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CPG Insiders

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CPG Insiders

Mark Young, Robb Taylor

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CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Director of Accounts), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative ...
 
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Segment 1: The guys dig into the two distinctive styles of entrepreneurs that there are. Understanding WHO you are, can help you understand which type you might be, and plan to be successful. You will always function at your best when you are being true to yourself. Segment 2: Elon Musk – Hard Core Risk Taker – type of entrepreneur. Mark goes into …
 
Today's Show - Segment 1: There is Doom and Gloom in the air. Just listen to the news these days, it would be very easy for people to get depressed with everything going on. But despite all that, it is still a great time to be alive, and be in business. There are fortunes to be made. Labor shortage, customer service, figure out how to deliver these…
 
Welcome back to CPG Insiders, on this episode your Hosts Dr. Mark Young and Justin Girouard talk about just how much of a brand can some products become. Content Outline: Segment 1: How Ad Agencies sell Clients that they need to build their brand. The truth of it is that some products are built to be brands, and some products are made to be things.…
 
Today we are going to be diving into the lessons that can be learned from the marketing techniques of presidential leaders and you can leverage them to grow your business and we are joined by Jason Voiovich. Segment 1: Selling ideas is similar to Selling products - much of the psychology is the same. In fact, a product is simply an idea with a tang…
 
Today we are Talking about NielsenIQ Data and Reports, we are joined by Andrew Criezis, Head of Product for SMB globally at NielsenIQ. Justin and Mark pose the following questions to Andrew - 1. You recently posted an interesting article to LinkedIn titled "Are your promotions catapulting your brand or cannibalizing it?" Can you give our listeners …
 
Dr. Mark Young's new book, Hypno-tising - the secrets and science of ads that sell more, comes out Tuesday, December 7th. This book asks: What if you could create advertising that’s so compelling, so hypnotic, that it motivates consumers to make an immediate change in their behavior to buy your product or service? In HYPNO-TI$ING: The Secrets & Sci…
 
Today we are going to be diving into how to win and grow your business at Kroger and Meijer, and we are joined today by Brent Bortman and Phil Bortman. Segment 1: How to start a relationship with Kroger and Meijer? How to get into Kroger and Meijer? What is the game plan or strategy to gain distribution with Kroger and Meijer? Segment 2: What's new…
 
Today we are going to dive into the topic of sustainability. Sustainability continues to be a large topic in CPG today and many retailers are making it a large factor in their product evaluation process. We are very lucky to be joined today by Christina Lampert. Christina is the director of innovation at the world’s largest ingredient sustainabilit…
 
The phrase the fastest way between two points is a straight line explains exactly how our minds think. Our minds are programmed to leverage shortcuts to navigate through our decisions. Today's Show Rundown Segment 1: Let’s revisit one topic from our last episode as a reminder. Let’s talk about the two brains. Explain the brains to our listeners. Se…
 
Today we are going to be diving into how to win and grow your business at Walmart and we are joined today by Cameron Jernigan. Cameron is a merchant turned supplier solutions. Cam started his career working for Walmart where he spent time in sourcing and product development in private label brands with over $1 billion in P&L impact across frozen fo…
 
Today's Show Rundown What is the Common Mistake Marketers Make when reviewing their advertising executions? How is the brain constructed? What is the difference between the conscious and unconscious mind? What role does critical facility play in how we process information? We walk through a buying scenario and how the unconscious and conscious mind…
 
On today’s episode, Mark & Justin talk about The Infinite Growth Path We, at The Agency always get asked "how do you guys keep hitting these home runs over and over"? This Episode, the Guys are going to give you a peak under the hood at our 12 Point program that at Jekyll + Hyde we call The Infinite Growth Path. The term "Best Practices" is a term …
 
On today's show, Mark and Justin talk about all the ways you can advertise on mobile Justin explains how the convenience of your mobile device is what is allowing advertisers to target you based off so many different variables. When you go to work, when you go the the doctors, these mobile phone start to learn your patterns, track your location and…
 
Check out the new podcast and find us on all social media platforms! https://www.youtube.com/channel/UCxEIzTKoH4mzF3_6nGBeDMQ https://www.facebook.com/BikeRacingWeekly https://www.instagram.com/bike_race_weekly/?hl=en https://open.spotify.com/show/0phMPQSBzeCFPHP8ih8AgN https://podcasts.apple.com/.../bike-race-weekly/id1375368037…
 
On today’s episode, Mark & Justin talk about how Television has changed over the years. The guys go on to explain the differences between OTT, and CTV. What they are and how you can leverage these new systems to your advantage. Most people have more than one “subscription” type account, like Hulu, Netflix, Prime Video, and how can you get into adve…
 
On today's show, Mark and Justin talk EOS (Entrepreneurial Operating System), with Coach Bob Shenefelt, a certified EOS Implementor. What is EOS, how it works, how it can help fellow entrepreneurs manage the internal parts of their companies. Coach Bob goes on to give a breakdown on all of these things, what EXACTLY is EOS, how it works. 1 Year Goa…
 
Andrew Frey is the former Team Director of Astellas Pro Cycling and now promoter and organizer for The Tour of America’s Dairyland. We chat about some of the best races from back in the day, what it was like to manage one of the best domestic cycling squads in the US, and what he’s been up to with this year’s ToAD events.…
 
Youtube: https://www.youtube.com/channel/UCxEIzTKoH4mzF3_6nGBeDMQ Check out the new podcast and find us on all social media platforms! https://www.facebook.com/BikeRacingWeekly https://www.instagram.com/bike_race_weekly/?hl=en https://open.spotify.com/show/0phMPQSBzeCFPHP8ih8AgN https://podcasts.apple.com/.../bike-race-weekly/id1375368037…
 
New FTP tests and a lot of virtual racing these last few weeks. Deep dive into training and virtual racing this week on Bike Race Weekly. We're doing even more with the Youtube channel so make sure to check us out there! Youtube: https://www.youtube.com/channel/UCxEIzTKoH4mzF3_6nGBeDMQ Check out the new podcast and find us on all social media platf…
 
We are dedicate this year to follow and be your resource for all things USA Crits. Check out the first episode about USA Crits and follow for more! Check out the new podcast and find us on all social media platforms! https://www.facebook.com/BikeRacingWeekly https://www.instagram.com/bike_race_weekly/?hl=en https://open.spotify.com/show/0phMPQSBzeC…
 
On this episode of CPG Insiders, Mark and Justin discuss what we can expect from 2021, the year we’ve all been looking forward to as we thankfully leave 2020 in the rearview mirror. Mark and Justin begin with a warning: many of the habits adopted in 2020 will not go away, as most people have adjusted to the new normal. They break down how the move …
 
On this episode of CPG Insiders, Mark and Justin are joined by David Biernbaum. David has brought more than 200 consumer brands to market over the course of decades in the consumer products space. David walks through some of the initial steps to get the processes moving and how to avoid some of the most common issues that entrepreneurs run into. Ma…
 
Very excited this week to have both Eric Hill and Frank Cundiff of Project Echelon Racing. Eric and Frank are behind the Echelon Racing League that has brought racing back through e-racing. The Echelon Racing League is working in collaboration with the National Association of Professional Race Directors and USA Cycling to host in-real-life Pro Road…
 
Big week in racing with the PTO Challenge Daytona Triathlon bringing in the biggest names from long and short course triathlon with a prize purse of over 1 million dollars! Zwift world championships went off this week as well and did not disappoint. Racing was action packed with an incredible finish in both the men and women's races. We may be seei…
 
Racing nerves, the Zwift Meta, Zwift Race Analysis, Zwift Racing vs training, can you only race and not train? Check out the new podcast and find us on all social media platforms! https://www.facebook.com/BikeRacingWeekly https://www.instagram.com/bike_race_weekly/?hl=en https://open.spotify.com/show/0phMPQSBzeCFPHP8ih8AgN https://podcasts.apple.co…
 
On this episode of CPG Insiders, Mark and Justin explore how you can use the past year to market your products in 2020 and detail ways entrepreneurs can get their products into a position to grow as the new year approaches. They also share some messaging and techniques that can help you to focus your advertising, including breaking down the importa…
 
On this episode of CPG Insiders, Mark and Justin break down the keys to marketing to seniors. They explain how the senior market is much larger than many realize, how society has not kept up with the changing lifestyles of senior citizens, and how that outdated mindset to too often reflected in marketing. Mark and Justin go on to break down the var…
 
On this episode of CPG Insiders, Mark and Justin discuss how businesses are handling today’s volatile political landscape. They share stories of companies that have taken a political stance and survived the mob as well as explaining why political activism is not necessarily the right move for every company. Mark and Justin recommend what to look fo…
 
On this episode of CPG Insider, Mark and Justin discuss some of the scams that are perpetrated on CPG advertisers. With the ongoing economic shifts, these scams are becoming more and more popular. The guys share some tips to protect you from falling for some of the common schemes that are out there. They explain how these schemes target both small …
 
On this episode of CPG insiders, Mark and Justin are joined by Cody Whittick, from Kynship. Cody joins the guys to discuss social influencers and how they can benefit your product. They discuss the true measure of leveraging social influencers and what your focus should be before pursuing a social influencer. Cody explains the importance of the con…
 
On this episode of CPG Insiders, Mark and Justin address getting back to work and what that will look like. They discuss the importance of mitigating risk for both employees and employers. They explain the importance sticking to your company’s long-term goals and discovering what adjustments your company must make following the pandemic. Mark and J…
 
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