Manage episode 331458160 series 2904676
In this week's marketing tip of the week, I will show you how to save money on your Google Ads Campaign.
Don't do what I used to do!
I used to use the keyword planner and see how much a keyword costs to be on top of the page, and then I would base my strategy around that.
For example, if "Italian Catering in Irvine" costs me $4.50 a click to be on top. Then, I would create my cost-per-click budget at $4.50.
But that's the wrong way of doing it.
The right way is to run Google ads for 2 weeks and set a low manual cost per click and watch the data and learn from it.
Listen to how you can save money with your costs per click with this little strategy!
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