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It’s True! You can have a profitable and scalable business without overwhelm or exhaustion. Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business. -------------------- Welcome to the HerBusiness podcast. I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for wo ...
The BOOKED for Lunch podcast features interviews with the world's best business book authors and thinkers. Ideal for those who want to expand their business education and be inspired by thought leaders who present on trends and big ideas. Host: Suzi Dafnis, Australian Businesswomen's Network. More details at www.abn.org.au
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213: Get Ready to Stand Out in the Crowd: The Ultimate Steps to Being Chooseable in Business with Belinda Weaver
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Are you tired of trying to stand out in a crowded market? You want more clients to choose you as the person to work with and so you try really hard to be unique, but it’s hard to know what to do and how to be to really stand apart in a way that has more people say yes. If you’ve ever thought that you might need to use some sort of short-lived gimmi…
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212: Surprising Ways Fear is Stopping You from Making Sales as a Woman Business Owner - And How to Overcome It!
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Confession: I used to struggle with promoting my business and speaking about my products and services due to the fear of making sales. My fear caused me to avoid answering calls and even pass on potential sales opportunities to my partner. This fear can stem from various reasons such as a lack of confidence, unclear messaging, vulnerability, or fee…
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211: How to “Show Up” for Your Potential Clients Without Looking PUSHY
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Do you struggle with showing up for your potential clients without feeling pushy? It can be a tough balance to strike, but it's an important one. This podcast episode explores the topic of "Showing Up" for potential clients without coming across as pushy or salesy. Building strong relationships with potential clients is essential for success in the…
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210: How to go BIG in a SMALL Niche - 17 Breakthrough Business Strategies with 7-Figure Entrepreneur Bonnie Christine
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Bonnie Christine is a surface pattern designer who's built a successful, profitable business in a small niche. She's passionate about helping creatives achieve their dreams and has helped tens of thousands of people through her programs. In this episode of the HerBusiness podcast, Bonnie shares her secrets to success in a small niche. She talks abo…
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209: 5 Ways You’re Isolating Yourself From New Clients and Connections
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Now more than ever, our connections are so crucial to the growth of our business. We want to be deeply connected to the right people to have solid and sustainable businesses, no matter what the economy throws at us. In this episode, I share the most overlooked and misunderstood approach for growing a lucrative network that brings you sales, connect…
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208: What to Do When You Find Yourself Unfocused Or Overwhelmed
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If you are feeling... Overwhelmed? "Scattered" or "Swamped"? Like you have TOO Many Things on the To-Do List Confused by all the options and "Bright Shiny Objects." Or, if you're: Wondering which strategy to put your energy into next Laying awake at night second-guessing yourself or just flat-out feeling stressed and confused? Looking at all the pa…
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207: The Plan That Gets More People Buying From You
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Right now, inside the HerBusiness Network, we are focused on planning. Our members are all working on their 2023 plans. And we’re running everything from all-day planning days to 3-hour online workshops. We’ve also curated hundreds of dollars in resources for members to read, listen to, watch webinars, and complete worksheets. We’ve also created a …
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206: The 3 X 3 Secret To Creating Your Best Year Ever
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Ready to create your Business Success Plan? The ability to create a plan and then work to the plan is one of the most fundamental secrets to the success of any project or venture. It doesn’t mean everything always goes to plan, but I’ve found that HAVING a plan always gets me closer to the outcome I want than NOT having a plan. Planning gives you a…
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205: Your Business Everest: Lessons in Big Goals, Strategy, Preparation and Community - with Peter Johnston (PJ)
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Have you ever set a big goal that scared you? One that you KNEW you’d have to put a lot of time, effort and sweat into? One that you didn’t know you’d succeed with? When he set himself the goal to climb the height of Everest on an organised hike, my guest didn’t know the enormous impact that it would have on him emotionally, physically, spiritually…
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204: Should You ‘Unplug’ From Your Business When On Vacation?
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You’re heading off on vacation. You’re cramming to get things done before you go. For good measure, you check out the wifi speed in your hotel room, and you pack your laptop. Just. In. Case. But should you ‘unplug’ while you’re away? Or does it make more sense to fit some work in during your vacation? Many business owners say it’s difficult to deta…
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203: Say "Yes" to a Business Breakthrough
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Ready for a business breakthrough? Sometimes we may not feel ready for a breakthrough. Maybe we don't feel confident. We don't have enough information. We don't have all the skills. We don't know the final outcome if things change in our world, which can be a bit scary. And often, we're sitting on this precipice of wanting to move forward but think…
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202: Bottlenecks, Napkins and Next Levels - Lessons from My Mastermind
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I just returned from spending a week attending the Business Mastermind I belong to. It was a powerful time to evaluate my business and look at what is working and what needs a different or fresh approach. In this episode, I’m sharing five of the most important questions you could be asking yourself to get more clarity, focus on your business, and f…
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201: They Found Clients, Community And A New Confidence - A Tour Inside HerBusiness
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Imagine getting new clients, building a community of people around you who support you and sending you referrals and gaining brand new confidence to show up more on social media and build your profile. In this interview with three of our HerBusiness members, you’ll see how an investment of just 1-2 hours a week and less than $20 a week in their bus…
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200: How to Grow An Audience of Buyers on Social Media (Without Buying Expensive Ads)
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How can you create an audience of buyers on social media - without buying expensive ads? In this episode, I share a training I recently did for our HerBusiness community. I give you four things you can do NOW to start growing a profitable audience on social media without spending money on ads and even if, up until now, you haven’t been able to turn…
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199: How to “Show Up” for your potential clients without looking PUSHY
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Getting new clients often starts with Showing Up. You're visible when you're showing up, putting your hand up for things, and saying yes to opportunities. SHOWING UP is about knowing what your GOALS and VISION are - where the goalposts are. That means you KNOW HOW TO POSITION YOURSELF and explain what you do in a way that demonstrates how you help …
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198: From 30 to 700 products and a 122K year! How jewellery retailer Karina Pellicone shifted her business model to see a record year.
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Karina Pellicone of Plum Petal hit a six-figure revenue milestone in April 2022. After launching her wholesale website and business model, she’s grown her jewellery business 75% from the previous year. But this shift in revenue to her jewellery business didn’t happen overnight. It took seeing some incremental growth in her eCommerce store and then …
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197: How to Stop Being the One Making EVERY Decision in Your Business
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To grow your business, you have to stop being the one making every business decision. Making ALL the decisions is exhausting. And if you've ever gotten to the end of the day and thought… "Oh… I can't even decide what I want for dinner. Someone just feed me, please! And bring me a glass of wine while you're at it."… you might be suffering from decis…
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196: My Business Breakthrough Success Strategy
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We're doing something a little different in this episode of the HerBusiness podcast. Recently we ran a free online training called: My Breakthrough Business Success Strategy. And we had such great feedback that I wanted to share it with you. Four Business Owners Share the ‘One Thing’ that Made the Biggest Difference When Growing Their 7-Figure Busi…
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195: How Menopause Expert Angela Counsel Made a 400% Revenue Increase and Reached a Six-Figure Milestone
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It’s a VERY good day when a business owner you’ve been cheering on hits that magical 6-figure mark! And naturopath and menopause expert Angela Counsel has an AMAZING story about her journey to that awesome milestone (including how she almost gave up right before she had her BIGGEST breakthrough!). When Angela Counsel joined the HerBusiness Network,…
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194: The New Way To Grow Your Business - Chill and Prosper with Denise Duffield-Thomas
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In this episode of the HerBusiness podcast, I am joined by best-selling author and leading online business owner, Denise Duffield-Thomas. We discuss her updated and expanded edition of Chillpreneur - which is titled: Chill And Prosper. Whether you’re an aspiring entrepreneur, already have your own business, or need a little expert guidance to take …
In this episode of the HerBusiness podcast, I share with you how to discover WHO your IDEAL Client is so that you can easily find MORE ideal clients just like them and know exactly where to look for them and have them buy from you sooner. Because now you finally feel clear and confident about what products and services to offer and who you serve. E…
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192: The Ideal Marketing System for Your Business
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I’m sure you’ll agree that trying to grow a successful business isn’t as simple as some people make it seem. Running a business doesn’t feel ideal AT ALL most of the time. On any given day, you might need to deal with... Getting the right team and support around you Juggling finances Creating Systems Making Decisions about Technology Then there’s. …
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191: How to Stop Overgiving and Charge What You're Worth
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If you find yourself frequently cutting your prices, accepting lower fees, or spending a whole lot more time delivering a service than you’d planned… this episode is for you. When you find yourself overdelivering, again and again, you can start to feel resentful because you’re putting in way too much time and effort for what you’re getting in retur…
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190: How To Know When to Spend Money on Conferences, Retreats, Courses and Other Business Education
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As business owners, we have an ongoing need to upskill and grow our knowledge. How we market our business changes. New technology comes along that makes the old way of doing things obsolete. Trends change and evolve. What worked yesterday, no longer works and so we need to grow and learn and implement new strategies. But when should you spend money…
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189: Escaping the Rut: Why You Need To Think Differently About Your Business
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Right now, you could be so close to breaking through in your business. You may only be missing a few pieces of the puzzle and my goal is to help you find those missing pieces. Maybe you're just getting started in your business. Working hard to get a new business off the ground can be really overwhelming and knowing exactly where to put your energy …
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188: How to Create Stable and Predictable Recurring Revenue in Your Business - with Stu McLaren
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Stu McLaren is one of my favourite people in the world. He has helped more people than anybody to start, launch and grow membership businesses. A membership gives you a recurring revenue stream and a more predictable cash flow - which can make a big difference to the value of your business and how confident you feel about your bank account will loo…
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187: The Counter-Intuitive Way to Make Progress In Business
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When we think about making progress in business, we are often asked to set a vision, set our sights forward, and look ahead at what we want and what we can create in the future. But, what if the better and faster way to make progress is to look backward? Today I want to share with you the counter-intuitive way to make progress. This way creates a m…
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186: Why Taking Time AWAY From Your Business is One of THE Most Important Things You Can Do To Succeed
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It can be the first thing you think about in the morning and the last thing on your mind before you go to bed. Whether things are going great or not so well… running a business can often feel “all-consuming”. Then squeeze in all the other commitments you have on top of that... You can be forgiven for feeling like there’s very little space for YOU. …
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185: 3 Specific Focus Areas That Increase Sales and Lower Stress
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What I’ve found coaching women for over 26 years is that the mistake business owners make over and over again is that they are too general in three business areas. Unfortunately, being too general moves you in the opposite direction to your goals of more clients and a more profitable business. What are three specific focus areas that can help your …
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184: Let Go and Grow A Thriving Business with Julia Watts, Sample Room
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Do you ever feel like your business COULD grow if only you would stop doing ALL the things? In today's episode, you'll meet HerBusiness Network member Julia Watts. Julia is the CEO of Australia's Leading Pattern Making Business — Sample Room. She has been part of our network for over a year and recently joined our Marketing Success Mastermind. Juli…
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183: How to Build a 6 to 7 Figure Business You Love
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Hey there, If right now: You feel like you're a little bit away from your financial goals You've been knocking on the door of that six-figure business (but it seems like no-ones home) You've been at six figures for a while, and you haven't quite worked out how to get to the next level or sustainably run your business. Then you're going to enjoy thi…
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182: The Easy Way to Speak Up About Your Business
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If you avoid sounding salesy or pushy, so you don't speak up about your business — this episode is for you. Every day I see women missing out on new clients because they don't know how to speak up about their business. So, they: Post on social media hoping that people will look, comment and buy Spend a ton of money on a website, but we don't have t…
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181: Why People Say Yes. A Conversation on Influence with Dr Robert Cialdini
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Every day in business we are trying to get people to say yes. Yes to our offers Yes to joining our team Yes to taking up that discovery call Yes to clicking the button on our website Yes to our proposals Yes to our invitations to collaborate. What if there were seven ethical and proven ways to persuade people to move in your direction… to say YES t…
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180: We’re back! Season 3 of the HerBusiness Podcast.
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Welcome to a brand-new season of the Her Business podcast. If you're a brand-new listener, let me introduce myself. I’m Suzi Dafnis, CEO at HerBusiness and for the last 25+ years, I’ve helped women to grow and scale sustainable businesses through our HerBusiness Network membership, our Mastermind program, business women’s retreats, courses and ment…
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179: This Simple But Powerful Act Turned My Business Around
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Do you feel like there is a LOT more potential in your business that you just aren’t tapping into? As women business owners, we are often busy ALL THE TIME. We don’t find time to even think about planning or strategic thinking. We find ourselves slogging away IN the business without much focus at all to working ON the business. And, while we INTEND…
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178: Behind the Scenes of our House and Garden Magazine Feature
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Last month my home was the feature story in Australian House & Garden, the leading home design magazine in the country. Pretty cool, yes? The house looks fantastic, and the story was ten pages of prime real estate in a magazine with hundreds of thousands of subscribers. Plus, we got some bonus exposure when they decided to do a question, and answer…
When was the last time you took time away from your usual environment? With COVID having put the brakes on any major travel, many business owners have been working harder than ever without a break. With so many working from home, it means that you're in the same environment day in, day out. This COULD be stifling your creativity and ability to have…
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176: Sell Once and Get Paid Again and Again - with Stu McLaren
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Today I have a VERY special treat for you. Maybe you’ve noticed... ... membership and subscription businesses are thriving. Even in the midst of a massive pandemic, companies worldwide are having to shift and adjust to the new economy. And those who have incorporated subscriptions and membership business models are seeing massive growth. Why? It’s …
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175: Why You SHOULD Work on Tasks You Can't Invoice
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“My biggest challenge is finding the time to market and pitch myself outside of paid projects. I know I need to do it to ensure a consistent pipeline of clients in future, but I can't shake this weird feeling of guilt and worry when I'm not working on tasks that I can't invoice.” I loved this question from HerBusiness Member, Brittany, because it’s…
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174: Your Back of the Napkin Marketing Plan
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If it ever feels like you have too many promotions to focus on and share and market, it might be time to simplify your marketing plan. What I’ve found is that MORE promotions don’t necessarily lead to better results. When we analysed our marketing activity, we found that some of our seemingly successful promotions didn’t deliver the RIGHT results. …
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173: Risk Forward: Embrace the Unknown and Unlock Your Hidden Genius - with Victoria Labalme
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We live in a world that's obsessed with planning, achieving, and goal setting. But how do you move forward in times when your goals aren't yet clear, your plan is still unfolding, or you can't quite see the path ahead? My guest in this episode of the HerBusiness Podcast has an answer to this question that's both reassuring and radically different t…
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172: 3 Ways to Get a Steady Flow of Referrals
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Why is it that some women have a rich ready-made network of people who send them business all the time, while others feel isolated and stuck with nobody to do business with. I asked hundreds of women business owners what they felt were some of the big stumbling blocks for them getting new clients. And so many of them said they were not getting enou…
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171: The Best Way to Get Coaching From Me
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Over the years I’ve been asked so many times if I'd mentor and coach women. And, to be honest. With so many women looking for support, it’s just not feasible for me to do that effectively and still serve my high-paying clients. So, I’ve reserved the high-level input and coaching for the women inside of the HerBusiness Network and in our high-level …
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170: 7 Reasons You Are Not Getting The Clients That Are Meant for You
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You have a product or a service that you KNOW people need. But, you're not getting as many sales, and you know you want. You're settling for fewer clients than you could have. What's happening? And, what can you do that will turn the tide and give you a flow of new clients coming your way? I recently interviewed hundreds of women business owners wh…
When I work with women to help them grow their businesses and build strong connection networks, Speaking Up is an essential key move I help them to master. Until we can get some mastery over our ability to speak up, we can fail to meet our true potential in sales, fame, the impact we have and our ultimate success. It takes speaking up to reach more…
We know we need more clients and we need clients coming back and referring us when they've used our services, or visited our eCommerce store, or come into our retail outlet. Getting new clients starts with Showing Up. But, SHOWING UP isn't always easy, even for the most outgoing women. SHOWING UP in a consistent way can be tricky when we have so ma…
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167: Sit Your Butt Down on a Chair and Get Unstuck
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If you’ve been trying to get something done for a while and every time you think about it your eyes roll to the back of your head… If you can’t seem to sit your butt down long enough to make progress on that project you’ve been meaning to get done… It’s likely that there is something about the tasks is triggering you emotionally The magnitude of th…
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166: Take Small Steps to Make Big Leaps in Your Business
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Every day I see women in the HerBusiness Network making big leaps in their business. They’re changing their revenue model. Launching a new product or service. Going from being an offline business to an online business. Or, they’re transitioning from being a solopreneur to growing a team. Others are bringing on more senior staff and moving out of th…
Running a successful business takes energy. A ton of energy. So, how do we create more and more of the energy that makes things happen? The energy that has you feeling GOOD as you do what you do each day. The energy that puts you a great mood and builds your confidence. Loving what you do. Doing what you love. Feeling like there’s a good exchange o…
You've likely heard the phrase: Proceed with caution. If you've been in business for any time at all, you've likely made mistakes that have you be more cautious as you think about your next steps. Maybe you tried to reach a revenue figure in 2020 and missed it by a mile. Or, you hired that person that you were counting on to get you out of the day …
