show episodes
 
Welcome! I'm Jillian Leslie, host of The Blogger Genius Podcast and founder of MiloTree.com & CatchMyParty.com, online business thought leader, and Stanford MBA. In each episode, I interview other successful bloggers, online entrepreneurs, and online business experts to talk about what's working NOW in the digital space. If you're a blogger or an entrepreneur, you'll definitely want to learn how to implement these newest strategies! I break it down. I'm not afraid to ask hard questions. Real ...
 
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show series
 
Who doesn’t want to grow an online business fast? In today's rebroadcast episode, I’m interviewing online social media coach Kim Garst, and we're talking about monetizing. Her strategy is all about clarity. How can you communicate your message with simplicity. She's also a big fan of showing up live on video, even if it's uncomfortable because it's…
 
Aon’s 2021 ESG Impact Report highlights the many ways Aon continues to advance its ESG strategy, capabilities and solutions to enable better decisions that help build a better world. This week’s host, Aon’s Chief Marketing Officer, Andy Weitz, joins Aon’s Head of Investor Relations and ESG Leslie Follmer and Aon’s Chief People Officer and Head of G…
 
What are secret ways to monetize your blog that you need to know? I am interviewing Christina Hitchcock, and Corinne Schmitt, the two women behind The Smart Influencer. They coach bloggers and online entrepreneurs to work smarter and grow their businesses. In this episode, we take a high-level view on all the secret ways bloggers monetize and what …
 
What Is this new SEO surround sound strategy? I’ve got my good friend, Alisa Meredith, back on the show to talk about it. Alisa now works at SEMrush, a tool used by online businesses for SEO and content marketing. The "surround sound strategy" is all about being where the conversation is already happening in your niche. You can use SEMrush to help …
 
Today, I’ve got Josh Elledge, from Up My Influence, on the show, and we are talking about how to up your price. What we really talk about is how to value yourself. If you've ever wondered how people sell those high ticket items, like coaching packages, services, products, etc., Josh shares all the secrets. Much of how it's done is by building relat…
 
This year marks 70 years of Queen Elizabeth II reign, Queen of Great Britain, Northern Ireland and the Commonwealth. This exciting milestone brings the chance to reflect on how life would've been very different in 1952, especially as we think about technology, and the progress it has made. Together, host Alexandra Lewis and Aon’s Chief Operating Of…
 
Employee retention has become a matter of critical focus in the wake of the COVID-19 pandemic, as the Great Resignation continues to impact every industry. With insights into key elements that build a workforce for the future and how Aon is advising clients on supporting more resilient and agile employees, today’s guest understands that being Aon U…
 
Today, I’ve got TikTok expert, Keely Stawicki, on The Blogger Genius Podcast, to share her best tips on how to use TikTok to grow your business. Keely shares tips on not only growing your followers on the platform, but how to grow your actual business with TikTok! Think of TikTok as a free discovery platform. Your job is to get your message in fron…
 
My first interview with Dara Sklar from Learn With Dara, where she shared 9 productivity hacks to save you time, was so popular, I invite her back to share 5 more productivity hacks to save you even more time. Today we dig into five more tips to give you more bandwidth as an entrepreneur. In this interview, Dara and I talk about: How to automate re…
 
In 2021, Jillian Slyfield was appointed Aon’s Chief Innovation Officer to further build the firm’s Innovation at Scale strategy and help address growing unmet client needs around increased volatility, access to capital, underserved markets and resilient workforces. Today, she’s reflecting on her time in the role so far and how innovation continues …
 
Looking for a ridiculously easy SEO plan to drive more traffic? In today’s episode, I’m interviewing Brandon Leibowitz, from SEO Optimizers. He's a skilled expert in SEO and he's sharing some great tips to get more site visitors. We talk about a plan for: Keyword research Optimizing your blog posts for your conversion goal Writing content that wins…
 
Want to know the one Pinterest strategy that drives free traffic? In today’s episode of The Blogger Genius Podcast, I’m talking to Laura Rike, Pinterest powerhouse, as she shares how she's able to get serious traffic by using a combination of Pinterest Trends and Pinterest boards as "pop-up shops." I had never thought of Pinterest like this, using …
 
Aon’s Global Pro Bono Initiative, launched in 2014, is part of the firm’s commitment to making an impact around the world using the skills and experience of its people. As part of this initiative, in 2021, nine colleagues from Aon’s Law and Compliance team assisted with the Jim Crow Juries Project – a project dedicated to rectifying a set of crimin…
 
In today's episode, I'm interviewing Britt Reber, blog content expert and blogger at Not Your Mom's Gifts, about the best blog content tools you've never heard of but need to know. The tools available to bloggers have exploded in the last few years. It's never been easier to create content, but the blogging landscape has never been more competitive…
 
This is a solo episode I recorded where I'm sharing my 8 best tips on selling, and why you need this now! Selling is a skill for everything we do in our businesses and in our lives. Also, if you can get comfortable developing this skill, you will gain unbelievable confidence as you move forward. Selling is what I see female entrepreneurs struggle w…
 
Aon’s Early Careers programs provide unique opportunities for learning, growing and working in a collaborative environment. From internships to the Aon Apprenticeship program, Aon’s Early Careers programs offer students the chance to explore career opportunities and gain real-life professional experience and on-the-job learning. To highlight some o…
 
Today on The Blogger Genius Podcast, I’m interviewing Christine Pittman, founder of COOKtheSTORY and TheCookful, and we're talking about how to boost your blog traffic by building your authority. We are also answering the question, "Is blogging dead?" Given that Christine gets over 2 million pageviews per month, and has hired a full-time staff of f…
 
Today I'm interviewing publicist and visibility coach, Lisa Simone Richards, to talk through 14 simples tips to grow your audience. What it all boils down to is how can you get yourself in front of new people who want to hear your message? Lisa shares so many great strategies like: How to find visibility partners where you can both gain a "win" fro…
 
The past two years have been a challenge for everyone, not just physically, but also mentally. Many people’s lives look a lot different than they did two years ago, increasing the need for mental health support and assistance. To highlight some of the programs and benefits that Aon has implemented to promote colleagues’ mental health and wellbeing,…
 
Today I have Anina Belle Giannini from the French food blog, Le Chef's Wife, on the podcast. She tripled her blog in less than three months by running a simple soup challenge. For 8-weeks she showed up live on Instagram and cooked soup. She created a different blog post for each recipe. She compiled them into an ebook which she traded for people's …
 
Today, SEO expert, Paula Rollo, returns to the The Blogger Genius Podcast to share 5 quick SEO wins to get you more traffic. What blogger doesn't want more traffic? Paula shares how you can find easy wins that can add up to serious traffic, if you know how to find them. She also shares why you should be digging into Google Search Console instead of…
 
Many people are dealing with levels of inflation that they have never experienced before. However, in some countries, inflation has been a way of life for years. To explore the realities of what living in an inflationary economy is like, this week’s host, Aon’s Chief Operating Officer James Platt is joined by CEO of Aon’s South Cone, Franco Di Lucc…
 
Yes, Pinterest still drives traffic if you know these things... Consistency Keywords How to optimize static pins I’ve got Pinterest strategist Amy Ford, from Bloom and Grow Media, on the podcast, to share her cutting-edge Pinterest strategies. At Catch My Party, the first company we built and still run, we get the majority of our traffic from Pinte…
 
Want to know how to make money with email marketing? You know the saying, "The money is in your list." But is it really? I've got email expert, Brittany Long from Win With Systems, on the podcast to share all her email monetization secrets. Personally, in our businesses, email marketing gives us the biggest return on investment but I wanted to hear…
 
The Aon Risk Reward Challenge is a unique, season-long competition across the PGA TOUR and LPGA Tour that highlights the game’s best players while celebrating the achievements of both men and women. On this special episode of the “On Aon” podcast, Aon’s Chief Executive Officer, North America, Jennifer Bell has an important conversation with Mollie …
 
Want to know how to build a new income stream fast and easy? In this episode I'm interviewing Cristy Harfmann again from ppy Family Blog. Here, she shares how she built her new income stream by launching her first successful paid workshop using MiloTree Easy Payments. Cristy loved hosting her paid workshop so much—teaching bloggers how to work with…
 
Today, I'm posting a solo episode where I share the 3 things that are keeping you stuck and how to get unstuck. I've been working with female entrepreneurs very closely these last few weeks, helping them set up paid workshops using MiloTree Easy Payments, and I keep seeing these same destructive patterns. I needed to talk about them because I suffe…
 
Natural disasters are increasing in frequency and severity. Aon’s 2021 Weather, Climate and Catastrophe Insight Report evaluated how these disruptive events are resulting in global economic losses and outlined how leaders can address and assess these risks.To walk us through what businesses can do to build resilience and prepare for the inevitable …
 
If you are looking for productivity hacks to save you time as an entrepreneur, I've got a great episode for you! Today, I’m interviewing online productivity coach, Dara Sklar from Learn With Dara. In this interview, Dara and I talk about: How to tweak little things that will set you up for success in the future Why you don't need to clean up your p…
 
Today, I’ve got Chloe Thomas on the show to talk about the Ecommerce trends you need to know in 2022. Yes, it is possible to sell goods online and be successful, but you need to keep these expert tips in mind that Chloe and I discuss. Chloe and I talk about: Strategies for competing with the big brands and how you can have a real advantage How to f…
 
Aon’s Diverse Talent Initiative was created to diversify the candidate pool during the recruitment process. As part of this initiative, Aon is working with six universities, five of which are Historically Black Colleges and Universities (HBCUs), to create new opportunities and programs for students. Most recently, Aon, Brooklyn College’s Murray Kop…
 
Today, I've got Jessica Cha from Basic Sunday on the podcast, and she share how TikTok exploded her blog traffic. Jessica shares how after some trial and error, she found her niche, simple Korean cooking, and how TikTok put her on the map after one video she created went viral. I believe there is a real opportunity to grow your blog using TikTok, e…
 
Do you need strategies for how to overcome negative self-talk? Today I’ve got my dear friend, and successful entrepreneur, Laura Fuentes, back on the show to give you a behind-the-scenes look at our actual friendship—how we help each other grow as people and entrepreneurs. If you don't have a "business buddy," I recommend you find one. We talk abou…
 
We are joined this week by Aon CEO Greg Case, who shares his thoughts on how Aon is heading into 2022 with more momentum than ever before. Greg discusses how the firm has expanded its ability to help clients and innovate at scale to address their emerging needs in an increasingly complex and interconnected world. Greg dives into the importance of i…
 
Don't miss my solo episode on how to grow your income in 2022 without having to rely on social media algorithms. Please don't build your business on shaky ground. Make sure you are building your business on something more solid... like your audience. Serve them, teach them, and they will buy from you. Check out this episode to learn how and join my…
 
Today I'm talking about what to do when you lose your Instagram account with 63k followers. This is exactly what happened to Cristy Harfmann, creator of The Happy Family Blog. One morning she woke up and realized she lost both her Facebook and Instagram pages. Her Facebook page came back quickly. But no matter what she did, she couldn't get her Ins…
 
Happy New Year! Because I want you to be successful this year, I recommend you listen to my new episode with Susan Meier, branding expert, and don't make these branding mistakes in 2022. What are the mistakes? Things like... Not seeing your brand from your customer's point of view Not staying consistent with your branding Not understanding your cus…
 
Make sure to grab your free blog post checklist and write posts that get traffic. Download it. Print it out. Then use it every time you write a new blog post! In this episode I walk you through the steps for writing SEO optimized blog posts step-by-step. Listen to the full How to Write a Killer Blog Post with Ease transcript here. Set Up a Paid Wor…
 
As we look ahead to 2022, we asked several colleagues at Aon what trends clients should be thinking about heading into the New Year. From the importance of Environmental, Social and Governance (ESG) considerations, to heightened climate change impacts and cybersecurity risk, the final episode of 2021 offers some predictions for the new year and gui…
 
Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Hello, my friends. Welcome back to the Blogger Genius Podcast. I'm your host, Jillian Leslie. And I just have to say, I'm so grateful that you are here. This is a rebroadcast of one of my most popular episodes from 2021. And I think we all need a con…
 
Are limiting beliefs and imposter syndrome holding you back? Today, I have business and mindset coach, Maria Conde, on the show. In this episode, we talk about what it looks like to have a successful entrepreneur mindset. This means being willing to be uncomfortable in your business, noticing when "busyness" is just an avoidance strategy, and using…
 
The results of Aon’s Global Risk Management Survey showcase the main risks that businesses are facing today. This year’s results highlighted the interconnectivity of risk, and the impact that the COVID-19 pandemic has had across all threats. With more reliance on technology than ever before, cyber risk reached its highest rank since the inception o…
 
Today, I have social media strategist, Neal Schaffer, back on the show to talk about social media trends for 2022. Neal writes books on social media and consults with large companies on their strategies. But what we talk about in this episode, is the advantage individual entrepreneurs have when it comes to promoting themselves. Individual creators …
 
Today, I have Tamara Bennett from Southern Adoornments Decor back on the show to share how to build a seven figure membership. The reason David and I built MiloTree Easy Payments, was to help creators start memberships the fasted and easiest way possible. We think there is no better way to serve your audience and make serious money than with a memb…
 
Organizations around the world are increasingly focusing on the impact of environmental, social and governance issues, commonly called ESG. At its core, ESG is all about risk. From climate change and supply chain to reputation and brand, ESG topics are central to executive and board-level discussions at every firm. Historically, ESG was a lens thro…
 
To take a break from the stresses of life this Thanksgiving, and to focus on what really matters, and those we love, I thought I'd rebroadcast the guided meditation I recorded last year on gratitude. When I re-listened to it this week, I saw how much calm and peace it gave me focusing on what I'm truly grateful for. I hope it does the same for you.…
 
Who doesn't want to grow their online income? You're in luck. In this episode, I'm interviewing business coachKim Garst, on how to make more money online. This is her specialty. Her strategy is all about clear messaging, showing up on video so people get to know, like, and trust you, and using your email list to drive sales and repeat sales. Also, …
 
Merger and acquisition (M&A) transactions are increasing – in frequency and complexity, according to Aon’s M&A C-Suite report and insights. Dealmakers have rarely experienced a period like this; each quarter since late 2020 seems to set new records in terms of global deal value or volume, as recovery in M&A activity from the lows of the COVID-19 pa…
 
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