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Leading up to their IPO in 2021, Monday.com went all-guns-blazing on content. They built a huge moat of long-form content which sees them ranking for all their core product use cases and the surrounding pain points. Now, Monday.com drives over 1.2M visitors to its site every month. We were fortunate enough to have the engineer behind this strategy,…
 
In this episode of The SaaS SEO Show, we’ve interviewed Federico Jorge, Founder at Stack Against, and discussed comparison pages and more. ************************ Here’s what we’re covering: What are comparison pages, and why are they important for SaaS companies? When should you create comparison pages? Why do SaaS buyers search for competitor te…
 
This week’s How the F*ck episode centers on a role-play between me and leading SaaS SEO strategist, Brendan Hufford. Here’s the background. I’m a SaaS founder for a productivity software. Our go-to-market model is sales-led, which means our job is to generate quality leads and hand them off to sales who own the sales process. The challenge I handed…
 
In this episode of The SaaS SEO Show, we’ve interviewed Jess Cook, VP of Brand & Content at Marpipe, and discussed using the voice of the customer for content marketing. ************************ Here’s what we’re covering: Content strategy at Marpipe. Marpipe’s case studies. Marpipe’s creative testing guide. Creating content for a search audience. …
 
In this episode of The SaaS SEO Show, we’ve interviewed Bronwyn Kienapple, Director of Content Marketing at PolicyMe, and discussed E-A-T & more. ************************ Here’s what we’re covering: Operating at a traditional industry. PolicyMe’s way of demonstrating E-A-T with their content. Getting peer reviews at scale. Bronwyn’s approach to con…
 
Tim's a SaaS SEO specialist, known for his sprints approach and the super insightful strategies he shares on LinkedIn. In the episode, Tim shared the details behind an extremely impressive growth story. For one of his former clients, a premium child daycare, Tim helped them grow from barely ranking to earning £13.5 million in revenue via SEO. That'…
 
Supermetrics just hit $50m ARR. That's more than 5x since Edward Ford joined the team three years ago. You know what's cool? Supermetrics earned their first $5m in revenue without a single salesperson. With clever demand generation playbooks and a healthy focus on what actually works, they lead growth from the front. Now they have over 120 salespeo…
 
In this episode of The SaaS SEO Show, we’ve interviewed Ziv Gidron, Senior Content Marketing Manager at Guesty, and discussed how to create content with empathy and many more. ************************ Here’s what we’re covering: Platform-specific vs. platform-agnostic content. Content ideation at Guesty. Content promotion at Guesty. Building and gr…
 
This week on the How the F*ck podcast, I have the pleasure of welcoming Ryan Law, VP of Content at Animalz onto the podcast. Ryan and Animalz have helped shift the way marketers approach content again and again with their thought leadership. From articles on the latest SEO trends through to frameworks, models, and predictions for better content, th…
 
In this episode of The SaaS SEO Show, we’ve interviewed Phoebe Noce, Director of Content Marketing at Knotch, and discussed content marketing attribution. ************************ Here’s what we’re covering: What’s wrong with content marketing attribution nowadays? The benefits of having a granular view of content marketing performance. Should you …
 
This week I’m joined by Ryan Darani, an expert SEO consultant in the Your Money Your Life (YMYL) space. Ryan grew the website of an eCommerce at-home blog testing kit company from 30,000 to 195,000 monthly clicks in 16 months (a total of 2m clicks and counting). The content is healthcare focused, which makes it particularly difficult to rank. YMYL …
 
In this episode of The SaaS SEO Show, we’ve interviewed Levi Olmstead, Associate Director of Content at Whatfix, and discussed Content Strategy and more. ************************ Here’s what we’re covering: Levi’s work at G2: Acquiring more than 5K referring domains in less than two years. Levi’s learnings about content strategy from working at G2.…
 
In this episode, Maeva shares with me how she and her fast-growing team quadrupled the revenue of property automation software company, Operto in just 12 months. You'll learn the fundamentals of Maeva's Foundation-Growth-Scale SEO framework which you can take away, copy and apply at your startup. Don't like taking notes? Find the strategy written u…
 
In this episode of The SaaS SEO Show, we’ve interviewed Filipe Santos, Ex-Global Director of SEO at Toptal, UiPath & Shutterstock, and discussed Enterprise SEO and many more. ************************ Here’s what we’re covering: The pros and cons of website acquisitions for SaaS companies. The difference between internationalization and localization…
 
Reflecting on a 10-year career, Kevin Indig shares five important lessons he's learned in his SEO career about management, influence, and execution. The career lessons come alongside fascinating stories from his time as an SEO Director at companies like Atlassian, Shopify, G2, and DailyMotion. Don't like taking notes? Read the story written up here…
 
In this episode of The SaaS SEO Show, we’ve interviewed Nathan Ellering, Head of Marketing at CoSchedule, and discussed topical authority and many more. ************************ Here’s what we’re covering: Where do most marketing campaigns fail? What are elements of successful marketing campaigns? Customer research. CoSchedule’s content strategy. U…
 
This week's episode deep dives the organic growth journey of product-led SaaS tool, Respona. George and his team wrote close to 100 blog posts, driving 20,000 organic keywords—1,500 of which were in position 1-3. We'll look at how to choose keywords that drive revenue growth, but also build enough authority in the eyes of Google to win them. We'll …
 
In this episode of The SaaS SEO Show, we’ve interviewed Jakub Rudnik, Head of Content at Scribe, and discussed how to grow from 0 to 10K organic visits in 3,5 months. ************************ Here’s what we’re covering: Content marketing for a new category. Insights from acquiring more than 5K referring domains in less than two years while at G2. C…
 
In this week's How the F*ck episode, I caught up with the expert in PR-based link building: Fery Kaszoni, the founder of the fast-growing link building agency, Search Intelligence. Together, we'll walk you through three PR campaign strategies that Fery has used to, at one point, drive +100 backlinks from famous newspapers in one weekend. Expect a w…
 
In this episode of The SaaS SEO Show, we’ve interviewed Eric Hoover, Director of SEO at Jellyfish, and discussed helpful content and more. ************************ Here’s what we’re covering: Adopting with changes on SEO. Key learnings about content and SEO. Do SEO professionals have a future? Launching new SEO initiatives. Choosing the right vendo…
 
No time to listen? Join our premium community (click here) for just $8 per month to get this episode’s written strategy playbook (find it here) which is also jam-packed with extra tips and explanations to help you execute the strategy yourself. How the F*ck SEO edition kicks off with an interview with the awe-striking Dimitris Drakatos. After stint…
 
In this episode of The SaaS SEO Show, we’ve interviewed Edward Ford, Demand Gen Director at Supermetrics, and discussed demand gen and more. ************************ Here’s what we’re covering: Benefits of working at an agency. Demand generation vs Lead generation. Maintaining a high quality when it comes to content. Supermetrics’ use cases. How im…
 
In this episode of The SaaS SEO Show, we’ve interviewed Natalie Marcotullio, Head of Growth at Navattic, and discussed how to 2x your dwell time. ************************ Here’s what we’re covering: Why do companies need more interactive content nowadays? How is interactive content different from screencasts or something like Scribe? Examples of in…
 
In this episode of The SaaS SEO Show, we’ve interviewed Dan Levy, Director of Content and Corporate Messaging at Ada, and discussed Brand-led SEO and many more. ************************ Here’s what we’re covering: What are brand interactions? Maintaining brand consistency as you grow. What are the elements of a successful corporate messaging and po…
 
In this episode of The SaaS SEO Show, we’ve interviewed Thomas Igou, Head of Content at GetAccept, and discussed category creation and many more. ************************ Here’s what we’re covering: How to create a new category? The business impact of creating a new category. Should you rely solely on SEO for your content marketing? Content strateg…
 
In this episode of The SaaS SEO Show, we’ve interviewed Bridget Poetker, Director of Content & Brand at Postal.io, and discussed content and SEO for a new category & more. ************************ Here’s what we’re covering: What is offline marketing automation and why we should care about it? Ideal mix of content types and formats for an effective…
 
In this episode of The SaaS SEO Show, we’ve interviewed Edvinas Pozniakas, On-site SEO Team Lead at NordVPN, and discussed SEO vs. CRO & more. ************************ Here’s what we’re covering: International SEO Which one should come first? SEO or CRO? The impact of brand on SEO Integrating the product’s capabilities into the landing pages. *****…
 
In this episode of The SaaS SEO Show, we’ve interviewed Fabrizio Ballarini, Head of Organic Growth at Wise, and discussed Enterprise SEO and many more. ************************ Here’s what we’re covering: What is Wise (formerly TransferWise)? Acquiring customers at scale. How does Wise evaluate new SEO initiatives? Localizing Wise's website. ******…
 
In this episode of The SaaS SEO Show, we’ve interviewed Jeremy Galante, SEO Lead at ClickUp, and discussed how to grow from 0 to 1M monthly organic visits and many more. ************************ Here’s what we’re covering: What is ClickUp? Who is using the product? What are the determining factors of growing the search traffic to over 1 million mon…
 
In this episode of The SaaS SEO Show, we’ve interviewed Beatrice Gamba, SEO Strategist at WordLift, and discussed building a knowledge graph. ************************ Here’s what we’re covering: What is WordLift? Who is using the product? What is a knowledge graph? What are the elements of a semantic SEO strategy? What is keyword clustering? Where …
 
In this episode of The SaaS SEO Show, we’ve interviewed Martha van Berkel, CEO at SchemaApp, and discussed structured data for SaaS companies. ************************ Here’s what we’re covering: What is SchemaApp? Who’s using the product? What is structured data, and why is it important? Should SaaS companies have a strategy around structured data…
 
In this episode of The SaaS SEO Show, we’ve interviewed Jason Barnard, Brand SERP Guy at Kalicube, and discussed brand SERP optimization. ************************ Here’s what we’re covering: Can Google associate you with certain entities? What is brand SERP optimization and why is it important? Managing your knowledge panel without schema markup. H…
 
In this episode of The SaaS SEO Show, we’ve interviewed Kirsty Finlayson, Head of Marketing at Chameleon, and discussed product data & content strategy. ************************ Here’s what we’re covering: What is Chameleon? Who is using the product? Using product analytics data to inform your content strategy Coming up with keyword ideas The impor…
 
In this episode of The SaaS SEO Show, we’ve interviewed Regan McGregor, Senior Growth Marketing Manager at Vervoe, and discussed how to handle dual meanings in search plus many more interesting topics. ************************ Here’s what we’re covering: What is Vervoe? Who’s using the product? How does Regan handle dual meanings and interpretation…
 
In this episode of The SaaS SEO Show, we’ve interviewed Rand Fishkin, Co-founder & CEO @ SparkToro, and discussed how to build a SaaS Marketing Engine Without SEO. ************************ Here’s what we’re covering: What is SparkToro? Who is the typical user of the tool? How early-stage SaaS companies should think about marketing How do you define…
 
In this episode of The SaaS SEO Show, we’ve interviewed Alexander Rehnborg, Head of SEO at GetResponse, and discussed how to grow and manage an International SEO Team. ************************ Here’s what we’re covering: Content and SEO for a suite of products Managing people who work remotely Dealing with bureaucracy in a growing organization ****…
 
In this episode of The SaaS SEO Show, we’ve interviewed Brendan Hufford, Founder at Growth Sprints, and discussed content and SEO for SaaS companies. ************************ Here’s what we’re covering: Whether every SaaS company has to invest in SEO Brendan’s opinion about the future of SaaS companies What can companies do to fight back against co…
 
In this episode of The SaaS SEO Show, we’ve interviewed Nick Dimitriou, Head of Growth at Moosend, and discussed how to scale from 0 to 100K monthly organic visits. ************************ Here’s what we’re covering: How big brands dominate organic search results How to target customers with bigger email lists how to get links back to pages that a…
 
In this episode of The SaaS SEO Show, we’ve interviewed Corey Haines, Founder at Swipe Files, and discussed how to do marketing like a media company. ************************ Here’s what we’re covering: How to identify the channels that can get you to $1M ARR Building a media company from the ground up How to do marketing like a media company *****…
 
In this episode of The SaaS SEO Show, we’ve interviewed John-Henry Scherck, Owner at Growth Plays, and discussed content marketing and SEO for SaaS companies. ************************ Here’s what we’re covering: How to measure content performance Going after keywords with mixed search intent Whether SaaS companies should feature the product in ever…
 
In this episode of The SaaS SEO Show, we’ve interviewed Dimitris Drakatos, SEO & ASO Lead at Peanut, and discussed how he helped Peanut get from 0 to 2.5M monthly organic visits in 12 months. ************************ Here’s what we’re covering: How to establish trust in YMYL categories How Dimitris chooses keywords for Peanut The future of SEO ****…
 
In this episode of The SaaS SEO Show, we’ve interviewed Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, and discussed content intelligence and optimization. ************************ Here’s what we’re covering: How a new company should approach its content strategy What content optimization is Moral obligations of content optimizati…
 
In this episode of The SaaS SEO Show, we’ve interviewed Koray Tuğberk GÜBÜR, and discussed brand values, information gaps & more. ************************ Here’s what we’re covering: What the information gap is and how to close it How to identify which topics to cover for topical relevance Whether publishing frequency plays a role in seeing great r…
 
In this episode of The SaaS SEO Show, we’ve interviewed Nick Jordan, Founder at Workello.com, and discussed hiring content writers and optimizing content. ************************ Here’s what we’re covering: What UX metrics does Google take into account When to stop creating and start maintaining content Key takeaways from building content writing …
 
In this episode of The SaaS SEO Show, we’ve interviewed Ross Hudgens, Founder & CEO at Siege Media, and discussed KOB analysis and how to approach link building. ************************ Here’s what we’re covering: How to approach KOB analysis the right way. What are keyword frameworks, and how can businesses use them? How to build backlinks manual…
 
In this episode of The SaaS SEO Show, we’ve interviewed Christopher Silvestri, Conversion Copywriter, and discussed usability testing and UX Design in the SaaS industry. ************************ Here’s what we’re covering: How users think when using a website or software Whether UX design and copywriting should co-exist How usability testing helps …
 
In this episode of The SaaS SEO Show, we’ve interviewed Nadya Kohja, Content & SEO Growth Marketer, and discussed content & SEO strategies in competitive categories. ************************ Here’s what we’re covering: How can a SaaS company grow in a saturated market How to maintain a balance between SEO and non-SEO content Common content mistakes…
 
In this episode of The SaaS SEO Show, we’ve interviewed Vanessa Perplies (Ex External Communications Lead at Lusha) and discussed scaling content strategies. ************************ Here’s what we’re covering: The most common content strategy mistakes How can a B2B SaaS company stand out from competition The elements of a successful digital PR str…
 
In this episode of The SaaS SEO Show, we’ve interviewed Pedro Cortés and discussed optimizing positioning & messaging for SaaS Companies. ************************ Here’s what we’re covering: The point when a company should care about messaging & positioning What elements should successful messaging have? Common obstacles in optimizing messaging & p…
 
In this episode of The SaaS SEO Show, we’ve interviewed Emilia Korczynska, Head of Marketing at Userpilot, and discussed scaling content strategies. ************************ Here’s what we’re covering: What to pay attention to when changing your content strategy The impact of changing and scaling a content strategy The “how” behind focusing on syst…
 
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