Paris Childress Podcasts

Florian Decludt is a teacher-turned-growth marketer and content creator. He's worked on over 60 different growth projects in 6 different countries. Florian has grown his presence on LinkedIn from 944 connections to 32,000 + followers in less than 2 years. Formerly a Growth Marketer at Reddot Growth, Florian is now a Client Advisor at Venli Consulti…

Sam Dunning is the co-owner at Web Choice, an award-winning web development and digital marketing company. He's also the host of a B2B marketing podcast called the Business Growth Show. Join us to learn why SEO isn't dead and how to make your website your best salesperson. And don’t forget to subscribe on your favorite podcast platform for more pra…

The channels that we're trying to connect and communicate in are noisier and more polluted than ever. So how can you truly connect with customers? Ethan Beute is with us to uncover how to foster human-centered communication with the power of video messaging. Ethan Beute is Chief Evangelist at BombBomb, Wall Street Journal bestselling co-author of H…

Natalie Marcotullio is the Head of Growth and Operations at Navattic. She focuses on helping SaaS companies give their prospects a better buying experience. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer…

Lomit Patel is the Chief Growth Officer of Tynker, part of BYJU'S, the world's largest edtech company. Tynker is one of the pioneers in coding and ed tech learning for kids, boasting 60 million users across 150 countries. With 20 years of experience helping startups grow into successful businesses, Lomit has previously played a critical role in sca…

Here are some of the key topics that Joseph and Paris discussed in this episode: • (3:10) Account-based marketing vs. building relationships at scale • (5:21) How to differentiate your brand • (7:12) What Is relationship enablement? • (9:37) Testing with paid search or paid social? • (11:44) How to measure the success of your paid social copy • (14…

Here are some of the key topics that Adam and Paris discussed in this episode: • (2:44) Lead Gen Vs. Demand Gen and how GetAccept went from a more lead gen focus toward demand generation • (7:46) Hire more salespeople or marketers in uncertain times? • (9:22) How new category creation for Digital Sales Room turned a Win-Win for everyone involved • …

Here are some of the key topics that Bryan and Paris discussed in this episode: • (2:57) Success story: The transition from a blue-collar entrepreneurship success story into GreenPal, a tech startup • (8:48) How to resist the temptation to expand into other product categories • (13:44) How local SEO turned GreenPal into a success story • (15:45) Wh…

Here are some of the key topics that Nick and Paris discussed in this episode: • (2:27) How to Build a Personal Brand as a Saas Marketer • (4:57) How Often to Post on Social Media • (7:10) How to Grow Your Followers on LI & Stand out with a Strong POV and Narrative • (11:32) What Are the Keys to Success with Account-Based Marketing • (18:37) Skyroc…

Here are some of the key topics that Nate and Paris discussed in this episode: • (3:15) What SEO Works Best for Simple SaaS Websites? • (5:08) Is Linkbuilding Still Important for SaaS Websites? • (8:51) How to Create a Content Strategy for a SaaS Company? • (12:22) Create or Promote SaaS Content? • (17:36) What Drives More Engagement: Content from …

Here are some of the key topics that Matt and Paris discussed in this episode: • (3:10) What Are Product Founders' Most Common Mistakes in the Early Stages • (4:34) How to Build a Winning Product Strategy • (6:55) How to Build a Lead Pipeline • (13:38) Why building relationships is important for service businesses • (16:37) How to Leverage Feedback…

Here are some of the key topics that Andrea and Paris discussed in this episode: • How having an SDR experience helps in a marketing role • How SaaSOptics merged with Chargify to become the brand Maxio today & how the merger impacted Andrea's role • Saaspedia's organic play for ranking in the SERP with SaaS topics • How to create successful gated c…

Here are some of the key topics that Jon and Paris discussed in this episode: • The hyperscale journey of Accelevents from $300K to $9M in 8 months – pivoting from in-person to virtual events. • Event data: how to maximize opportunities pre, during, and post-event. And why current CRM platforms and tools aren’t designed to capture and keep your eve…

Here are some of the key topics that Ryan and Paris discussed in this episode: • Agency-side vs. client-side marketing and Ryan's career development as a B2B SaaS Marketer • The challenging sales dialer competitive landscape and where PhoneBurner stands • What's a power dialer? The difference between Power dialer, Autodialer, and Predictive dialer …

Here are some of the key topics that Jessie and Paris discussed in this episode: • The approach of BDEX for cleaner and more privacy-compliant data • Transitioning past third-party data to marketing with quality first-party data • Ethical marketing and why it's profitable to do what's right in business • Leveraging Dark Social • Balancing personal …

Here are some of the key topics that Sarah and Paris discussed in this episode: • The differences between demand gen vs lead gen vs demand capture • What are the best channels and methods for demand capture? • How to better engage on organic social? • Why hiring a marketing team to do lead gen is a big mistake for businesses? • Moving away from 'le…

Here are some of the key topics that Drew and Paris discussed in this episode: • Why curiosity is one of the keys to career success • Better focus and performance in the workplace with the concept of deep work • The challenges of working in a startup environment • The post-pandemic state of the events industry • New vs. old marketing – and why the …

Here are some of the key topics that David and Paris discussed in this episode: • How David brings digital transformation(DX) to large organizations • The expanded role of the CMO & the need for them to wear the three hats of a Brand, a P&L, and an Innovation CMO • De-siloing the C-suite to improve agility & the importance of cross-functional colla…

Here are some of the key topics that Simon and Paris discussed in this episode: • How to double your revenue in 90 days with the Strategy Sprints Method • How 50/50 risk (for you and your client) doubles your revenue • The perfect 5-levels deep ideal customer profile to help you with acquisition • How to do zero-budget marketing for 2 hours per wee…

Here are some of the key topics that Andrew and Paris discussed in this episode: • How Andrew's career has evolved being part of a unicorn, a double unicorn, an IPO, and acquisitions and what have been common keys to success for all of those companies? • Why marketing and sales should stop fighting • How the love of journalism & its principles gets…

Here are some of the key topics that Mia, Jordan, and Paris discussed in this episode: • Challenges of creating educational but also scientifically accurate content in the SexTech industry • Content marketing as a replacement for paid media • Easy SEO "hacks" for ranking your content • Facebook ad censorship (and censorship on social channels) Gues…

Here are some of the key topics that Raúl and Paris discussed in this episode: • What is referral marketing? • Why is referral marketing different than influencer marketing and affiliate marketing? • What are the future trends in referral marketing? • Is Web3.0 the evolution of referral marketing? • How to scale with referral programs? • How much o…

Here are some of the key topics that Fred and Paris discussed in this episode: • Google Quality Score & its importance for ad rank • The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads • The impact of automation on how to optimize search marketing campaigns • Ad Creative optimization with AI Image Generation…

Here are some of the key topics that Eric and Paris discussed in this episode: • Customer Acquisition with Demand Generation (leading with an ICP-first strategy) • Step 1 of Demand Generation: Problem Education (using high sales touch flow to help customers understand how Sharp Spring solves their pain points) • Step 2 of Demand Generation: Increas…

Here are some of the key topics that Paris and Stacey discussed in this episode: • B2B vs B2C trafe-offs • The broken chain between marketing & sales: why don't they speak the same language and why this should change? • Why the key role of marketers is to be the internal voice of the customer • 7+1 Steps Framework To Be More Strategic with B2B Mark…

Here are some of the key topics that Paris and Rafael discussed in this episode: • Full-stack go-to-market (GTM) framework of Zendog Labs • The set of challenges you can face with regard to growth when entering a new market • The seller journey vs the buyer journey • Should a startup lead with ICP First or Product First & when a startup should choo…

Here are some of the key topics that Paris and Michael discussed in this episode: • Video-led marketing • Use cases of personalized videos in sales, marketing, and recruitment • The power of leveraging webinars • How to repurpose content • How listening to your prospects can help you market your product better • Community marketing • And... the Haw…

Here are some of the key topics that Paris and Dan discussed in this episode: • What product marketing brings to the table & why is it a critical component of every company's success • How Privy got on Shopify & became the number one rated app for Shopify • SMS marketing & how the pandemic accelerated this trend • How to use content marketing to ed…

Here are some key topics that Reni discussed with Paris: Community-led growth with Twitter, Telegram, Discord How to start a community The future of blockchain in the e-commerce industry Applying NFTs into the business and their value Personal branding - what works and what doesn't How to plan content for personal branding posts on social media Wha…

In this episode, Paris interviews Khaled Naim, who is the Co-Founder & CEO of Onfleet, the fastest-growing provider of last-mile delivery management software. Onfleet powers millions of deliveries per week for thousands of businesses around the world and handles route optimization, dispatching, real-time driver tracking, proof of delivery, analytic…

In this episode, Paris sits down with Mason Cosby, the Director of Growth at Mojo Media Labs (now Gravity Global) and Podcast Host of the Marketing Ladder, to discuss ABM strategies and LinkedIn growth. Some key topics in this episode: • The goal of ABM • What goes into the content marketing behind an ABM campaign • How being more interesting offli…

In this episode, Paris sits down with Stu Gold to discuss AI and Machine Learning and what they have in common with his company's marketing and sales approach. Stu, General Manager and Chief Revenue Officer of Superwise.ai, is a highly energetic advanced technology sales, marketing, and business development leader with a unique and highly successfu…

In this episode, Paris interviews Christina Patrick. Having held various roles in marketing in different sectors, and managing teams of different sizes, Christina is now the head of marketing at Paid, a UK tech start-up that is changing the way procurement teams work with their smaller suppliers, making the process more efficient and cost-effective…

In this episode, Paris sits down with Srikrishnan Ganesan, the CEO, and co-founder of the fast-growing SaaS startup Rocketlane. Srikrishnan is also building Preflight, which is the world's first and only community for leaders and practitioners managing customer onboarding, success, value delivery, and project management. As you can probably notice,…

In this episode Paris sits down with Luciano Freitas, currently the CMO at the finch BX Blue. Neuroscientist and entrepreneur, Luciano is the co-founder of Facily, the first social commerce in Latin America, and the founder of Mind Hack Lab, a laboratory of mental alchemy and behavioral innovation. He made part of Uber’s leadership and marketing te…

This week we sit down with Serial Entrepreneur Peep Laja of Wynter, CXL, and Speero. We discuss his three ventures and how his latest business Wynter.com is building demand. We also talk about the importance of luck and timing in a success of a business and where Peep's podcast How to Win is going next.…

This week we sit down with Canberk Beker, Head of Growth at Deepcrawl to discuss how URL-based marketing helped them 2x their pipeline in 2 months and move prospects through the funnel 2x faster. We also discuss how Deepcrawl strategy is to market not only to SEOs but to Developers, general Marketeers, and even Product Managers.…

This week we sit down with Paul Singh, Co-founder & Chief Strategy Officer @ Bump Health and Active Angel Investor @ Results Junkies. Paul shares how he makes investment decisions into 200 businesses per year, the invisible rules of the investment game, and why getting investment isn't the only path for startups.…

We discuss how Spruce.com delivers a great offline experience while balancing supply (service providers) and demand (lifestyle services requestors) while growing its user base through offline channels.By Paris Childress

We discuss why SaaS companies need to move beyond the old-school approach to a marketing organization and what that means for how we bucket our marketing efforts, compensate/bonus our teams, and leverage FPD to understand the customer experience.By Paris Childress

In this episode, Peter shares a bit more about databox.com's plans to release a new benchmarking feature. Peter also discusses how databox leveraged templates to grow organically and why they (currently) aren't investing in paid ads.By Paris Childress

Meet Emilia, Founder and Managing Director at Growth Molecules. We chat with Emilia about how the Customer Success role has changed over time, triggering customer conversations with data, and the importance of a tight relationship between the Customer Success and Sales teams.By Paris Childress

Meet Hernando Buitrago, VP of Marketing at Instabug.com. We chat with Hernando about building a Marketing team in a Series A company, breaking out your marketing for PLG and Enterprise Demand Gen, and collaborating successfully with the sales team.By Paris Childress

Meet Fernando Amaral, VP of Marketing at Landbot.io. We discuss why Landbot.io is rethinking the traditional SEO approach, how podcasts are the most effective method to generate awareness content, and the future of chat marketing.By Paris Childress

Meet Dickey Singh, CEO & Co-Founder at Cast.app - customer success automation tool. In this episode, Dickey talked about improving retention on no-touch and low-touch accounts, Gamification vs. Shamification, bringing mass personalization to customer success, and how to scale customer marketing through automated customer success management.…

Meet Sarah Kiefer, CMO at Pitch.com - a collaborative presentation tool for modern teams. In this episode, Sarah and Paris discuss how virality fuels pitch.com's PLG approach, triggering the growth loop, and collaboration as a key signal for user engagement.By Paris Childress

Meet Brad Hipps, Co-Founder at Socratic - a developer-focused task management software. In this episode, Brad shares more about competing in a red ocean, building a product hand in hand with your beta users, focusing on the one thing that will be your marketing superpower, and driving a content strategy powered by your product data.…

Meet Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman - an email app that promises to be the fastest email experience. In this episode, Gaurav talks about the role of growth at early-stage companies, making counterintuitive yet customer value-focused growth decisions, why onboarding experience matters and shares more ab…

Meet Edward Ford, Demand Gen Director at Supermetrics. In this episode, Edward talks about moving away from a channel mindset, bringing B2C spirit to B2B, data-driven performance creatives and how Supermetrics is running full-funnel brand tests in different markets.By Paris Childress

Meet Patrick Campbell, CEO at ProfitWell - subscription software helps you achieve faster recurring revenue growth. In this episode, Patrick talks about the growing importance of lifecycle marketing, identifying the path to least resistance for growth, how most companies often overlook monetization, and shares more about ProfitWell's marketing stra…