements, and the cultural shift from fans viewing branded content as creators “selling out” to earning a living. Finally, we explain why building a personal brand is more important than ever before, especially given the changing nature of work and the opportunity for employees to serve as brand advocates.

Host: James Creech


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All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

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James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

187 episodes