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We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with ...
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Growth Marketing Camp
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Making the Leap: How Brandon Powell Cut the Corporate Parachute to Pursue His Entrepreneurial Dreams
31:41
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Brandon Powell’s career journey has empowered him to recognize the opportunities in the market and start his own business. And believe it or not, his success story is born out of necessity at the age of 12. Today he is HatchWorks’ Founder and CEO. Brandon joins us on an episode of Growth Marketing Camp’s Founder Stories to share how HatchWorks was …
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Growth Marketing Camp
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Drive Demand with Email Marketing & Segmentation with Jeremy Fischer from Quantum Metric
30:08
30:08
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30:08
In this episode of Growth Marketing Camp, we deep dive into the email marketing world with Jeremy Fischer, a Demand Marketing Senior Specialist at Quantum Metric. Jeremy shares his experience in leading the charge in Quantum Metric’s global email marketing efforts to drive demand, including landing page creation and chatbot strategies. Our host, Bo…
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Growth Marketing Camp
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Client Is King: Building a Marketing Agency That Drives Growth with Tyler Jordan
29:43
29:43
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Are you ready to level up your digital marketing game? Tyler Jordan, the Founder and CEO of a thriving remote-first marketing agency, Jordan Digital Marketing, is here to help! With a rich digital marketing background and experience at top companies like Hired, Weebly, and 3Q Digital, he's got the know-how to take your business to the next level. I…
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Growth Marketing Camp
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Why Staying Curious is the Ingredient to Success with Drew Brucker from LASSO
1:01:46
1:01:46
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In this week’s episode of Growth Marketing Camp, Jass Binning and Drew Brucker, the VP of Growth at LASSO, dig deep into the beauty and the challenges of leading a small marketing team in a scaling company. Drew shares the importance of prioritizing the priorities, why companies should stop measuring ROI for every marketing activity, and why curios…
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Growth Marketing Camp
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The Outside-In Approach to Copywriting with Konrad Sanders
1:00:26
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1:00:26
This week, Konrad Sanders, Founder, CEO & Content Strategist of a charming London-based agency, The Creative Copywriter, joins us on the Growth Marketing Camp to share all his tips and tricks with our audience. Jass and Konrad dig deep into creative ways you can use to uncover what your customers want (versus what you think they want). Konrad answe…
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Growth Marketing Camp
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Building a Balanced Economic Model That Supports Growth and People with Bryan Karas
34:24
34:24
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Welcome to another episode of Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience. This week, Bryan Karas, Founder and CEO of Playbook Media (& GrowTal), joins us to share the journey that's led him to start his company and drops som…
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Growth Marketing Camp
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How to Build Brand Loyalty Through ABM, Customer Marketing and Evangelism with Nick Bennett from Alyce
55:38
55:38
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In this week's episode of Growth Marketing Camp, we chat with Nick Bennett, the Director of Evangelism & Customer Marketing at Alyce, about all things ABM, Customer Marketing, and Evangelism. Nick shares the story of what it takes to build a strong personal brand and a community of die-hards (& how Alyce leverages it), how to collaborate with B2B i…
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Growth Marketing Camp
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How To Establish and Measure Brand Trust with Vena Solutions’ Tamara Kitić Yarovoy
29:48
29:48
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A common question many companies ask is how do you establish and measure strong brand trust. And what does it mean to create community? Our newest Growth Marketing Camp guest, Tamara Kitić Yarovoy, the Director of Demand Generation at Vena Solutions, is here to answer these questions, and more. Tamara sheds light on her most recent projects in 2022…
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Growth Marketing Camp
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From Podcasting to Partnerships (And Everything in Between) with Logan Lyles
50:53
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On this week’s episode of Growth Marketing Camp, Logan Lyles, Head of Partnerships at Teamwork, chats with our host, Jass, about all things podcasting! Logan shares his love for the podcast world and how he started off his career; What it took for him to find his voice and how he built a strong personal brand on LinkedIn with a large network of aro…
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Growth Marketing Camp
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How to Build a Standout Cybersecurity Brand with Lauren Kersanske from Axonius
33:57
33:57
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Cybersecurity brand, Axonius helps security and IT professionals discover, manage, and secure all of their assets. And what makes their brand stand out (apart from a top-notch product) is their ambitious team who easily tackles some of the biggest challenges in IT. This week, we have the pleasure of welcoming a key member of their team on the Growt…
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Growth Marketing Camp
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Uncovering The Origin Story Of Beam Content with Brooklin Nash
50:33
50:33
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Welcome to a very special and first of many more to come episode of Growth Marketing Camp. We’re kicking off Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience. And who better to start off this special series with than Brooklin Nash…
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Growth Marketing Camp
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Feedback Loops & Why You Desperately Need Them with Matt Paige from HatchWorks
46:33
46:33
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If you’re not leveraging the power of feedback loops or aren’t quite sure how to make them a part of your process, this is the episode for you. Matt Paige, Vice President of Marketing & Strategy at HatchWorks, has a deep background in product marketing strategy and passionately believes in the power of feedback loops. That’s why we invited him to j…
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Growth Marketing Camp
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The Power of Providing a Personalized Experience for Your Customers with Ryan Cormier
44:55
44:55
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Ryan Cormier’s passion for hunting, camping, hiking, and pretty much everything outdoorsy brought him to Kalkomey Enterprises, LLC - a leader in outdoor recreation education. As their Director of Digital Marketing, Ryan is leading the content team at Kalkomey Enterprises to support customer acquisition, activation, and retention across their portfo…
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Growth Marketing Camp
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How Outside Helps People Live a Healthier and Happier Life with Zenia Johnson
47:07
47:07
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Zenia Johnson, Director of Performance Marketing at Outside, walks us through an average week in her shoes on this week's episode of Growth Marketing Camp. Zenia shares what the performance marketing team is responsible for (& in her words, the important skills), how they align with the rest of the company (& company goals), and how to build genuin…
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Growth Marketing Camp
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Empowering Managers to Become Extraordinary Leaders With Megan Galloway
24:06
24:06
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This week, Growth Marketing Camp welcomes Megan Galloway, Head of Community at Campfire & the Founder of Everleader. In this episode, Megan and our host, Jass, have a delightful chat about Campfire’s north star and the mission behind their leadership development training. Megan shares advice on how companies can create a people-first culture and wh…
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Growth Marketing Camp
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How Gated Helps People Take Control of Their Attention with Melissa Moody
38:04
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This week, Growth Marketing Camp welcomes Melissa Moody, Co-Founder & CMO at Gated and co-host of their podcast, Finding Focus. In this episode, Melissa shares the origin story of Gated and paints a picture of a new world she envisioned where people could take back control of their inboxes. She also shares how to get people aligned in an early-stag…
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Growth Marketing Camp
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How Sweater Forges a Tight-Knit Community with Lorri Kane
41:33
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Welcome to another exciting episode of Growth Marketing Camp, where we welcome Lorri Kane, Digital Engagement Director at Sweater and bestselling author of 60 Days to LinkedIn Mastery. Lorri joins us to share the story of how she became a vital part of the Sweater team and joined them on the journey of making venture capital available for everyone.…
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Deep Dive Into Competitive Intelligence with ClickUp’s Andy McCotter-Bicknell
33:57
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On this week’s episode of Growth Marketing Camp, we explore what it means to be productive in today's day and age with Click Up’s Head of Competitive Intelligence, Andy McCotter-Bicknell. Andy breaks down the importance of having a strong competitive intelligence department at your company, the tech stack he uses, and how to leverage it against you…
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The Blueprint for a Successful Content Strategy with Proposify’s Nadia Milani
34:19
34:19
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Are you creating edutainment content? How about infotainment video content? If the answer to both these questions is “no" - this episode is for you. This week, Growth Marketing Camp welcomes Nadia Milani, the VP of Marketing at Proposify. Nadia joins us to shed some light on the benefits of producing highly engaging and entertaining content that’s …
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Growth Marketing Camp
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How to Create Standout Digital Content with Travis Tyler
46:25
46:25
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This week on Growth Marketing Camp, we welcome Travis Tyler, Senior Digital Content Producer at PandaDoc and the host of one of our favorite podcasts, The Customer Engagement Lab. Travis is the engine behind PandaDoc’s video content strategy, with the goal to grow their audience and build brand awareness. In this episode, Travis covers what’s the k…
This week’s episode of Growth Marketing Camp is packed with exclusivity, learnings, and insights into the powerhouse that we call ABM. Mason Cosby, Director of Growth at Mojo Media Labs (now Gravity Global - yup, we are privileged to be the podcast to exclusively announce this amazing acquisition), joins us to break down the ABM-A-Thon event they h…
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Growth Marketing Camp
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The Performance vs. Brand Advertising Battle with David Rodnitzky
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After graduating from law school in 1999, the one thing that David Rodnitzky knew for sure was that he didn’t want to be a lawyer. So he packed up his bags and moved to San Francisco, searching for his next great opportunity. After landing a job in tech, he volunteered to dive into the advertising world. After trial, error and many lessons learned,…
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Growth Marketing Camp
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How To Build a Strong LinkedIn Community with Brianna Doe
40:05
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In this week’s episode of Growth Marketing Camp, we are joined by Brianna Doe, Senior Demand Gen Manager at Inventables & thought leader. In just two months, she went from publishing her first LinkedIn post to going viral and having over 10,000 followers. Today, she continues to build her community with one key lesson: If you want to produce the ki…
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Growth Marketing Camp
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Authenticity is Everything: Building a Strong Personal Brand with Sophie Milliken
39:40
39:40
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In this week’s episode of Growth Marketing Camp, we chat all things brand with Sophie Milliken. She is a multi-award-winning entrepreneur, Director, NED, chartered FCIPD HR professional, author, speaker and investor. Sophie shares her career growth story, where she got the inspiration for her best-selling book, ‘The Ambition Accelerator,’ and the s…
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Growth Marketing Camp
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How Marketing Can Create Easy Conversations for Sales
37:46
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Built by developers for developers with the goal of making their lives easier, LaunchDarkly has managed to stand out quickly and cut through the noise with their product. And this week, Maurice Maxwell, Digital Demand Manager at LaunchDarkly, joins us on Growth Marketing Camp to share what channels they focus on, along with his own personal growth …
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Growth Marketing Camp
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Growth Marketing Camp’s Happy Hour with Hillary Read
46:22
46:22
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In this week’s episode of Growth Marketing Camp, Hillary Read, the VP of Marketing at WITHIN, joins us to share her thoughts on career, performance marketing, workplace culture, and yes, even a bit on NFTs. Hillary talks about the milestone moments that helped her transition her early career as a writer to VP of Marketing and how the right opportun…
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Set Yourself Apart to Get Your Dream Job with Maya Grossman
40:05
40:05
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Welcome to another exciting episode of Growth Marketing Camp. We’re shaking things up today as we chat career growth with the amazing Maya Grossman. After spending 15+ years as a marketer leading teams at some of the biggest tech behemoths like Microsoft and Google, she’s got some advice that you’ll want to hear. Maya shares her best tips on settin…
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Growth Marketing Camp
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Crawford & Company’s Digital Journey with Scott Bynoe
33:55
33:55
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In this week’s episode of Growth Marketing Camp, Scott Bynoe, Marketing Director, Global Loss Adjusting at Crawford & Company, shares his advice to tech leaders: never stop innovating - else you risk commoditization. He shares how depth of knowledge and passion is a prerequisite for being excellent at your job and that sometimes having a chaotic mi…
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Growth Marketing Camp
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B2B Marketing is Broken - Here's How Chris Walker Would Fix It
33:38
33:38
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Chris Walker needs no introduction but if you wanted one, he’s the CEO of Refine Labs, an engineer, artist, content creator, entrepreneur, business person, and our newest guest on this week’s episode of Growth Marketing Camp. With a strong point of view, a unique perspective, and the ability to look at the business holistically, he has uncovered th…
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Growth Marketing Camp
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Kotn’s Serendipitous Brand Story: From The Farm To The Hanger
41:58
41:58
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In this episode of Growth Marketing Camp, we are excited to have Dan Gray, Director of Growth at Kotn, join us to break down the campaign that went viral on Reddit, Pay It Forward. It was so successful that it spread like wildfire in a matter of hours. At that moment, Kotn almost looked like the business equivalent to Santa Claus. Dan shares what i…
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Growth Marketing Camp
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How Rachel Cottam Confronts Gender Bias in the Workplace
51:05
51:05
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We made a very special episode of Growth Marketing Camp in celebration of Women's Month. And we are delighted to have Rachel Cottam, Director of Editorial Strategy at Clearlink and passionate gender equality in tech advocate, join us. Rachel shares how to confront gender bias in the workplace, why companies should hire more women in leadership, and…
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Growth Marketing Camp
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Catherine Dummitt’s Extremely Bold and Shockingly Witty Pinata Campaign That Caught Unicorn’s Attention
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If you're an adult in the US, you most likely have engaged with Narvar. With the goal of simplifying consumers' everyday lives by driving customer loyalty through seamless post-purchase experiences, they’ve touched more than 80% of adults in the states. In this episode of Growth Marketing Camp, we are delighted to have Catherine Dummitt, VP of Mark…
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Growth Marketing Camp
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How To Do More With Less and Skyrocket Your Company’s Rating on Google
35:15
35:15
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Initially joining SalesPipe as the first SDR, Noah Levy’s ingenuity and marketing chops, and "do more with less" mindset propelled him to his current role where he’s leading Growth Marketing and Operations. Using his blogging skills, guest posting, and backlink strategy, he's helped SalesPipe surpass 4-years of website traffic in one month alone. N…
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Growth Marketing Camp
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NEW HOST ON THE BLOCK - Jass Binning joins Growth Marketing Camp
27:21
27:21
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Jass Binning, the Director of Marketing at Opensense, is joining Growth Marketing Camp as a co-host, and boy, does she have the right mix of marketing experience and charisma to get your ears buzzing. In this rare break from standard form, we interview our new co-host, Jass, about her career path and the learnings she picked up along the way. We al…
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Growth Marketing Camp
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We’re Hopping On A TikTok Train For B2B With Refine Labs’ Todd Clouser
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No matter the platform, people always respond to raw authenticity and a bit of humor. And at this very moment, there’s no one more authentic than Todd Clouser, Senior Brand Marketing Manager at Refine Labs. Or his TikTok aliases, Yaboi Tucker, Boss Man, and Gregory. In this episode of Growth Marketing Camp, we are exploring the relationship between…
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Growth Marketing Camp
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How One BBQ With Friends Changed Jimmy Daly’s Career Path
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41:35
Jimmy Daly has a very definite point of view when it comes to the content marketing profession. Majoring in English, he knew he wanted to be a teacher, but fortunately for the B2B SaaS world, that plan didn’t pan out. It took one barbecue with friends and the magnificent Animalz to lead him to own (and crush it) with his content marketing community…
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We Are Talking All Things Tattoos & Marketing with Jaime Romero
40:23
40:23
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A company is only as good as its people, and gathering the right people is both an art. Luckily, we have a brilliant artist joining us on Growth Marketing Camp. In this episode, Jaime Romero, the VP of Corporate Marketing at Fortinet and a vivid tattoo lover, gives us a peek behind the curtains of his process in building highly successful teams. Yo…
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Growth Marketing Camp
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How PDQ Won the Community Building Game Through Trusted Organic Content
34:02
34:02
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PDQ.com is all about keeping it real. Not many companies can be praised for that. It’s a rare and unique skill that the founders nurtured and ultimately turned into the main driver behind content creation for their audience. Before they had their eye on podcasting, they launched a webcast that they still have going every single week. Kelly Hammer, …
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Creating Inherent Emotions on LinkedIn With Daniel Murray
37:56
37:56
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In this episode of Growth Marketing Camp, Daniel Murray, Solutions Consultant at Clearbit and the host of The Marketing Millennials Podcast, shares insights on how marketers can create scroll-stopping content on LinkedIn. What was once known as an overly promotional and stuffy business platform has shifted to one full of emotion, meaningful stories…
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Joseph Lewin’s Journey to Marketing through Travel Blogging in Africa
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What was the journey that led you to marketing? Joseph Lewin, Marketing Manager at CADENAS PARTsolutions, went from traveling and blogging in Africa to creating social media content for small businesses, and ultimately to marketing 3D shape search tools to engineers. Joseph shares his unique take on industrial marketing, and how you need to master …
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Loopio’s Secret Sauce for Success Through Simplicity And Video
35:40
35:40
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If you ever wondered how a one product company is doing product marketing, you’re in for a treat. In this episode of Growth Marketing Camp, we are joined by Alison (Grenkie) Hayter, Director of Product Marketing at Loopio. She shares insights on the importance of collaboration with sales when launching a new campaign, how to nail down the messaging…
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Growth Marketing Camp
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A Sneak Peek Into Pendo’s Jellyfish Model for Product Marketing
35:41
35:41
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You might argue that pizza and software have nothing in common, but we beg to differ. Put your seatbelts on; you’re in for a wild ride. In this episode of Growth Marketing Camp, we are building a little universe with Marcus Andrews, Director of Product Marketing at Pendo.io. He took all the best bits and pieces from his time at HubSpot, expanded on…
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Growth Marketing Camp
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PandaDoc’s Secret Mission to Empower SMB Davids to Take on the Goliaths
42:20
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If someone knows digital documents, it’s PandaDoc. Their jam is all about helping teams quickly create, manage, and sign digital documents. And they’ve been on a mission to empower SMB companies that are like the Davids to take on the Goliaths. In this episode, we are joined by Shawn Herring, VP Marketing at PandaDoc, a 20+ year veteran of marketin…
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Growth Marketing Camp
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Life at the Crossroads of Sales and Marketing
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Taylor Thomson runs both business development and revenue operations for performance branding agency, WITHIN. His team sits apart from and supports both sales and marketing, and in this episode, he breaks down his top techniques for creating the best outcomes for all parties involved.By Opensense
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Video Marketing Turned This Bootstrapped Startup into a Legendary HR Brand
28:15
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Brenton Williamson has spent the last decade in marketing at BambooHR, watching them grow from a scrappy young startup to a powerhouse in a commoditized industry. Their brand stood out from the earliest days by filming real employees to promote their internal brand. They’ve continued to find new ways to tell stories that speak to their buyers as th…
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The Scientific Genius Behind Vidyard’s Product Led Growth Strategy
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26:43
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Vidyard is synonymous with asynchronous video communication. They’re considered a top brand and attract thousands of users consistently. This means that sifting through usage data for the right hot leads for sales becomes a challenge only a scientist can tackle. Karishma Rajaratnam uses her masters in behavioral science to identify and engage the r…
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Growth Marketing Camp
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Building a Rock-Solid Marketing Foundation With Sprinklr’s Jared Gardner
36:19
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Everyone loves a good marketing campaign. We see a huge spike, loads of success, and then we take the learnings to ramp up the next campaign. But as VP of Digital Marketing at Sprinklr, Jared Gardner takes a different tack with his team. By focusing on the foundational building blocks and not just quick wins, Jared knows the team will make progress…
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Growth Marketing Camp
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That One Time Content Marketing Saved the World (for StackAdapt)
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It’s every marketer’s worst nightmare that their entire database disappears overnight. And while that’s not exactly what happened to Christiana Marouchos and the StackAdapt marketing team in March of 2020, the impact of the pandemic was nearly as severe. The majority of their go to market motion relied on in-person value creation, and the company l…
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Intercom’s New VP Has The Blueprint For World Domination
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Marcio Arnecke recently took on the role of VP Global Demand Generation & Regional Marketing at Intercom. He calls his childhood experience in Brazil a distinct advantage in his approach to growing the Intercom brand internationally. As he lays out the story of his first big campaign in his new role, you’ll hear how he focuses on conversions & reve…
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The Tale of Two Titans: How Freshworks Launched Their Slack Partnership
24:38
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Preethy Padmanabhan has a remarkable load on her plate, and she has managed to do it all with a smile. In this episode, she shares how her international team of product marketers made a huge win out of the Freshworks + Slack integration announcement. She’s full of sage advice including a bonus tip on the value of meditation and making time for slee…
