Manage episode 302342751 series 2322877
Mike Michalowicz is an American author, entrepreneur, and lecturer. He is currently an author of seven business books published by Penguin Random House, including ‘Profit First’ and ‘Clockwork’, and is the former host of the "Business Rescue" segment for MSNBC's Your Business. It’s an honor and a privilege to have Mike on the show as we get to explore how to truly succeed through marketing your business.
We explore how to be in control of your leads, Mike’s ‘DAD’ methodology, being different ‘enough’, plain text emails – and fun houses.
- What inspired Mike to write ‘Get Different’
- The attitude of experimenting vs planning
- How to specify your audience
- Being ‘different enough’
- Seeking inspiration from other industries
- Learn how to instantly analyze your marketing campaigns
"The creation of new is an improvement of old."
Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.
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