Why Top Brands Swear by This 4-Part Retention Formula: Email, SMS, Loyalty Programs and Direct Mail → Jordan Doughty
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On today’s episode, Kunle is joined by Jordan Doughty, Director of OHM, a marketing agency helping eCommerce brands with their email, SMS and direct mail marketing.
Inspired by both of his parents who own their businesses, Jordan has always set his eyes on finance, and building his own business was his ultimate goal. Email marketing was introduced to him when he started testing the waters of eCommerce through dropshipping. Seeing the opportunity in emails, he built his own agency called OHM, which he currently manages in Dubai.
With a clear vision of what his agency does, Jordan is able to help countless brands in optimizing their email marketing. For Jordan, there is a lot of opportunity in email marketing, especially for young brands that are “resource-constrained” and are looking to increase their revenue. OHM now caters to brands from the US and Australia.
It’s an insightful episode as you’d hear Kunle and Jordan talk more about how to optimize email marketing per revenue, the importance of acquisition and retention, setting up your own funnel, the email’s design and content, partnerships, and tools to make email marketing easier.
This episode is brought to you by:
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