Curious about how analytics, AI and machine learning are impacting your business, industry, function or organization? Or how to operationalize your analytics to get better insights and more value from your data and investments? Then tune in to the SAS Analytics Exchange as we exchange ideas ranging from computer vision to smart cities to AI & data for good and beyond. All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS. All presen ...
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Analytics Exchange: Podcasts from SAS


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Health Pulse Podcast S3E12: From radical to routine: The use of Bayesian statistics in clinical trials
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More than a decade ago, Bruno Boulanger made a big bet on applying Bayesian statistics in clinical trials. At the time, very few in the industry thought the method, which applies probabilities to statistical problems, had a place in clinical development. Boulanger saw an opportunity, founding a company that quickly grew and was acquired by CRO Phar…
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The Health Pulse S3E11: Is Value-Based Care Failing?
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What makes value-based care work? Bryony Winn shares her views on key enablers, implementation challenges and how they can be overcome. Winn is President of Health Solutions at Elevance Health. Being born and raised in Africa, educated in the UK, having worked in Europe as a consultant and moved to the United Stated, Bryony Winn has a truly interna…
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The Health Pulse S3E10: Are Genomics the Key to Placebo-Free Clinical Trials?
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Are placebo-free clinical trials the next normal? Nino da Silva thinks so. In this episode, he shares his views on trends in drug development and clinical research, including the integration of genetic data into drug development with synthetic control arms and the importance of data protection. Da Silva is an international leader in medical informa…
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The Health Pulse S3E9: Using Genetic Information to Improve Patient and Population Health
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Levana Sani is co-founder and CEO of NalaGenetics, a company bringing individual genetic information to patients and health care settings in Southeast Asia. On this episode, Sani talks with SAS’ Antonio De Castro about the importance of ethnic diversity in genetic research. She explains that polygenetic risk scores, which calculate a single score f…
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The Health Pulse S3E8: Is The Great Pandemic Yet to Come?
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Could the bird flu cause the next pandemic? Dr. Robert Redfield thinks so, and shares his views on the public health response to the COVID-19 pandemic and lessons to prepare for new infectious diseases. Redfield is a virologist and former Director of the Centers for Disease Control and Prevention, Public Health Advisor to the Governor of Maryland a…
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The Health Pulse S3E7: The future of clinical trial recruitment is digital, and patients are the biggest winners
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Tobias Kruse never dreamed of being an entrepreneur. He recognized a problem he knew he could solve and founded the clinical trial recruitment company Trials24, where he is now CEO. On this episode, Kruse shares his company’s inception story with Alex. As a young scientist working on a clinical trial, Kruse realized that dated, print-based patient …
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The Health Pulse S3E6: Saving Lives With Better, Faster, Affordable Diagnostics
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Eric Doherty is President of PERSOWN, the company striving to make a lifesaving impact by delivering accurate, rapid and affordable diagnostics to the point of care anywhere in the world. In this episode of The Health Pulse, Doherty joins host Alex Maiersperger to discuss disparities in global health care and how access to high-quality, low-cost di…
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The Health Pulse S3E5: The Role of Patient-Centricity in Improving Health Worldwide
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SAS’ Antonio De Castro is a truly global citizen. Having lived in Southeast Asia and Europe, now working for a US company, he joined Alex from a studio in Singapore to talk global and local trends in the wake of COVID-19 and his passion for data and analytics in health care. Later in this season of the Health Pulse podcast, he’ll be jumping into th…
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The Health Pulse S3E4: The End of Global Supply Chains?
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What has disruption taught us about global supply chains? Dr. Robert Handfield shares his vision on what agile and resilient supply chain models look like in the future. He is Professor of Operations and Supply Chain Management at North Carolina State University, as well as Founder and Executive Director of The Supply Chain Resource Cooperative. On…
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The Health Pulse S3E3: Why Forecast Agility Is King in the New World of Supply China Disruption
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For Felipe Sotelo, it’s all about priorities. That’s why Dad & Husband are the titles on his LinkedIn profile. It’s also why he now believes demand forecast agility is more important than accuracy in the post-pandemic world of supply chain disruptions. On this episode of The Health Pulse, positive thinker, business reinvention leader and writer Sot…
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The Health Pulse S3E2: Meet your digital health twin of the future
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Is it too much to expect health care to deliver delightful experiences? Dr. Koen Kas doesn’t think so, and his vision includes digital twins, personal data stores and preventive medicine. He is a health care visionary, digital health and biomarker expert, health-tech entrepreneur, Professor of Molecular Oncology and Digital Health at the University…
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The Health Pulse S3E1: The (Not So) Secret to Making Cancer Care More Equitable and Effective
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Dr. Sean Khozin is on a mission to break down silos and improve access to quality cancer care for all. Khozin is a board-certified oncologist, physician scientist, data scientist and the CEO of ASCO’s CancerLinQ, a nonprofit health technology company focused on improving health outcomes for all patients with cancer. On this episode of The Health Pu…
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Electrifying AI S3E1: Electricity Industry in Australia - A Global Perspective
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Our mission at ElectrifingAI is to bring you up-to-date insights on the latest developments taking shape in the electricity sector. Along the way, we’ll help demystify the connection between the greatest machine ever built — the electric grid — and the greatest enabler of our time — data analytics. To help us do that, we’ll have a series of guests …
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The Health Pulse S2E6: Improving Maternal Health through AI and Biomedical Science
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In this episode, Greg speaks with Professor Patricia Maguire, Director of University College Dublin’s Institute for Discovery. The Institute’s mission is to drive interdisciplinary research at UCD. Maguire is a biomedical scientist. Her research focuses on platelets, an interest that began 25 years ago when her father suffered his first heart attac…
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The Health Pulse S2E5: Creating a Healthier World with Ethical AI
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On this episode, Greg catches up colleague Reggie Townsend, director of the Data Ethics Practice at SAS. Recognizing the increasing market need around data ethics, SAS formed the practice to establish principles and processes for governing Artificial Intelligence (AI). Townsend defines AI as an algorithm or set of instructions given to a computer f…
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The Health Pulse S2E4: Healthier Living Through Epigenetics Analysis
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On this episode, Greg is joined by Dr. Melissa Strong, founder and lead data scientist for IndiOmics. Her background is in molecular biology and epigenetics—or how our environment can affect our gene expression. The idea behind IndiOmics started when Dr. Strong was pregnant with her son and interested in better understanding chemical exposure in ut…
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The Health Pulse S2E3: Eradicating Disparities in Cancer Care with Social Determinants of Health Data
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On this episode, Greg Horne talks with Dr. Robert Winn, Director at VCU Massey Cancer Center. Dr. Winn is the second ever African American to be director of a cancer center in the United States. Growing up as the child of a 15-year-old mother, he didn’t dream of becoming a doctor, but two priests in his life saw his potential and helped him to get …
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The Health Pulse S2E2: The Next Evolution of Decentralized Clinical Trials
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On this episode, Greg Horne interviews Craig Lipset, advisor, advocate and educator in the area of decentralized clinical trials and the former head of clinical innovation at Pfizer. During his time at Pfizer, Craig helped design and lead the first fully remote, decentralized trial. Surprisingly, that was more than a decade ago. In fact, Craig expl…
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The Health Pulse S2E1: Improving Health Equity and Health Outcomes with Analytics
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On this episode host Greg Horne interviews David Rhew, M.D., Global Chief Medical Officer & VP of Healthcare for Microsoft, on the role of technology in health care. Dr. Rhew, who has a background in infectious disease management, observed early in his career that evidence-based practices often lead to better health outcomes, but they aren’t adhere…
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The Health Pulse: Stacking the impact of clinical research to address unmet needs in health care.
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Jennifer Byrne, CEO of contract research organization Javara Research, has a lifelong passion for serving patient populations through clinical research. On this episode, Jennifer shares with Greg the concept of learning health systems that improve health care through research. Javara brings a lot of the traditional advantages that a CRO brings to p…
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The Health Pulse: Modern Consumers Want to Know: How The Pharmaceutical Industry is Influencing Supply Chain Traceability
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Grainne Lynch, Senior Manager and Traceability Lead for Accenture, helps pharmaceutical companies be compliant with supply chain legislation around preventing counterfeit medicines from entering the supply chain. Her expertise is around helping pharmaceutical manufacturers implement common capabilities and coding to allow tracking and tracing of pr…
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The Health Pulse: Follow the Money to Predict the Future of Health Care
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Jessica DaMassa is the Executive Producer and Host of video series, What’s the Future, Health?, where she interviews key stakeholders in health tech to uncover unique perspectives on where the industry is headed. On this episode of The Health Pulse, Jessica briefly switches from her usual role as interviewer to share her observations on the trends …
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The Health Pulse: Removing Logistical Barriers to Health Care with Uber Health
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Caitlin Donovan is the Global Head of Uber Health. In this role, she’s responsible for figuring out how to fix logistical issues in health care. Caitlin begins by sharing why she’s so inspired by her role at Uber Health. Coming from a variety of health care executive roles, Caitlin observed that all too often what goes wrong in patient care isn’t c…
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The Health Pulse: From basketball to mental health data, Dr. Dawnté Early drives a community-centric approach
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Dr. Dawnté Early (she/her) is the Chief of Research and Evaluation for the Mental Health Services Oversight and Accountability Commission in California. Dr. Early joined Greg for a chat about whole person care, and she shared that her love of sports (she played college basketball and coached her children’s teams) instilled a desire to give back to …
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The Health Pulse: A Pharma CIO’s Prescription for Building a Data-Driven Culture
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On this episode, Greg is joined by Herman De Prins, Global CIO of UCB. UCB is a mid-sized global biopharma company focusing on immunology and neurology. Herman describes UCB’s journey into artificial intelligence (AI) projects aimed at treatments for epilepsy. Herman also shares how UCB promoted data literacy and AI among its staff of more than 8,0…
Peter Muhoro has a front row seat for the ongoing energy transition, so the VP of strategy and technology at Rappahannock Electric Cooperative is the perfect guest to talk with host Sal Gill about what it will require for utilities to start building tomorrow today. On the Season 2 finale of Electrifying AI, Peter and Sal discuss how the COVID-19 pa…
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The Health Pulse: Linking data sources to see the bigger picture in public health.
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On this episode, Greg talks with Dana Bernson, epidemiologist and Director of Special Analytic Projects at the Massachusetts Department of Public Health, about her work to use data and analytics to guide public health planning and crisis response. Dana shares insights from the department’s initial effort to link data sources across state government…
Ahad Esmaeilian is helping drive us toward the electricity system of the future. The director of business development for Avangrid, Ahad has earned a Ph.D. from Texas A&M and holds master’s degrees from universities in both the U.S. and his home country of Iran. And while Ahad’s daily focus is to work across the industry to advance clean energy thr…
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The Health Pulse: In life sciences, change is hard but worth it when it comes to digital transformation.
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On this episode, Greg chats with SAS EMEA life sciences sales director Jonathan Riches about digital transformation in pharma. Jonathan argues that while buzzword technology like artificial intelligence (AI) and machine learning get a lot of attention, it’s really culture and change-management that determine an organization’s success with digital t…
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Electrifying AI: An equitable energy transition
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Dawn James is a violinist, a geoscientist, a mom and a technology solutions professional. She could even help you understand how fluvial sedimentology works! But those descriptors only scratch the surface of the experience and expertise Dawn brings to her role as the U.S. director of sustainability and environmental services at Microsoft. On this e…
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Reimagine Marketing: Reflections & Projections: Season One
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We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. The Reimagine Marketing podcast explores how marketing organizations are re-inventing themselves in the age of the digital consumer. This episode features two of our global co-hosts, Wilson Raj and Steven Hofmans, as they r…
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The Health Pulse: What can public and private sector health care learn from military medicine?
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On this episode Major General Elder Granger, M.D. US Army (retired) joins Greg to discuss health care and the military. Dr. Granger currently the President and CEO of THE 5Ps, LLC, a health care, education, and leadership consulting organization. He also serves on the board of directors for CignaHealth, Cerner and Defense Logistics Health. Dr. Gran…
Earth Day offers an annual opportunity to reflect on and advance climate action, but this year’s observance brought with it some big news. Among other aims, the Biden Administration announced that the United States will target reducing emissions by 50 percent by 2030, as compared to 2005 levels. Other initiatives were announced around how to help d…
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Reimagine Marketing: Digitizing Southern Hospitality
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We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. “The modern (today’s) definition of Southern Hospitality is combining the ease and comfort of a digital interaction with the trust that your individual experience is unique and important.” – Clark Twiddy In a “socially dist…
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The Health Pulse: Is 'The customer is always right' the key to commercial breakthroughs in pharma?
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Mike Turner, customer intelligence guru at SAS, joins Greg for a chat about customer intelligence in life sciences. Pharma organizations don’t think of their customers in the same way that retailers do, but they do have customers, including the health care professionals (HCPs) who prescribe their medicinal products and clinical trial subjects. The …
The job of a leader is much more difficult than it once was, according to Bill Boulding, the dean of Duke University’s Fuqua School of Business. Dean Boulding is an expert on leadership — and on this episode of Electrifying AI, he joins host Sal Gill to discuss what leaders in the electricity industry need to focus on for 2021 and beyond. Their con…
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Reimagine Marketing: Ethical AI Meets Privacy: Avoid the Paparazzi Effect
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We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. In this episode of Reimagine Marketing, Steven Hofmans welcomes Mieke De Ketelaere of IMEC and Ruben Missine of Colruyt Group to discuss artificial intelligence and ethics. Steven, Mieke and Ruben explore the potential risk…
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The Health Pulse: Exploring the evolution and future of clinical trial data sharing
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Andrew Freeman is the former Head of Medical Policy and Data Disclosure Governance at GlaxoSmithKline. Andrew joined Greg recently to discuss his experience at the forefront of the industry initiative to make patient-level data from clinical trials available for research. Andrew believes the results of clinical studies in humans should be made avai…
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Electrifying AI: The path to carbon-free energy
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The Smart Electric Power Alliance (SEPA) is a nonprofit organization that boasts almost 1,200 members across electric utilities, corporations and the public sector. The group envisions a carbon-free energy system by 2050, and on this episode of Electrifying AI, SEPA president and CEO Julia Hamm joins host Sal Gill to lay out the path to carbon-free…
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Reimagine Marketing: Experience 2030 – Actions for a New CX Operating Model
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We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. In this episode of Reimagine Marketing, Wilson Raj and Daniel Newman discuss one of the key goals of our Experience 2030 global research – to identify the buzzwords we’re all hearing and to identify what’s real and what’s n…
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The Health Pulse: The race for return on investment in commercial pharma
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Analytics holds the potential to drive Billions in gains for the life sciences industry in the commercialization phase. Greg hosts SAS Industry Consultant Patrick Homer to discuss analytics use cases in commercial pharma. Before joining SAS, Patrick spent more than 20 years in pharmaceutical sales leadership. At SAS, he worked to develop solutions …
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Electrifying AI: What to watch for in 2021
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Much like the electricity industry itself, Electrifying AI is undergoing a transformation. With a new host and a series of energy experts on tap to lend their insight, our second season is getting underway with a bang! Host Sal Gill is joined by journalist David Roberts from Volts to dissect the big trends that will affect the electricity sector in…
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Reimagine Marketing: Experience 2030 – The Evolving Nature of Digital Trust
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We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. There’s no doubt that the brands that can create personalized engagements with smart and immersive technologies will also boost both loyalty and profitability. But there’s a catch. Customers have some serious concerns about…
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The Health Pulse: A healthy dose of vaccine reality
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SAS Medical Director Steve Kearney joins Greg to discuss COVID-19 vaccines and what the early data is telling us about how the massive effort to vaccinate the world’s population is going. Data gives us insight around how vaccination is going for different populations and locales, the logistics involved in the effort, and importantly, how we can get…
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Reimagine Marketing: Experience 2030 – Loyalty in the Digital Age
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We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. It’s not about loyalty programs, it’s about a loyalty mindset – a loyalty program has to be but one arrow in your quiver. In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman discuss how loyalty …
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The Health Pulse: AI and Bias in Healthcare
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Data scientist Hiwot Tesfaye joins Greg for a conversation about the use of algorithms in health care and how models can introduce bias. Algorithms are used broadly in health care to influence access to care, improving health outcomes, addressing costs, etc. A lot of the use cases Hiwot sees are related to risk mitigation. In these cases, algorithm…
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Reimagine Marketing: Experience 2030 – Immersive Technology > Bridging the Customer Experience Divide
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We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. How immersive do people really want their tech to be? Consumers are dipping their toes in immersive technology, whether they even realize it or not. And the opportunities created for brands to engage with their consumers th…
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The Health Pulse: The Role of Telemedicine in advancing Whole Person Care
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Behavioral care expert and psychologist Josh Morgan joins Greg to talk about the role of telemedicine in whole person care. Josh shares his journey from practitioner to data psychologist as he discovered the importance of understanding and removing systemic barriers to mental health. Access to care is a challenge, especially in mental health where …
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The Health Pulse: Welcome to the Health Pulse Podcast
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Dr. Mark Lambrecht, Director of the Global Health and Life Sciences Practice at SAS, joins host Greg Horne to discuss the impact of the pandemic on the health care and life sciences industries and other exciting trends impacting the industry. From vaccinating everyone in the world to the boom of telehealth, COVID-19 has forced innovation at warp sp…
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Reimagine Marketing: Experience 2030 - Future-Proof Your Customer Strategy
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We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. From an idea that started at a trashcan, Wilson Raj welcomes Daniel Newman, Principal Analyst and Founding Partner of Futurum Research, to discuss what the future of customer experience will look like and how technology wil…