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Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
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In this solo episode, Kimberley shares a current job frustration. She asks the question, how complicated can it be to make over a set of stairs. The answer may surprise you.In this episode we learn: - there's no such thing as an easy job- working with a reliable team of professional trades is the best way to ensure projects run smoothlySuccess is n…
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So many design professionals dream of hiring an office manager to, well, manage the office day-to-day. What’s that like? What are the benefits and challenges of adding this person to your team? What should you pay for the service? Should this person be a designer? In this episode, non-designer Hilaire Martin, answers all these questions and more.In…
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If you want to gain more from Instagram than praise from fellow designers, than you have to get intentional. Your ideal client is likely online and looking for you. Have you peppered your feed with the kind of information that she’s looking for? SEO and UX expert, Darla Powell, says anyone can create a compelling message and reach their ideal clien…
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It’s all too evident that many professionals within the design industry are out of step with the latest technology available in the lighting category. Too many decisions about lighting come down to, “that’s just how we’ve always done it”. Designing your lighting plan early and consulting a lighting expert is the most effective way to enhance the qu…
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The designer’s journey towards mastery is a complicated path. You manage trades, clients, and staff. In addition, for those who procure products for your clients, you manage suppliers, vendors, and manufacturers. Given time, you develop a strong relationship with your best suppliers and finding the latest, best product is as simple as reaching out …
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If you’ve ever dreamed of getting a design book published and wondered what exactly is involved, then this is your episode. Dallas designer, Courtney Warren wrote her first book and shared some of the challenges (it’s a real drain on your time) and the rewards of getting to print. In this episode we learn: - don’t underestimate the amount of time i…
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While giving back is on a lot of designers' wish lists, many are not yet making the income to pay it forward or are already working overtime to manage their paying client workload. In this episode, we talk about the benefits to philanthropy and how to be discerning as you assess opportunities. In this episode we learn: - the benefits of philanthrop…
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None of us wants to live with constant stress, but in this episode, Kimberley explores the upside to a little healthy, motivating tension. Tension is the indicator light, alerting you to a decision ahead or a situation that needs your attention.In this episode we learn: - always be open to discovering where you need to update your process- do what …
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Having a business partner sounds like heaven to most solo-preneurs. In this episode, we hear from a husband-and-wife team, who use give and take to create a seamless experience for their ideal clients.In this episode we learn: - increase your service and you increase your net worth- professional design is not for everyone, not every client is ideal…
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Frustrated with the shoddy professional practices of local renovation firms in her native Bangalore, designer Aashita Chadha had an idea. Why not create a design firm where the goal is to make the clients’ needs a top priority? Through innovative problem-solving, she and her husband are putting enjoyment back into the renovation process for their c…
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Regardless of project size, every design professional must rely on quality trades to bring the project vision to life. As the project lead, you need to bring out the best in every team member, hold them to exacting standards and motivate them to go the extra mile. Not an easy task. However, when you have your A Team, you will work in harmony toward…
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Finding a quality candidate to join your team can be a nerve-wracking experience, says our recruitment expert in this episode. A good fit doesn’t happen automatically. Successful growth is the result of a strategic, multi-step hiring and onboarding process (like the one we teach at Business of Design®!).In this episode we learn: - hiring is a skill…
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There is power in understanding and using your numbers to grow your business, make decisions and build long-term independent wealth. When you begin a diet, you look at the number to see where you are starting from. The same thing is true for any financial makeover. Your financial data is the key to unleashing your true potential. numbers. In this e…
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Feng Shui is an ancient Chinese practice that focuses on harmonizing the energy in living spaces, promoting well-being, balance, and prosperity. In this episode, we learn how to use some of the practical elements of feng shui in our own projects. In this episode we learn: - what Feng Shui is and how it works- to optimize your bedroom for better sle…
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Auditing past projects and understanding how you spend your time and where you put your attention is a first step toward self-awareness as a business owner. Without that, it’s difficult to create a business that is in harmony with personal goals. With discipline and intention, it’s possible to design the business you’ve always dreamed of owning.In …
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Interior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the second of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client.In th…
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Interior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the first of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client.In thi…
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It’s just another day at the office for Kimberley who is going to randomly select three emails from her inbox and share what’s happening on projects. In this episode we learn: - emails often contain high stakes requests for decisions - use updates from trades as the basis for updates to clients - read it twice…are you sure you didn’t miss something…
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One of the most common operational pitfalls any design professional encounters is a scope of work that is not clearly defined. Frequently, a lack of clarity around deliverables results in an excess of work that is unpaid and a chronic lack of profitability. In this episode we learn: - perfectionism and lack of clarity around scope lead to overwork …
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We all have fears that center on our work life. Am I marketing enough, am I charging too little, am I pushing the envelope too far, will the clients hate this, how will I manage this delay, and on and on. Facing fear is part of the job, any job, and it’s never easy. Taking a pause before reacting to triggers is one way to gain perspective before an…
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There are so many interesting industries that are adjacent to and compatible with the work we do as design professionals. In this episode, married partners Michelle and Brandon Burbidge share how they added a lighting manufacturing company to their already thriving design businesses. In this episode we learn: - custom lighting is not much more expe…
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Jennifer Bertrand burst onto the scene as a contestant on HGTV’s Design Stars. She won season three and since then, she’s focused her talent on social responsibility, helping families in transition and those with special needs. In this episode, Jennifer shares some expert guidance for creating homes where clients can age in place and live with dign…
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All business owners must be leaders, with an ability to influence clients, trades, team members, suppliers etc. The good news is leadership skills can be learned. Listen in to this discussion about growth mindset, leadership mentality and how to operate from a position above the line.In this episode we learn: - anyone can be a strong leader, with t…
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Profitability per project is a vital metric for the successful design professional. Whether you work on an hourly fee or flat fee basis, knowing which projects and which categories of goods are profitable, can direct sourcing options, marketing efforts, and long-term plans for success. In this episode we learn: - profitability per project should be…
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Each of us has a belief system built up around what we understand our worth to be. Often, we tell ourselves conflicting stories about our value is and when that confusion seeps into our client relationships, it causes real damage. In this episode, we discover the three pillars of a value belief system and learn how to impact them for more positive …
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Ideally, every business owner wants to have a lineup of customers and always know when the next job is coming. The most successful businesses sign projects via their pipeline, not chase their pipeline when projects dry up. Lack of consistent prospecting = inconsistent results and inconsistent revenue. In this episode we learn: - attract an abundanc…
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Learning to think on your feet is critically important for the design professional. Taking an improv class can improve your ability to engage in a positive way with clients and stay in the moment; allowing you to problem solve more effectively. In this episode we learn: - improv prepares you for thinking on your feet- yes, opens doors and no, close…
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The right lighting design adds texture, depth, mood, and character to spaces. Even gorgeous fabrics and furnishings fall short of their potential with poor lighting. In this episode, BOD™ BOSS Genevieve Wild discusses why you should never leave your lighting plan up to the electrician.In this episode we learn:- the right lighting makes the space, i…
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An efficient and elevated client intake is a critical part of creating a superior client experience. Determining whether the client is ideal for you, requires your focused attention as you seek to answer the potential client’s questions and provide an overview of your firm’s unique value. In this episode we learn: - the principal designer should no…
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Old habits are difficult to break, but often these are the challenges that stand between you and success. Running an organized business means putting the end goal top of mind and then building the systems, structures, habits, and behaviors required to reach the goal. BOD™ BOSS Helen Austen shares her insights into running an organized business. In …
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There is a definite connection between emotions and productivity. To avoid overwhelm, it’s important to understand and utilize the four elements of productivity: emotion, energy, time, focus.In this episode we learn: - replace means goals(the things that get you what want, like $$$) with end goals(the results you want to experience)- time managemen…
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Kylee Dean is a BOD™ BOSS design superstar from Las Vegas. During this episode, Kylee reveals her process for anticipating trouble on jobsites and creating process to avoid challenges and run projects more smoothly. In this episode we learn:- calendar the week ahead in detail - always ask yourself… if THIS happens, what and who will be impacted- se…
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As design professionals, we are called on to do more than create beautiful spaces. We play a critical role in helping our clients make informed decisions about how to best allocate their renovating or decorating dollars. In this episode, we dive into the key considerations for advising clients on where to splurge and where to save. From the perfect…
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Live from KBIS 2023 in Las Vegas!From their roots as a bathtub manufacturer to building award winning golf courses, the creativity and entrepreneurial energy of Kohler and their associates has built them into one of America’s oldest and largest privately held companies. Kimberley is joined on stage by Laura Kohler, Chief Sustainability and DEI Offi…
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January was a busy month at BOD™ with ongoing inquiries about what it takes to become a BOD™ BOSS. In this episode, Cheryl Horne and Janeen Laudenback join Kimberley to review the BOD™ BOSS process and what’s in it for you.In this episode we learn: - it’s not about time on the job- it’s not about the number of people on your team- it is about drive…
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When life throws you a curve ball, like getting fired for example, what do you do? Well, according to rug designer, Julie Dasher, you pivot toward your passion. Not only was Julie able to tap into her creative side, but she was also able to channel that previously unexplored side of her personality into a lucrative business. Today, Julie and her hu…
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How to define what’s in this episode….hmmmmm. Kimberley and her friend, actor and comedian, Marilyn Smith discuss life—ageism, sexism, setbacks and how to survive. In this episode we learn:- put it in writing before you change your life for an opportunity- journaling can help unlock the next path- failure or a roadblock can bring the best resultsIt…
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The journey to running a mature, profitable design firm is rarely an easy one. In this episode, Advocate-in-Chief, Kimberley Seldon shares some anecdotes on the path to success. In this episode we learn: - clients will follow whatever rules you give them, so don’t give them lousy rules- years on the job does not guarantee success or even progress- …
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Without confidence, the interior design professional can never really thrive. Thankfully, confidence is something you can learn and emulate. Designer Eric McClelland shares some tips and tricks for staying confident, even in the toughest situations.In this episode we learn:- limit project diversions initiated by the client—have a swift response and…
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Practice makes perfect is an expression that’s familiar to all. While most of us don’t aim for perfection in our work life, we do desire mastery of the skills that allow us to deliver on the promise of our brands. Although it’s tedious, we will get better at what we practice. In this podcast, BOD™ Advocate in Chief asks us to consider: If I get goo…
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To achieve different results and create the business you’ve dreamed of you must first recognize that what you are doing now isn’t working or isn’t working well enough. Hear how Business of Design® BOSS member and now, BOD™ Australian business coach, transformed her failing business in less than one year. In this episode we learn: - begin the proces…
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Wouldn’t it be amazing if your clients actually got the warm and fuzzies from the gifts you give them? Strategic gifting can lead to increased referrals, longer retention, and an elevated client experience. Everyone loves to be surprised and delighted by an unexpected and personalized gift. A gifting system make this relationship building exercise …
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For too long, the Black family home has been left out of the story of America—a missing character. Authors Jeanine Hays and Bryan Mason felt it was time to write that story. The result is a book that celebrates the beauty, culture and creativity that’s always been present, but too often ignored. In this episode we learn: - home is more than a place…
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In working together for 15 years, Kimberley and Cheryl have developed a deep and lasting bond. In this special episode, Business of Design® Advocate in Chief, Kimberley shares what she sees as 15 (there are many more) of Cheryl’s most significant superpowers, things she’s learned from Cheryl. Enjoy!WE'RE CELEBRATING 300 EPISODES!In celebration of t…
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Sierra Collins recently returned from High Point Market where she met with our first BOD™ BOSS Group and introduced them to one of her favorite tools for achieving more in less time with fewer distractions. This tool allows individuals to merge their personal and professional lives into one, in order to live every day with greater intentionality. I…
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Connecting with like-minded design professionals at industry events is a great way to build a support network as well as elevate your business by building relationships with the luxury brands and services that help make these events possible. Marla Baker is a recognized Design Community Advocate who works to connect designer with the brands, events…
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Trying out a new tradesperson can be stressful. Multiply that by a factor of ten when the new trade is a general contractor. In this episode, Kimberley talks to her newest A team contractor, Ryan Rodrigues, about how to create a more efficient process as partners.In this episode we learn:- make the big decisions, don’t ask your client to- bring you…
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No job is a simple job, and some days are tougher than others. Listen in as BOD™ Advocate in Chief, Kimberley Seldon, meets with her A team to solve some job site challenges in real time. In this episode we learn:- always tackle the toughest job first (eat the frog)- ask your trades to be present when you tell clients about any big setback on a pro…
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Design has an obligation to be responsive to the challenges facing the world: aging in place, environmental sustainability, inclusion, urbanization, health, and wellbeing. In this episode, we’ll hear how we can impact the choices our clients make and why that’s more important than ever. In this episode we learn:- the goal is to design for compact s…
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Prop styling is an art unto itself, as every design professional knows. Getting the setting right and offering an authentic glimpse into the client’s home is the best way to create photos that appeal to your new and ideal clients. In this episode we learn: - to learn the skill, assist a stylist who has experience- designing and styling are two diff…
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