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Leverage

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Leverage

Nick Sonnenberg

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Listen to the Leverage podcast to learn from entrepreneurs, thought leaders, & business efficiency experts. Hosted by Leverage Founder & CEO Nick Sonnenberg. Get Leverage to work smarter--not harder. Leverage offers team training & consulting packages to optimize business workflow. Get the right tools, systems & processes to increase efficiency, boost marketing, & increase top-line & bottom-line revenue. Visit www.getleverage.com/podcast & book your 15-minute intro call to find out what Leve ...
 
Welcome to Free Time, your home for Heart-Based Business. How can we earn twice as much in half the time, with joy and ease, while serving the highest good? Join Jenny Blake, author of Free Time: Lose the Busywork and Love Your Business (Ideapress, 2022) and Pivot (Portfolio/Penguin Random House, 2016) for conversations with authors, friends, and fellow business owners as we explore ways to free your mind, time, and team to do your best work. Subscribe now so you don’t miss an episode! If yo ...
 
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show series
 
Do you feel like you are wasting precious moments just finding things? Today, I’m speaking with Nick Sonnenberg, CEO of Leverage, about the importance of optimizing your business for retrievability. Nick’s sweet spot is teaching companies how to reinvent the way their work gets done by focusing on building a culture of team productivity, instead of…
 
Today I’m sharing the recording from our second-to-last book launch team Q&A one month after Free Time launched. I share post-launch stats, lessons learned, how I think about investments I’ve made, and share more about how helpful my “Author Support Group” (ASG) calls were with friends along the way. Save the Date: I'm excited to partner with Caved…
 
Brooke Ihlefeld is a digital marketing specialist with experience in SEO, lead generation, social media, copywriting, and more. She is the Digital Marketing Manager at pc/nametag, which offers custom supplies and promotional products for businesses and events. Previously, she worked in digital marketing for companies such as Orascoptic, Gray Plant …
 
It’s time to stop Franken-stringing software together. If you've read Free Time or been listening to this podcast, you know I am obsessed with software. Tools are my default go-to team member, given how much they do for my business. Today I’m sharing the top five tools that power my business . . . plus a few bonus “utility” tools that are always ru…
 
Evan Padgett is a subscription commerce expert with nearly 20 years of experience under his belt. He is the COO of Stealth Venture Labs, having started as a General Manager and Partner. He also works as a consultant to help businesses grow their marketing, define their brand, and strengthen their investment strategy. He developed his skills in lead…
 
Could you sell your business? Would you even want to once it’s optmized enough to make selling an option? Today I’m discussing the practical and emotional considerations of selling an online business with my longtime friendtor, Alexis Grant. More about Lexi: Alexis is the founder and CEO of They Got Acquired, a media company telling the stories of …
 
Stress, frustration, overwhelm: These are systems flags from your business asking for renewed attention on a bottleneck or inefficiency. In my case, it was repeating myself for the fourth time in as many months to different team members in answering the same small email-related process question. This is no one person’s fault (other than mine!). My …
 
“I’m always stumping quarterly planning for business owners. It’s the Goldilocks horizon for strategy execution, project scoping, and team alignment.” Today I’m talking with Charlie Gilkey about why the quarter is an ideal time unit for strategic planning, how to apply his stepwise Momentum process to mapping projects and goals, and striking the ba…
 
There is a chicken-and-egg problem in the early days (and transitional moments) of any business: you need to earn more money in order to hire help, but hiring help is one of the only ways you can free your time to do the highest revenue-generating activities. Today I’m sharing the best investment I made in Q1 of 2022, even though it wasn’t a direct…
 
Don’t bother starting a {business, blog, podcast}, the market is already too saturated! That limiting sentiment gets thrown around a lot—not least of which by our own mind. But just as there is always room to make new friends, so too can you find your best fit audience. This week Megan Dougherty, co-founder of One Stone Creative and host of The Bus…
 
If you’ve been in business for more than a few years, you’re probably well-versed in the perils of switching costs and shiny object syndrome when it comes to trying new software, especially if there’s a high learning curve. Today I’m sharing more context on a conversation I’ve been having repeatedly behind-the-scenes with people who are curious abo…
 
What are your business goals for your current or potential podcast? If you are like many business owners, you may not have set them set in stone before getting started. Today’s episode is the first of two crossover episodes from Megan Dougherty, co-founder of One Stone Creative, a podcast production agency, and host of The Business Podcast Blueprin…
 
How valuable is your time? Are you conveying that value to your potential clients? In the first five years of running my business, I spent way too long thinking I was the only one who could handle important communications with current and potential VIP corporate clients. Taking inspiration from Cyrano De Bergerac, today I’m sharing a mindset and pr…
 
“If you build an audience, you can figure out how to build a business.” That has been the guiding mantra behind Brian Clark’s pioneering business-building throughout his career. He is someone I’ve long admired, from his early days founding Copyblogger to his many new ventures. Today, we’re talking about building the audiences that make it all possi…
 
There's so much energy and attention that swirls around during a launch, and I cannot thank you enough for helping create the momentum that we did! I've talked a lot about launching with ease and joy, generating magic and serendipity, not muscling through book marketing. I’ve also talked about sprinting through the finish, and the overwhelm that co…
 
Ciara Stockeland is a serial entrepreneur and the Founder of The Boutique Workshop. She uses her experience as a former seven-figure boutique owner to coach others on how to find success with their boutiques. Her original business, MODE, is now a franchise with multiple locations throughout the midwest. Along with her coaching, Ciara started a memb…
 
“Brain science teaches that even if a prospect knows, loves, and believes in a company’s offerings, after they become a customer, fear, doubt, and uncertainty will plague their thoughts.” That familiar feeling is buyer’s remorse—and if you’re not building systems to directly address it within customers’ first 100 days, you are far more likely to lo…
 
Today we have a favorite time-saving strategy from listener Liron on keeping a Mess Page at your desk to free your mind during deep work sprints. Now that Liron has kicked off this series, I encourage you to submit your favorite time-saving tip so that we can all continue learning from each other and freeing time together! You can record a voice me…
 
Mitchell Callahan is the CEO and Co-founder of Saucal, a WordPress partner and agency that works extensively in WooCommerce development. Mitchell is a specialist in WooCommerce and hosts the Toronto meetup for other dedicated users. His background consists of sales and client services experience at companies in Toronto. He has visited more than 40 …
 
Leadership and org design always involve tradeoffs. Which ones are you willing to make? Are you building traffic lights in your business or roundabouts? Do you want to maintain power and control, deriving identity from your role, or are you interested in exploring and creating a self-managing organization where there is no CEO? Today we’re talking …
 
Just a few days after launch, Free Time is already topping many Amazon charts . . . although "making the lists" is not something I lose sleep over, it does go a long way toward raising awareness and generating lasting launch momentum. Here are some early category stats—I couldn't do any of this without you! #1 New Release in Time Management #1 New …
 
With a long and diverse career, Valentin Radu is a well-rounded entrepreneur with a specialization in ecommerce. He is the CEO of Omniconvert, a business that offers growth solutions for other ecommerce companies. He also created the Omniconvert CVO Academy, which offers education and strategy to improve customer lifetime value. Before Omniconvert,…
 
Thank you all so much for the incredible book launch support this week!! Because of you, Free Time is topping the Amazon charts! Here are some early stats: #1 New Release Organizational Change #1 New Release Business Structural Adjustment #1 Best Seller in Office Automation Business #1 Most Wished For in Office Automation Business #1 New Release in…
 
I love mastermind groups, and how they create the space to support and learn from fellow business owners. They come in all shapes and sizes, paid and unpaid, and illuminate ideas and questions we might not always find simply from reading books and attending conferences. Today, I’m sharing some of the forms these groups can take, and how you can ini…
 
Today kicks off another exciting chapter of life and business because the Free Time book is officially out! There’s no one I’d rather hand over hosting duties to than my long-time friend, fellow author, and podcast host, Antonio Neves, to take the lead on this celebration conversation. We’re talking about creating art, investing in yourself, and th…
 
Hi friends! Just a quick four-minute thank you message to celebrate the official launch day for my brand new book—the one that you've all been listening to! Free Time: Lose the Busywork, Love Your Business. 📝 If you have a few extra minutes to spare, I would be super grateful if you could leave a review on Amazon and/or Goodreads today — these go s…
 
Without conscious reframing, launching can quickly tip toward stressful. Writing and launching a book is a privilege, so I hesitate to harp too much on how hard it can be. Whenever I feel stress climbing, I remind myself to find the joy and ease, to reconnect with gratitude for that exact stage of the process. That said, launches still have a way o…
 
Michael Rubino is a Lead UX Designer for Adobe Commerce (powered by Magento), an all-in-one ecommerce platform. He was a Senior UX Designer with Magento before it was acquired by Adobe and has a decade of experience in UX design. Previously, Michael worked at Pando Networks and Sanctri in New York City before moving to Austin. He earned his bachelo…
 
Have you fallen out of love with something in your business? Something you want to be doing in theory, like sending newsletters, but you’re hitting a wall of resistance? In this episode, I'm coaching a long-time friend and founding BFF community member, Wade Brill, through the Free Time Framework. Wade is also featured as the kick-off story for the…
 
If the thought of success sometimes feels more stressful than exhilarating, you’re not alone. Many business owners are interested in scale only if they’re not scaling stress and headaches at the same time. In fact, some even subconsciously hold back from earning more, fearing that any more income might bring with it increased headaches. The early d…
 
What if this is the moment that changes everything? That question can be exhilarating or terrifying—or both. And there are going to be moments like that in your business: crossroads where you have to make a choice. Today’s guest, Pat Flynn recently made one of the biggest decisions of all, to step aside as CEO of his company, while still playing an…
 
Going from “zero to one” on a big creative project can be intimidating. If you want to write a book or create a course, where should you begin? Hint: grab a pen and paper and a stack of index cards, not your laptop. Key Takeaways: Start big projects by asking: what is the key transformation I am hoping to inspire? There is magic to the number 3: it…
 
Guillaume Le Tual is an entrepreneur and multimedia technologist with more than 15 years of experience in web design, digital marketing, and the Magento platform. He has worked with clients including Volkswagen, Discovery Channel, The National Bank of Canada, and Warner Bros. Guillaume is also the Founder of MageMontreal, a Magento-certified ecomme…
 
In this week's episode we're talking about team productivity and how to win back time in your business using the right tools. Nick interviews Joshua Zerkel, the head of Global Engagement Marketing at Asana. Joshua has dedicated his professional life to helping individuals and businesses use technology to enhance workflow, communication, and informa…
 
Did you know that we can predict a leader’s charisma based solely on five seconds of exposure? That nonverbal signals account for 65 to 90 percent of our total communication? Today we’re talking about cues, specifically the formula for charisma (hint: a combination of cues that project warmth and competence). As a self-described “recovering awkward…
 
Do you fret about why your own work never seems to be as good as what you read, watch, or listen to? Today’s episode is an important reminder for all of us: Don’t compare your first draft to someone else’s finished product. Rarely is a finished product created by a single genius working alone. Far more often, great work comes from collective effort…
 
“If you don’t have a system…you are the system.” That’s just one of Allan’s brilliant gems from this conversation on creating a “marketing oil well” for your business. Income comes from assets, and there’s one area right under your feet that’s ripe for reinvention: your email newsletters and welcome autoresponder series. Listen in for the 5-minute …
 
Jenny Blake is an author, podcaster, and keynote speaker who loves helping business owners move from friction to flow through smarter systems, powered by Delightfully Tiny Teams. Her third book, Free Time: Lose The Busywork, Love Your Business, launches March 22, 2022. Jenny’s previous book, Pivot: The Only Move That Matters Is Your Next One, won t…
 
Every interaction with your customers offers an opportunity to be warm and welcoming. It's also easy to make them feel alienated or put off. Where in your business are you being unintentionally grumpy? Key Takeaways: Some rules come across as cold, particularly if they are reflections of the worst customer experiences you’ve had, rather than the ex…
 
For founders who value freedom, one question looms large: How do you keep overhead low while still generating abundant revenue? That’s what Elaine Pofeldt, self-professed “data nerd” is sharing with us today based on her new book, Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness. More About Elaine: Elaine Pofeldt Is an…
 
Are you working in tasks or on templates? For anything you repeat, take a little time up-front to design a process that will save you time for future sessions. Books Mentioned: Eat That Frog! The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Resources Mentioned: Free Time Dashboard Beta Free Author Toolkit Related E…
 
How do you decide what to delegate, and what to keep doing yourself? What are the best ways to build flexibility into our businesses for ensuring we have plenty of free time for family and creativity? This week's guest is Evan La Ruffa, a father and artist-turned entrepreneur who is passionate about shaping a better world through new solutions to b…
 
Justin Donald is a master of low-risk cash flow investing whose strategies and principles for investing to earn passive income have helped thousands of people "create wealth without creating a job." In the span of 21 months, and before his 37th birthday, Justin’s investments drove enough passive income for both he and his wife Jennifer to leave the…
 
When is good enough good enough? When is it important to stick to a creative vision, down to every last meticulous detail? Hitting publish means welcoming praise and criticism, and today I’m sharing the nerve-wracking feeling leading up to both, as well as an audio adventure to the book’s unboxing at the Rochester Warehouse! 📘 Books Mentioned: Free…
 
The mic tables are turned this week, with Azul Terronez, cofounder of Authors Who Lead interviewing me for his fantastic podcast. With so many mutual friends in common, it was such a joy to finally connect directly! I hope you enjoy this conversation on burnout, spacious work boundaries, delegating, and doubling down on business intuition. 📘 Books …
 
Mark Twain once said, “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” Brian Tracy adapted this for his productivity book, Eat That Frog! to say, "If you have to eat two frogs, eat the ugliest one first," and "If you have to eat any frog at all, it doesn't pay to sit and look at it for very long…
 
What's the difference between a lifestyle boutique and one that is built to scale and sell? Between a commoditized "body shop" and a unique boutique? There are approximately 1.47 million firms in professional services (industry code NAICS 54). Four thousand have reached scale, with more than 250 employees. This is one-quarter of one percent—these a…
 
Ted Blosser is the CEO of Workramp, a training platform that helps empower employees to reach their full potential at work. He's on the podcast this week to tell his story of how he went from selling software to founding his own company and disrupting the entire enterprise training platform industry. In this episode, Nick and Ted discuss life as an…
 
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