show episodes
 
Growth Hack was created to help you spend less ad budget and return more revenue. We show the realities of marketing online and how quickly you can turn around a poor performing campaign. The purpose isn’t to scare you away from digital marketing but to show you how to implement simple tactics to get your maximum return. These won't be boring explanations, they're real stories of where campaigns have either failed or succeeded and we explain to you why. The show is hosted by Julian Espinosa ...
 
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show series
 
What steps do you take to diagnose a campaign that isn't working? Something we don't hear about enough is landing pages. Is the message correct and does it match the ads? Well on this episode of Growth Hack we go deep on Landing Pages and what businesses need to show in order to get a consumer to take action. Jo Caruana is the founder and CEO of th…
 
Have you made it to releasing your 50th podcast episode? What about your 100th episode? If you've reached or are close you know how much work is required on a weekly basis. So why would taking a break be a hack? Well we bring on Kyla Carneiro, an ex-Spotify producer and podcaster who has had a show for seven years to teach us the magic of taking a …
 
As the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms. What is the latest algorithm hack? And while yes there are tricks we can do to improve views, conversions, clicks we've been losing what it means to market and create content for humans. On this episode of Growth Hack…
 
How many visits does it take for your customer to convert? I bet it's more than 5 visits and probably more like 10 to 20 before a customer takes action. As the internet gets busier and we become more distracted we don't buy things without research and interruptions. This has landed us in a place where we need several more touchpoints to get consume…
 
Well it’s been quite a journey over the last two years. Sometimes you do something for so long you don’t realize what you’ve accomplished. This episode isn’t a Growth hack. It’s a reflection and a thank you to our listeners. Without you we couldn’t have made it this far. Right now we are planning and recording some amazing episodes but we want to h…
 
Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business. Just in that one question alone is several key things you need to consider like who is your customer and what obstacles do they face. On today's episode of Growth Hack we bring on Ryan Rhotem to share an exercise he has de…
 
We all want people to listen to our podcast. We work so hard on them and dedicate a ton of time getting them right. The reality is most people only tune in for a few minutes. So what’s the deal? Is our content not good enough? Why do people listen to Joe Rogan’s podcast for over two hours? Well on today’s episode of Growth Hack we bring on Martha L…
 
If you have considered starting a LIVE Show or want to know if a LIVE Show is right for you, you’ll want to tune in to this episode. We will go over what’s involved in making a LIVE Show and how to be successful at it. On this episode of Growth Hack we bring on Kirk Nugent to talk LIVE Shows. Kirk has reinvented how small businesses and entrepreneu…
 
Academic studies? What does that have anything to do with moving the needle in your business? Okay, bare with me here you’ll want to listen to this episode. Well as it turns out there's a lot of research being done in the academic field that has correlation in the business world. You may ask why haven’t we heard about it? Well the simple answer is …
 
Have you ever heard of Microsoft’s Power BI? Did you know there are people using it to squeeze out the best results out of paid social campaigns? Power BI is an interactive data visualization software product developed by Microsoft with primary focus on business intelligence and we bring on Corey Henke to tell us how he does it. Cory is no stranger…
 
Slogans feel like an afterthought. They are just one of those things that you forget about doing and then rush when you actually need one. On this episode of Growth Hack we bring on Michelle Mazur to talk slogans and why they matter. Michelle combines the tools of successful social movements with the qualitative research skills she earned in her co…
 
Influencer Marketing is one of the most played out tactics in digital. Influencers posting with a picture of a product is what we usually think about when it comes to influencer marketing. Users can see it coming a mile away. It feels so forced and unnatural. So does that mean influencer marketing doesn’t work? The short answer is yes it does but i…
 
Getting online users to give you their information has been substantially harder over the last few years. Personally I always think to myself oh great just another place I need to unsubscribe from. Well on this episode of Growth Hack we bring on Robert Rose to teach us the ways we can get users to want to give up their info! Robert has more than 30…
 
As marketers we are consumed with algorithm chasing. I mean this podcast is all about it! When it comes to LinkedIn I’ve met many people who use many different strategies. On this episode of Growth Hack we bring on Judi Fox and she tells us to stop chasing the LinkedIn Algorithm. Judi started her career as a chemical engineer in 1999 by 2008 when t…
 
Have you ever looked up something on YouTube? I hope the answer is duh, hasn’t everyone? There are 1 billion YouTube views per day so, why isn’t your business on YouTube? On today's episode of Growth Hack we bring on Derral Eves to talk Why YouTube and the How. Derral is the CEO of Creatus, a video marketing and strategy company. Derral consults so…
 
We all want our ads to perform better. What’s the secret? The secret is pretty straightforward have a strong offer. You may think you have a strong offer but is it converting? It’s all about testing, you need to test different offers. On this episode of Growth Hack we bring in Rahul Alim to talk strong offers aka lead magnets. Rahul is the founder …
 
Humor causes people to remember information better. Think about your favorite Super Commercials. You probably remember the funny ones. Well, there's a reason for this. But since this podcast isn’t dedicated to the psychology of marketing we will stay away from the Why and talk about using humor to increase your campaign results. On this episode of …
 
The Privacy Movement has changed marketing forever. Our ability to track results continues to dwindle. These technologies aim to protect people's privacy online. From iOS 14 to Google’s new Privacy Sandbox what has led us down this path? It’s always one of those stories that one person ruined it for all of us. Well today on Growth Hack we bring on …
 
I’m not one to brag or self promote my wins but man am I damn proud of celebrating our one year anniversary for the podcast. This is our 52nd episode and I want to thank our producer and post production team for all the hard work! It really does take a village! Okay, now to why you are here… The Consumer Journey… We’ve talked about this back in epi…
 
Have you hired a marketing agency before? There's a good chance that you haven’t been happy with the results or outcome. It’s said that digital marketers are worse than used car salesmen. Now as a digital marketer myself that's a painful to hear but honestly a truth in the industry. There are many bad actors in the industry but I’ve distilled this …
 
Everyone responsible for marketing wants their company not to be forgotten. From an initial purchase to referrals being remembered is important. The internet is so busy and it’s only getting busier, how do you become memorable? This episode will give you one key aspect on how to not be forgotten. We bring in Justin Blackman to talk to us about your…
 
Should we be making decisions solely on data? With all the data in our hands, what’s missing? Well according to our guest today Tim Ash he believes the data experts are missing something key. Tim believes we need to go back to the basics of how to persuade people and understand human fundamental motivations, how we act, and why we do it. Tim is an …
 
In marketing we are always told to tell the story of our brand. Some companies attempt to do this and others flat out don’t. I’ve always been fascinated by the companies that do this really well. I went down this huge rabbit of voice experts. Oh man, is it a rabbit hole… I even hired one myself to see what all the fuss was about. Well in this episo…
 
Do you think you know your audience? Well we are here to challenge that very notion. On today’s episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster! Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typic…
 
Do you optimize your site to produce better conversions? Do you attempt to make calculated decisions based on data you see in analytics to improve your website? Are the growth hacks you are using working? If after these questions you're left with a question mark hovering over your head, there's no need to worry. This episode will get you the answer…
 
Local search was a great way to boost your sales before the pandemic. What has changed and how should you adapt as we exit the health crisis? Greg Sterling stops by to pinpoint the change in consumers' behavior in the post-COVID era and offers actionable ways to continue to thrive using local marketing. For more episodes and information, visit us a…
 
Data... Just saying that word feels overwhelming... We entered this world where we have so much data and now we don't know what to do with it. Well, some of you do but the reality is we are sitting on so much data that we aren't taking advantage of! Think about the finance department they probably have valuable assets aka data points that marketing…
 
Podcasting! You guys know I love this topic! If you are a podcaster or considering a podcast, lean in and get your notes ready! One of the most common questions I hear is how do you get big names on your show? Now on this show I've had the lucky opportunity to interview some key people in the marketing world but let me tell you, it wasn't always th…
 
Your Customers… Do you know what websites they visit? Do you know what podcasts they listen to? Do you know what social media accounts they follow? Some of you may be saying yah and others are probably saying kind of. If your answer isn’t an absolute firm YES, then you need to listen to this episode. On this episode of Growth Hack we bring in Rand …
 
SEO takes time, money, effort, and can give you anxiety attacks and frustration. (Well, for some entrepreneurs anyway). Marketing expert Dimple Dang stops by to share some face-melting growth hacks that will propel you to the top of the search results while establishing you as an authority on the podcasting scene. For more episodes and information,…
 
Many business owners give up on SEO and go the paid search route. What makes entrepreneurs give up on organic traffic and what are some ways in which you can take advantage of others' inaction in the SEO department? Steve Wiideman talks about SEO growth hacks and useful tools that can skyrocket your organic Google traffic. For more episodes and inf…
 
Are you confused about how to improve your website's rankings in the search results? There's so much to know and so many opinions on what really works. Learn what SEO specialist Ian Lurie has to say about the most important signal you should keep an eye on and the biggest Google algorithm update in the last 24 months. For more episodes and informat…
 
Barry Schwartz, do I need to say more? When it comes to the latest news about what Google is doing with their search algorithm Barry is one of the brightest minds. Barry is the founder of the Search Engine Roundtable and has covered search engines for over 17 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. We bring on B…
 
In this episode of Growth Hack we bring on Joe Pulizzi to talk about content marketing and how to take advantage of the best moments of influence on the consumer journey. Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has…
 
Not interested in becoming a YouTuber? With all the content creator drama and changing algorithms, who can blame you? Actually, your brand can. Learn why Jessica Stansberry recommends that you start creating content on the biggest video platform in the world. Find out who YouTube is ideal for, who should spend the time to overcome the learning curv…
 
Do you consider your brand an underdog? That's not a bad position to be in. Especially if you follow smart social media scheduler, Arjun Rai (founder of HelloWoofy), has to say. Learn what elements of your content creation can be optimized with the help of AI, how often you should post, and how content libraries can provide a virtually unlimited so…
 
Tired of being made to chase algorithms like a cat tormented by a laser pointer in the hands of a cruel brat? MIT social media strategy expert Jenny Fowler helps the prey become the hunter. Learn how understanding your audience on a deeper level coupled with data analysis can give you the upper hand, in effect liberating you from the whims of const…
 
Digital Maturity: https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/ Analytics Course by Kevin: https://elvtr.com/course/digital-marketing-analytics Google Data Analytics Professional Certificate: https://www.coursera.org/professional-certificates/google-data-analytics For more episodes and information, visit us at www.papidigital.com/…
 
Winfluence: Reframing Influencer Marketing to Ignite Your Brand http://jason.online/getthebook For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_pap…
 
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