Susan McLennan PR public
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Jonah Sachs is known throughout the world as an author, designer, and entrepreneur. He is the co-founder and CEO of Free Range Studios, and has helped hundreds of social brands and causes connect meaningfully with audiences through campaigns built on sound storytelling strategies. You probably know his work from legendary viral videos like The Meat…
 
Tod Maffin is one of North America’s leading digital and social marketing experts, specializing in viral and ROI-based strategies for organizations. In this episode of Reimagine PR, Tod and Susan talk about the use of humour in communications, the importance of engaging employees, upcoming trends in digital marketing, and the importance of putting …
 
Everett Martin is a public relations strategist who specializes in stakeholder engagement, reputation management, and corporate social responsibility. He has held CSR and communications management roles with organizations like RBC | Royal Bank, McGill University and SNC-Lavalin, among others. Everett is known as an advocate for best practices, stan…
 
Dave Kaminski is a professional videographer and the founder of Web Video University, which helps business owners and professionals develop the skills they need to tell their stories using video. It’s a great resource and so is Dave. We were members for years and found lots of great information in there to help us in our technical development both …
 
So it’s official. Spin sucks. Sadly, not every PR person has gotten the memo. But they will soon as people vote with their feet, their wallets and yes, even their votes. So what’s the way forward? Gini Dietrich, author of the book Spin Sucks and founder of the Chicago-based PR firm Arment Dietrich and Susan McLennan talk about new and exciting ways…
 
Marie Nicola has her finger on the pulse of all things internet. She also hosts an online show about digital culture called Nat & Marie. In this episode, Marie and I dig into what digital culture really is, how worried should we be about Big Brother online, if Bitcoin is here to stay, what the heck Doge is, why you absolutely need to know what the …
 
Marc Valois is a Senior Consultant and the Chairman of Ottawa-based The Intersol Group which specializes in strategic and business planning, participative public consultation, group facilitation and conflict resolution/mediation services for both the public and private sectors. Valois has provided consulting, professional and strategic development …
 
Ian Mason has been a consultant and a journalist at different times in his career. Two years ago he noticed that consulting firms trying to produce thought leadership were having difficulty actually getting it written in ways that won clients. So he founded Hassard Fay in order to help consulting firms and, later, law firms and other companies prod…
 
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