How to Save Money on Your Cost Per Click for Your Google Ads


Manage episode 331458160 series 2904676
By Al Shan. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this week's marketing tip of the week, I will show you how to save money on your Google Ads Campaign.
Don't do what I used to do!
I used to use the keyword planner and see how much a keyword costs to be on top of the page, and then I would base my strategy around that.
For example, if "Italian Catering in Irvine" costs me $4.50 a click to be on top. Then, I would create my cost-per-click budget at $4.50.
But that's the wrong way of doing it.
The right way is to run Google ads for 2 weeks and set a low manual cost per click and watch the data and learn from it.
Listen to how you can save money with your costs per click with this little strategy!
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53 episodes