show episodes
 
Digital Marketing Experts Lynn Smargis and Mark Thackeray are ready to answer a question our guest. In each episode, one small business owner's burning digital marketing question is featured as our guest put us in the hotseat for the answer to their small business marketing question! Whether they are unsure about website content, social media ad buys, google ad buys, influencer management, content creation, ghostwriting, or podcast production, we are here to give them actionable solutions to ...
 
Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com
 
Welcome to Agency Thinking, conversations around all things creative and marketing agency: working in them, working for them, leaving them to do your own thing, starting or rebooting an agency ... and more. In Season 1 we talked through the areas that co-host Dave needed to address, to launch his content consultancy. Season 2 sees me chat with compadres who work with agencies: e.g creative, tech, pm, planning partners: how does the ecosystem work and what can that teach agencies? Agency Thin ...
 
If you find yourself with nothing particular to do in an airport, train or bus or you've got a quiet evening to yourself in a hotel room or you're facing the delicious prospect of an extended lunch or tea break, why not pick up Coffee Break Collection 001 and enjoy the experience? This anthology has a selection of humorous pieces guaranteed to keep you entertained. Opening with a master of the genre, PG Wodehouse, the first story is a pseudo-scholarly treatise on football captains! A delight ...
 
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show series
 
Digital Marketing Hotseat Podcast Season 02 Episode 04 Ten Ways to Use your Lead Magnet to Generate More Emails I often get the question, “Where can I use my lead magnet?” If you didn’t listen to the last episode, definitely check out episode 03 where I show you how to make a lead magnet. Also, make sure to pick up a copy of my free ebook How to Ma…
 
Finding the right people to join your team is flat-out tough. Employees have a long checklist of what they are looking for- Schedule flexibility, training opportunities, leadership and advancement, competitive pay- All of this, without having even a shred of experience. To add salt to the wound, many of them will end up leaving within 12-18 months.…
 
Digital Marketing Hotseat Podcast Season 02 Episode 03 What is a Lead Magnet? Let’s talk about lead magnets and how you can use lead magnets to boost your marketing efforts. Find out what a lead magnet is, and how you can use a lead magnet to boost your email marketing list! Make sure to pick up a free copy of my ebook How to Create a Lead Magnet f…
 
Digital Marketing Hotseat Podcast Season 02 Episode 02 Where Should I Spend My Marketing Dollars? You might have a marketing budget but still find it a challenge deciding on which platform to focus your marketing efforts. Jenn Mangum joins us in today’s podcast as we guide you on the best way to spend your marketing dollars. Where is Your Audience?…
 
Referrals are the best types of new patients out there. They trust you more, are more likely to accept treatment, less prone to haggling on price, and typically remain patients for longer. But...if I were to ask you to explain your plan for generating more referrals, you probably wouldn't be able to tell me anything concrete. Imagine if you were ab…
 
Digital Marketing Hotseat Podcast Season 02 Episode 01 Season 02 Trailer Welcome to another season of the Digital Marketing Hotseat Podcast! Unfortunately, my co-host Mark Thackeray won’t be joining me this season, and he will be missed on this podcast. Hopefully, Mark will be able to come back for Season 03! This season is full of great informatio…
 
The finale of our Email Unleashed series is here. We walk through how one practice generated 584 referrals in 12 months, and another practice produced $204K in crown treatment in just 30 days...using good ol' email. Listen in and take notes. ... And if you could use some email magic, then reach out to me and we can set up a time to talk about our D…
 
Our Email Unleashed series continues with Part II where we dive into numerous Frequently Asked Questions surrounding email marketing: How to get your emails delivered, opened, and read What to write? What should your email look like? Should I use images, bolded text, graphics, etc? What email marketing service provider should I use? How often shoul…
 
Join us for our Email Unleashed series on how to leverage the hidden potential. Discover the ins and outs of how to utilize email to attract & qualify new patients, increase patient retention, and ramp up patient referrals. In Part 1, you'll learn... Why email? What makes email so darn special? Multiple ways to use email (some you probably haven't …
 
As a follow up to episode #65 on Google Ads, we are doing a Q&A session about getting started with Paid Search. Tune in to find answers to these questions: What should my Google Ad budget be? Why did Google overspend my account? How often should I change my budget? What does ‘limited by budget’ mean? What should my CPC be? How long do I try Google …
 
In today’s world of constant noise...timing is critical. To find success in attracting new clients to your business, you need to be reaching prospects at the right time. One of the best ways to do that is through Paid Search Ads or Google Ads. Showing up as the solution when a prospect types in their problem on Google stacks the odds in your favor.…
 
Digital Marketing Hotseat Podcast Season 01 Episode 29 Effective Ways to Ask for Google Reviews When you want better local SEO, the quality and quantity of your Google reviews are an essential metric. Today, we will share effective ways to ask for Google reviews to boost your ranking and get your business the social proof you need to get ahead of y…
 
Digital Marketing Hotseat Podcast Season 01 Episode 28 Creating Articles for Google My Business Are you looking into new ways to increase your visibility and online presence? Then, join us as we share how to create articles for Google My Business, with the aim to increase your chances of showing up on search results. What Topics Do I Write for Goog…
 
Digital Marketing Hotseat Podcast Season 01 Episode 27 Why You Need Google My Business As a business, you have the opportunity to create a Google My Business account, update your listing and share your information. That's one of the things that Google looks at as it crawls for information to respond to queries. Listen in as we get into details abou…
 
Digital Marketing Hotseat Podcast Season 01 Episode 26 Understanding Website Data. Analyzing your website data is a very important activity that will guide your marketing while also helping you make important business decisions. Listen in to learn some of the most effective ways to use data from Google Analytics to grow your business. Getting Start…
 
Digital Marketing Hotseat Podcast Season 01 Episode 25 Making Sense of Social Media Data Many of us know we need to be on social media, but did you know that there is data from your social media accounts that you can use to create more focused and targeted social posts to get more traction on your platform? Tune in to find out how focusing on the d…
 
Digital Marketing Hotseat Podcast Season 01 Episode 24 How to Find the Right Audience for Your Facebook Ad You want to run Facebook ads, but who should you advertise online? First, find out how to find your target audience when launching a formalized ad campaign. Then, listen in on this Digital Marketing 101 episode to learn the core components of …
 
How much has Facebook & Instagram Ads changed over the past several months? Do they still work? Or are they not even worth the effort? Today, I dive into the constant evolution of FB/IG advertising. Lots of changes have occurred and we'll break down what those are and what to do about them. Give a listen if you are running social ads right now or t…
 
Digital Marketing Hotseat Podcast Season 01 Episode 23 How To Create Your Ideal Client Profile When you are planning your marketing, you’ll want to know who you’re speaking to so you can clearly target the correct avatar for your business. This week we revisit the conversation from last week’s episode and dive into how to create your ideal client p…
 
Digital Marketing Hotseat Podcast Episode 22 How To Cover Ad Buys For Your Next Book So many of our clients ask us about ad buys on social media. So get ready as we deep dive into the topic of how to create a marketing campaign for your next independent self-published book. Listen in on this digital marketing one-on-one episode to educate yourself …
 
Digital Marketing Hotseat Podcast Episode 21 How To Grow My Business with YouTube We have another digital marketing 101 episode. In episode 21, we explain how to utilize the power of YouTube for your small business. Listen in to understand more about YouTube and what steps you can take to begin utilizing this social media video platform to get noti…
 
Digital Marketing Hotseat Podcast Episode 20 Should I Utilize YouTube to Grow My Podcast and If So How? Get ready for our fantastic interview today as we discuss the potential benefits of promoting your podcast on YouTube. Listen in for tips and advice on getting started on YouTube and how to best utilize the platform if you’re a podcast producer. …
 
Digital Marketing Hotseat Podcast Episode 019 Spring Cleaning Your Digital Marketing Plan: Part II Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark continue the conversion on spring cleaning your digital marketing plan. Listen in to learn about the essentials of digital marketing as a small business owner. High Quality L…
 
Digital Marketing Hotseat Podcast Episode 018 Spring Cleaning Your Digital Marketing Plan: Part I Do you have a digital marketing plan that needs a facelift? Would you like to learn how to bump up your reach online for your small business? Check in to the Digital Marketing Hotseat Podcast this week to find out how to freshen up your digital marketi…
 
Digital Marketing Hotseat Podcast Episode 017 What is a Digital Marketing Plan? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark discuss the basics of creating and implementing a digital marketing plan. Listen in for more digital marketing tips and techniques. What is a Digital Marketing Plan? Simply put, a digital marke…
 
Digital Marketing Hotseat Podcast Episode 016 How to Be Successful at Digital Marketing When You’re Introverted Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark share their tips for successful digital marketing as an introvert. Listen in to hear how you can best market yourself or your brand as an introvert. Katie Carodi…
 
Digital Marketing Hotseat Podcast Episode 015 The Importance of a Branded Hashtag Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark discuss the benefits of using a branded hashtag for your business in this digital marketing one-on-one. Listen in for more digital marketing techniques to add to your small business digital m…
 
Digital Marketing Hotseat Podcast Episode 014 What’s the biggest mistake entrepreneurs make with digital marketing Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark talk about some of the biggest mistakes that new entrepreneurs make with their digital marketing strategies. Listen in to Listen in to Meet Janet Fish Janet i…
 
Digital Marketing Hotseat Podcast Episode 012 What is the Best Way to Market my Book Online? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark talk about how to digitally market your book. Marketing is perhaps the hardest part of the book-writing podcast, with endless places to start. Listen in to learn strategies for mar…
 
Digital Marketing Hotseat Podcast Episode 011 How Should I Choose a Name for My New Travel Podcast? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain how to choose a name for your podcast. Listen in to find out how to pick a title and tagline for your podcast and optimize them for your target audience. Meet Robin …
 
How To Work Less & Earn More in 2022 Today we dive into the power of the Pareto Principle (80/20) to identify those marketing activities that are responsible for driving the majority of your success, and how to leverage that data to ramp up your practice even more....while working even less. As author Richard Koch said, “A few things are important.…
 
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