show episodes
 
NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Explore the world of ecommerce and online business, with a focus on the Shopify platform. Each episode features interviews with successful entrepreneurs, experts, and thought leaders, sharing their insights, tips, and experiences on building and growing a successful online store. Join host Kurt Elster and his guests as they share their stories and learn from each other's successes and challenges. LETS GET PAID.
 
Privy presents Ecommerce Marketing School with Tony DiBernardo. A podcast to help you scale your Shopify store from $0-$1M in sales. 3x/week Tony shares quick tips he's learned helping hundreds of thousands of Shopify brands just like yours as well as interviews them on the show! So you can steal what's worked and get the tactical advice you need to grow your brand.
 
The PitStop Podcast is dedicated to auto executives, insiders, and consumers looking to uncover the latest automotive trends, insights and actionable digital marketing strategies. Each episode, we provide expertise and detailed analysis of these topics and interview industry pacesetters driving the automotive and powersports world.
 
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show series
 
Shopify Expert Kurt Elster joins me today to tell us how to keep that holiday momentum going in January and February. Think it's time to take a break and let your business breathe? Kurt says that's the worst thing to do, and offers some alternatives. Follow Us on Instagram Follow Tony on Twitter Follow Kurt on Twitter Sign up for Kurt's Newsletter …
 
Viral or not, social media can be a powerful driver of growth for your business. Allie Mitrovich of Allie Rose Co. joins us today to explain her process on utilizing social media to grow an audience that continues to drive sales for her business today. Follow Us on Instagram Follow Tony on Twitter Follow Allie Rose Co. on Instagram Check out AllieR…
 
Rabah Rahil has done it all when it comes to marketing. Rabah is the CMO for one of the hottest and fastest growing SaaS companies in the DTC world - Triple Whale. Prior to that, he worked on the digital marketing team at Whole Foods, was a part of an agency that managed traffic for Oprah, and owned and operated his own agency. Triple Whale is a le…
 
We interviewed Denielle Lue, Founder of WePrintUPress and she shares how she grew her list from zero to 15,000 subscribers in under 6 months! (And it was simpler than you think) In this interview, Denielle goes over not only how to grow her list, but the first steps she took in Privy that grew her business at the same time. Check it out! Follow Us …
 
"Personal branding leads the right people to you." This episode is all about PERSONAL BRANDING FOR ENTREPRENEURS. To discuss it, we're joined by Sigute Zitikyte. Sigute is a personal brand and business coach who believes that being multi passionate is your superpower. She's been doing this over a decade, helping mission driven companies, including …
 
Valentine's day is right around the corner. That's right! As a store owner, you need to think a month ahead. If you start building one of these campaigns today, you'll knock Valentine's Day sales out of the park. In this episode, we'll go over 5 examples of campaigns we saw win BIG last year, so take some notes and get ready for your next holiday. …
 
Brendan Bannister, the CEO of Naturalabs.io, is one smart marketer. We first met in 2018 when he was the CMO and Creative Director at William Painter. After taking my YouTube/Google course, he scaled ad spend on YouTube from $2k per day to $100k per day! We decided to start meeting and swapping ideas, war stories, and things we were testing. We soo…
 
In this episode, we discuss the subscription business model and how to make it successful on Shopify. Our guest is Andriy Rudnyk, founder of Good Subscription Agency, who shares his insights on common mistakes brands make with subscriptions, the difference between good and bad subscription strategies, and advanced tactics for boosting subscriber co…
 
With me today is Nikki Chan, Manager of Customer Success at Privy and similar to Steve from a couple of weeks ago, Nikki works with ecommerce business owners every day to help them optimize their email marketing and conversion strategy to really turn these subscribers into loyal consumers. We'll chat about the importance of newsletters, and how to …
 
You just experienced the busiest (and hopefully most lucrative) time of the year for your business. Onto the new year... right? Wrong. In today's episode, Steve Lunt, Sr. Manager of Customer Success at Privy shares how to analyze and utilize ALL of that customer behavior and purchase data to keep sales rolling in the new year. Follow Us on Instagra…
 
Scott Cunningham is the founder of Socialite and Merchant Mastery and he's on a mission to help independent eCommerce businesses compete and scale globally. He’s one of the best in the business and after this episode, you’ll have a simple framework to not only understand your future customers, but you’ll have actual steps you can take to market to …
 
Our guest today acquired a business, grew it from $90,000 in sales to $2 million, and created a category selling luxury flasks in the process. We're joined by CEO of Jacob Bromwell, Sean Bandawat the world’s leading designer and manufacturer of luxury flasks and kitchenware, established in 1819. GUEST BIO: Sean Bandawat is a second generation entre…
 
"Content" can be straight up annoying With all of these brands and growth gurus shoving content down our throats just for the sake of publishing content, it can put a bad taste in our mouth. In this episode we tackle how to do it right, and what not to do to to avoid turning off potential customers. There's a right way to do this. Follow Us on Inst…
 
Today, Ben tells us his big plans for 2023, as well as introduces a new host for the Ecommerce Marketing School podcast. This year, it's all about cutting the fluff and telling store owners EXACTLY what they need to know to grow their business in 2023. Also, we welcome Tony DiBernardo as the new host! (We think you'll like him) Follow Us on Instagr…
 
Retention marketing is crucial for any business. When the economy is thriving, you need retention marketing to cut through the clutter and help you stand out. When times are tough, as they may be in the near future, retention marketing is essential. During a recession, it’s critical to get the most out of your marketing efforts. The most effective …
 
We all love subscriptions, the allure of recurring predictable revenue is too hard to pass up. They're hard to get right. We need an experienced subscription veteran who's been there and can tell us what what works and what's a waste of time. John Roman, CEO of subscription box companies BattlBox and Carnivore Club, joins us to go deep on how to do…
 
Chris Mercer - aka “Mercer,” is the man when it comes to measurement and analytics. He’s the guy the pros like Justin Brooke, Mike Rhodes, and OMG turn to when we need help. If you haven’t heard (and I’d be shocked if you haven’t), Google Analytics 4 or GA4 is coming, and Universal Analytics (the current version) will go away in July of 2023. GA4 i…
 
Here's how I shop from a new brand. I see an ad on Facebook, I click through, if the site is on Shopify and looks legit, maybe I'll buy. When I do buy, I'm going to wait until I'm on my desktop so that I can use a browser extension to painlessly check for coupon codes and apply the best one. Every single time. The bigger the discount, the bigger th…
 
The most difficult aspect of eCommerce is attracting new customers. With CPMs and CPAs on the rise, great brands must learn to increase the average order values (AOV) and customer lifetime value (LTV) of their customers. That’s where building a brand marketplace comes into play. Yes, you need to be developing new products and expanding your line. H…
 
"Business, like life, is about how you make people feel. It's that simple, and it's that hard." –Daniel Meyer Authenticity & community are buzzwords we here often when discussing brand marketing in 2022, but what does community look like? Caitlin Teed, a creative marketer who helped make Shopify's community what it is today, discusses her experienc…
 
Cyber 5 2022 is in the books! In this episode, I’m joined by two OMG Commerce veterans to unpack the juicy tidbits and key takeaways from BFCM. Bill Cover is a senior Google Strategist with 6 years of experience at OMG and over a decade of experience in eComm. Amber Norell is the Amazon Director at OMG. For 8 years, she has helped large brands with…
 
In 2016, Facebook opened up messenger bots. And in 2017, it felt like we hit peak chat bots. We didnt hear about them as much in 2019, but that doesnt mean they ever went away, and now there is a resurgence of chat bots. I love automation and AI, so let's revisit chat bots! At the very least, you’ll benefit from this talk if you want to use Instagr…
 
"Which theme should I use for a store that sells..." is a common question from Shopify merchants. With 97 themes currently in the Shopify Theme Store, thousands mores floating around the web, and very few of them made to the same standard, what's the right answer? How do you go about picking a theme? What about custom themes? That adds infinite var…
 
Allie Bloyd is a podcast host, consultant, Facebook Ad pro, and marketing juggernaut! In this episode, Allie and I talk about several elements many eCommerce brands overlook or simply under-leverage. To use a golf analogy, many eComm brands are focused on impressive drives when they also need to consider their short game. You know the saying, "Driv…
 
Try Privy for FREE today Get your copy of The Ultimate Black Friday Calendar Get your free SMS marketing templates Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar Check out Privy on YouTube Check out our book, The Ecommerce Marketing Handbook Get your free copy of Ecommerce Marketing Recipes Ecommerce Marketing School is sponsored by …
 
The great lockdown of 2020 seems like a lifetime ago. At that time, a lot of took on hobbies. Some of us baked. I made a lot of homemade pizza. Today's guest also picked up a pandemic hobby, and then, unlike my homemade pizza, she turned it from a passion to a business. Talia Boone, founder of Postal Petals, a store that sells “do it yourself” flow…
 
Try Privy for FREE today Get your copy of The Ultimate Black Friday Calendar Get your free SMS marketing templates Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar Check out Privy on YouTube Check out our book, The Ecommerce Marketing Handbook Get your free copy of Ecommerce Marketing Recipes Ecommerce Marketing School is sponsored by …
 
Try Privy for FREE today Get your copy of The Ultimate Black Friday Calendar Get your free SMS marketing templates Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar Check out Privy on YouTube Check out our book, The Ecommerce Marketing Handbook Get your free copy of Ecommerce Marketing Recipes Ecommerce Marketing School is sponsored by …
 
Try Privy for FREE today Get your copy of The Ultimate Black Friday Calendar Get your free SMS marketing templates Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar Check out Privy on YouTube Check out our book, The Ecommerce Marketing Handbook Get your free copy of Ecommerce Marketing Recipes Ecommerce Marketing School is sponsored by …
 
Made with Local started as a simple farmer’s market table and is now a B-Corp certified food provider available at stores across Canada–but it’s still baked at home (that is Dartmouth, Nova Scotia!), by locals with local ingredients. Founder & CEO Sheena Russell is on a mission to inspire mindfulness and conscious consumption through community conn…
 
60 BFCM subject line ideas Try Privy for FREE today Get your copy of The Ultimate Black Friday Calendar Get your free SMS marketing templates Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar Check out Privy on YouTube Check out our book, The Ecommerce Marketing Handbook Get your free copy of Ecommerce Marketing Recipes Ecommerce Market…
 
60 BFCM subject line ideas Try Privy for FREE today Get your copy of The Ultimate Black Friday Calendar Get your free SMS marketing templates Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar Check out Privy on YouTube Check out our book, The Ecommerce Marketing Handbook Get your free copy of Ecommerce Marketing Recipes Ecommerce Market…
 
Try Privy for FREE today Get your copy of The Ultimate Black Friday Calendar Get your free SMS marketing templates Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar Check out Privy on YouTube Check out our book, The Ecommerce Marketing Handbook Get your free copy of Ecommerce Marketing Recipes Ecommerce Marketing School is sponsored by …
 
What you don’t know about YouTube is hurting you. Justin Sardi is the founder of Tube Sift and Video Ad Vault. He is a true YouTube OG. He’s been running ads and geeking out on YouTube organic growth since 2012. He’s built two of the leading YouTube research and spying tools on the web - Tube Sift and Ad Vault. The team here at OMG actually uses bo…
 
Try Privy for FREE today Follow Ben on Twitter Get The Ultimate Black Friday Bundle Offer Get your copy of The Ultimate Black Friday Calendar Get your free SMS marketing templates Create your FREE Masterclass+ account Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar Check out Privy Masterclass Try The Shopify Store Grader Check out The…
 
Try Privy for FREE today Follow Ben on Twitter Follow Liz on Twitter Get The Ultimate Black Friday Bundle Offer Get your copy of The Ultimate Black Friday Calendar Get your free SMS marketing templates Create your FREE Masterclass+ account Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar Check out Privy Masterclass Try The Shopify Stor…
 
This episode is also available on YouTube: youtu.be/eyGIORYpio4 Before Harley Finkelstein was President of Shopify, he was one of their first customers, selling t-shirts on a Shopify store sixteen years ago. In 2010, he joined the company as a "jack of all trades" and now serves as its president. Today, Shopify as a platform is the second largest o…
 
Try Privy for FREE today Follow Brooke on Twitter Follow Sean on Twitter Check out Studio No. 9 Check out Sonny Seltzer Get The Ultimate Black Friday Bundle Offer Get your copy of The Ultimate Black Friday Calendar Get your free SMS marketing templates Create your FREE Masterclass+ account Get your copy of The Ultimate 2022 Ecommerce Holiday Calend…
 
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