Manage episode 323928919 series 2904676
The success of advertising is more than just getting clicks. It's also about getting conversions.
For example, if you're running a catering business, you don't want people finding your ads when looking for Italian food in New York or Chinese food in Denver. Ensuring that you are showing particular ads to the right people will help you generate more leads and get more customers.
There is a lot to Google Ads optimization, but following these four steps in this episode can take you very far in the process.
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