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The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want. “Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a pro ...
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Big Announcement: An exciting update after 6 years...
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Big Announcement: An exciting update after 6 years...By Steve Gordon
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Rewind: The Unbelievable Impact of a Book
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This is an excerpt from my newest book The Million Dollar Book. Click here to get your copy From Chapter 2: The Unbelievable Impact of a Book My First “Celebrity” Experience I’d been invited to speak at the Inbound conference in Boston—one of the largest marketing conferences in the world, hosted by HubSpot. I was all set to speak to a room of seve…
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Rewind: How to Write Your Million Dollar Book
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The Million Dollar Book is live! I wrote The Million Dollar Book to give you a 30-day roadmap to creating your own lead-generating book that will produce 7-figures of revenue for your business. I’ve found that a book is the single best way to generate pre-sold clients for a high-ticket service… It works better than webinars, online ads, and direct …
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Rewind: A Book Launch Method for Immediate Results
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My new book is coming next week… So today on the podcast, I’m breaking down how we launch books–The Inverted Viral Launch Method™. This is a simple formula that gets you almost immediate ROI for your book… And, sets you up for decades of results. The good news: you don’t have to get millions of readers or make The New York Times bestseller list to …
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Rewind: Esther Kiss - Secrets of Earned Media with Esther Kiss
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Earned media is a game changer… It says to your future clients that you’re an expert and the media agrees. Today there are more opportunities for earned media than at any point in history. Traditional media—TV, radio, print—and their online outlets… Podcasts… Big YouTube channels… Live streams… All have the impact of earned media. In this interview…
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Rewind: Davina Frederick - Why Niche Marketing is More Successful
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You’ve heard it before… “There’s riches in niches…” This week on the podcast you’re I’ve got a case study in how to pivot into a profitable niche. I’m talking with my friend and client Davina Frederick, Founder of Wealthy Woman Lawyer and author of the new book The Wealth Woman Lawyer’s Guide to Law Firm Marketing in the Virtual Age. You’re going t…
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Rewind: John Curry - The Power of These 7 Principles Will Transform Your Marketing
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This week, we’ve got a special episode of The Unstoppable CEO™ Podcast. Normally, I’m the one doing the interviewing, but not this week… My buddy and client John Curry “hijacked” one of our recent Roundtable calls for subscribers to The Unstoppable CEO Confidential, and put ME on the hotseat. I think you’re really going to like this… Inside I share…
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Rewind: David C. Baker - Building a Business Based on Your Expertise
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One of the most painful things any expert or consultant can do is… say no to opportunity. But it must be done. Author and advisor David C. Baker, who’s been featured in the Wall Street Journal, Forbes, and more, explains how doing so will actually make your business more successful (and ensure you enjoy your work even more, too). Building a busines…
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Jay Baer | New Research: The Link Between Speed and Profit
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Time is the single most important element in customer experience… But most businesses don’t treat it that way. You might be losing opportunities you didn’t even know about because you were too slow. So how do you become fast enough for today’s consumers? Jay Baer is here to share key findings from his new research on the importance of speed in busi…
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Rewind: Blair Enns - Stop Selling Yourself Short with Clients
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Are you undercharging for your services? The truth is, most people do… But it’s time to take back the power in your relationships with clients so you can maximize your growth and profits… This week, we’re revisiting my interview with Blair Enns, founder and CEO of Win Without Pitching. Blair is a pricing expert who helps professionals revolutionize…
Warning… this is the unsexiest (is that a word?) way to profit from writing a book. But it works. Recently, I appeared on the Garlic Marketing Show to discuss The Million Dollar Book and shared this strategy that only requires $5 and a few minutes each day… Yet it gets your book in front of ideal prospects and easily sells them on you and your firm…
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David Newman | A Sales Process for People Who Hate “Selling”
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Have you ever found yourself in the professional services sales trap? You know you have to sell to get clients, but you don’t like it… you want to focus on helping clients. And, the last thing you want to do is sound salesy… My guest David Newman has reframed the sales process for professionals to make it easy and comfortable. Today, David is here …
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Marcel Petitpas | 3 Numbers That Boost Profits
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If you want to run a profitable business, this episode is for you… When you understand how to measure profitability, you can use the data to discover ways to double your profits. But most business owners fall into the trap of tracking everything (which usually means tracking nothing meaningful)… There are three key numbers you should be tracking in…
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Rewind: How to Confidently Raise Prices (and Avoid Discounting)
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We all want to earn more money for the value we bring, but we’re afraid we’ll lose prospects if we raise prices… This mindset tricks you into underpricing yourself… This week, we’re rewinding back to a favorite episode that will help you raise your prices today—and finally earn what you’re worth. In this episode, we tackle some well-known, yet seld…
It’s time to get clear on your vision for 2023… Everyone wants to make the new year better than the last… But if you don’t ask yourself the right questions, it’s easy to get stuck where you were before. In this episode, I share the powerful questions I use to plan my year. These questions help you visualize what you want—and what you need to do to …
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Dave Fink | An Old-School Marketing Technique (That Still Works)
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The best kept marketing secret is hiding where you least expect it… In your mailbox. Direct mail marketing is still the best offline channel to convert clients… It’s an old-school marketing technique, but with new technology, we can give it a decidedly modern twist… In this episode, Dave Fink, founder and CEO of Postie, shares how his company has r…
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Mostafa Hosseini | The #1 Money Leak in Your Business
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Have you ever felt like money is leaking out of your business? You’re pursuing lead-gen in a few directions, but the revenue doesn’t come… I’ll go out on a limb and say…you have a follow-up problem. So many business owners skip the simple step of following up with leads… They’re losing so much money and they don’t even know it… Mostafa Hosseini is …
What if you could plan your entire year on one sheet of paper… As we prepare for 2023, it’s easy to get lost in the countless planning methods out there. But in this episode, we’re going to discuss a tool that actually gets results—and it couldn’t be simpler. It even has a roadmap that tells you exactly what projects you need to do at each stage of…
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Paul Ace | A Customer Service Approach to High-Ticket Sales
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If you’re a high-ticket course creator, it can be hard to hit the 7 figure mark… You want to scale, but you’re not sure what’s in your way… What if you could have a personalized conversation with every customer? You could stop guessing what stops people from buying… (And even change their minds before they leave your funnel)... But how can you give…
Today we’re celebrating an important milestone—it’s the 300th episode of the podcast! 🎉🎉🎉 When I started the podcast 5 years ago, I committed to it for a decade. Now, we’re halfway through that decade. I thought it would be a great time to zoom out and reflect on the most important lessons I’ve learned. In this episode, I’m going to share my top in…
What if I told you it was possible to create perpetual wealth for yourself and your family? Many people are never taught about the product that makes this possible… Some financial planners (unless they’re top-tier) won’t even share this with you… But my guest Kim Butler has seen countless families build sustainable wealth using a specific strategy …
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Max Traylor | Habits for Maximum Creativity (& Higher Revenue)
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A new study of consultants has discovered proven ways to avoid burnout and maximize creative energy for consultants and professionals… And these behaviors correlate to higher revenue, too… The key finding is that you’re more successful when you build your business around your personal life… But what does that really look like? And how can you stop …
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Stu Heinecke | Want to Scale Exponentially? Grow Like a Weed
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Want exponential, hardcore business growth? You need to grow your business like a weed… Weeds scale faster than any business… They’re everywhere—and it’s hard to get rid of them… Imagine what would happen if your business grew like that… Stu Heinecke is here to share 8 strategies for unstoppable growth from his new book How to Grow Your Business Li…
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Mitchell Russo | Accelerate Progress by Getting Clear on Your Purpose
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In just 25 minutes, you can find your true purpose… When you know your purpose, you can align it with your mission… And accelerate progress in your business and personal life. Mitch Russo is here to give a demo of a 25-minute exercise from his new book Coach Elevation. This exercise can help you find your purpose, but it can also be a powerful tool…
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Ian Garlic | Forget Testimonials…Try This Instead
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You’ve been doing amazing work for your clients—and, if you’re like most business owners… Nobody knows about it! Today, I’m talking with the inventor of “video case stories”--Ian Garlic on the very best way to capture all the client wins you’re creating. These are NOT testimonials (old-school testimonials can actually drive clients away)… If you do…
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Trevor Turnbull | Unleashing Your Full Potential
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It’s time to stop robbing the world of your gifts… And finally become the “higher self” you’ve always wanted to be… Do you feel you’ve not reached your full potential? Do you want to innovate and disrupt the status quo, but something is holding you back… My friend and colleague Trevor Turnbull overcame this challenge. Recently, he founded The Sourc…
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David Shriner-Cahn | Scaling Through Relationships
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This is the number one source of business opportunity… And a secret weapon for any new entrepreneur… Relationships. When you form a community with other business owners, scaling comes naturally… You don’t have to seek opportunities--people come to you. But how do you form a community when you’re a new entrepreneur fresh from the corporate world? My…
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Salina Yeung | 95% of LinkedIn Users Miss This
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LinkedIn is an untapped goldmine for getting clients… Did you know that less than 5% of LinkedIn users post content weekly? 95% of people use LinkedIn only to consume content… That's an opportunity… Create compelling content that showcases your personal brand and you’ll have an instant audience… With a few simple strategies, you can convert these c…
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Noel Andrews | The Digital Delegation Playbook
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This is the most difficult problem that every entrepreneur faces… And after the pandemic, the landscape has shifted so much… I’m talking about building a team. When people show up to the same office every day, building a team comes naturally. But now, your team may not even be working in the same time zone. There are enormous benefits to hiring rem…
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Mary Resenbeck | Today’s episode is for entrepreneur parents…
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If you’re a parent and entrepreneur, this episode is for you. Homeschooling has skyrocketed in the last few years… If your kids are struggling or if you’re just not happy with the school system, it might be the answer you’re looking for… And you don’t have to sideline your career to do it. You can grow your business, and give your kids a personaliz…
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Grant Baldwin | How to Land Your First Speaking Gigs
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If you want to be a speaker… Whether as a lead-generation strategy or as your complete business… You’re probably wondering where to start. You have the expertise, you have a message to share… But how do you get booked to speak in front of people? Grant Baldwin is here to show you how to launch your speaking career. Grant is the founder and CEO of T…
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David Valentine | Unconventional B2B Lead Generation Tactics
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Is your business growing slower than you’d like? You might be making some common marketing mistakes… Or maybe you’re not taking full advantage of opportunities to reach buyers… The good news is that you can revamp your lead generation process and see exponential growth—and in this episode, we’ll show you how. My guest today is David Valentine, CEO …
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Tony Guarnaccia | How to Land Podcast Interviews the Easy Way
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32:56
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You know that podcast appearances are a door to new clients… A way to instantly boost your authority… And a powerful networking tool… But how do you get on a podcast in the first place? Maybe you’ve sent pitch emails that went ignored… Or maybe you don’t know where to find shows relevant to your expertise… My guest Tony Guarnaccia has tools and str…
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Olly Wood | Are You Neglecting This (Most Important) Asset in Your Business?
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It’s time to repair the absolute foundation of your business… You. You might not even realize how much your physical and mental health habits are holding you back. You might have less energy, less focus, and less confidence than you’re capable of. You might think you don’t have time to build a healthier lifestyle on top of working 80+ hours a week …
What does quantum physics have to do with growing your business? It has to do with energy… When your mindset is right, you can get exponential results while doing less than you’re doing right now. Less doing… bigger results. My guest, Erik Luhrs, has used these principles to grow businesses by 600% and more. Erik is the world’s only PsychiCognitive…
The Million Dollar Book is live! I wrote The Million Dollar Book to give you a 30-day roadmap to creating your own lead-generating book that will produce 7-figures of revenue for your business. I’ve found that a book is the single best way to generate pre-sold clients for a high-ticket service… It works better than webinars, online ads, and direct …
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A Book Launch Method for Immediate Results
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My new book is coming next week… So today on the podcast, I’m breaking down how we launch books–The Inverted Viral Launch Method™. This is a simple formula that gets you almost immediate ROI for your book… And, sets you up for decades of results. The good news: you don’t have to get millions of readers or make The New York Times bestseller list to …
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Adrian Chenault | Networking in 5 mins a day
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Your network is a powerful asset… But it’s worth nothing if you don’t use it. Luckily, there’s a tool for this… With this tool, you’ll never forget details about people… And with just five minutes a day, you can keep up with your contacts… So you don’t miss opportunities by falling out of touch. This tool is called Contact Mapping, and in this epis…
What if you could manage your business in just one hour a day? In that hour, you would only do work you enjoy… And leave knowing that your business will run itself… Without stealing your valuable time. In this episode, I talk to someone who lives that reality. How? He’s harnessed the power of remote work forces. My guest, Manuel Pistner, founder an…
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Evan Ryan | Save 4+ Hours this Week with Simple AI Automation
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AI can save your business millions of hours. It can take over the mundane tasks you hate doing… Freeing you to do exciting, creative work… And you might not realize that you’ve already been using it. AI isn’t just for people with a computer science degree… In this episode, Evan Ryan, founder of Teammate AI, will show you some simple AI programs you…
One of the top causes of business death? Growing too fast. But there’s a way to scale your business without making a fatal mistake. You need a plan in place to increase your business capacity… And in today’s episode, Zac Stucki will break that down for you. Zac helps business owners navigate the ups and downs of scaling so they can grow profitably.…
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Melanie Herschorn | Online Success … After Your Book Launch
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You wrote a book—now what? You wrote a book to highlight your expertise… To attract new clients and become a thought leader… Now, it’s time to leverage your online presence to get the book in the hands of your ideal clients... But where do you start? Are you using the right platforms? In today’s episode, content marketing strategist Melanie Herscho…
Want $10k+ per month in recurring revenue? There’s a revenue stream you probably haven’t thought of yet. It bolts onto your existing business… It’s not high-ticket… Doesn’t need a complicated funnel, or advertising to make it work. Can add stability to your revenue, without living on the content hamster wheel. My guest today, Joe Soto, developed hi…
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Judi Hays | How to Become a LinkedIn Powerhouse
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Ever feel like LinkedIn is a waste of time? Wonder why more people don’t connect or reach out to you? Today on the podcast we’re going to fix that… My guest, Judi Hays, is an absolute LinkedIn expert. She’s made a career of turning underperforming profiles into prospect-attracting powerhouses… And has developed a proven strategy to convert LinkedIn…
I’m stunned at the number of business owners who go without this… In my first company, I had two. My most successful client says he’ll never have less than two. I’m talking about a key assistant. Someone who can support you, and free you up to work in your zone of genius. There’s never been an easier and more affordable time to work with an assista…
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Esther Kiss | Secrets of Earned Media with Esther Kiss
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Earned media is a game changer… It says to your future clients that you’re an expert and the media agrees. Today there are more opportunities for earned media than at any point in history. Traditional media—TV, radio, print—and their online outlets… Podcasts… Big YouTube channels… Live streams… All have the impact of earned media. In this interview…
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Dennis Geelen | Build a Brand Customers Crave
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What do businesses that win raving fans do that others don’t? Why go to the trouble of creating raving fans anyway? I cover that and more in today’s interview with the bestselling author of The Zero-In Formula: The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation—Dennis Geelan. Plus we cover how…
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Bill Bloom | Revolutionize Your Relationship with Money
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Today, I welcome back Bill Bloom. Bill is a financial advisor by day and a tech startup founder in his free time. Bill’s new company and app, Diane Money (dianemoney.com), uses the power of AI to recommend the right financial decisions based on your goals. This is a fascinating conversation that shows how everyday entrepreneurs are rapidly creating…
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Justin Breen | The Ultimate Shortcut for Launching a Business
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In this episode, I sit with “Mr. Connected” Justin Breen to unpack how he conceived of and launched his second company BrEpic Network in under a year without doing any additional work. This is a deep dive for the visionary entrepreneurs in the method for bringing a new idea into reality using Who Not How thinking. Inside you’ll discover: The genesi…
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Rewind: Ari Galper - Why You Should Stop Giving Value And What You Should Offer Instead
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Today, on the Unstoppable CEO Podcast, we are revisiting a popular interview for you. We talk about selling in the new world of sales where trust really is the name of the game. We talk to Ari Galper, who is the World’s #1 Authority on Trust-Based Selling. He has been featured in CEO and Forbes. He has a unique approach to sales that I think will r…
