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Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
 
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BOD™ member, Brooke Aitken has some questions about how the main teachings of Business of Design™ apply to her business, as an architect rather than an interior designer. While Broke says BOD™ stopped her from throwing the towel in and gave her renewed hope for her business, she still has lots of ambition and is looking for the next push.In this ep…
 
It’s time to earn a healthy living and set aside money for your own personal wealth. That should be the goal for any business owner—yup, even you. It’s time to put aside the stories we tell ourselves to justify our decisions around money. In this episode we talk to Danielle Hayden, CEO of Kickstart Accounting, to learn how and when to start investi…
 
If you’ve ever dreamed of having a board of directors (B.O.D., see what we did there?) then this is your episode. Kimberley interviews three awesome BOD™ BOSS Members who share tips on how to remain accountable, stay inspired and reach greater heights at every stage of your business. In this episode we learn: - there is no single action that will t…
 
BOD™ member, Brooke Aitken has some questions about how the main teachings of Business of Design™ apply to her business, as an architect rather than an interior designer. While Broke says BOD™ stopped her from throwing the towel in and gave her renewed hope for her business, she still has lots of ambition and is looking for the next push.In this ep…
 
Getting published is still the dream for many design professionals, but there’s more to life than print. Digital coverage and social media campaigns that target your ideal clients are a worthwhile way to get noticed. In this episode we learn:- narrow your goals to a specific publication - research publications to determine best submission practices…
 
Essentials of a High-Converting Interior Design PortfolioLearn the essentials that will help you turn your design portfolio (the second most visited page on your website) to a thriving marketing tool. Katie O’Brien shares tools to create a high-converting design portfolio that transforms browsers into clients. In this episode we learn:- analyze cur…
 
It happens to all of us—project or career overwhelm. It might be too many items on the to-do list, or maybe you don’t have enough help. You might have too many jobs, or not enough jobs, or the right number of jobs but a project that is suffering from bad luck setbacks. While there are many catalysts to overwhelm., spotting the symptoms early can he…
 
I've had my hand in the creation of thousands of pieces of custom furniture. Not only am I an expert at how furniture is built and the different options that make it what it is, but we also work with a huge variety of designers. From single designers just getting their feet wet to established designers with decades of experience and a 50 person sta…
 
Construction law specialist, Thomas Nation of Harrion Clark Rickersbys shares his insights into the complex relationship between clients, designers, and money. Protecting yourself from litigation may just be a matter of clarity. In this episode we learn: - clarity around money is required by law- proper insurance is essential protection- a professi…
 
While there is no single method for protecting yourself and your business from legal trouble, a Swiss cheese defence—multiple layers of protection that work together—is a solid approach you can rely on. Jamie Lieberman of Hashtag Legal shares her experience helping entrepreneurs with the protections they need to safely run their businesses. In this…
 
In this episode, Kimberley speaks with BOD™ member, Mehnaz Malik about an important change she will make to her contract. In this episode we learn: - a contract with clear and easily understood language provides added protection TAKE AWAYHey, who knows more about design than you?? No one! Please be part of the podcast by sending us what you love ab…
 
If you can’t measure it, you can’t manage it. So says Business of Design® CFO, Larry Goldberg. Find out why analytics are the difference between mediocre success and a business that’s fully optimized in every way. In this episode we learn:- if you can measure it, you can manage it- financial metrics propel us to make important changes on an ongoing…
 
Are you seeing what I’m seeing? Suppliers and trades raising their rates or tacking on extra delivery, freight, moving charges. It seems like everyone is raising rates. Why? For one, they are actually impacted by cost increases, like fuel or supply chain issues, and because they can. Most companies are not waiting for permission to do that. Are you…
 
Practice makes perfect is an expression that’s familiar to all. While most of us don’t aim for perfection in our work life, we do desire mastery of the skills that allow us to deliver on the promise of our brands. Although it’s tedious, we will get better at what we practice. In this podcast, BOD™ Advocate in Chief asks us to consider: If I get goo…
 
2020 and 2021 kept most of us home for extended periods of time. The benefit of all this has been an increased appreciation for the comforts of home (or lack thereof). The result of this new or greater awareness is that many are now willing to invest more into creating comfortable homes that support a happier, healthier lifestyle. That’s great news…
 
To create authentic spaces that resonate deeply, we must consider the personality of the client, the personality of the site and the personality of the architecture, says landscape architect Lanson B. Jones. We discuss the 3 Ps and how to lean into them for the most impact. In this episode we learn: - clients have built in preferences which you can…
 
Building an A Team involves more than just finding the right contractor. Vendors, suppliers, and manufacturers can be partner, helping you build a business that is personally and professionally satisfying and profitable. Choose your vendors wisely say brothers, Peter and Alex Spalding of Daniel House Club.In this episode we learn:- stop chasing sma…
 
I landed the project! Isn’t that what we all hope to say each time we go to a consultation? Listen to new BOD™ member Heather Ferreras-Tokan share how she conquered her fear and insecurities and asked for the flat fee she needed to do her best work. In this episode we learn: - when discipline becomes a way of life, success is nearly guaranteed- how…
 
Our brains are wired to filter out information that is unnecessary; that’s why marketing fails so often. To get through the filter and get your client’s attention, you’ll have to do something radical—you’ll have to get different. Author and entrepreneur advocate, Michael Michalowicz shares his solution to the highly ignorable marketing trap. In thi…
 
Most design firms focus primarily on residential or commercial projects. But what if you consistently take on both? In this episode, Business of Design® members and business partners, Veronica Martin and Carrie Stinson, share with us the pros and cons of managing commercial projects vs. residential when it comes to the design process, clients, and …
 
Understanding your unique personality goes beyond improving your communication skills. In this episode, Sierra Collins explains how this information and new understanding helps you identify your strengths and weaknesses, aids in better decision making and goal setting, and can even help you create effective plans of action.Having recently completed…
 
Are you playing the “let’s see what I can get away with game” when it comes to product markups? No judgement, it’s a popular method. However, there is a better way to maximize profitability when it comes to dealing with discounts, premium pricing, and trade incentives. A method that allows you to behave with integrity. Louisiana interior design and…
 
Happy New Year! Is it too far into the year to say that? What about making a new year’s resolution… too late for that too? Not for me. In this episode, I’m going to share with you my new year’s resolution, my hope for this community and I’m going to do that in just one word.It’s time to take control of your business.Become a member of Business of D…
 
Except for repeat and referral business, most clients find a designer through following their content—social media, blogs, podcasts, television, websites, etc. If you want to entice potential clients to hire you, tailoring that content to answer the client’s needs is important. In this episode, we discuss how make the creation of content a more man…
 
Yup. It’s a new year and for many it’s the ideal time for reflection. Yes, we want to set new goals, but before we can do that, we need to audit the past. In this episode we learn: - going forward starts with analyzing where you are- break out of your knowledge bubbles, online and IRLIt’s time to take control of your business.Become a member of Bus…
 
Business of Design® Member Dane Austin shares insights from orchestrating successful client reveals.It’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcastBy Kimberley Seldon
 
If you’ve been working with residential clients for any length of time, it’s likely you’ve thought to yourself that this work would be perfect, if only I didn’t have to deal with clients! Well, working with builders and developers does allow you to sidestep the immediate desires of the end consumer, however, you still have a client…the builder. Bus…
 
This episode originally aired as Episode 200. In honor of that milestone, and now to lead you into the new year, BOD™ Advocate in Chief, Kimberley Seldon shares 200 pearls of wisdom.It’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&campaign=podcast…
 
Ready to be inspired? Nigerian designer and new Business of Design® member, Joylene Agbamuche, transformed her flagging confidence into an unshakeable foundation for success—in less than one year’s time. Her journey could be your journey. In this episode we learn: - charging for the consultation gets you better clients and more projects- STEP 4 is …
 
Hallelujah, it’s the end of the year. You’ve been run off your feet and it’s time to enjoy the holidays. But first…what year-end preparations do you tackle annually? How to you put a bow on the year that’s just finishing? BOD™ Director of Operations and Advocate in Chief (Cheryl and Kimberley) share some year-end musts. In this episode we learn: - …
 
What started out as a discussion on how to navigate the world of design industry shows and markets turned into an open conversation with Business of Design® member, Catalina Yturralde, about all things design. In additional to learning the benefit of attending markets and best practices for planning your time there, discover how life experiences in…
 
Longtime Business of Design® member, Tina Marie Singh, shares her strategy for building a collaborative collective. Her approach involves independent designers sharing the workload and profit on all projects.In this episode we learn: - collaboration is a happy way to work- online sales can be robust - levelling up requires you to analyze where you …
 
Business of Design® Members Darci Hether, LeAnne Bunnell, and Nyla Free, return to MO BOD™ with lessons they’ve learned from their best clients.It’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast…
 
Yes, it is possible to secure a sizable retainer in order to proceed with confidence on your next big job. Sydney designer, Jodie Carter, shares a recent win and offers advice on how to get where you want to be sooner. In this episode we learn: - follow a process that works to attract better jobs and great clients- raise your rates (we know you’ve …
 
Marrying a love of real estate and interior design, BOD™ Member Allison Crawford opened her own design centric Airbnb. Add to that a relocation from Austin, Texas to Paris, France–while still running projects in Austin–and you’ve got yourself a whole new level of design education. In this episode, we talk to Allison about her experience opening an …
 
The project is going smoothly, and the clients are happy. In fact, this isn't the first project you've done for these wonderful people. Out of the blue the client has a request; a change in process that requires the interior design professional to do additional work. What to do? Business of Design® member and Milwaukee designer, Jerrica Zaric share…
 
Meet the superstars of BOD™—design professionals, just like you. Hear first-hand what works and what doesn’t. Success strategies, targeted solutions and motivation.If you’re serious about transforming your business by implementing the systems and procedures you learn about through Business of Design™, our monthly BOD™ Live meetings will help keep y…
 
Yaron Linett, Principal Designer of Formal Traditional in the Washington DC Metro, and long-time Business of Design® member, shares advice on how to increase profits by adding services that clients want, what and how to charge and how to deal with clients or trades who want to work without you in the mix. Lots of juicy insights and incredible wisdo…
 
Cheryl Horne, Director of Operations at Business of Design® fields dozens of questions from members and fans each week. In this episode, she puts Kimberley in the hot seat and asks her 3 frequently asked member questions.In this episode we ask KS: - Why do you only share your consultation rate on your website?- Do you really get everything you need…
 
If you’ve dreamed of having an enviable professional life, it’s time to make it happen. In this episode, Kimberley goes off script to randomly explore a topic from Business of Design® Volume 3 | Win the Flat Fee GameIn this episode we learn: - there’s a 99% chance you are losing money doing flat fees- flat fees are not a shortcut to project success…
 
If you’ve dreamed of having an enviable professional life, it’s time to make it happen. In this episode, Kimberley goes off script to randomly explore a topic from Business of Design® Volume 2 | Make Every Project Satisfying for Both You and your ClientIn this episode we learn: - make sure every trade who enters a project is insured- to address unr…
 
In one year, BOD™ member, Juliana Olivera is enjoying explosive growth while dealing with the same pandemic issues we are all experiencing. Listen to Juliana share her thoughts on how she manages delays, deficiencies, and client expectations.It’s time to take control of your business.Become a member of Business of Design®, today:https://businessofd…
 
If you’ve dreamed of having an enviable professional life, it’s time to make it happen. In this episode, Kimberley goes off script to randomly explore a topic from Business of Design® Volume 1 | Have the Professional Life You’ve Always Wanted In this episode we learn:- an avoidance of the retainer is a big red flag- sometimes our job is to say no, …
 
There’s no way around them…taxes are here to stay. California attorney, Braden Drake, shares tips for preparing yourself for pain-free (almost) tax savings. In this episode we learn: - don’t mess with the government’s money- when in doubt, open a new account - transfer out sales tax (into a sales tax account) so you’ll have the funds when the time …
 
Join the party and get the scoop…KS dishes on a project meltdown and enlists the help of designer friends to do the same.In this episode we learn: - every difficult moment on a project requires us to look closely to see what we might have done to prevent it- own the errors you make and make them right- do not apologize if it’s not a mistake you mad…
 
Sisters in business together? This should be fun! Kelcey and Tracy of Waterlily Interiors share what they’ve learned on the road to success—how they accessorize, which clients they target and even, what their take home pay looks like. And, spoiler alert, they don’t always agree! Join in on the conversation.It’s time to take control of your business…
 
Don’t wait for new clients to find you. Get intentional about growing your business. Designers Kelcey and Tracey hired a team, including a photographer and stylist to get their work published. In this episode we learn: - photograph your work—always - use photos to tell an editorial story - styling (that fits your aesthetic) is critical to creating …
 
In an ideal world, at the end of every project, you’d be left with a happy client who is determined to use your services in the future. Unfortunately, it isn’t an ideal world and too many hardworking, talented design professionals are struggling to gain the coveted repeat business that’s essential for establishing a solid client base. In this solo …
 
From data our crack team of researchers uncovered (ok, we googled it) a cyber-security ransomware attack occurs roughly every 11 seconds and your interior design firm is not safe from demands for money. In this episode, we explore the state of cyber security and review the steps we can take to protect the businesses we work so hard to grow. In this…
 
Welcome back, BOD™ members, Rebecca Ward, Lindsay Kjellberg and Cathy Tonks. These three California designers are back to offer tips on managing trades.It’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast…
 
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