show episodes
 
Want to know how the best sales & marketing people think? Dreaming of a new career or a startup? Spend your time wisely - on personal & professional development. Learn everything from startup sales and initial marketing to account management and advertising. Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years. He created The Pitchwerks Podcast to help you to reach your business goals by learning from the experiences of othe ...
 
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show series
 
It all started with one question: Why is there no brand that is destigmatizing and normalizing self-care for men? This is the question that co-founders Jon Shanahan and Devir Kahan seeked to answer with Stryx - a discreet men’s cosmetic and skin care brand aiming to help guys look and feel their best with ease & comfort. A radical problem needed cr…
 
When some entrepreneurs embark on the journey to scale their brand from 0 to 100, they tend to forget that two key ingredients include cultivating a deep, meaningful relationship with their customer base and understanding that product quality & excellent customer service trumps everything else. These elements are exactly what RetroKid, a Canadian c…
 
For a generational cohort that’s been talked, tweeted, and debated about, there is still a lot to discuss and uncover about Gen Z, what matters to them, and who they really are. Considering this cohort has a disposable income of $360 billion in the US alone, it’s imperative for eCom brand owners to understand this generation’s views on eCommerce & …
 
What does it take to create an 8-figure business? When it comes to brand growth, most of us tend to focus on the massive wins. But what was the journey? What processes and risks were taken to get there? In this episode, Scott & Ray are joined by Threadheads Co-Founder, Ace Reunis, to detail how they went from printing custom T-shirts on just 2 prin…
 
There are three certainties in life: death, taxes, and the constant evolution of technology. When it comes to business, if you’re not across the latter two, you’re likely headed for trouble. The past year brought many upheavals to the paid advertising game, with iOS14 prompt and attribution issues leaving many eCom brand owners clambering for answe…
 
Running an eCom brand requires you to consider many perspectives, but how often are you really considering the consumer in your decisions? In this episode, join Scott as he sits down with Bryan Clayton, CEO & Co-Founder of GreenPal, for a conversation on the pivotal role of customer service, improving the trust between brand & community, and the me…
 
Feel like you've tried everything to boost sales but just can't seem to shift the needle? One of the most overlooked ways to scale your brand is by optimizing your website for increased conversions and customer retention. In this episode, Scott & Ray are joined by Drew Himel, CEO & Founder of PCR Agency, to talk about conversion rate optimization (…
 
Before you settle on your plans and strategies for 2022, you're going to want to listen to this episode. Ray has an open discussion with Right Hook's very own Kayla Dancaster, Head of Performance (AU side) and Billy Bambao, Head of Performance (US side), to reveal EVERYTHING that went down during BFCM - the triumphs, the unexpected insights, the nu…
 
As the new year looms over the online retail landscape, brands need to identify (or maybe even need to recalibrate) what they deliver to consumers with ever-evolving shopping & usage habits. Join Scott & Ray as they chat with Rick West, CEO & Co-Founder of Field Agent, about shopper research, Field Agent's Marketplace platform, and the changing lan…
 
In this new episode, we’re exploring the ever-growing and evolving landscape of Amazon advertising and marketing. Scott & Ray are joined by Destaney Wishon, Co-Founder and CEO of BetterAMS, to examine the trends seen in the Amazon marketplace over the last few years as both eCommerce and retailing converge, ushering in a new age of shopping for cus…
 
While email marketing presents a lot of opportunities for retention and community-building, it can be a daunting aspect to implement for those who are just starting out or trying to scale their business. In this new episode, Scott & Ray have a chat with Dan Nikas, CEO & Co-Founder of Elite Brands & Gearbunch, to discuss all things email marketing a…
 
We have another MASSIVE episode in store for you here! Scott and Ray chat with Steven Black, Facebook and Amazon marketer, about buyer psychographics, customer retention, and the different ways to segment and determine your brand’s niche and subsegments. In this jam-packed episode, Steven discusses how to properly communicate the solutions to the v…
 
We have a HUGE episode that will dive deep into a black box area for both eCom brand owners and marketers - influencer marketing! Scott & Ray interview Taylor Lagace, CEO & Co-Founder of Kynship, to demystify influencer marketing, how to get your own program started, and see how it works in conjunction with product seeding programs. While the pay-p…
 
We’re exploring a new frontier in the eCommerce world with this episode! Scott interviews Casie Lane Millhouse, an Innovation and Technology Communicator consulting in the AR/VR space, about augmented reality, what it is, and its current place in the eCommerce landscape. While Casie believes that AR technology hasn’t hit its tipping point yet, more…
 
It’s that time of year again! Planning and preparation time for what we refer to as the ‘Superbowl’ for eCommerce - Q4 and more specifically Black Friday/ Cyber Monday Weekend. In what’s been a super challenging year for eCommerce brands with the roll-out of iOS14 updates from Apple and massively affecting performance across most traffic channels -…
 
Hiring the right people for your brand can be tough, and that’s true for both eCommerce businesses and agencies. In this episode, Scott & Ray discuss one of the tricky aspects of scaling your business - hiring the right talent to help you scale to the moon! This episode delves into how Right Hook attracts and finds high-performing talent, what the …
 
Product launches can be daunting, but can yield MASSIVE results when done right! In this episode, Ray is joined by Mariana Cimino, Senior eCommerce Strategist at Right Hook, to talk about her recent $2.6 million product launch day for a client. Mariana breaks down the steps it took and the processes she followed - hint: it all starts with deliverin…
 
A lot of high-performing entrepreneurs want to grow and scale their business, but they often forget to master their daily energy and productivity levels, which may lead to burnout or neglecting their health in the long run. In this episode, Kilian Markert, founder of Consistent Performance Mentoring, joins Scott to chat about how to achieve consist…
 
It has finally happened - Apple has released the iOS14.5 ATT prompt! Listen to our discussion with Tyler Garner, a Facebook & eCommerce marketer we highly respect and admire, as we analyze and discuss the post-rollout landscape of eCommerce and digital marketing. Tyler also shares some informative tips and insights about how to measure a brand’s su…
 
We’re trying out something new in this episode by giving you some more tactical insights that you can use right now in your Facebook Ads! We delve into 5 tactics that are absolutely crushing it for different accounts and how each of them have their own strengths and potential to help you create stronger ads for your business. From making your creat…
 
In this episode, we are joined by Tyler Berglund, Senior eCommerce Strategist at Right Hook, as we get into a fantastic chat about how he helped scale a client in the DTC jewelry segment from $40K to $1M in just a year. We delve into how Tyler found Right Hook, how he collaborates and communicates with the brand owners to continue scaling up the br…
 
This was a great chat with our friend Rutger Thole AKA The Botfather - which started in a different direction than we expected but thought it would be valuable to leave in. We started talking about the mindset impacts 2020 had on all of us as entrepreneurs for about the first 15-20 mins before getting stuck into how Messenger and Manychat can be ef…
 
In this episode we're diving deep with Right Hook Co-Founder & CEO, Dee Deng, into the upcoming industry-shifting changes that are coming with Apple's iOS14 ATT (App Tracking Transparency) rollout. What is actually going to happen? Who is going to be impacted? How badly? What do you need to do right now to prepare? We'll cover all of that on this p…
 
Welcome! Episode #1 is finally here and what better place to start then a lookback at the craziest year we've ever experienced in the eCommerce industry - the rollercoaster that was 2020. Finishing with a review of the BFCM weekend and the strategies and tactics that drove the best results for is, that you can implement into any sale campaign. If y…
 
This week we're bringing you a replay of a recent livestream Jon participated in with fellow YouTubers talking menswear and taking live questions. Links to the YouTube video and their channels below Original Livestream: https://youtu.be/Ng86uneN4dw George Laboda: https://instagram.com/atlasandmason Gents Lounge John Galfano - 40 Over Fashion David …
 
This is our last episode of the year, and we’ve brought in a big guest for it! Pittsburgh mayor Bill Peduto is in the studio, telling Scot MacTaggart about how he and the city are working to attract top businesses and individual talents with a “4P” strategy that goes above and beyond the usual thinking. Mayor Peduto shares his ideas of how the city…
 
In honor of Thanksgiving, we’re giving you a giant feast of information to sink your teeth into! Leah Jakaitis is the head of marketing science at Tulco Labs, which uses data science to help their companies to compete in certain targeted industries. This week, Leah tells Scot MacTaggart all about the accountability and “janitorial work” of her job,…
 
When it comes to telling stories by producing videos and other types of content, very few people can match Jordon Rooney, just in terms of sheer numbers alone. Whether you’re talking about impressions, conversions, engagement, or clients, Jordon has an incredible track record. He started off as a young guy making positive content for younger audien…
 
This week, John Dick, CEO of the super-advanced market research firm CivicScience is in the Epicast studios, and he’s got the goods, turning his appearance into one of the strongest shows we’ve ever done. Talking with Scot MacTaggart about everything from unexplored market connections to the specific mechanics of the CivicScience sales funnel, John…
 
A few years ago, Jon Shanahan was making a good living, following a fairly mainstream career path, and decided to start a YouTube channel called The Kavalier, where he reviews and recommends mens clothing, shoes, watches and more. He’s now produced well over 600 videos, he has 90,000 subscribers, and The Kavalier is his full-time job. This week, Jo…
 
This week, we take it a little easy and let Scot MacTaggart’s friend Mitch Turck bring Origin, his new card game into the studio so our celebrity panel can try it out! Origin is a combination of history trivia and poker, where the players guess when events happened, and try to convince other players that their guesses are correct. By day, Mitch is …
 
If you’re tired of measuring and scooping powdered drink mix, this week’s guest will interest you. Jared Raszewski is the founder of Dissolves, and he has invented the Tide Pod of drink mixes. Like the name says, the pod dissolves in your drink! It’s completely safe for all diets, and solves a lot of different problems of measuring, mixing, and cle…
 
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