Three BROADS (Lori Highby, Kris Harrington, and Erin Courtenay) bringing you stories and strategies exploring manufacturing topics that challenge the status quo while laying the foundations for future success. Together with special guests they’ll celebrate what’s working and unpack what is not so YOU can learn, grow, and succeed. The hosts are a BROADcast for Manufacturers are: Kris Harrington | President and COO of GenAlpha Technologies | linkedin.com/in/kristinaharrington Kris Harrington i ...
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Welcome to The Digital Natives Cast, where we help you get found! Every Monday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: Joakim Karud
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For the last three years, I've run the blog Hack the System - A guide to hacking fame, productivity, travel, languages, exercise and business. Along the way, I've gotten to know some of the brightest minds in the world in the areas of human behaviour change, business, fitness and even into the spiritual realms. I decided to sit down with my friends 1-on-1 and pick their brains and share the insights with the world. You will learn everything from how to start a virtual business on the cheap, ...
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a BROADcast for Manufacturers


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35: Reviving a Sleepy Manufacturing Business- with Tato Corcoran
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Meet Tato Corcoran Tato Corcoran was born & raised in the San Francisco Bay Area and spent the first decade of her professional career in Silicon Valley. At the beginning of the Covid-19 pandemic, she started flipping homes & building a portfolio of rental units in Milwaukee. In 2022 she acquired Brandt Molded Marble, a sleepy manufacturing busines…
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a BROADcast for Manufacturers


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34: Breaking Barriers in Manufacturing - with Mia Ivetic
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Meet Mia Ivetic Mia is currently the Corporate Vice President-Service Manager, Board Member and minority owner of Uzelac Industries. She has worked at Uzelac Industries full-time for the past 3 years while handling the company’s marketing in her previous roles over the past 8 years. She has a strong background in Marketing, Advertising and Project …
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a BROADcast for Manufacturers


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33: AI's Evolution in the Manufacturing Industry
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Lori: Erin what is something you just learned? Erin: Well, I'm in the process of learning is that has there Yeah, I in the process of learning. So, um, we all remember the left brain, right brain, you know, the left brain is the logical part of you and the right brain is the more poetic part. That's been dispelled a bit. This is not exactly correct…
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a BROADcast for Manufacturers


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32: The Importance of Language Accessibility within a Business - with Loretta Mulberry
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Meet Loretta Mulberry: Loretta is a passionate advocate for language accessibility. As a business development manager, for Terra Translations a Milwaukee-based language services provider. She's on a mission to improve safety measures and equity for everyone involved in manufacturing and construction. She is born and raised in Wisconsin broad. Who h…
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a BROADcast for Manufacturers


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31: Dive Into The Evolution of Technology - with Prashanth Sharma
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Meet Prashanth Sharma: Prashanth is the CTO at thought focus and leads the technology function across all business lines and customer engagements. With over 22 years of industry experience. Prashanth is spearheading the next wave of technology growth at thought focus, motivating teams to exceed customer expectations. He's a natural innovator with e…
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a BROADcast for Manufacturers


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30: Building Trust and Loyalty in the Farming Industry - with Trent Guyer
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Meet Trent Guyer: He is the VP of Marketing and global digital strategy. He has experience working with the various departments that make Grasshopper unique in the industry as a family-owned company with in-house marketing, in-house manufacturing, final assembly, and post-sale parts inventory. Daily, he works with a team to expand upon Grasshopper'…
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a BROADcast for Manufacturers


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29: What It Means To Be a Woman in Science - with Nicki Vo
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Meet Nicki Vo: Nikki is an accomplished innovation leader with over 17 years in the chemical industry. She has held various roles as an individual contributor, manager, and senior executive leader. She holds a BS in chemistry from UW Whitewater, an MS in chemistry from UW Madison, and Executive MBA from our IT, which is consistently ranked as a top…
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a BROADcast for Manufacturers


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28: The Importance of Bringing Collaboration into Manufacturing - with Gregg Potter
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Meet Gregg Potter: He is an international collaboration coach and the founder & CEO of Project Connect. A marketing firm in Madison, Wisconsin. He has worked in the restaurant industry. As a general manager, district manager, and consultant with a good amount of time spent at Starbucks in Los Angeles. He uses his experience and training as a facili…
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a BROADcast for Manufacturers


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27: Unpacking Why Manufacturing Industry Publications are Ever-Changing - with Kate Bruns
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Meet Kate Bruns: She is a lifelong writer, who spent 20 years working in the higher education communications world. She was living in Des Moines, Iowa when her husband took a new job and the family moved to Neenah Wisconsin in January 2020. After a short time as a very reluctant pandemic homeschool teacher dabbling in freelance marketing communicat…
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a BROADcast for Manufacturers


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26: Women in Manufacturing: Paving the Way For Other Women in Business - with Robbie Oldenburg
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Meet Roberta (Robbie) Oldenburg: With over 20 years of experience in the design and construction industry to her role as director of business development at Findorf. As a leader in the male-dominated construction industry, Roberta has served in multiple roles throughout her career, from onsite engineer to virtual modeler to business developer. Rega…
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a BROADcast for Manufacturers


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25: Uncover the Stories of Inspiring Women Throughout History
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Links to look into for Women’s History Month: Women Driving Innovation in Manufacturing:https://www.sme.org/aboutsme/women-influencing-manufacturing/ Women Make America Initiative: https://www.themanufacturinginstitute.org/women/wma/ Erin: Hey, Lori. Happy International Women's Month. It's about us broads. Yeah. And it got me to thinking, we spent …
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a BROADcast for Manufacturers


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24: Using Lean Manufacturing for Optimal Efficiency: - with Kathy Miller and Shannon Karels
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Links mentioned during this episode: OPSisters Website:https://opsisters.com/ SteelToes and Stilettos: https://www.barnesandnoble.com/w/steel-toes-and-stilettos-shannon-karels/1139878791 Meet Kathy and Shannon: The authors of SteelToes and Stilettos. Is that just the best you have ever heard? Yeah. Kathy and Shannon share in their book, they share …
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a BROADcast for Manufacturers


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23: Women in Leadership: Harnessing Their Strengths for Successful Career Growth
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Links mentioned during this episode: Get it Made article: https://get-it-made.co.uk/insights/manufacturing-industries-that-employ-the-most-women THE MANUFACTURING EXPERIENCE: Closing the Gender Gap: Recruiting and Retaining Women in Manufacturing: https://www.themanufacturinginstitute.org/research/the-manufacturing-experience-closing-the-gender-gap…
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a BROADcast for Manufacturers


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22: Why Young Entrepreneurs Should Be Asking Themselves These Questions - with Matthew Bordy
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Meet Matthew: He’s a serial entrepreneur and product development professional. He use to manage the design team for Office Max and all their private labels. Now, he has owned his own product development firm called Prototype since 2013. He’s headquartered in Fort Lauderdale. He runs a one-of-a-kind development firm that supports inventors, entrepre…
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a BROADcast for Manufacturers


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21: Why The Relationships Between Marketing and Sales Teams Are Important - with Allison DeFord
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Meet Allison: She is the founder of Felt Marketing. She and her team are on a mission to strengthen heart and soul manufacturing for generations by helping manufacturers retrofit their marketing to make sales easier, modifying traditional systems with modern components. She's also your marketing expert on the Manufacturing Masters on Demand platfor…
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a BROADcast for Manufacturers


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20: The Importance of Having a Healthy Company Culture - with Ashleigh Walters
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Meet Ashleigh: Ashleigh and her family relocated to the rust belt town of Erie, Pennsylvania. In an attempt to revive her husband's family's 56-year-old business, she used the problem-solving skills she obtained while earning her BS in chemical engineering from Auburn. And was able to change the company culture by using a coach approach leadership …
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a BROADcast for Manufacturers


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19: Let's Talk About the Current Labor Market - with Nicole Fiene and Michele Vasapoli
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Meet Nicole and Michele: Nicole has been at ADP for a little over five years and services the small business community. She helps small businesses outsource many of their administrative tasks such as payroll insurance, HR compliance, and employee benefits in a small business environment. It is usually the owner that wears all the hats. It is her go…
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a BROADcast for Manufacturers


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18: Why Digital Marketing is Essential for the Manufacturing Industry - with Sue Nordman
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Meet Sue: Sue is the President of Obsidian Manufacturing Industries, Inc., a position she has held since 2018. She previously worked part-time for the family business while raising her three children. She has a long history within the manufacturing industry, with some of her earliest memories being of her father talking about working in manufacturi…
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a BROADcast for Manufacturers


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17: Why Consistency is Important in the Manufacturing Industry - with Jennifer White
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Meet Jennifer: Jennifer genuinely enjoys helping b2b clients solve their lingering problems with analytical yet creative and innovative solutions. She is passionate about helping teams transform their organizations with quality service and delivery standards to achieve higher profits by creating efficient processes. while increasing visibility and …
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a BROADcast for Manufacturers


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16: Let's Talk About Demographic Inversion- with Jamie Irvine
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Meet Jamie: Jamie Irvine is the founder and host of the heavy-duty parts report. He is also a sales and marketing consultant that specializes in working with heavy-duty parts manufacturers and distributors. He's like the Joe Rogan of truck parts. Kris: Jamie, I'm curious if you can share with the audience something interesting about you that they m…
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a BROADcast for Manufacturers


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15: Discussing the Power of Translation- with Trish Stuart
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Meet Trish: After teaching middle school for almost a decade, Trish found the translation and localization industry over a summer hiatus. Thinking it would be just a temporary job, now 22 years later, she is the US director for Terralingua Translations. Who translates content into over 100 different languages for manufacturers and exporters worldwi…
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a BROADcast for Manufacturers


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14: Conversations with Manufacturers - with Darrin Mitchell
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Meet Darrin: Over the last 20 years, Darren grew a very successful manufacturing business. He developed a worldwide marketing system with partners on six continents. Patented intellectual property, a global supply chain, and had profits 10 times the industry average. That's pretty, pretty impressive. Most impressive. He did it from a small remote i…
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a BROADcast for Manufacturers


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13: The Importance of Manufacturing Jobs - with Harry Moser
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Meet Harry: Founder of the reshoring initiative after being president of GF machining solutions for 22 years. Awards include industry week's manufacturing Hall of Fame. He's participated actively in President Obama's January 11 2012 insourcing forum. He's a member of the Department of Commerce Investment Advisory Council. He's frequently quoted in …
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a BROADcast for Manufacturers


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12: The Connection Between B2B and Manufacturing
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Lori: All right, our awesome listeners today, we do not have a guest. And we're actually missing our lovely co-host Erin, but have no fear. We've got some juicy content for you. Kris brought this to my attention. She's been sharing this article with her peers and network. It's from McKinsey and Company called the new b2b growth equation. I looked a…
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a BROADcast for Manufacturers


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11: Robotics in Manufacturing - with Daniel Rogge
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Meet Daniel: Daniel Rogge is the CEO of Tormach and has a diverse background that includes experience as a professional metal fabricator, educator, Motion Control Engineer, and software developer. He holds a BA from Grinnell College, and an MS in industrial engineering, with the focus on manufacturing from University of Iowa. He continues to focus …
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a BROADcast for Manufacturers


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10: How to Positively Impact the Minds of Future Blue Collar Workers and Their Families - with Brad Herda
34:02
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Meet Brad: Brad is the founder of vision forward business solutions and co host of the blue collar BS podcast. He has the mission to positively impact 1000 blue collar families. He does this by focusing on building businesses that grow, can attract Gen Z talent, and be able to be sold or transferred to the next generation. He is passionate about en…
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a BROADcast for Manufacturers


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09: How Buyers Can Develop Smart Relationships with Their Suppliers - with Sarah Scudder
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Meet Sarah: Sarah Scudder is the chief marketing officer over at SourceDay and is the host of a monthly voice of supply chain show that features people in supply chains who are doing extraordinary things. Along with this, she hosts several other shows, is a regular on marketing and supply chain podcasts, and hosts a couple monthly LinkedIn live sho…
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a BROADcast for Manufacturers


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08: How E-Commerce Helps Manufacturers Attract More of Their Dream Customers - with Curt Anderson
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Meet Curt: Kurt Anderson founded an e-commerce company in 1995 that was ranked three times on the Internet Retailer Magazine's Top 1000 E-Commerce Companies. Since selling that company, Kurt has served as an e-commerce consultant serving manufacturers. He is the author of Stop Being The Best Kept Secret, and the founder of b2btail.com an e-commerce…
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a BROADcast for Manufacturers


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07: Addressing The Labor Shortage In Manufacturing
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Erin: I happened to come across this really interesting piece that examines a regional phenomenon where the manufacturing industry is just doing really well, however, the labor shortage has been a real challenge for those folks and across the country. The piece did a nice exploration of all the factors that are really limiting hiring in the manufac…
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a BROADcast for Manufacturers


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06: Women In Manufacturing - with Meaghan Ziemba
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Meet Meaghan: Meaghan is the host of the Mavens of Manufacturing Podcast which celebrates women in manufacturing from the shop floor to the C-suite. She interviews some amazing guests on her show and has been an advocate for women in manufacturing, and has been working to attract people of all ages to the manufacturing industry. She is also the own…
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a BROADcast for Manufacturers


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05: The Future of The Supply Chain in Manufacturing - with Sarah Barnes-Humphrey
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Get to Know Sarah: Sarah is a logistics and supply chain expert. She is passionate about collaboration, transparency, diversity, and doing better business. She’s the host of the popular podcast Let’s Talk Supply Chain! Kris: Is the supply chain going to get better? Do you have a message for the supply chain professionals that might be listening tod…
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a BROADcast for Manufacturers


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04: Competition Is Better Served As Co-opetition
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Lori: I’m going to start today’s episode by leading with a bit of a story of what I learned over my years of running my business. When I started, I was ignorant and thought that I had to do it all on my own and figure everything out by myself even though I truly had no idea what I was doing! For some reason, I had the belief that when I figured som…
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a BROADcast for Manufacturers


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03: Digital Transformation In The Manufacturing Industry
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Kris: As a former leader in a global manufacturing organization responsible for growing equipment and aftermarket sales, and now a leader of a digital eCommerce company, I am often reminded how much things have changed in just the past twenty years. I mean, I can remember when I was so excited to get a Blackberry phone (remember those?) so that whe…
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Erin: I’m super excited about today’s topic because social selling is really what brought the three of us together. Kris and I have been guests on Sam Gupta’s awesome eCommerce LinkedIn Live panel. That’s how we got to know each other and now we’ve become good friends. Lori, this podcast has been a favorite for a long time and I’ve really gotten to…
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Lori: Welcome to A BROADcast For Manufacturers. We are your hosts Lori Highby, Erin Courtenay, and Kris Harrington. Our first episode is really to share with you a little bit about us. We will be interviewing each other on our backgrounds, passions, and most importantly, why we are excited to be co-hosting A BROADcast For Manufacturers! Lori: I'm g…
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Welcome to The Digital Natives Cast, where we help you get found! Every Friday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: DJ Quads
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The Digital Natives Cast


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Ep - 116 Messenger Chatbots, Personal websites vs. Social Media, and how Social Media is Changing Packaging Design.
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Welcome to The Digital Natives Cast, where we help you get found! Every Friday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: DJ Quads
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The Digital Natives Cast


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Ep - 115 Instagram In-App Shopping, Search Journey, Product pages, and LinkedIn Targeting
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Welcome to The Digital Natives Cast, where we help you get found! Every Friday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: DJ Quads
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Ep 114: Are Stock Images Ok To Use? And Guerilla Marketing
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Welcome to The Digital Natives Cast, where we help you get found! Every Friday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: DJ Quads
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The Digital Natives Cast


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Ep - 113 LinkedIn Live Video, and Samsungs Foldable Phone.
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Welcome to The Digital Natives Cast, where we help you get found! Every Friday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: DJ Quads
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The Digital Natives Cast


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Ep - 112 Ford's lane changing bed, and is Global warming caused by your website?
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Welcome to The Digital Natives Cast, where we help you get found! Every Friday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: DJ Quads
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Ep - 111 Harley Davidson Marketing to Millenials, Buzzfeed Employee Issues, and Bud Light Super Bowl Commercials.
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Welcome to The Digital Natives Cast, where we help you get found! Every Friday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: DJ Quads
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Ep - 110 Fyre Festival what is it and what happened? And new Netflix stories.
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Welcome to The Digital Natives Cast, where we help you get found! Every Friday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: DJ Quads
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Ep - 109 Slack Branding Changes, Generation Marketing Statistics, and Marketing Changes in 2019.
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Welcome to The Digital Natives Cast, where we help you get found! Every Friday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: DJ Quads
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Ep - 108 Trends in 2019, and Top Google Search of 2018
1:08:19
1:08:19
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Welcome to The Digital Natives Cast, where we help you get found! Every Friday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: DJ Quads
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Ep - 107 Tradeshow Tips, Twitter Likes, and High Bounce Rates.
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Welcome to The Digital Natives Cast, where we help you get found! Every Friday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: DJ Quads
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Ep - 106 Homepage Design, Split Testing, and Shopping Tags on Instagram.
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Welcome to The Digital Natives Cast, where we help you get found! Every Friday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: DJ Quads
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Ep - 105 Social Media in Web Design, Social Media Mistakes, and Welcome Emails.
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Welcome to The Digital Natives Cast, where we help you get found! Every Friday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: DJ Quads
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Ep - 104 LinkedIn video updates, Black Friday Marketing, Social Listening, and Designing for a global audience.
56:48
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Welcome to The Digital Natives Cast, where we help you get found! Every Friday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: DJ Quads
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Ep - 103 Facebook Pixel Changes, #Hashtags, and Using Humor in your Digital Content
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Welcome to The Digital Natives Cast, where we help you get found! Every Friday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: DJ Quads
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