Michelle Cordeiro Grant On How to Connect with Customers

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By 9 to 5ish with theSkimm. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Ever worn a really uncomfortable bra and thought “Who even invented this?” Michelle Cordeiro Grant was one of those people. She worked for major lingerie and underwear brands before starting her own, Lively, after she saw how other brands didn’t put their customer - or comfort - first. And it turns out: flipping the script worked. Lively sold out of inventory in its first two weeks. And in 2019, Lively was acquired for a casual $105 million dollars. This week, we talked to Michelle about how to listen to your customers.

In this episode, Michelle shares:

  • Her philosophy on marketing
  • How to connect with customers
  • How to make yourself be more extroverted in business
  • How to learn on the fly

240 episodes