Best Josh Coffy Podcasts (2023)

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The Ecommerce Alley

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TEA 73: Boost Your Average Order Value: 10 Profit-Maximizing Tactics 24:02

5h ago24:02

24:02

Unlock the potential of your ecommerce business with 10 distinct strategies to increase your Average Order Value (AOV). This tactical episode dives into optimizing upsells, implementing free shipping thresholds, leveraging tools like Bundle Bear and One-Click Upsell Funnel, and much more. Plus, experience our first-ever interactive on-screen drawin…

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The Ecommerce Alley

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TEA 72: Unlocking Hyper-Growth: From Zero to 7 Figures/Mo in 9 Months w/ Hostage Tape 42:08

10h ago42:08

42:08

In this podcast episode we chat with Alex Neist, founder of Hostage Tape, who took his business from nothing to a 7-figure venture in a mere 9 months. Hear the fascinating story of his “Super Ad” discovery that unlocked unprecedented growth, and learn how the right team can make all the difference during a hyper-growth phase. You won’t want to miss…

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The Ecommerce Alley

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TEA 71: How To Use Facebook Advantage+ Shopping Campaigns To Scale 22:28

2h ago22:28

22:28

Over the last 6-9 months, Advantage+ Shopping Campaigns have become one of the primary ways we're scaling with Facebook Ads. We've been able to get them to scale vertically (increasing budget), while also getting stability from them. BUT... there's also a negative effect on other campaigns we're seeing. In this episode, I'll break down what Advanta…

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The Ecommerce Alley

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TEA 70: How To "Bend The Curve" In Your Business For More Leverage 12:37

5d ago12:37

12:37

Too many entrepreneurs focus on the wrong things or the RIGHT things but at the wrong time. It often leads to overwhelm or the feeling that you're not moving your business forward in any substantial way. "Bending The Curve" is a concept you can apply to your decision making by asking yourself this simple question: how can I create MORE impact (resu…

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The Ecommerce Alley

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TEA 69: How To Have Unlimited Email Campaign Ideas w/ Flowium 46:31

12d ago46:31

46:31

Andriy is the founder of Flowium, is an elite partner of Klaviyo, and has driven $334M in email-attributed revenue through Klaviyo for ecommerce brands of all sizes. Email marketing is a necessity for every ecommerce business. But... what do you send? How often? What happens when you run out of ideas? In this episode, he shares his 3-step process t…

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The Ecommerce Alley

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TEA 68: The ONE Facebook Campaign You Need To Spend $1M This Year W/ Charley Tichenor 51:55

19d ago51:55

51:55

From being a heroin addict to running $1M/day for Nissan to being on his way to a $100M brand, Charley Tichenor is truly “The Facebook Disrupter.” This was one of the most inspiring interviews I’ve ever had. Charley brings 100%, 100% of the time. He hates ROAS & MER. He believes in simplicity over complexity. He trusts the math, not his emotions. A…

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The Ecommerce Alley

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TEA 67: How Pacific Hound Went From $3,811/Mo to $22,907/Mo In 90 Days (with Alysson Kuhns) 53:38

2M ago53:38

53:38

In this podcast episode, you'll get to hear from Alysson Kuhns (owner of Pacific Hound) to see how she went from $3,811/mo to $22,907/mo in 90 days. ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly …

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The Ecommerce Alley

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TEA 66: How We Took This Ecommerce Brand From $153k -> $539k In 9 Months 30:56

2M ago30:56

30:56

Over the course of 9 months, we helped take this ecommerce brand from $153,216.83 to $538,982.67 per month in sales following a simple framework. In this, I dive extremely deep into the steps we took to ramp up new customer acquisition & how we 2X'd their email revenue. ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | Enjoyi…

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The Ecommerce Alley

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TEA 65: 5 Critical Business Lessons I Wish I Knew Sooner 18:49

2M ago18:49

18:49

I dive deep into the top 5 business and marketing lessons that have radically transformed my life over the last decade. These insights are not only crucial for personal and professional growth, but are foundations I teach all of our private coaching clients. ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | Enjoying The Ecomm…

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The Ecommerce Alley

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TEA 64: Our 5-Step Facebook Ads Optimization Process 31:29

2M ago31:29

31:29

Learn our simple 5-Step Facebook Ads Optimization Process, tailored specifically for ecommerce businesses. Josh will walk you through each crucial step, from identifying key benchmark metrics to implementing fixes. In this episode, you'll learn: How to effectively analyze and assess your current ad performance. The key benchmark metrics you should …

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The Ecommerce Alley

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TEA 63: The $5/Day Campaign That'll Cut Your CPMs In Half 23:11

2M ago23:11

23:11

Are you tired of constantly struggling with the ever-changing CPMs for your Facebook ads? This podcast episode unveils a $5/day campaign that could potentially cut your CPMs in half. Join Josh Coffy as he delves into the CPM situation and provides real-life examples of how this campaign has successfully worked for various accounts. Discover the "CP…

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The Ecommerce Alley

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TEA 62: How To Start A 6-Figure/Mo Subscription Box With Existing Products W/ Sarah Williams 52:13

3M ago52:13

52:13

Sarah Williams did $5M in sales in the first 4 years of starting her subscription box and built a list of raving customers who happily pay her every month. Since then, she’s started to teach other entrepreneurs, who have existing products, how to take those products and create a recurring revenue stream through subscription boxes. This episode is F…

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The Ecommerce Alley

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TEA 61: Steal This $150M Email Blueprint W/ Phil Rivers 38:18

3M ago38:18

38:18

Phil Rivers is a Top 3 Klaviyo partner and has helped more than 400 brands generate $150M through email. In this podcast episode, he breaks down the three core components of email, KPIs for them, and what every ecommerce brand (new and seasoned) should be doing. Get access to Phil's 29 Email Campaign Ideas here: alleypodcast.com/phil ► Follow Josh …

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The Ecommerce Alley

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TEA 60: How To Get To $1M As Quickly As Possible 28:03

3M ago28:03

28:03

Most entrepreneurs think they need to do EVERYTHING marketing-wise to reach their first million. They open up social media accounts on every platform, they blog, they send emails, they make reels/TikToks, they work on SEO, they try new “hacks”, and they ultimately end up BURNED out with little growth to show for it. But from nearly a decade of doin…

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The Ecommerce Alley

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TEA 59: Turning Shark Tank “I’m outs” Into $33.6M W/ Steven Sashen (Xero Shoes) 56:25

3M ago56:25

56:25

What do you get when you cross an “I’m Out” from 3 Shark Tank Sharks and a ludicrous offer from another? A Steven Sashen! (Founder of Xero Shoes.) In this episode, you’ll hear how Steven aired on Shark Tank, turned down Mr. Wonderful’s offer, grew Xero Shoes to $33.6M net sales (2021 numbers), and is fighting vast levels of bad education in one of …

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The Ecommerce Alley

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TEA 58: Tactical Ways To Use AI And 10X Your Marketing Output w/ Matt Harward & Stafford Newsome 52:48

4M ago52:48

52:48

AI is about to create a huge wealth gap. And the ones who know how to leverage it on a large scale are the ones who will win. This is part 2 of my interview with Matt & Stafford. In this episode, they break down more tactical ways to leverage AI so that you can 10X your marketing output. My advice: have a notepad ready because the precise examples …

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The Ecommerce Alley

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TEA 57: Using AI To Beat iOS 14.5 From $60M+ In Ad Spend w/ Matt Harward & Stafford Newsome 42:07

4M ago42:07

42:07

AI is transforming marketing by the day – and these two guys are lightyears ahead of anyone I've seen in leveraging it for marketing. In this episode, you'll learn how they're leveraging "Rapid Experimentation" and AI to fight against iOS 14.5. Matt Harward is the CMO of The MESSI Brand & MGO Global, has produced $400M+ in revenue from his two 9-fi…

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The Ecommerce Alley

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TEA 56: How We're Using Loyalty Programs To Grow Customer LTV 35:34

4M ago35:34

35:34

We’ve seen that customers who are part of loyalty programs buy 2X more often than non-loyalty customers, have a 19% higher AOV, spend 220% more per 90 days, and have a 62% repeat customer rate. And if you’re not developing yours, you’re leaving stacks of cash on the table. In this episode, I cover: - Why Loyalty Programs / How They Work - How Our C…

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The Ecommerce Alley

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TEA 55: How To Add 25% More Revenue With Email 25:17

4M ago25:17

25:17

Today I'll be going behind the scenes covering one of the most recent case studies my team and I personally generated for one of our email clients with a 47,000-person email list. The first time I truly realized how powerful email was, it totally changed my life and my business forever. But that was years ago though...have things changed? We've all…

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The Ecommerce Alley

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TEA 54: A 4-Step Instagram Strategy By The Author Of Instagram For Dummies w/ Corey Walker 26:36

5M ago26:36

26:36

I've been following Corey Walker for years and one thing's for sure when it comes to Instagram; she KNOWS her stuff. She covers her "Instagram Sales Funnel Strategy" and walks you through how you can start implementing the same process for your own account. She also talks about the reason why Instagram is leaning so heavily into reals compared to a…

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The Ecommerce Alley

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TEA 53: 100-Day Content Challenge 20:10

5M ago20:10

20:10

In this episode, I'm laying down the gauntlet. It's time for a 100-Day content challenge. If you're looking to take things to the next level this year, joining this challenge is a MUST. Most people underestimate organic content's ability to positively impact their bottom line. I like to think of direct response marketing as a faucet that you can tu…

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The Ecommerce Alley

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TEA 52: Increasing DTC Profitability With Conversion Revenue Optimization w/ Ethan Bence From 4080 Marketing 55:58

5M ago55:58

55:58

In this in-depth episode, Ethan Bence from 4080 Marketing takes us through his process of "Conversion Revenue Optimization" – after working with many 8-figure ecommerce businesses. In this interview, he states that 90%+ of these larger businesses are not split testing properly, which is actually great news for the smaller brands. Ethan breaks down …

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The Ecommerce Alley

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TEA 51: 5 Things We're Doing For Massive Growth in 2023 30:26

5M ago30:26

30:26

As an entrepreneur, I measure marketing efforts in IMPACT and RESOURCE. The goal is to have the largest amount of impact for the least amount of resource. And the gap between is called "leverage". In this episode, I'll dive into 5 things we're doing to create massive leverage for ourselves & our clients in 2023 – based on what we're seeing work now…

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The Ecommerce Alley

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TEA 50: I Spent $20K On Courses & Coaching This Year & Here's What Happened 22:52

6M ago22:52

22:52

I’m a huge believer in investing in myself to acquire high-value skills. This year, I spent more than $20k on courses & coaching and next year I intend to spend more. Some of it, I look back and think “wow, why did I spent $10k on that”. And some of it changed my life & our business. Today I want to talk about 3 things regarding your personal educa…

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The Ecommerce Alley

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TEA 49: 3 Ways To Double Your Profits In The Next 30 Days 23:15

6M ago23:15

23:15

Profit is the oxygen in your business. Without it you will die... When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step. I also will be telling you the exactly order I would recommend implementing them in. These 3 options and the multiple dif…

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The Ecommerce Alley

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TEA 48: We Spent $10k Building This Podcast Set A Year Ago And Here's What Happened (w/ Dylan Counts) 40:17

6M ago40:17

40:17

In today's episode I talk about why I chose to spend over $10,000 on this podcast set and what happened because of that decision. Starting a podcast is something I've wanted to do for YEARS and ultimately this ended up launching our entire brand for The Ecommerce Alley. I cannot tell you how glad I am we chose to finally start this show and the cha…

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The Ecommerce Alley

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TEA 47: 7 Lessons From Spending 2 Days With The Fastest-Growing Shoe Brand 21:28

6M ago21:28

21:28

Recently, I had the opportunity to sit at the table with one of the fastest-growing shoe brands on the planet for their annual 2-day marketing gathering. I took maybe 15 pages of notes from what this fast-growing company is doing and in this episode, I want to share 7 lessons from that two-day roundtable that you can take and apply in your business…

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The Ecommerce Alley

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TEA 46: Are Team Retreats Waste Of Money? 41:54

6M ago41:54

41:54

The first team retreat I held 7 years ago cost me $5,000 and make me absolutely nothing in return - zilch. Sometimes lessons are learned the hard way but today I want to answer the question once and for all. Are team retreats a waste of money? I’m going to cover the top 5 things you can do to ensure you have a successful team retreat, what to do, w…

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The Ecommerce Alley

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TEA 45: From Reselling Textbooks In College To Hitting $1,000,000/Mo w/ Nathan Hirsch 41:27

7M ago41:27

41:27

Going from buying used textbooks and reselling them on Amazon while in college to starting a business on $5,000 and taking it to 1M /mo in 4 years before selling… ( He did $25,000,000 from 2009-2015 in the EARLY days of dropshipping with that Amazon gig by the way…) Nathan Hirsch is a true lifetime Entrepreneur and in today’s episode he shares the …

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The Ecommerce Alley

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TEA 44: Neil Twa Is Going To Steal Your Products (Ethically) & Other Tales Of Selling $100M+ W/ Amazon FBA 56:39

7M ago56:39

56:39

From $500K/month and zero profit to 7 figures and 20% profit in 5 months. Those are the kinds of results our guest of honor, Neil Twa, gets for his clients. He shares about this case study (and other examples of his Amazon FBA expertise) in this episode. Neil's our first repeat guest and his previous episode (#22 - How Neil Twa “Found” $100M+ In Am…

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The Ecommerce Alley

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TEA 43: The $50K/Day Facebook Ads Strategy You've Never Seen W/ Dave Bass [Part 2] 39:49

7M ago39:49

39:49

You're going to come away from this episode with a whole new way of looking at Facebook Ads. Guaranteed. In fact, Dave Bass bet me $100 that I'd never heard of his method for testing Facebook Ad audiences. He kept his money. This episode (Part 2 of 2) dives right into Dave's unique (and effective) methods for scaling, audiences, going from a small …

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The Ecommerce Alley

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TEA 42: The $50K/Day Facebook Ads Strategy You've Never Seen W/ Dave Bass [Part 1] 54:56

7M ago54:56

54:56

If you're struggling with getting Facebook Ads to work for you, you'll want to tune in. This is a Facebook Ads methodology like nothing you've ever seen before. Special Guest, Dave Bass, is a paid media buyer and all-around Facebook Ads master and his unique approach (that you can copy) allows you to spend more on ads without seeing the diminishing…

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The Ecommerce Alley

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TEA 41: From Impaulsive To Selling Cat Castles w/ Zach Roberts 43:28

8M ago43:28

43:28

What can you learn about running a successful ecommerce store and fulfillment from a former middle school teacher and bartender? A ton. Zach Roberts of Vybe Source not only runs a wildly successful fulfillment center, but he also has a massively popular ecommerce product: cat castles. In this episode, Zach details his journey from the classroom (an…

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The Ecommerce Alley

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TEA 40: Our 4-Phase BF/CM & Christmas Marketing Playbook (Pt 2) 36:14

8M ago36:14

36:14

The ultimate goal of this 4-phase strategy is to maximize your BF/CM and holiday sales revenue. But, by working in advance, being strategic and intentional, you’ll also have time for family, friends, and all the things you enjoy during the holidays. In part 1, I covered the first two phases of my 4-Phase Profit Maximizer Strategy. In this episode (…

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The Ecommerce Alley

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TEA 39: Our 4-Phase BF/CM & Christmas Marketing Playbook (Pt.1) 43:03

8M ago43:03

43:03

People who wait to prepare for the holiday sales season lose out to their competition, they’re stressed out of their minds during the holidays, and they have to sacrifice time with their friends and family during what's supposed to be the most wonderful time of the year. Business owners who plan their holidays well in advance, produce more revenue …

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The Ecommerce Alley

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TEA 38: The Benefits Of Flexible Funding w/ Dana From 8fig.co 36:23

10M ago36:23

36:23

Dana is a data-driven product strategist with a passion for creating meaningful user interactions. She's on a mission to democratize online retail by empowering small and medium-sized businesses with resources and tools they need to compete in dynamic marketplaces. In this episode, Dana talks with Josh about the funding flexibility of 8fig.co. ► Cl…

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The Ecommerce Alley

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TEA 37: How We Run Promos Without Hurting Brand Equity 35:39

10M ago35:39

35:39

Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers." But do them TOO OFTEN, and you’ll hurt your brand equity. Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months. In this episode, I will cover: Why To Run Them & How Often (Without Hu…

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The Ecommerce Alley

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TEA 36: How To Find Highly Profitable Audiences For Facebook Ads 34:56

10M ago34:56

34:56

In this episode, I’ll walk you through the exact process we use to identify profitable Facebook audiences to test & scale into. We’ll take you behind the scenes so you can see for yourself – up close and personal – what it looks like to find the people your ads need to get in front of – the ones who want what you’re offering and are primed to purch…

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The Ecommerce Alley

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TEA 35: From $153k/mo To $269k/mo In Only 90 Days 47:23

10M ago47:23

47:23

Over the course of 90 days, we were able to help take an ecommerce brand from $153,216.83 to to $269,832.44 per month in sales through a few crucial steps. In this training, Josh will break down precisely what our team did, their team did, and what we’re going to do to get them to $500k/mo. Follow me on Instagram @joshcoffy or on TikTok @joshcoffy.…

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The Ecommerce Alley

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TEA 34: How We Add 1,000+ Email Subscribers/Mo With Facebook Ads (For Cheap) 30:56

10M ago30:56

30:56

If you run an ecommerce store, you may think that lead generation doesn't need to be at the top of your list, or maybe on your radar at all. But the truth is, it IS important for ecommerce businesses to lean into lead generation for the simple reason that not everybody is ready to buy. In this episode, you're going to learn what a lead generation c…

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The Ecommerce Alley

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TEA 33: 5 (Mostly) Uncommon Marketing Metrics We Track & You Should Too 34:35

11M ago34:35

34:35

Collecting data and acting on what you learn from that data is key for keeping your business running smoothly. And it's especially important if you want to grow. But tracking is only half the battle. WHAT you're tracking is essential. In this episode, Josh explains 5 uncommon marketing metrics that we track for ourselves and for our clients. (Well,…

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The Ecommerce Alley

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TEA 32: 5 (Insanely Practical) Habits Of Every Successful Marketer 38:42

11M ago38:42

38:42

If you want to be a more strategic and successful marketer, you have to take a hard look at your habits. In this episode, Josh uses the observations he's made over the last decade (the good, the bad, and the ugly) in the marketing world to narrow down 5 habits that you need to practice to truly win the game of marketing. You'll learn how these 5 in…

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The Ecommerce Alley

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TEA 31: Facebook Ads: Learn Our Secret Swiss-Army Knife Strategy To Scale Your Brand 25:06

11M ago25:06

25:06

When it comes to your Facebook Ads, it can be hard to know what's working and why & what's NOT working and why NOT. Is it the product? The creative? The primary text? The audience? It can be enough to make you want to throw in the towel. If you're having trouble getting your Facebook Ads to work and you're looking for some direction, this episode s…

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The Ecommerce Alley

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TEA 30: Top 5 Website Elements That Will Increase Conversions & AOV 23:13

11M ago23:13

23:13

When it comes to your website, you have to do more than the bare minimum. The truth is, the quality of your website has a high impact on your bottom line. In this episode, we'll take a look at the top 5 elements that can help increase conversions and the value of every order placed. Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the…

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The Ecommerce Alley

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TEA 29: How To Stand Out In A Saturated Market With Freedom Fatigues 25:15

12M ago25:15

25:15

What do you do if your product is one of hundreds competing for the same space in the world of Facebook Ads? How can you stand out and be the brand with the loudest voice? You find your niche and you dig in, against all odds – even when your biggest opposition is the platform itself. In this episode, Ryann and Chris of Freedom Fatigues talk to Josh…

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The Ecommerce Alley

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TEA 28: Facebook Ads Deep-Dive: Breaking Down The 5 Steps of Promo Sprints 28:23

12M ago28:23

28:23

If you're ready to get serious about Facebook Ads, you're in the right place. In this episode, you'll get a thorough yet clear explanation of the 5 steps to structure a promo sprint. You'll get the answers to questions like, "What is a promo sprint?" and "How many ads should I create?" There's a lot of actionable info packed into these 27 minutes, …

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The Ecommerce Alley

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TEA 27: How Uncapped Is Fixing The Cash Flow Crunch By Introducing A Friendlier Take On Capital 31:12

12M ago31:12

31:12

When you're just starting out your entrepreneurial journey you may hit some roadblocks. Cash flow issues. Inventory woes. The list goes on. This episode is all about new alternatives for financing and funding to scale your ecommerce brand. Our guest of honor is Asher Ismail of Uncapped. Asher was named Emerging Entrepreneur of the Year in 2017 and …

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The Ecommerce Alley

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TEA 26: How The Rainmaker Family Is Turning Mama Bears Into Millionaires By Thinking Outside The Box 28:58

1y ago28:58

28:58

Find out how Steven Diaz of The Rainmaker Family is helping ecommerce business owners like you think in new ways about how and what they sell. With a special interest in empowering mom-preneurs to find success selling through Amazon, this conversation covered a lot of ground – from tiny undies to Japanese skill toys. Follow me on Instagram @joshcof…

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The Ecommerce Alley

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TEA 25: How To Use LIVE Selling For Massive Growth 57:02

1y ago57:02

57:02

Interested in live selling and how it could enhance your ecommerce business? Our guest of honor for this episode is Matt Anderson of Mycot. Find out how Matt and his wife got into the biz and the important things to remember when you're going into this type of selling. Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at…

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The Ecommerce Alley

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TEA 24: When to Outsource Your Marketing 28:58

1y ago28:58

28:58

As your business grows and you have more and more on your plate, you start asking the question, "When should I outsource my marketing?" The good news is that there definitely is a time when outsourcing is your best option. The trickier part is figuring out when that is. In this episode, Josh takes a deep dive into three considerations you need to t…

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