Larry Swanson Podcasts

In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT. “The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really e…

Sarah O'KeefeTechnical content strategy has evolved dramatically over the past 25 years, and Sarah O'Keefe has had a bird's-eye view of the whole process.As the CEO of Scriptorium, a leading content-operations consultancy, Sarah has both witnessed and participated in the massive changes that have unfolded in the world of technical documentation.We …

Technical content strategy has evolved dramatically over the past 25 years, and Sarah O'Keefe has had a bird's-eye view of the whole process. As the CEO of Scriptorium, a leading content-operations consultancy, Sarah has both witnessed and participated in the massive changes that have unfolded in the world of technical documentation. https://elless…

In episode 139 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Keith Anderson dive into their experiences with structured content, DITA, and user content. “My definition of context is anything that affects the cognitive processing of information. […] So, whether you’re consuming information by reading or listening, there ar…

The benefits of inclusive design practices are clear: better business results and more satisfied users of our digital products. Our task now is to sharpen our focus on inclusion in our content-design craft. We also need to get better at convincing leadership to support this work. Jonathan McFadden has been practicing inclusive design for years and …

Jonathan McFaddenThe benefits of inclusive design practices are clear: better business results and more satisfied users of our digital products.Our task now is to sharpen our focus on inclusion in our content-design craft. We also need to get better at convincing leadership to support this work.Jonathan McFadden has been practicing inclusive design…

In episode 138 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar talk about a common content strategy trap: what happens when information architecture (IA) is missing, and why you need IA. “Without IA, you can’t get the most value out of your content. When we think about things like the time it takes to create your conten…

Sam BhagwatSam Bhagwat is the co-founder of Gatsby, a popular framework for creating content experiences.He is also the author of Modular: The Web's New Architecture. If you're not sure how the terms "headless," "decoupled," or "composable" might affect your content work in the future, the book can help you understand these concepts and the technic…

Sam Bhagwat is the co-founder of Gatsby, a popular framework for creating content experiences. He is also the author of Modular: The Web's New Architecture. If you're not sure how the terms "headless," "decoupled," or "composable" might affect your content work in the future, the book can help you understand these concepts and the technical ecosyst…

In episode 137 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Larry Swanson talk about the fragmentation of content over the past 30 years, from the delivery of books to UX writing. “What are the changes that this fragmentation has introduced from a business or an economic point of view? One is the notion that we’re all publishers…

If you stop to really think about it - and Torrey Podmajersky has - everything is content. We think of content as the words, pictures, and recordings that we view online and in apps and other digital products. But even when words and illustrations are removed, the graphical elements and technical experiences that surround still them convey meaning,…

Torrey PodmajerskyIf you stop to really think about it - and Torrey Podmajersky has - everything is content.We think of content as the words, pictures, and recordings that we view online and in apps and other digital products.But even when words and illustrations are removed, the graphical elements and technical experiences that surround still them…

In episode 136 of The Content Strategy Experts Podcast, Alan Pringle unveils horror stories of content ops gone horribly wrong. Related links: How Scriptorium optimizes content to transform your business Who is Scriptorium? Content creature feature Beware the monster of change management LinkedIn: Alan Pringle Christine Cuellar Transcript: Christin…

Erica JorgensenErica Jorgensen has just written the first UX book that focuses on content research.Strategic Content Design: Tools and Research Techniques for Better UX gives content designers a comprehensive guide to content-specific UX research techniques.Erica is on a mission to bring more respect to content to content practice. This book gives …

Erica Jorgensen has just written the first UX book that focuses on content research. Strategic Content Design: Tools and Research Techniques for Better UX gives content designers a comprehensive guide to content-specific UX research techniques. Erica is on a mission to bring more respect to content to content practice. This book gives you the tools…

In episode 135 of The Content Strategy Experts Podcast, Sarah O’Keefe and new team member, Christine Cuellar, talk about who Scriptorium is and how we use content to optimize your business. Related links: 25th Anniversary of Scriptorium ROI calculator LinkedIn: Sarah O’Keefe Christine Cuellar Transcript: Sarah O’Keefe: Welcome to the Content Strate…

Scott PeltinNearly every episode of this podcast has included the observation that content strategy is fundamentally a people practice.We talk a lot about practices, procedures, tools, techniques, and technology. But they are always implemented in service to our customers and users and in collaboration with our colleagues and stakeholders.Scott Pel…

Nearly every episode of this podcast has included the observation that content strategy is fundamentally a people practice. We talk a lot about practices, procedures, tools, techniques, and technology. But they are always implemented in service to our customers and users and in collaboration with our colleagues and stakeholders. Scott Peltin is the…

In episode 134 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Jodi Shimp talk about the role of content strategy in UX teams. Related links: Jodi Shimp, Global Content Strategy LinkedIn: Sarah O’Keefe Jodi Shimp Transcript: Sarah O’Keefe: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, S…

Ethan MarcotteAbout a dozen years ago, as designers grappled with the need to serve similar experiences to both desktop and mobile computer users, Ethan Marcotte developed the practice of responsive web design.I think we're at an analogous juncture now in content design. The need to serve similar content experiences across a variety of channels, de…

About a dozen years ago, as designers grappled with the need to serve similar experiences to both desktop and mobile computer users, Ethan Marcotte developed the practice of responsive web design. I think we're at an analogous juncture now in content design. The need to serve similar content experiences across a variety of channels, devices, and to…

Hanson Hosein was my first guest on this podcast, and now he's also guest 131. Hanson is a natural leader with a fascinating background that includes frontline wartime reporting, innovative multimedia storytelling, and executive leadership in academia. His current work articulates his leadership approach in a declaration entitled "A Wind Rose Can M…

Hanson HoseinHanson Hosein was my first guest on this podcast, and now he's also guest 131.Hanson is a natural leader with a fascinating background that includes frontline wartime reporting, innovative multimedia storytelling, and executive leadership in academia.His current work articulates his leadership approach in a declaration entitled "A Wind…

Yael Ben-DavidUX writers and other design professionals are famously, and correctly, user-centered.Yael Ben-David thinks that UX writers can sometimes benefit from slight course corrections to better account for the business side of our work.Her new book, "The Business of UX Writing," makes the argument for this kind of approach, and shows you how …

UX writers and other design professionals are famously, and correctly, user-centered. Yael Ben-David thinks that UX writers can sometimes benefit from slight course corrections to better account for the business side of our work. Her new book, "The Business of UX Writing," makes the argument for this kind of approach, and shows you how to craft mor…

In episode 133 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Carrie Hane of Sanity talk about headless CMSs. If your organization isn’t already going down this route, it will probably go there soon. Whenever it’s time to get a new CMS or change hosts. It’s usually triggered on the IT side to switch to it. But like I said, the dev…

As the field of content strategy matures and advances, one thing remains the same: the ubiquity and importance of building websites. Few practitioners are more versed in this craft than Corey Vilhauer and Deane Barker. Then they worked together at Blend Interactive, Corey and Deane wrote The Web Project Guide, a comprehensive book that can help any…

As the field of content strategy matures and advances, one thing remains the same: the ubiquity and importance of building websites.Few practitioners are more versed in this craft than Corey Vilhauer and Deane Barker.Corey VilhauerDeane BarkerThen they worked together at Blend Interactive, Corey and Deane wrote The Web Project Guide, a comprehensiv…

Like many content designers, Aladrian Goods discovered the field of UX design after working in writing, communications, and other roles. Aladrian found content design a few years ago and quickly rose into a leadership role at Intuit. In this conversation, we talk about the story of her ascent into leadership, the design practice at Intuit, and how …

Aladrian GoodsLike many content designers, Aladrian Goods discovered the field of UX design after working in writing, communications, and other roles.Aladrian found content design a few years ago and quickly rose into a leadership role at Intuit.In this conversation, we talk about the story of her ascent into leadership, the design practice at Intu…

In episode 132 of The Content Strategy Experts Podcast, Alan Pringle and guest Jo Lam of Paligo dispel misconceptions and myths about structured content. “Science and history shows us that structured content, structured authoring, is actually very intuitive. And if I may rewind back to, say, the paleolithic era where we first started using a lot of…

In episode 131 of The Content Strategy Experts podcast, Sarah O’Keefe and guest Keith Schengili-Roberts discuss the techcomm job market. Most of the jobs I see are industry experience … is helpful. Medical device is very helpful. PS, we’d love it if you had these tools. It’s common not to require the tools. It’s common to require domain knowledge a…

Jess SandJess Sand organizes the Content + UX Slack, a vibrant community of 15,000 content professionals.While it may be best known for the salary-transparency requirement in its very active jobs channel, members of the community also appreciate the wide-ranging conversations there and the support of their fellow content practitioners.We talked abo…

Jess Sand organizes the Content + UX Slack, a vibrant community of 15,000 content professionals. While it may be best known for the salary-transparency requirement in its very active jobs channel, members of the community also appreciate the wide-ranging conversations there and the support of their fellow content practitioners. https://ellessmedia.…

In episode 130 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe talk about the challenges of replatforming content from one system to another. Links are always a... Read more » The post The challenges of replatforming content (podcast) appeared first on Scriptorium.By Scriptorium - The Content Strategy Experts

Meghan CaseyMeghan Casey literally wrote the book on content strategy practice.Her book, "The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right," has helped innumerable content strategists do better content work.Meghan is updating the book now to bring it into line with modern practices and to account for the ma…

Meghan Casey literally wrote the book on content strategy practice. Her book, "The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right," has helped innumerable content strategists do better content work. Meghan is updating the book now to bring it into line with modern practices and to account for the many changes…

In episode 129 of The Content Strategy Experts podcast, Sarah O’Keefe and Bill Swallow discuss the prerequisites for efficient content operations and the pitfalls from not following them. Mayhem, chaos,... Read more » The post Prerequisites for efficient content operations (podcast) appeared first on Scriptorium.…