show episodes
 
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
 
Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder ...
 
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, brandi ...
 
Chris Parker, the founder of WhatIsMyIPAddress.com, interviews guests and tells real-life stories about topics to open your eyes to the danger and traps lurking in the real world, ranging from online scams and frauds to everyday situations where people are trying to take advantage of you—for their gain and your loss. Our goal is to educate and equip you, so you learn how to spot the warnings signs of trouble, take quick action, and lower the risk of becoming a victim.
 
Christian Felix and Shonali Bhowmik became fast friends while working as temporary workers at a huge law firm in Manhattan. They share a love of laughing and giving each other hell. They may be called hipsters, old school, mainstream, irreverent, classic, country, gangster, or rock n' roll. All labels apply. Special guests, music, and attitude every episode. Past guests include: Jeremy O. Harris, Chelsea Peretti, Hannibal Buress, Keisha Zollar, H Jon Benjamin, Amber Tamblyn, JD Samson, Sanji ...
 
We bring together conversion rate optimization experts, website owners and optimization software developers to discuss optimization strategies that work. Hosted by Francis Teo. Send your questions or feedback to feedback@conversionspodcast.com.
 
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show series
 
Juliet Funt is a keynote speaker and advisor to Fortune 500 companies. She’s the founder and CEO of the efficiency firm Juliet Funt Group and an evangelist for expanding the potential of companies by unburdening their talent from busywork. She has also put her insights into a new book, A Minute To Think: Reclaim Creativity, Conquer Busyness, and Do…
 
Many people have gone or plan to go somewhere to seek deeper connection and enlightenment. But what are the dangers to be conscious of before taking such a trip? Today’s guest is Caroline Slaughter. Caroline is a filmmaker and global voiceover talent. Most recently, she was supervising producer on Racket: Inside the Gold Club which is ranked as one…
 
Happy Pride Everyone! We celebrate our friends and our fashion icon former guest Jack Dwyer! June was the first month in a year and a half that we were social in a seemingly "normal" way. Shonali's exhausted already. Our first guest is Cisco Bradley! He's an Author, Professor of Cultural & Social History, Free Jazz & and Experimental Music Aficiona…
 
Gleb Tsipursky is the founder and CEO of Disaster Avoidance Experts. A thought leader in future-proofing and cognitive bias risk management, Gleb joins the show for a second time to share insights from his new book, Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage. Lis…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Kim about his new book: You Are the Brand! How are some people able to use their personal brand to create a stellar career while others either struggle in their career or simply gradually move forward, at best? Or how are some others able to create six- or seven-fig…
 
Richelle Taylor is a leader in performance improvement and marketing services in North America. She oversees One10’s go-to-market strategy and its Incentives & Recognition business segment, which includes global rewards and technology development for One10’s propriety performance improvement platform, PerformX. In this episode, we talk about the go…
 
Orchestra Partners Principal Hunter Renfroe and Development Manager Caroline Jenkins join the podcast to share how Orchestra Partners' mission and approach sets them apart from other Alabama developers, how Orchestra Partners has evolved over the last six years, the projects they currently have going on in Birmingham, and what's next for the compan…
 
Education can help people to be prepared without paranoia, but how do you teach safety without causing fear? There are specific things to be aware of in an extraordinary situation like an active shooter that can fundamentally change the outcome. Today’s guest is Dr. Kathleen Kiernan. Dr. Kiernan is the founder and CEO of Kiernan Group Holdings, Cha…
 
Before he became internationally recognized as one of the world’s foremost experts on body language, Joe Navarro was an eight-year-old refugee fleeing communist-controlled Cuba. In America, as a non-English speaker, he survived by observing others, eventually going on to lead a career as an FBI Special Agent studying and applying the science of non…
 
We often make the assumption that if something is the biggest or the oldest, it should be trusted or it wouldn’t have grown so large. But when it comes to cryptocurrency, this may not always be true. Today’s guest is Aaron Lammer. Aaron is the founder of Treats Media which produces original podcasts and work for clients. Original works include the …
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Lisa Bodell about lessons from her book: Why Simple Wins! Do you ever find yourself so busy - or worse yet - do you ever find your team so busy and you look and realize that the majority of their time is spent in too many meetings, spent on too many minutiae tasks, spent…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Josh Miles about lessons from his book: Bold Brand 2.0! If you’ve been listening to the SIMPLE brand podcast for a while, then hopefully you know the best way to brand out from the crowd is to be different. Like Sally Hogshead says, “Different is better than better.” But…
 
James Lomax, director of asset management and leasing at Corporate Offices Properties Trust (COPT) joins the podcast to share his perspective on office and retail commercial properties post-pandemic and his insights on what to expect in these sectors in the future. AT COPT, James is responsible for market performance of revenue generating assets at…
 
Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He’s worked as a copywriter and creative director at ad agencies like FCB and DDB Worldwide and as a freelance copywriter for 25 years. Jim is responsible for dozens of successful taglines, including We are Flintstones Kids, Ten Million Strong and Growing, the co…
 
What does it look like to be resilient? Many of us have lost our edge after a year in our homes and many have become unprepared to handle the unexpected. Listen on to find out about five pillars of resilience from our guest’s book Raise Your Resiliency. Today’s guest is Kris Coleman. Kris has served with the CIA conducting threat and vulnerability …
 
Today's guest is Simon Moran. Simon is the owner of www.modernenglish.net, and has been a successful franchisor for nearly 20 years. I chat to Simon about his background and the option of being a franchisee for teachers who might want to start a school. Bio Simon grew up in Whitley Bay, Northumberland, in the north east of England. He left in 1992.…
 
I’ve really enjoyed meeting with and talking with all of my guests on the SIMPLE brand podcast. But I can truly say - without a doubt - that I love this week’s guests more than any other. In honor of Fathers Day coming this weekend, I recorded a special Fathers Day interview with my sons - Allen and Thomas. Children can have a pretty different pers…
 
Ron Friedman, Ph.D., is an award-winning psychologist who has served on the faculty of several prestigious colleges in the United States, and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. Popular accounts of his research have appeared in major newspapers and magazines, such as The New York Times an…
 
If you’ve ever had the feeling that someone is eavesdropping on your calls, reading your messages or emails, and even knows where you’ve been going, you just might be right. Abusers often utilize stalkerware to control and manipulate their targets. Being educated on what it is, how it got there, how to clean it off your devices, and where to go for…
 
Ray Iveson has 30 years of experience developing measurement systems related to product efficacy. The inventor or co-inventor of more than 70 novel and proprietary measurement systems, technical methods, software systems, and consumer perception models, Ray currently serves as Vice President of the Methods and Measurements and Global Quality Assura…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Steven Van Belleghem about his latest book: The Offer You Can't Refuse! I keep having a recurring conversation with a number of business leaders. And it's a pretty disappointing conversation to them. We’ll talk about their business, how it’s positioned, and what attribut…
 
If you’ve ever felt the pressure to buy something because the website said there were just two left at that price or that the sale was ending soon, you’ve experienced just two of the many techniques using neuroscience to advertise online. Today’s guest is Roger Dooley. Roger is an author and international speaker. His books include Friction, one of…
 
In this podcast, I sit down with Christina Rebuffet. Christina talks about how she got started with making her own YouTube videos to now 6 years later having a staff of 8 people. Christina generously offers advice on how to get started, grow, position, and price courses that will sell. Bio Christina Rebuffet is the founder of Speak of English with …
 
Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor’s degree in Business Administration: Marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in Behavioral Eco…
 
When you hear the word “hacker,” you envision someone breaking into a computer, but did you know that people can be hacked? The manipulation and persuasion of people can lead to someone gaining physical access to a location or even data being leaked. Today’s guest is Jenny Radcliffe. Jenny is the founder and director of Human Factor Security and is…
 
The warm weather has arrived, masks are slowly coming off and Christian comes out HOT. Shonali is in Nashville, Tennessee doing yard work and Justin The Intern is prepping for his role as a new father. George Floyd's murder was a year ago to the day. We discuss the importance of the moment surrounding the pandemic and social justice. Will we be for…
 
Today's guest is Olly Richards. Olly and I talk about his background and how he got started in entrepreneurship. Olly also gives invaluable advice on how to scale, position, and market your company to ensure success. Bio Olly Richards is an entrepreneur, publisher and language specialist from the UK. He runs a website about language learning, which…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Carla Johnson about her latest book, RE:Think Innovation! I preach “Innovating to stay ahead” as one of the key behaviors that creates simple experiences. But there’s a challenge with innovation. People make innovation much harder than it has to be. They think innovation…
 
Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, as well as founder and Chief Immersion Officer of Immersion Neuroscience. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Pap…
 
Standard sales scripts can make some people sound shady or pushy, but techniques of influence and persuasion are supposed to produce different results. How can you tell the difference between something shady or legitimate? Today’s guest is Paul Ross. Paul is an author, speaker, trainer, master hypnotist, and master practitioner of neuro linguistic …
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Joe Pulizzi about his latest book, Content Inc! In 2021 it’s hard to create and run a successful business without content. And if you do content right, it’ll help you build a loyal audience of customers. But it’s not easy to figure out HOW to do content right. What do yo…
 
Today's guest is Dean Rogers. Dean and I discuss his journey from being a struggling entrepreneur in Japan to a successful CEO and author. Dean gives some valuable tips on how to get started, on marketing yourself and your company, and what he would do if he were to start over again. And much more.. Bio Dean R. Rogers is CEO of Dean Morgan K.K. whi…
 
EXIT Realty Regional Owner Troy Dooley joins the podcast to share information about the Paycheck Protection Program (PPP) and how independent contractors and small businesses with 20 employees or less can take advantage of these forgivable loans. Troy and his wife Kathy have set up a website to help walk people through the process of applying for a…
 
Ximena Vengoechea is a user researcher, writer, and illustrator whose work on personal and professional development has been published in Inc., The Washington Post, Newsweek, and Huffington Post. She is a contributor at Fast Company and The Muse, and is best known for her project The Life Audit. An experienced manager, mentor, and researcher in the…
 
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