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This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can design the perfect buyer persona. Enjoy! Whether you’re B2B or B2C, the fastest-growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer. This…
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In this episode, Tim and Jess discuss Google Gemini, a new AI model that's rumoured to be 20x more powerful than ChatGPT and a likely search engine upgrade. Read Tim's blog post: How Google Gemini Will Change the Future of SEO (Probably) (https://exposureninja.com/blog/google-gemini-future/) Watch the video instead: https://www.youtube.com/watch?v=…
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Marketing a B2C business can be really challenging. Not only do you need to cut through competitor noise, but you also need to battle for attention with every other business trying to get into the wallet of your ideal customer. But, it’s by no means impossible. Not if you have the right strategies and tools. This is precisely where this week’s podc…
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This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to build good quality backlinks to your website. Enjoy! Pages with a lot of backlinks rank higher than those with less. It’s just a fact. It’s how it’s always been and it’s how we expect it to stay. Good quality backlinks from reputable websites are the S…
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In this episode, Tim and Jess dig into the best lead generation strategies you can use in 2024. Watch the video instead: https://www.youtube.com/watch?v=Nee-qqFk9-w&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-028/ Down…
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There are a lot of email platforms out there to choose from. It’s hard to know which will fit your e-commerce business best. They all seem to have different pricing, features and capabilities. So, I’ve saved you a job and compared two of the most popular email platforms – Mailchimp and Klaviyo. In today’s video, I take a look at their features, pri…
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This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to convert more email subscribers into customers. Enjoy! Discover how to turn your email subscribers into automated sales consistently in this episode: Personalization: Segment your emails for relevant messages. Build a relationship: Engage with informal,…
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In this episode, Tim and Jess talk about how powerful gift cards and vouchers can be as marketing tools and for generating extra revenue. Watch the video instead: https://www.youtube.com/watch?v=ZuvecHtZzlk&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https:/…
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Planning your marketing budget is a mammoth task. But it doesn’t have to be stressful. Here are our top tips for planning your marketing budget for the next year. Watch this as a video instead: https://www.youtube.com/watch?v=UWj6Dob1Gtk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposure…
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This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do SEO competitor research. Enjoy! Discover the secrets to outranking your competitors in search results! Join Tim as he reveals five steps to identify and surpass your online rivals on Google. Get ready to dominate the competition and rise to the top.…
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In this episode, Tim and Jess talk about Google's latest Broad Core update, plus all of the latest (most interesting) marketing news. Watch the video instead: https://www.youtube.com/watch?v=qvHIu396Vz4&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exp…
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Marketing a service-based business is a bit different from marketing a product-based one. You can’t do the shiny ads, the fun social media posts, or the exciting blogs. Or can you? Spoiler alert – you 100% can. And I’m going to show you how. In today’s podcast, I explore the options available to service-based businesses and how you can set yourself…
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This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do Ninja-quality Black Friday marketing. Enjoy! In this episode, Tim discusses how businesses from all industries can leverage the Black Friday and Cyber Monday sales period to promote themselves and boost their revenue. No matter which industry you're…
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If you haven't started prepping for Black Friday, then today is the day to start. Join Tim and Jess as they dig into everything you need to do to launch a high-performance Black Friday and Cyber Monday digital marketing campaign. Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://expos…
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Are you struggling to scale up your conversion rates? Maybe you had a great conversion rate once, but it's started to fall. Or, you've hit a ceiling and can't push that percentage higher. There are common mistakes you might be making. Mistakes that even some massive brands make. eCommerce, service business, SaaS...everyone. But, it doesn't have to …
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This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do keyword research like a NINJA. Enjoy! In this episode, we show you a keyword research process that you can use to find and rank for the most profitable keywords. Good keyword research can not only make you a lot of money, but it can also save you a …
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Join Tim and Jess as they discuss how Duolingo leveraged TikTok to increase revenue, and how you can too, plus the latest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-024/ …
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2023 has been a wild ride for marketers so far. Here are the biggest changes to marketing from the first half of the year. Watch this as a video instead: https://www.youtube.com/watch?v=ZbJfFhxrSdY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/289/ Download our eBoo…
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This episode is a re-upload of a classic, but still highly-relevant, podcast episode about increasing your website traffic. Enjoy! Are you writing blog posts that just don’t get any traffic from Google or have you decided to write blog posts for your website? Do you want to make sure that they’re SEO friendly? Today’s video and podcast explain how …
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Join Tim and Jess as they discuss the latest addition of links, videos, and images to Google's Search Generative Experience (i.e. AI-fuelled search results), plus the latest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=K6J4H6_bfvg Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show n…
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SEO takes time. I know this. You know this. But, I get it, it sometimes can feel like a real slog. So here’s some SEO and content inspiration for you, to show you that it's all worthwhile, it's always worth the wait In today’s video, I’ll be sharing how a solid content marketing and SEO strategy led to a 615% increase in monthly organic site users …
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This episode is a re-upload of a classic, but still highly-relevant, podcast episode about increasing your website traffic. Enjoy! Digital marketing has been wild recently (isn't it always?) With everything that’s gone on in the world and online, sometimes it can feel really overwhelming to figure out what still works, where we should be putting ou…
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Join Tim and Jess as they discuss the $4B valuation of Kim Kardashian's SKIMS brand, as well as the latest marketing news, including takeaways from Google's last earnings call. Watch the podcast instead: https://www.youtube.com/watch?v=zecCaAnMlN0 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https:…
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Did you know there’s a 176-page document from Google explaining everything they look for in a quality website? 176 pages. And it all comes down to four things – Experience, Expertise, Authority and Trust. I’m pretty sure I know what you’re thinking. But what does this actually mean? How does Google track these things? And how can I find time to rea…
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Twitter is seemingly throwing out seventeen years of branding and marketing history in favour of a rebrand. Tim and Jess look into the news, but also what lessons marketers can take and apply from the change. They also take a look at how you can use a subscription model to boost your profits, as well as AI companies meeting with the White House and…
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Join Tim and Jess as they talk about Threads losing traffic, the colossal marketing behind the Barbie movie, recent AI advancements and more. Watch the podcast instead: https://www.youtube.com/watch?v=vlKkGzBN-ck Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-0…
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With more AI being used in search results, we expect that PPC will become an even more important tool in the marketer’s toolbox. But how can you compete when everyone can make ads using AI? I’m here to explain how you can create the best online ads, with or without AI. In today’s episode, I talk about: The main ways PPC can help you get more traffi…
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Join Jess and Dale as they talk about Threads, the Meta-owned app that's hit 100 million users in only five days and might give Twitter some healthy competition. Watch the podcast instead: https://www.youtube.com/watch?v=vlKkGzBN-ck Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja…
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Today we're joined by Jess who explores the Threads app – a new Twitter competitor from Meta, the company behind Facebook and Instagram. She looks at how this new platform will work for marketers, and what the team at Exposure Ninja predict for the app’s future. Watch this as a video instead: https://www.youtube.com/watch?v=9qAch3NmF00 Get a FREE r…
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Join Tim and Jess as they discuss the huge news about YouTube's billion-dollar ads blunder, Twitter's rate limit, Meta's new Threads app and how people are using Bing Chat now the AI hype has calmed down. Watch the podcast instead: https://www.youtube.com/watch?v=5a1MlLQBQks Get a FREE review of your website @ https://exposureninja.com/rpod/review/…
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Join Tim and Dale as they talk about the high marketing potential of using YouTube to promote your business, plus the latest big marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=hepDlwZGmEE Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extr…
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With big changes to the way Google Search works, we’re going to be looking at different ways to market businesses. One of those ways is using digital PR. Watch this as a video instead: https://www.youtube.com/watch?v=kCGWRr5KrL8 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com…
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Join Tim and Jess as they discuss how to do pride marketing for your business the right way, as well as cover the biggest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=5a1MlLQBQks Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-016/ …
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Join Tim and Jess as they discuss the imminent forced switch to Google Analytics 4, plus the latest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=kQlNA6ZA96w Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-015/ Download our eBook @ h…
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Brand positioning is the number one way to stand out from your competitors and build a loyal customer base. Learn how to define your brand’s positioning in this podcast. Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/283/ Download our eBook @ https://exposureninja.co…
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Tim and Jess explain why Digital PR is going to increase in importance in Google's new Search Generative Experience search results. Watch the podcast instead: https://www.youtube.com/watch?v=CbNUjTrTFGo Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-014/ Downlo…
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Want to take your AI marketing to the next level? Learn how to write great prompts and see them in action in this podcast. Watch the podcast instead: Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/282/ Download our eBook @ https://exposureninja.com/your-google-book/ …
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Tim and Jess examine Google's Search Generative Experience, Google's new AI-infused search results, and the future of SEO. Watch the podcast instead: https://www.youtube.com/watch?v=W3wYWC7zzVY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-013/ Download our eB…
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Learn 4 ways you can improve your content marketing, whether you have loads of time or you’re looking for a quick traffic booster. Watch the podcast instead: https://www.youtube.com/watch?v=yF1bkaA6X9s Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/281/ Download our …
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Tim and Jess are back once again for another Podcast Extra. This week, they’re talking about: Meta might be releasing a Twitter-like competitor The state of Montana is banning TikTok Google has started to promote their generative AI ads tools Google has made an update about Topical Authority. If you prefer, you can WATCH the podcast instead: https:…
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Huge changes are coming to Google search results. Here are some ways that marketers can keep up with the changes. Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/280 Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Does Google HATE …
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Tim and Jess are back once again for another Podcast Extra, talking about: Upcoming AI changes to Google Search How Meta is integrating AI with their ads platform How ChatGPT works when it can browse the web. Get the show notes @ https://exposureninja.com/podcast/extra-011/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ …
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AO is an eCommerce powerhouse…but is there trouble in paradise? We explore their drop in rankings and how they can fix it. Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/279 Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How Hubs…
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Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/278 Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… DON’T COPY HelloFresh’s Marketing Strategy https://exposureninja.com/podcast/263/ STEAL Gymshark’s £1B Marketing Strategy https://e…
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Google has been flip-flopping back and forth when it comes to their stance on AI. Will you get penalised if you use AI, or are Google all for it? We have the answer for you. Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/277 Download our eBook @ https://exposureninja…
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Let's be real. With AI chatbots being added to search engines, we expect to see a drop in traffic. But there are a few ways you can use this change to your advantage. Listen in for actionable ways you can get your website featured in AI chatbot answers. By the way... Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the…
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Want to convert more leads? Follow these 4 steps to help you convert more of that fence-sitting bottom-of-funnel traffic. Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/275/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... #272: …
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Learn how to use content marketing to promote your business and smash past your business and marketing goals. Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/274/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... How Content Market…
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Today we breakdown 4 areas of marketing you can use to get the results you want for your business, no matter how “boring”. Get the show notes @ https://exposureninja.com/podcast/273/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/…
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AI is totally revolutionising the way us marketers do our jobs. Learn the basics of AI marketing and how to use it to make your job easier. Get the show notes @ https://exposureninja.com/podcast/272/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/…
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