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Your Sparkly Brand is a marketing and branding podcast designed to inspire and empower entrepreneurs. This podcast is all about delivering no-fluff, high-value content that helps you grow your business. It doesn’t matter if you have no budget and are still DIY-ing everything on your own, we’re giving you the tips, tools, and strategies you need to build a Sparkly Brand and ultimately get more sales.
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FastTrack Your Fashion Brand Podcast
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FastTrack Your Fashion Brand Podcast
Nicole Di Rocco : Fashion CEO, Teacher, Mentor and Speaker
Are you ready to launch a Clothing Line? or Scale your Fashion Brand? Get ready to FastTrack your business with the latest strategies, mentoring advice and inspiration from industry experts and Fashion CEOs. FastTrack Your Fashion Brand Podcast with Nicole Di Rocco will inspire you to take action with the goal to work smarter not harder! This podcast is for any fashion entrepreneur that wants to create a sample, sell to big box retailers, master social media for their brand, to seeing their ...
Big news Sparkly listeners! Since starting the pod, we’ve released 70 episodes dedicated to helping new business owners DIY their marketing and branding. Now we’re heading in an exciting new direction… We want to help you take your business to the next level. So, if you’re a coach, creative, or thought leader who isn’t afraid to sparkle and stand o…
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Your Sparkly Brand
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7 Bro-Marketing Tactics to Avoid + What To Do Instead!
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Who wants a sassy AF take on sales and marketing? Step right up! On today’s episode of Your Sparkly Brand, we’re discussing an unethical approach to sales and marketing, which every business owner should avoid - bro-marketing. Bro-marketing uses slimy and manipulative sales tactics to drive people to action. We’re giving you healthy alternatives to…
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Your Sparkly Brand
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Behind The Curtain: Business Updates w/Meg & Lauren
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Today, we’re giving you personal updates on what’s going on in our businesses. We’re sharing our successes with you, as well as letting you in on our struggles and the lessons we’ve learned so far. We are also revealing the tools, tips and hacks that have been making things easier for us in our businesses. Key points in this episode… Meg completes …
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Your Sparkly Brand
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Going Off Grid: Growing a Coaching Business Without Social Media w/Kathleen Oh
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Ever wondered if it was possible to grow your coaching business outside of social media? On this episode of Your Sparkly Brand, our guest, Kathleen Oh, shares the story of how she was able to grow her coaching business while off the grid. She shares strategies and tips that are helpful to building a business outside of social media. Kathleen Oh is …
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Your Sparkly Brand
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9 Simple Steps To Create Your Signature Offer
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Hey biz owners! On today’s episode of Your Sparkly Brand, we’re talking all about signature offers. You’ll discover what a signature offer is and get a step-by-step process for creating a signature offer targeted at delivering amazing results to your clients. We’re also explaining the things you need to know about setting prices for your offers and…
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Your Sparkly Brand
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Q & A Starting Your Business [Getting Paid, Taxes, Health Insurance]
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Coming in hot with another Q & A episode! We’re answering questions about what might be holding you back from starting or growing your business. We’ll cover topics like health insurance, taxes, forms of business organization, finding a mentor, how to accept payment, starting your business on Etsy, tools and systems you need to put in place when sta…
Hey biz owners, are you looking to have a professional design your website but don’t know what the process involves or what a designer might expect of you? In this episode of Your Sparkly Brand, we unlock the processes involved in the design of a new website by breaking them down into step-by-step actions needed to be taken by both you and the desi…
Marsha Battee joins us for this episode of Your Sparkly Brand! She shares the story of how she creates visibility for visionary entrepreneurs by helping them plan successful and productive in-person events using the six-rights framework, a phrase which she adopted from her nursing profession. We also discuss how in-person events drive revenues for …
Hey biz owners! On this episode of Your Sparkly Brand, we’re taking a deep dive into what’s working on TikTok right NOW. We’ll chat about best practices and how you can effectively utilize it to promote your brand. We also discuss TikTok trends to watch out for in 2023. It doesn’t matter if you’ve never been on TT or if you’re camera shy, this epis…
We’re back Sparkly Babies! In our first episode of 2023, we’re giving you the 4-1-1 on how to launch an online course, group coaching program or, digital product. We cover tips and strategies to find the right audience for your course and how to launch and market your program to keep earning from it. Make sure to grab your Zen AF Checklist here and…
We all have aspirations for our business. As the new year is fast approaching, it’s time to put your pen to paper and turn your aspirations into SMART goals for the new year. In this episode, we share tips and strategies for creating SMART goals for your business. Are you currently struggling to figure out what business goals to set? That’s okay. T…
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Your Sparkly Brand
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The Truth About Google Ads w/ Jyll Saskin Gales
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Have you ever considered using Google ads to gain more visibility in your business? Jyll Saskin Gales joins us for this episode of Your Sparkly Brand to shed light on how Google ads work and how business owners can get the best out of Google ads. We discuss mistakes often made by business owners when running Google ads and we talk about tips for se…
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Your Sparkly Brand
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Building A Personal Brand & Getting Unstuck in Your Biz w/Stef Pinsley
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28:13
Having quit a high paying job at Google to become a personal branding coach, Stef Pinsley joins us on this episode of Your Sparkly Brand to share her journey to not only building a unique personal brand for herself but also helping business owners and other individuals figure out and fix what’s making them stuck on their personal branding journey. …
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Your Sparkly Brand
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Q & A [Scared to Show Up on Social, Non-Cringey Sales, Work/Life Balance]
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You’ve got questions about mindset related issues that come up in the entrepreneurial journey, such as dealing with imposter syndrome and getting past social media trolls — and we’ve got answers! Welcome to another Q & A episode of Your Sparkly Brand. We are excited to give answers to these listeners' questions. If you’ve got a question you want to…
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Your Sparkly Brand
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9 Tips for Better Lead Magnets: How To Create A Valuable Freebie
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As business owners, we often create lead magnets in order to build trust with customers and encourage their patronage. A lead magnet would defeat its purpose if it neither results in trust building nor generates sales, and that can be frustrating. In this episode of Your Sparkly Brand podcast, we discuss tips on how you can create a valuable and en…
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Your Sparkly Brand
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How I Save 3+ Hours a Week! [Dubsado Review]
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Hey brand owners! A few weeks ago, we talked about delighting your clients and customers. If you haven’t listened to that episode, find it here: Overdeliver: How to Delight Your Clients & Customers. In this episode, we discuss a customer relationship management tool, Dubsado, which you can utilize to make your customers’ and clients’ journey a seam…
The holiday season is coming up! Yayyy! We hope someone is as excited as we are. Even if you’re not feeling it this year, as a business owner you’ve got to plan for the holidays. The tips we share in this episode will help you prepare for this year’s Black Friday promotions and beyond. Avoid overwhelm and busyness by following these prep tips and g…
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Your Sparkly Brand
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Overdeliver: How to Delight Your Clients & Customers
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19:42
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As a client or customer, have you ever felt disappointed after a business transaction? Like your expectation wasn’t met? Have you ever felt like a business is all about the owner and never about you, the customer? This is often the result when a business isn’t focused on delighting customers. It’s very difficult for a business like that to sustain …
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FastTrack Your Fashion Brand Podcast
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EP79: Sourcing knitwear just got easier with KnitUp
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Start your Fashion Brand Launch journey with me today! https://www.fashionbizmentor.com/Fashion-launch-workshop Sponsorship Opportunities: hello@fashionbizmentor.com Let's Connect: instagram.com/nicole_di_rocco/By Nicole Di Rocco
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Your Sparkly Brand
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What We Learned In Our 1st Year of Podcasting
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Your Sparkly Brand is 1 y’all! It’s been a whole year of consistently inspiring and empowering entrepreneurs by showing up with high-value content targeted at helping them grow their business. In the spirit of celebrating our one year anniversary, we decided to share insights into our podcasting journey. We share lessons that we’ve learnt over the …
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Your Sparkly Brand
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Creating 6-Figure Systems for Your Biz w/Khadirah Muhammad
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We’ve talked a lot on this podcast about how important life is. And how important it is to run our business with the consciousness that we have a life outside of work and not allow our business to run our life. In this episode of Your Sparkly Brand, Khadirah joins us to share her story of switching from being a marketing consultant to becoming a Sy…
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Your Sparkly Brand
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Burning Man Adventures: Branding & Marketing in a Brandless World
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Meg recently took a trip to Burning Man and shares what she experienced on the trip, including her favorite moments, challenges she faced, and the lessons she gained. We talk about the principles Burning Man culture is built on and the relevance of these principles to businesses, noting that inspiration for marketing, branding, and growing a busine…
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FastTrack Your Fashion Brand Podcast
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EP78: The One Thing Missing From Finally Launching Your Fashion Brand
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In this Fashion Biz Breakthrough Q & A episode, Nicole shares her advice on how to focus on one key ingredient that you are probably missing to finally make your launch your fashion brand. This episode is packed with logical advice you'll be able to take the necessary steps towards launching your clothing line and avoid feeling like you have to kee…
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Your Sparkly Brand
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Making Money AND Making the World a Better Place w/Emily Barany
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Emily Barany joins us for this episode of Your Sparkly Brand! She shares the story of how she made the decision to work with non-profit businesses as a result of her passion for making the world a better place, and how the journey has been since she started. She also clears the popular misconception about non-profits not making money, clarifying th…
Last week, we started a discussion on brand archetypes and the importance of brand archetypes to your branding. We also discussed different brand archetypes and their characteristics. This week, we conclude our discussion and provide you with tips on how you can build a solid brand archetype. You’ll also discover what brand archetype your business …
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FastTrack Your Fashion Brand Podcast
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EP77: Is Manufacturing Overseas Actually Costing You More with Harry Moser
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Start your Fashion Brand Launch journey with me today! https://www.fashionbizmentor.com/Fashion-launch-workshop Sponsorship Opportunities: hello@fashionbizmentor.com Let's Connect: instagram.com/nicole_di_rocco/By Nicole Di Rocco
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FastTrack Your Fashion Brand Podcast
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EP76: How To Get Your Products in Boutiques with PIVOT
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Start your Fashion Brand Launch journey with me today! https://www.fashionbizmentor.com/Fashion-launch-workshop Sponsorship Opportunities: hello@fashionbizmentor.com Let's Connect: instagram.com/nicole_di_rocco/By Nicole Di Rocco
This week, we’re discussing a tool that can help you differentiate your brand, give your brand a depth of personality and help you connect with your audience so that they begin to feel some emotions for you. The tool, brand archetypes, will not only help your brand build connections with your customers, but will also make your brand stand out from …
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Your Sparkly Brand
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How To Write Product Descriptions That Sell
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15:32
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Stunning product photos are great, but guess what, they still need to be supported by great product descriptions in order to sell. Lauren, the copywriting queen, breaks down the process of writing product descriptions that sell by using relatable case studies. She explains the dos as well as the don’ts of great product descriptions. Key points in t…
Listen up business owners! The whole point of branding is to stand out from your competition… In this episode, we talk about the mistakes a lot of businesses make when it comes to Canva. We also discuss how Canva can effectively create great branding for your business with designs that resonate with your target audience and generate amazing results…
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FastTrack Your Fashion Brand Podcast
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EP75: E-commerce Product Descriptions that Sell with Lauren Tassi
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Start your Fashion Brand Launch journey with me today! https://www.fashionbizmentor.com/Fashion-launch-workshop Sponsorship Opportunities: hello@fashionbizmentor.com Let's Connect: instagram.com/nicole_di_rocco/By Nicole Di Rocco
Listen up brand owners! We’ve got all of the tools and the tips to turn basic or boring branding into a kick-ass, bold and highly magnetizing branding that propels the people you want towards you and repels people who are not for you. In this episode, we will be sharing with you all the tools and tips you need to stand your brand out from other bra…
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FastTrack Your Fashion Brand Podcast
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EP74: FastTrack Launch Journey with Phoebe Jaqueline
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Start your Fashion Brand Launch journey with me today! https://www.fashionbizmentor.com/Fashion-launch-workshop Sponsorship Opportunities: hello@fashionbizmentor.com Let's Connect: instagram.com/nicole_di_rocco/By Nicole Di Rocco
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Your Sparkly Brand
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Essential Marketing & Branding Advice For Artists w/Princess Etch
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We welcome Jane Labowitch aka Princess Etch on this episode of Your Sparkly Brand! Jane shares her experience working as a freelance Etch A Sketch artist and the journey that got her to where she is currently. She shares how she was able to pay off a $13,484.58 student loan within a month of going live on TikTok and making art. She also shares her …
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Your Sparkly Brand
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8 Secrets to Unlocking Rave Reviews & Terrific Testimonials
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Hey brand owners! Did you know that having amazing client testimonials creates credibility for your brand and increases your brand engagement? Here’s why on today’s episode of Your Sparkly Brand, we will be unveiling secrets to unlocking rave reviews and terrific testimonials that drive engagement and do all the selling for you just by asking your …
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Your Sparkly Brand
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Making the Music Industry More Inclusive w/Sandra Burciaga Olinger
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On this episode of Your Sparkly Brand, we welcome Sandra Burciaga Olinger to the show! She’s the founder of Grimy Goods, an independent media platform made for music discovery. She shares the story of starting Grimy Goods and the impact her background in SEO and digital marketing had on the business. We discuss the challenges putting women first ha…
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Your Sparkly Brand
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It’s A Vibe! Uplevel Your Biz with CEO Days
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Listen up CEOs! We’ve got the secret to hitting all your goals… In this episode we’re covering two different ways to tap into your inner multi-millionaire CEO. Go all out on luxury vibes and plan a high-end CEO day once a quarter. Or incorporate weekly CEO days to make time for high-level tasks that always seem to slip through the cracks. Key point…
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Your Sparkly Brand
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Q & A [Reviving Social Accounts, Trustworthy Websites, Product Descriptions]
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Join us for another Sparkly Q & A episode! Today we’re answering questions like how to restart inactive social media accounts, how to respond to leads, what to do if your domain expires, & how to write product descriptions that sell. If you have a question for us, send us a DM on social or an email to hello@yoursparklybrand.com. TIME-STAMPED SHOW N…
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Your Sparkly Brand
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Are You Oversharing Personal Content in Your Biz?
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How much of your personal life should you share in your business? We’re answering this question and more in episode 39 of Your Sparkly Brand! There’s a delicate balance of how much personal content you should share when marketing your business. Give a listen to this episode as we cover the 80/20 rule, social media faux pas, and how to use the power…
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Your Sparkly Brand
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Business Revelations: Investing in a Coach & Building An Agency
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Time for a check-in! In this episode of Your Sparkly Brand, we are sharing our latest Business Revelations. (No, not the FLDS kind!) We’ve both been making some big changes in our businesses lately and wanted to catch you up. Meg shares how investing in a business coach has inspired a new direction in her business. And Lauren spills the tea on how …
What season of business are you in? Take a listen to this episode to find out! We’re talking about the four seasons of business and the challenges that come during each one. Get ready for lots of planting and farming metaphors… Join us as we discuss the mental, emotional, and financial ups and downs of running a business. TIME-STAMPED SHOW NOTES 0:…
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Your Sparkly Brand
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How To Write Cold Emails That Get Results [Cold Emailing Pt 2]
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Ready for more cold emailing tips? We got you! In this special two-part episode of Your Sparkly Brand, we’re sharing the tips, tactics, and strategies we use for cold emailing. Make sure you listen to episode #35 before hitting play on this one. In part one, we share tons of tips for setting yourself up for cold emailing success. In this episode, w…
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Your Sparkly Brand
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Start Cold Emailing and Find Clients Fast [Cold Emailing Pt 1]
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19:40
What’s the best way to find high-paying clients when you’re just starting out? Cold emailing! When done correctly, you’ll land in your ideal client’s inbox and show them how your services can help solve their problems. In this special two-part episode of Your Sparkly Brand, we’re sharing the tips, tactics, and strategies we use for cold emailing. P…
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FastTrack Your Fashion Brand Podcast
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EP73: How To Use Linkedin For Your Fashion Brand
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28:56
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Start your Fashion Brand Launch journey with me today! https://www.fashionbizmentor.com/Fashion-launch-workshop Sponsorship Opportunities: hello@fashionbizmentor.com Let's Connect: instagram.com/nicole_di_rocco/By Nicole Di Rocco
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Your Sparkly Brand
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Owning Your Authenticity w/Allison ”Sugi” Sugahara
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23:58
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Allison “Sugi” Sugahara joins us for this episode of Your Sparkly Brand! She shares the story of how she built her marketing agency and how she is stepping into the role of true creator. We also discuss how to manage social media marketing on your own terms and allowing your role in your business to shift. For over a decade, Allison has obsessively…
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Your Sparkly Brand
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The Psychology of Pricing Your Products & Services
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15:20
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How much should you charge for your products? Should you raise your hourly rate? What’s a good price for an online course? In this episode of Your Sparkly Brand, we’re answering these pricing questions and more. Talking about money and pricing can feel awkward A.F. But it doesn’t have to! Understanding how your prices indicate value to your clients…
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Your Sparkly Brand
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Reshaping Success & Becoming Unapologetically Enough w/Carrie Severson
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25:51
We’re so excited to have Carrie Severson join us for this episode of Your Sparkly Brand. She’s sharing her wisdom on overcoming burnout, embracing rejection, writing a book, and protecting your energy. Listen to Carrie’s story of how she found her own way and started a book publishing business. Carrie Severson is an author and the Chief Executive O…
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FastTrack Your Fashion Brand Podcast
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EP72: 8 Questions To Jumpstart Your Clothing Line Launch Before You Start
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If you want to launch a clothing and you are stuck asking yourself "How do I find fabrics?" , "How do I find a factory?" and "How much do I think it will cost?" You need to listen to this episode. I break down the 8 Questions To Jumpstart Your Clothing Line Launch Before You Start. These are the questions I would recommend for anyone in that Dreami…
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Your Sparkly Brand
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SEO for Everyone: Easy Ways to Boost Your Ranking
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Do your eyes glaze over when you hear the term SEO? Do you KNOW you should be doing more to increase your search engine ranking on Google, but just don’t understand how it works? Say goodbye to feeling stressed and overwhelmed about SEO! In this short and sweet episode of Your Sparkly Brand, we’re sharing a few simple ways you can optimize your web…
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Your Sparkly Brand
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Makeover Your Morning Routine for Happier & More Productive Days
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How you spend the first hour or two of your morning sets the tone for your entire day! In this episode of Your Sparkly Brand, we’re sharing our current morning routines and discussing some common morning routine activities. If you’re ready to set yourself up for a happy, healthy, and productive day — give a listen to this episode and makeover your …
