show episodes
 
The Online Course Igniter Podcast is the premiere show for instructors, coaches, consultants, and business-people to accelerate their online course business. This podcast showcases entrepreneurs who have taken their passion and have turned it into a thriving business by teaching others what they know. They will share with you their stories, struggles, and secrets to creating a successful online business with education. Subscribe now to the podcast and tune in every week for new episodes. Als ...
 
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show series
 
In this episode I talk to Brian Feroldi. Brian is an incredible creator in the investing space. He Tweets about money, investing, and self-improvement. He also has a free newsletter with over 40,000 subscribers. Today Brian talks about his recent experience migrating his newsletter to ConvertKit. He’s also a member of the ConvertKit Sponsor Network…
 
The podcast is back! Today I’m talking with Turner Novak. Turner is someone I’ve followed for a long time. He has an amazing Twitter account where he drops hilarious memes, talks about life as an investor, and makes fun of venture capitalists and founders. He also posts deep dives on companies like Snapchat about how their earnings work, what’s goi…
 
In today’s episode, we have Annie Lucas with us and she is going to talk about how she turned her in-person sewing events into professional online courses. You will also get to hear why you should teach your courses live to hone in on your skills, how teaching your online course multiple times before recording will make the process easier, and why …
 
In today’s episode, we have Ben Adler with us and he is going to talk about how you can use SEO strategies and organic traffic to grow your online course business. You will also get to hear how to find easy to rank for keywords with his software Keyword Chef, how Facebook groups can help facilitate a community for your audience, and why creating so…
 
In today’s episode, we have Jackie Van Dyke with us and she is going to talk about how paying attention to the market turned her paralegal writing business into a major success. You will also get to hear how she created a simple email course that completely took off, why you should hone in on a specific need for your audience, and why you should fo…
 
In today’s episode, we have Kelly Harris with us and she is going to explain how to find your voice when writing excellent copy. You will also get to hear why you should provide servant leadership to exceed people’s expectations, the N.U.R.T.U.R.E framework for mapping the customer journey, and mistakes most copywriters make when starting out. Show…
 
In today’s episode, we have Lucas Marino with us and he is going to tell us the story of teaching technical courses and how it transitioned into helping other instructors get their online courses launched. You will also get to hear why it’s important to niche down and find your ICA, the most common mistakes new instructors make, and the best benefi…
 
In today’s episode, we have Holly-ann Martin with us and she is going to talk about how she took in-person training helping abused children into the online space. You will also get to hear how she created a course in one week and sold $1,000 worth, how she leverages her audience to get them to help sell her course, and how to overcome the trolls an…
 
In today’s episode, we have Oscar Garcia with us and he is going to talk about how you can use automation and sales funnels to scale your online course business. You will also get to hear the importance of split-testing to refine your marketing, why you should use surveys to find out what your audience wants, and how virtual workshops can help you …
 
In this episode I talk to Katelyn Bourgoin. Katelyn is a creator and entrepreneur. She’s built several successful companies and agencies, and built a consultant company that she later sold. We dive into why customers buy, and how to market and sell to them through the Jobs-to-be-Done framework. Katelyn has a wealth of marketing knowledge she shares…
 
In today’s episode, we have Michele Caruana with us and she is going to talk about how she built a brick and mortar business and now teaches others how to do the same with online courses. You will also get to hear why you can build trust and authority by sharing the mistakes you’ve made, why a shorter course that gets results is better than a long …
 
In this episode I talk to Laura Roeder. Laura and I have been friends for a long time. I’ve learned so much from her, and it’s great to have her on the podcast. Laura started an online community and a course called Creating Fame. She’s done a bunch of stuff in the internet space. She’s one of the people who’s been doing it since the early days. She…
 
In today’s episode, we have Cory Carter with us and he is going to talk about how you can leverage a podcast to get leads for your business. You will also get to hear the benefits of breaking podcasts up into micro-content, the exact steps it takes to create a show people will want to listen to, and how to choose which podcast is right for you. Sho…
 
In this episode I talk to Justin Moore. Justin is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals. In today’s episode Justin reveals how narrowing in on sponsorship coaching was a huge boost for his business. We talk about him growing multiple audiences betwee…
 
In today’s episode, we have Natalie Anne Ads with us and she is going to talk about how you can run Facebook and Instagram ads to create a passive income stream. You will also get to hear when to know if it’s time to start running ads for your business, what to focus on when you begin running ads, and simple tips and metrics to get started with bui…
 
In today’s episode, we have Christopher Siu with us and he is going to talk about how he built a successful course in the cinematic music niche. You will also get to hear how to leverage content marketing to grow your audience, why you should use lead magnets to bring people into your email list, and what your course needs to include to help the st…
 
In today’s episode, we have Morgan Balavage with us and she is going to tell us her journey into teaching yoga courses online. You will also get to hear the biggest mistake she made when she created her first online course, how to gain confidence to sell your course even if everyone is already doing it, and how to be mindful about creating a busine…
 
In this episode I’m joined by Kaya Yurieff. She is the Creator Economy Newsletter writer for The Information. It’s the publication I read when I want to know what’s going on in startups and funding, learn about Spotify’s latest launch, find out what’s going on with Instagram, and things like that. Kaya has a great approach. I love her writing. I lo…
 
In today’s episode, we have Joe Kerns with us and he is going to talk about how you can use email marketing to attract new clients and nurture your customers. You will also get to hear why you should start with the customer journey map, how to utilize the Before-After-Bridge method in your emails, and the three types of email frameworks to provide …
 
In this episode I talk to Wes Kao, co-founder of altMBA. Her latest startup is called Maven, and it's all about cohort-based courses. Wes is fantastic at course design. Before Maven, she did a bunch of amazing things working with a lot of different creators. We talk about the State Change Method, which is something I use to make my presentations mu…
 
In today’s episode, we have La Tasha Simms with us and she is going to explain why excellent curriculum design can greatly increase the results of your student's achievements. You will also get to hear how she provides her online courses to major universities for greater outreach, why asynchronous courses are how you bring education to scale, and h…
 
On today’s show I’m talking with Brennan Dunn. Brennan is a longtime friend. He's been around since the very early days of ConvertKit. He helped me review pull requests from our very first developers. These days Brennan is an expert in all things email marketing and automation. He’s fantastic at segmenting lists, personalizing content, using Liquid…
 
In today’s episode, we have Ali Damron with us and she is going to talk about how to effectively use webinars to sell more of your online courses. You will also get to hear her story from transitioning from a brick-and-mortar business into the online world, why studying and learning the skills you need to be successful is so vital to your business,…
 
In this episode I talk to Sahil Bloom. This is Sahil’s second time on the show. He’s doubled his audience from an already large number since then, and he’s now a full-time creator. Sahil is someone I’d love to have on the show every six months or every year. He’s putting out incredible content. I’ve probably learned more from Sahil in the last few …
 
In today’s episode, we have Simon Severino with us and he is going to talk about why sales are the lifeblood of your business and how to get more of them for your online course. You will also get to hear the mistakes he made when first starting out, why providing a free workshop in the beginning helped propel his business, and why you should only f…
 
On today’s show I talk to Isa Adney, a resident storyteller at ConvertKit. Isa came to ConvertKit as our webinar producer. You get to hear the arc of what she was doing before, how she joined the team, and how it morphed into her current role. Isa is very good at systems. She shares how she uses systems to free up time for creative activities. We a…
 
In today’s episode, we have Lisa Binggeli with us and she is going to tell us her story of getting into the real estate market and going on to teach others how she achieved her success. You will also get to hear how to focus on just the tasks that are the most productive, why you should build your business around servicing others, and some amazing …
 
In this episode, I talk to Ellen Hyslop, Co-Founder of The Gist. The Gist is a newsletter all about sports, written entirely by women. Ellen and her co-founders have scaled a massive team to 20 people. They’ve grown The Gist to almost 400,000 subscribers, and they’re earning fantastic revenue from it. Ellen talks about how they grew The Gist in the…
 
In today’s episode, we have Jaime Slutzky with us and she is going to talk about her journey from creating websites with Wordpress to helping private music teachers with one-to-many programs.. You will also get to hear how choosing the right niche is important to the alignment of your goals, why you should always focus on the student experience whe…
 
In this episode I talk to Rachel Rodgers. Rachel is an attorney turned business coach. She’s someone I’ve admired and respected for a long time. She helps small business owners understand contracts and the legal side of running a business, and helps them scale their business. Rachel is a lot of fun, and she’s brilliant at business. She’s my hero be…
 
In today’s episode, we have Ben English with us and he is going to talk about his journey into course creation both online and in the real world. You will also get to hear his method for creating courses from textbooks that he gets from publishers, how he sells more courses through word-of-mouth than any other medium, and how every course should be…
 
In this episode I talk to Reid DeRamus. He comes from the video streaming world of Hulu, HBO Max, and Crunchy Roll. His background in data analysis helped these companies grow their streaming services. Now he’s taking what he learned into the creator space to help people with their paid newsletters and courses, bringing these growth habits and grow…
 
In today’s episode, we have Luz Gonzalez with us and she is going to talk about why you should consider starting with a high ticket program before selling low ticket offers. You will also get to hear why timing is everything when incorporating any type of new training, the three pillars to creating a stellar offer for your business, and how ads amp…
 
In this episode, I talked to Samir Chaudry. Samir is the co-host of the popular YouTube channel, Colin and Samir. He and his business partner, Colin Rosenblum, have built a really interesting enterprise. It’s been fun getting to know them. We talk about how they built and structure their entire business, and what drives revenue. Then we get into st…
 
In today’s episode, we have Bob Wheeler with us and he is going to talk about how to master your emotions around money. You will also get to hear why most people make illogical decisions around money, how to automate the process of building savings, and tax tips that will help you out in your online business. Show Notes for This Episode Visit: http…
 
In today’s episode, we have Susan Smith with us and she is going to talk about how she built an online course business around her niche in quilting. You will also get to hear how she jumpstarted her social media presence with Instagram, why giving yourself a deadline to finish your online course is important, and her top tips for building loyal fol…
 
In today’s episode, we have Panos Siozos with us and he is going to talk about his company LearnWorlds, which is an excellent solution for hosting your online courses. You will also get to hear how LearnWorlds is staying ahead of the curve by innovating constantly on the platform, some of the amazing features it offers to course creators, and the p…
 
In today’s episode, we have Kat Sorbello with us and she is going to talk about how to build a curriculum for your online course that is simple yet effective. You will also get to hear the three layers that go into creating a great curriculum, the Agile project management strategy that you can use for course creation, and how to continually grow an…
 
Andrew Gazdecki is the founder and CEO of MicroAcquire, the world’s most founder-friendly startup acquisition marketplace. MicroAcquire helps entrepreneurs buy and sell startups. After founding and later selling two successful startups, Andrew decided there needed to be a better way to connect buyers and sellers in the startup marketplace. He found…
 
In today’s episode, we have Sarah Cordiner with us and she is going to share her amazing journey from having little hope of her future to becoming the youngest university director in Australian history. You will also get to hear the three key elements that pulled her out of a downturn in her life, expert strategies for creating and designing your o…
 
In today’s episode, we have Carrie Lupoli with us and she is going to talk about the many aspects that go into growing her spectacular nutrition business. You will also get to hear how consistency in your own business will yield the biggest payoff, how to know and value your own self-worth, and why creating multiple revenue streams of income will g…
 
In today’s episode, we have Rob & Kennedy with us who is going to talk about the psychology behind building an excellent email marketing campaign. You will also get to hear why email is the highest return on investment for your business, how to structure an effective email strategy that provides value, and how to build a habit out of writing emails…
 
In today’s episode, we have Marcia Smart with us and she is going to talk about her journey from taking her culinary education business into the online world. You will also get to hear how starting with a simple strategy for getting set up allowed her to validate her course ideas, the ways that she has grown her email list to over 10,000 contacts, …
 
Sherrell Dorsey is the founder and CEO of The Plug, a publication and community for news, insights and analysis on trends in Black innovation. The Plug features stories that show the substantive ways Black people engage with the innovation economy, including analyses of modern technologies. On today’s show, Sherrell shares about building an audienc…
 
In today’s episode, we have Kylie Lang with us and she is going to talk about how she uses her skills from building a 7-figure online course business to help other experts grow and scale their own online course. You will also get to hear why you should give yourself a minimum of three months to promote your new course, how to best utilize webinars …
 
In today’s episode, we have Silvio Franceschinelli with us and he is going to talk about how he built a very successful education business in language learning. You will also get to hear why building a brand that people recognize is crucial to your online business, how to use live events to gain authority and leverage in any niche and the best mark…
 
In today’s episode, we have Lissette Alvarez-Holland with us who is going to share her story in creating an amazing business in the women’s health and wellness space. You will also get to hear how she created her first course around a book’s framework that she enjoyed, how to refine your online course with each iteration, and why accountability is …
 
In today’s episode, we have Tina Dahmen with us and she is going to talk about using organic traffic strategies on Facebook to scale your online business. You will also get to hear why you should start by validating your course topic before creating it, how to use your Facebook profile to generate unending traffic and powerful software that turns y…
 
Matthew Kepnes runs the popular travel blog, Nomadic Matt, and also writes a successful newsletter. In fact, Matt’s newsletter is one of the biggest I’ve had on the show. His book, How to Travel the World on $50, is a New York Times Best Seller. After a 2005 trip to Thailand, Matt decided to leave his job, finish his MBA, and travel the world. Sinc…
 
In today’s episode, we have Matthew Mason with us and he is going to talk on how to use visual models to craft the perfect offer from creation to marketing. You will also get to hear the four keys to picking a topic for your online course, how to niche down into a market for you to target, and the visual models that will catapult your business into…
 
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