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A weekly podcast for B2B sales & B2B marketers. We interview top CEOs, Sales, and Marketing Leaders to uncover their strategies, hacks & tools to help you grow faster. So if you want to learn how to grow your B2B business with proven growth hacks & strategies, listen to our show!
 
The “LEADERS in CONSULTING” show is dedicated to helping Partners and Managing Directors of Consultancies grow their business faster. If you want to learn best practices from other Leaders in Consulting, this show is for you. Each episode features an interview with a consultancy Partner, Managing Director or Thought Leader, discussing topics like: 1. How to set up a winning strategy for your consultancy 2. How to upsell and cross-sell more 3. How to win big whale leads and convert those to c ...
 
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show series
 
Technology can bring the best out of you as a salesperson – If you let it. Today, our host Sammy is talking to Massimo Pernicone, Director at BTS, about how sales tools can help your B2B business grow. You'll learn: 1. What problems companies face when introducing new tech for salespeople 2. How to get your salespeople on board when adopting new sa…
 
Nach 17 Jahren Berateralltag als CEO in die Wirtschaft – Wie funktioniert's? Rüdiger Schulze, ehemaliger Partner bei Detecon, spricht mit Sammy über seinen Weg zurück in die Wirtschaft und die Learnings, die er aus der Beratung im Gepäck hat. Das erwartet Dich: 1. Wieso Rüdiger Schulze nach 17 Jahren von der Beratung als Geschäftsführer in die Wirt…
 
How can you use social media to win leads, grow your B2B business and support sales? Bill Glenn, VP of Marketing at ExtraHop, has answers – and shares them with Sammy in today's GROW B2B FASTER episode. What's in it for you: 1. Why social media plays a critical role for ExtraHop’s marketing and sales 2. What role communities and in-person events pl…
 
Aleri führt ihre Beratung erfolgreich durch die Produktisierung – Ein Baustein nach dem anderen. Unsere Gäste, Dr. Marcus Iwanowski und Christian Dähne, sprechen mit Sammy über die Erfahrungen, die sie mit Aleri im Thema Produktisierung gesammelt haben, und teilen Best Practices zum erfolgreichen Einstieg in Produktisierung. Das erwartet Dich: 1. W…
 
How can you build active communities as a B2B company? Bill Staikos, Senior VP at Medallia, talks to Sammy about his experience in community building, what leverages Medallia's community, and how his personal brand on LinkedIn plays into it. What's in it for you: 1. Why and how Medallia invests in their client led community & community events to dr…
 
Instead of “Grow at All Cost”: A “People First” Approach in Consulting Might Just be the Smartest Move Today! Michael Kramarsch, Managing Partner at hkp/// group shares with Sammy, how his focus on people is such a successful approach in consulting. What's in it for you: 1. How the hkp/// group alumni network helps the consultancy win clients 2. Ho…
 
Creating connections + Giving value = Community-led growth Today, our host Sammy shares how he grows community by creating connections & giving value back to his network. You'll learn: 1. How to leverage a podcast show to drive growth and create content 2. How Sammy builds communities 3. What KPIs to use to track community growth success 4. Why mee…
 
LinkedIn & Networking sind bei avantum consult an der Tagesordnung – zur Kundengewinnung, Mitarbeiterakquise und für ein starkes Netzwerk. Martin Blaschek, CEO von avantum consult GmbH, nimmt uns mit in seinen Beratungsalltag und verrät Sammy die Stellschrauben für avantum consult's Erfolg. Das erwartet Dich: 1. Wie avantum consult 40% Neukundenzuw…
 
What is the key to winning clients and driving growth for your consultancy? Your network. In today's LEADERS IN CONSULTING episode, Thomas Weilhart, Partner at Blue Mind Consulting, chats with Sammy about how he successfully grows his consultancy by leveraging his network. What's in it for you: 1. How Blue Mind Consulting wins big clients as a new …
 
Value without trust won't win you leads. But how do you add one to the other? On today's GROW B2B FASTER episode, Shannon Katschilo, VP of strategic sales at Zoomin Software, chats with Sammy about ways to make winning leads more fun for everyone involved. What’s in it for you: 1. How putting the fun back in sales helps you build trust and up your …
 
How did Stefan manage to win BearingPoint one of their biggest deals to date? In today's LEADERS IN CONSULTING episode, Stefan Savu, Partner at BearingPoint, shares his recipe for success with Sammy, and lets him in on the power of close relationships in business. What's in it for you: 1. What framework Stefan used to win BearingPoint its biggest p…
 
What unique principle does TWS Partners use for keeping up company culture, integrating new talent, and ensuring quality – While growing steadily? Andreas shares their successful 'senpai approach' with Sammy, in today's LEADERS IN CONSULTING episode. What's in it for you: 1. How TWS Partners keeps up company culture while growing as a consultancy 2…
 
How does inriver set up their sales machine and drive a steady 30% growth each year? Steve shares his vast knowledge on the most efficient and valuable B2B sales secrets with Sammy in today's episode. What's in it for you: 1. How to set up B2B enterprise sales processes with your sales teams to keep clients engaged 2. How sales works with partner t…
 
How does Monika create & leverage her key content to drive growth at Bizzdesign? In today's episode, Monika shares her secret sauce to driving sales, building community, and generating the most valuable leads for her company Bizzdesign with Sammy. What's in it for you: 1. How Monika creates her key content piece for the whole year 2. Monika’s best …
 
How did Steve plan his first 100 days as the new CRO at ENGIE Impact to achieve maximum impact? Our guest today, Steve Kline, CRO at ENGIE Impact, shares his playbook for successfully structuring your sales team with Sammy. What's in it for you: 1. Steve’s roadmap to starting as a new CRO at ENGIE Impact 2. How to define a profile for hiring the be…
 
How did Ira Sharp establish himself as a B2B industry Thought Leader while working for Phoenix Contact USA? Today on our GROW B2B FASTER Show, LinkedIn Influencer Ira Sharp, Director of Product Marketing Automation at Phoenix Contact USA, shares his secret sauce for leveraging LinkedIn for maximum success: For yourself and your company! What’s in i…
 
How Scott scaled his sales teams from 2 to 200 in under 2 years by posting on LinkedIn – where he now has 84,000 followers and content with 1,000s of likes. We are super happy to have LinkedIn superstar Scott on our show who talks about his journey, challenges and best practices in B2B sales with Sammy in today's GROW B2B FASTER episode. What's in …
 
There's a Reason why MongoDB Manages to Retain Growth of Over 50% as a $1 billion in annualized revenue company in the Tech Market. Oliver Wedell, Regional VP for Central Europe at MongoDB lets Sammy in on the keys to their success in today's GROW B2B FASTER Show. What's in it for you: 1. How being an open source company helps MongoDB accelerate gr…
 
How did OMMAX grow 15x – both in headcount and revenue? Dr. Stefan Sambol, Partner & CoFounder at OMMAX shares tips & insights with Sammy on how they pulled it off in today's LEADERS IN CONSULTING Show. What's in it for you: 1. Why OMMAX’s holistic approach to structuring their consultancy makes them so unique 2. How OMMAX leverages the strengths o…
 
In 3 months, Genpact acquired Barkawi, and is now reaping the benefits of the acquisition and growing their business. Rainer Majcen, CEO of Genpact Germany, and Dr. Andreas Baader, SVP of Genpact, share their insights on the acquisition, the benefits, and challenges, with Sammy, in today's LEADERS IN CONSULTING episode. What's in it for you: 1. How…
 
How did Justin get to $2m in revenue in 2 years on LinkedIn, and create content that has 1,000s of likes & comments? In today's GROW B2B FASTER episode, Justin Welsh shares with Sammy, how to get the best out of LinkedIn, and how it can help you grow your B2B business fast. What's in it for you: 1. How to build a successful LinkedIn community as a …
 
How did Markus successfully take over his dad's consultancy Insentis? Today's LEADERS IN CONSULTING guest Markus Rücker, CEO of Insentis, talks with Sammy about how to successfully leverage the benefits of a family-owned consultancy to build lasting client relationships. What's in it for you 1. What benefits lie in working in a family-owned consult…
 
Flashback 2020: Wie komme ich optimal durch die Krise? Die Rezession hatte zu Beginn der Corona-Pandemie im März 2020 viele Beratungen unvorbereitet getroffen, die Aussichten für die kommenden Monate sahen düster aus. Damals galt es vor allem, schnell die richtigen Weichen zu stellen, um optimal durch die Krise zu kommen. Auch wenn sich die Vorzeic…
 
Was Brauche Ich, um den Umsatz Meiner Beratung Erfolgreich zu Steigern? 25% Umsatzsteigerung schafft die SPV AG in 2022 und Sammy spricht mit Oliver Gothe, Chief Strategy Officer und Vorstand der SPV Solutions, Products, Visions AG, wie sie das schaffen. Das erwartet Dich: 1. Wie die SPV AG Balanced Scorecards als praktisches Führungsinstrument ein…
 
How does PwC Germany enable their junior consultants to sell projects and grow a successful modern consultancy? Our guest Friederich von Hurter, Partner at PwC Germany shares his insights with our host Sammy, CEO and founder of SAWOO. What’s in it for you 1. How PwC Germany enables Junior Consultants to sell projects 2. The ingredients to be succes…
 
Don't you wish you could sniff out a 'Bad Deal' before you went all in? So does today's guest at GROW B2B FASTER: Mark Wilchynski, VP of America Sales at Zoomin Software. What’s in it for you 1. How to spot and get rid of potentially 'bad deals' – and bring more quality to the deals you’re after 2. How to build a framework for a sales organization …
 
In today's LEADERS IN CONSULTING episode, our host Sammy, Managing Partner and founder of SAWOO, catches up with Peter Feldmeier, Partner at Etribes. What’s in it for you 1. How your culture defines your success, motivates your employees and makes you irresistible to talent 2. How important it is to have an incentive structure that does not only pr…
 
In today's LEADERS IN CONSULTING episode, our host Sammy, Managing Partner and founder of SAWOO, catches up with Alexander Kainer, Partner at Deloitte Austria. What’s in it for you 1. How and Why identifying the hot topics your clients need to tackle in the next 6 months will help you win more deals 2. How to learn from your pitch losses and utiliz…
 
In today's LEADERS IN CONSULTING episode, our guest is Markus Schmid, Managing Director Restructuring at Alvarez & Marsal. Today, we're talking focus! What’s in it for you 1. How a clear focus and set of rules can catapult your company’s growth 2. What aspects you should consider when defining your focus 3. How to hire – and keep – the right people…
 
Our Guest is David Meerman Scott, author of various bestselling business books, keynote speaker, as well as LP and Strategic Advisor at Stage 2 Capital. What’s in it for you 1. How to choose the right VC firm to help your growth as a company 2. How to avoid mass-spamming your buyers and successfully change your marketing strategies 3. How important…
 
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO, catches up with Brad Hill, President at SkillGigs. What's in it for you: 1. How to create trust with your potential client – a key skill for every salesperson 2. Communicating the value you offer in a way that it also meets the customer’s need 3. How combinin…
 
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO, catches up with Markus Rupprecht, CEO at Traxpay. That's in it for you: 1. Which KPIs are most crucial to look at, to incentivize your team as well as work towards one goal 2. How to win clients with direct sales 3. Why social media plays such a huge role in …
 
In der heutigen LEADERS IN CONSULTING Folge spricht unser Gastgeber Sammy, Managing Partner und Gründer von SAWOO, mit Christoph Mertens, Geschäftsführer der PKF München IT Solutions. Christoph’s Mission ist es, Menschen durch Analytics zusammenzubringen, Teams zu unterstützen, Talente freizusetzen und Gipfel zu erklimmen. Das erwartet dich: 1. Wie…
 
In today's episode with Rüdiger Spohrer, Director Global Marketing & Communications at Phoenix Contact, you will learn 1. How to effectively leverage influencer marketing and create valuable content for lead generation 2. How Phoenix Contact successfully implements a holistic sales and marketing strategy on a global scale 3. The way the pandemic, a…
 
In today's LEADERS IN CONSULTING episode, our host Sammy, Managing Partner and founder for SAWOO catches up with Greg Alexander, Chief Investment Officer for Capital 54. 1. How Greg built and sold his 30 person consultancy for $162m 2. Why the hero complex holds most consultancies back from scaling 3. How to decouple revenue growth from employee gr…
 
In today's episode with Carsten Schryver, CEO of Schryver Group, you will learn 1. How Schryver successfully transformed their sales strategy during the pandemic 2. How Schryver reaches out to potential customers through carefully designed emails 3. How to capture opportunities through precise market research 4. Why transparency about your failures…
 
In today's episode with Anna Cleary, a leader in Growth & Digital Marketing at Software AG, you will learn: 1. Mindful tactics to effectively increase your customers' brand awareness and decision-making 2. How to end the war between marketing and sales and transform them into a winning team 3. The key to succeed and thrive in the new era to come: a…
 
In today's episode with Ian Koniak, President and Founder of Ian Koniak Sales Coaching, you will learn: 1. How social selling and saving the best for first will boost your company's success 2. Two principles and three skills you need to learn to become the best (sales-)version of yourself 3. A step-by-step guide on how to successfully reach out and…
 
In today's episode with Jim McAvoy, President at JWMcAvoy & Company Ltd, you will learn: 1. How to generate warm, semi-warm and cold leads through effective outreach strategies 2. Why you should frame cold calling as a game and leverage your competitive spirit 3. The most effective benchmarks and KPIs to track your outreach performance 4. A step-by…
 
In today's episode with Jamal Reimer, VP Commercial at Saama, you will learn 1. What Blue Ocean Sales Tactics are and How to Use them Effectively 2. How to win B2B MEGA DEALS 3. Why You Should Stop Broad-Based Email Prospecting and What to Do Instead to Win Mega Deals About Jamal Jamal has more than 30 years of experience in sales and leadership. H…
 
In today's episode with Patrick Trümpi, CSO at Unique, you will learn 1. Why a multichannel sales strategy is most effective for your B2B business 2. How to successfully conquer the path of becoming a successful thought leader on LinkedIn 3. How to effectively differentiate and stand out from the competition as a B2B sales organization About Patric…
 
In this 4 min. show, Sammy gives you 3 do's and dont's for effective posting on LinkedIn. You will learn what measures you can take to effectively gain more reach. And you will also learn what you can stop doing altogether... About the host Sammy Sammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Ge…
 
In today's episode with Stephan Kühr, CEO at 3YOURMIND you will learn 1. Why startups launching an unfinished solution gain an advantage over the competition in the long run 2. How 3YOURMIND's sales and marketing strategy has transformed throughout their growth journey 3. How to successfully enter the US market and sell your product as a German B2B…
 
In today's episode with Chris Apostel, Sales Director DACH at GUURU you will learn 1. The present state and enormous future potential of the customer service landscape. 2. How GUURU stands out from today's digital noise by taking a unique approach to selling. 3. How to discover the passion you want to make a living with and the key traits of a grea…
 
In today's episode with Mike Troiano, Partner at G20 Ventures you will learn 1. The major changes in marketing and why creative storytelling is becoming increasingly important in today's world. 2. What makes a good company story and a step-by-step guide on how to master effective storytelling 3. How to turn marketing and sales into a go-to-market t…
 
In today's episode with Dr. Nikolaus von Jacobs, Partner at McDermott Will & Emery you will learn 1. The slow transformation of the legal industry from traditional reputation-based business to the use of marketing and sales. 2. How Nik developed the highly regarded MuMAC and successfully adapted its model to the circumstances of the pandemic 3. A s…
 
In today's episode with Vlad Blagojević, Co-founder of FullFunnel.io you will learn 1. Why Vlad considers a sole focus on generating leads as a major problem in B2B Marketing 2. A step-by-step guide on how to realize efficient Account based Marketing in the B2B industry 3. The superpower of personalized gifts for generating high response rates, hot…
 
In today's episode with Sam Griffard, Head of Sales at Gather you will learn 1. How Gather’s unique technology is serving the funeral industry and helps people in their time of need 2. What outreach channels does Gather use in order to approach their seemingly extraordinary target groups 3. Sam's take on quantity and quality in outreach and his mis…
 
In today's episode with Chris Detzel, Community Program Manager at Reltio you will learn 1. Chris Journey of starting and sucessfully developing communities at Reltio 2. How to effectively leverage your community management across your entire B2B organization 3. The most effective KPIs for building and sustaining your B2B community 4. Why the inter…
 
In today's episode with Martin Giese, Managing Director at XPRENEURS Incubator you will learn 1. Martin’s view on sales as a founder’s job and pricing for completely new products 2. Why defining the target group is a crucial and dangerous phase for start ups 3. Martin's stance on effective mentorships and his biggest lesson in marketing and sales A…
 
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