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Legally Enlightened with Lisa Fraley

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Legally Enlightened with Lisa Fraley

Lisa Fraley (Attorney, Legal Coach, Speaker, & Best Selling Author)

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The Legally Enlightened podcast helps to make law, life and YOU feel a little bit lighter and brighter. Lisa Fraley, an Attorney, Holistic Health & Life Coach, Speaker & Best-Selling Author shares bite-size legal tips – in 20 minutes or less! - so you can feel safe, secure, confident and empowered as you grow (with grace!) in business and life. From trademarks to LLCs to disclaimers and more, Lisa deconstructs the law into plain English and adds a dash of spirituality, love and heart to shar ...
 
Hi! We're Phil and Lauren, hosts of Brand Therapy. As brand strategists, we've helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world's leading experts for the latest techniques to master social media, websites, business, and everything related to branding. If you're ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join ...
 
Go beyond the headlines. Beyond the he-said, she-said of the news pages. Join Houston Chronicle Opinion Editor and Pulitzer Prize-winning columnist Lisa Falkenberg as she and editorial board members tackle urgent, vexing and just plain intriguing questions in the news. From Beto to Trump, bail reform to education, the migrant crisis to church abuse – they explore issues in Houston, Washington and across Texas through the lens of a single question. Sometimes, they even agree on the answer.
 
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show series
 
What's the secret sauce for more exposure? 🧪 Today's Brand Therapy guest Lisa Simone Richards tells all. As a PR strategist who helps people get seen online, Lisa is a pro at securing podcast and media appearances. Hosts Phil and Lauren dig into Lisa's tactics for sending the perfect outreach message, following up, and being downright irresistible …
 
Want to have influence in any room? 📢 Then it's time to spruce up your presentation skills! Brand strategists and hosts Phil and Lauren dish on their learned secrets of effective presentations⁠—even in 1:1 meetings. You'll learn how to change up your pace, keep people engaged, structure your communications, and win over your listener. To make an in…
 
Tired of leaning on referrals for new business? 😵 Today's episode will give you new ideas! Hosts Phil and Lauren reconvene with long-time friend and lead generation consultant Yann Ilunga for his take on generating business contacts. With an emphasis on LinkedIn, Yann breaks down his process and tools for meaningfully connecting with potential clie…
 
Wish you could experience your brand beyond a screen? 👀 You're about to learn how! This fun episode teaches you how to translate your brand from a concept to a living space. Brand strategists and hosts Phil and Lauren share their recommendations for making a branded space that also works on camera. From selecting paint colors to considering lightin…
 
How do you turn a creative hobby into a money-making business? 🏦 Hosts Phil and Lauren met with client extraordinaire Michele Plachter for her tips. As the owner of a successful interior design firm, Michele has experienced the ins and outs from building a business of one to a profitable team. From her inspirational origins to biggest tips, this ep…
 
What's the secret behind effective outreach? 🤫 This episode spills all. Brand strategists and hosts Lauren and Phil dish on their techniques for effective messages to strum up business. You'll get ideas for methods, distribution, and techniques for crafting the perfect casual message. For anyone who's looking to shake the tree, this episode is for …
 
Dreaming of turning your side gig into a full-time career? ☁️Then get ready for major inspiration from this Brand Therapy episode. Brand strategists and hosts Phil and Lauren meet with Shyne Webster, who's an agency owner, founder, storyteller, and (get this) full-time student. Shyne spills her secrets to juggling a successful agency at only 19 yea…
 
Wishing you could have uninterrupted time to focus on content? 🎧 Listener, you're in luck! This one-of-a-kind episode is a one-way working session where hosts Phil and Lauren give you prompts to create authentic content. Each prompt will provide you with a launching point and timeframe to write, design, or film content, and by the episode's end, yo…
 
Wish you could pinpoint your super strengths? ⭐️ Then you'll find this Brand Therapy episode inspirational! Hosts Phil and Lauren meet with client Kathleen Brigham, the Founder of Brigham Learning who specializes in learning assessments. Kathleen gives an overview of executive functioning skills and provides a fascinating analysis of Phil and Laure…
 
Wondering how you can read the minds of your ideal customer? 🔮 This episode will give you the tools to think like your audience! Hosts Phil and Lauren share their techniques for stepping into the shoes of your target market. You'll learn how to abandon assumptions, survey truth-tellers, listen to tough feedback, and connect with your customer by so…
 
Wish you could genuinely connect with your audience? ❤️ Then you'll love learning about relationship marketing! Hosts Phil and Lauren meet with Jessika Phillips, a speaker, business owner, and marketing expert to learn how to convert potential customers into brand advocates. Jessika breaks down the nuances behind growing a customer base without rel…
 
Want to go viral on LinkedIn? 🤝This episode dishes on everything you need to know! After combing through countless articles about LinkedIn's algorithm, brand strategists hosts Phil and Lauren share their takeaways. You'll learn how to avoid being marked as spam, maximize the Golden Hour, think like LinkedIn's home feed, and navigate the algorithm l…
 
How would you score your business's customer experience? 📝 The best judge will be today's guest Susan Salgado, a keynote speaker with a doctorate in organizational behavior. Hosts Phil and Lauren ask Susan to share her wisdom on hospitality, customer connection, and effective communication in the digital age. With fascinating recommendations and en…
 
Are you maximizing sales opportunities in your business? 🤑 After listening to this episode, you might think otherwise! Hosts Phil and Lauren have a frank discussion about making money through cross-selling and upselling. You're going to learn how to define your core offering, increase margin opportunities, widen your net, and define a cross-sell an…
 
Are you ready to hit the ground running with YouTube? 📹 After this episode with YouTube expert Mynor Alexander, you're going to want to get started asap! Mynor has grown Phil's YouTube channel into a money-making revenue stream with 900k+ views and 15k+ subscribers, and on today's episode, he shares his secrets to building a YouTube empire. Don't m…
 
Do you increase your rate with inflation? 📈 As of 2022, your hosts are! Hosts Phil and Lauren get real about all things price increase—the when, how, and if of telling clients—and encourage you to charge for your worth. This episode is going to inspire you to take an objective look at your business, your margins, and the way you communicate your va…
 
Do you know your life's purpose? 🔮 If not, don't fret, because scaleup strategist and overall genius Ramón Estrada T. is on Brand Therapy! Hosts Phil and Lauren meet with client Ramón to discuss his tactics for preventing burnout, inspiring vision, defining your purpose, and, importantly, aligning your business with your life goals. This episode wi…
 
Wish you could speed up your content creation speed? 🏃🏼 In this fun Brand Therapy episode, you'll learn the ins and outs of repurposing content! Hosts Phil and Lauren dish on their tried-and-proven tactics for recycling content to save you time and energy without compromising on value. This episode breaks down how to transform a long-form piece of …
 
Who wants to go viral? 🙋🏼‍♂️ In this fun Brand Therapy episode, we meet with Instagram Reels expert and food mindset coach Jessie Golden to learn the secrets. Hosts Phil and Lauren grill Jess on her tactics for making Reels—getting ideas, filming, editing, the works—while breaking down her secrets for getting 250k+ views. We talk about getting unco…
 
Feel like coworkers and clients don't see the "real" you? 💯 Authenticity coach and guest Kristine Thody is here to teach you how to let down your armor and let the real you shine. As a client of hosts Phil and Lauren, Kristine Thody has helped leaders across Fortune 500 companies unlock authenticity for fulfilling lives, connections, and careers. I…
 
Wish you could grow your newsletter list on autopilot? 📈 This episode tells all. Brand strategists and hosts Phil and Lauren share their secrets to creating a content funnel that gets you seen and subscribers hooked. From planning out your key platforms to creating an irresistible offer, your email list will be catapulting before you know it.…
 
Dreaming of building an online or offline event? ⚙️ Then you're going to love this Brand Therapy episode. Our hosts Phil and Lauren meet with event producer Erika Kulovitz for insights on crafting the perfect educational experience. Erika shares her wisdom on understanding your attendees, booking speakers, and creating forward-thinking experiences …
 
Stumped on a brand name? ✍️ You're not alone! In this Brand Therapy episode, brand strategists and hosts Phil and Lauren dish on their tricks for creating business names for clients. You'll learn their non-negotiables (including being easy to remember), techniques for brainstorming, and a can't-miss tool to get the ball rolling. For anyone who want…
 
Wish you could go viral on LinkedIn? 📢 After this enlightening Brand Therapy episode, you just might! Hosts Phil and Lauren meet with keynote speaker, coach, and bonafide LinkedIn expert Petra Zink to discuss the limitless potential of the platform. From lead generation to community building, Petra dishes on her tried-and-true methods for making th…
 
Do brand strategists ever recommend going off-brand? 😱 These two Brand Therapy hosts sure do—for special cases! In this snappy episode, hosts Phil and Lauren have a frank discussion about when it's advisable to steer away from your brand rules. The two chat about branding milestones to hit before departing from the brand board, instances where goin…
 
Topics Covered: Dorie Clark - Duke & Columbia Business Professor; Ranked #1 Communication Coach; HBR Author; Top 50 Business Thinker in World - Thinkers50 Book: The Long Game: How to Be a Long-Term Thinker in a Short-Term World - learn more at dorieclark.com/thelonggame You can download her free Long Game self-assessment workbook How the long game …
 
Daunted by the idea of consulting a lawyer for your small business? 📃 This Brand Therapy episode clarifies all! Brand strategists and hosts Phil and Lauren meet with Mark Wright to understand when and why a solopreneur or business owner should consult a lawyer. As a specialist in the law of blogs and creative works, Mark shares his legal wisdom on …
 
Wish you could get "in the zone" whenever you wanted? 👩🏼‍💻 Get ready, listener, because you're going to learn how! In her first-ever solo episode, our host Lauren dishes on discoveries she's made in the pursuit of absolute focus. From systems that provide clarity on priorities to creating a space that suits your vibe, this episode empowers you to m…
 
Feel like your life is a bucking horse and you're along for the ride? 🐴 This Brand Therapy episode is just what you need! Hosts Phil and Lauren meet with seventh-generation spiritual advisor (and long-time client) for his perspective on mindfulness in entrepreneurship. Chandresh digs into the power of intentionally calming your mind, overcoming anx…
 
How specific should you get with targeting your audience? 🎯 In the world of personal branding, brand strategists Phil and Lauren have a controversial opinion. In this no-nonsense episode of Brand Therapy, your hosts get real about the sweet spot of niching down. From procrastinating through strategizing to trying to appeal to everyone, you’ll be in…
 
Topics Covered: The Founders of Job Search Journey - Adrienne Tom, Sarah Johnston & Virginia Franco Website: https://www.jobsearchjourney.com/ The biggest job search lessons we've learned about job searching during the pandemic The trends in job searching and changes that have happened over the past 18 months How job seekers' values have changed Th…
 
Can you get PR without a publicist? 📰 According to our expert guest, you certainly can! In this Brand Therapy episode, Phil and Lauren debunk PR myths with renowned publicist Claire Shiels. You’ll learn tricks for building relationships with journalists (it’s easier than you think!), pitching yourself as an expert, and generating your own PR withou…
 
Wish you could capture your brand aesthetic? 🌅 This Brand Therapy episode will help! Hosts Phil and Lauren break down the art and science behind perfect mood boards. (Well, maybe not science, but there is a formula!) You'll learn how to define your brand's emotional message, select a leading color, and have everything you need to create an effectiv…
 
Dreaming of making money from your podcast? :☁️ Listener, you’re in luck! Brand Therapy hosts Phil and Lauren meet with podcasting extraordinaire Jaclyn Mellone for the deets on making cash in the highly competitive podcasting space. You’ll learn how to position your podcast for success, identifying your target audience, setting up affiliate links,…
 
Wish you could make money while sleeping? 🛌 With the proper affiliate links strategy, there's nothing stopping you! In this educational episode, hosts Phil and Lauren discuss the how-to behind affiliate links as a passive income generator. This chat covers the A-Z of all things affiliate marketing, including tips for finding opportunities, promotin…
 
Wish you had more energy to tackle your day? ⚡️ Brand Therapy hosts Phil and Lauren called upon brain and body optimization coach Tanessa Shears for her guidance! With an expertise in eliminating brain fog for entrepreneurs, Tanessa dishes on easy hacks you can do to be energized without the help of caffeine. From optimizing sleep to treating your …
 
Topics Covered: Andrea Koppel, Career Coach & Host of Time4Coffee Podcast, Former CNN Correspondent LinkedIn: linkedin.com/in/andrea-koppel-caffeinated-career-coaching time4coffee.org Twitter: @andrea_koppel Andrea's winding road to career coaching What a Magical Career Encounter looks and feels like Identifying activities that "light you up" Why i…
 
Wondering if it's time to give a client the boot? 🥾 While it's not fun, firing a client is an often-necessary part of business, and hosts Phil and Lauren are here to share their techniques for deciding when it's time! You'll learn how to evaluate whether a client is a good fit and understand how to articulate the boundaries that are necessary for y…
 
Have you ever wondered how people secure sponsored content deals? 💵 You're about to find out! In this informative episode, Brand Therapy hosts Phil and Lauren get the scoop on all things brand deals from business coach Jenny Melrose. Jenny is an expert in helping entrepreneurs and bloggers scale their business, which includes owning their influence…
 
When you write content, do you find it hard to be "you"? 😵 💫 This week's Brand Therapy episode is here to help! Get ready for hosts Phil and Lauren to have an in-depth discussion on all things brand voice. From inspirational examples to exercises to keep you in check, you'll become conscious of your unique communication quirks and motivated to be y…
 
Topics Covered: Kyle Elliott, MPA, CHES ,Career & Interview Coach LinkedIn: linkedin.com/in/kylecromerelliott caffeinatedkyle.com Instagram: @caffeinatedkyle Twitter: CaffeinatedKyle Taking the leap from a side hustle to a full time job The benefits of taking risks in life and career How to break your career down into chunks and steps that will hel…
 
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