Join hosts James Pederson and Jeremy Spann, veterans, business owners, and real estate investors, as they interview today's top CEO's, Experts, and Business Leaders to discuss their rise to the top.
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UFC Unfiltered with Jim Norton and Matt Serra


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UFC Unfiltered with Jim Norton and Matt Serra
Ultimate Fighting Championship, Zuffa LLC
UFC Unfiltered with Jim Norton and Matt Serra is the must-listen podcast for fight fans. Edgy veteran comedian Jim Norton and former UFC welterweight champion Matt Serra push the boundaries in the UFC's first audio series. “Unfiltered” delivers everything, including pre- and post-fight analysis, industry stories, observations, opinions and interviews with UFC sources, fighters and celebrity fans.
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UFC Unfiltered with Jim Norton and Matt Serra


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Michael Chandler discusses TUF Season 31, Mario Lopez on his combat sports background
1:06:18
1:06:18
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On today’s episode of UFC Unfiltered, hosts Jim Norton and Matt Serra, are joined by two incredible guests in lightweight Michael Chandler and multi-talented actor and host Mario Lopez. First up is Lopez, who hosts NBC’s Access Hollywood, Access Daily, and nationally syndicated radio show ON with Mario Lopez; in addition to his role as a producer o…
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Winning Strategies Playbook


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Following an Untraditional Path After College
28:40
28:40
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Although some may see that we're currently in the middle of a rocky economy, there are still plenty of opportunities for college graduates to pave their own path. It may seem that the easy thing to do is to get the job at a big corporation, gain experience, and then figure out what's next, but after a few months in a job he really didn't like, Henr…
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UFC Unfiltered with Jim Norton and Matt Serra


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Joaquin Buckley, Adam Carolla, UFC Fight Night: Dern vs. Hill recap
48:43
48:43
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Jim and Matt get a dose of fight talk and comedy with entertaining welterweight knockout artist Joaquin Buckley and comedian and podcasting pioneer Adam Carolla on today’s episode of UFC Unfiltered. Adam Carolla and Jim compare their experiences on stage as comics as the guys break into an intriguing conversation about comedy. A former boxing train…
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UFC Unfiltered with Jim Norton and Matt Serra


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Edmen Shahbazyan, Loopy Godinez, UFC Fight Night: Dern vs. Hill picks
46:07
46:07
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On today’s episode of UFC Unfiltered, Jim and Matt are joined by middleweight Edmen Shahbazyan and women’s strawweight Loopy Godinez ahead of their fights on the main card of Saturday’s UFC Fight Night: Dern vs. Hill card at the UFC Apex in Las Vegas. Edmen discusses how moving out of his hometown in California to Las Vegas and now training at the …
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Winning Strategies Playbook


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Discovering Your Why and Making Sure Money Isn't the Answer
52:58
52:58
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Is discovering your why really that important to the success of your business? On this episode of Winning Strategies Playbook, James Pederson is joined by marketing guru, Harley rider, and 4x guest, Ashtan Moore. James and Ashtan deep dive into Simon Sinek's "Golden Circle" theory and the importance of understanding your "why" for achieving persona…
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UFC Unfiltered with Jim Norton and Matt Serra


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Cody Garbrandt, Gary Owen, UFC Fight Night: Rozenstruik vs. Almeida recap
1:04:33
1:04:33
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Jim and Matt are joined by former bantamweight champion Cody Garbrandt and longtime comedian and actor Gary Owen on today’s episode of UFC Unfiltered! Seeking his second win of 2023, Garbrandt returns to Unfiltered for the first time since almost exactly two years ago in May of 2021. After announcing a fight scheduled in August for UFC 292 in Bosto…
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UFC Unfiltered with Jim Norton and Matt Serra


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Johnny Walker, Anthony “Lionheart” Smith, UFC Fight Night: Rozenstruik vs. Almeida picks
1:00:30
1:00:30
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On today’s episode of UFC Unfiltered, Jim and Matt are joined by Johnny Walker and Anthony “Lionheart” Smith in separate interviews as the two light heavyweights approach their co-main event on Saturday afternoon’s UFC Fight Night: Rozenstruik vs. Almeida card in Charlotte. Johnny Walker joins the show almost instantly as the 7th-ranked light heavy…
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Winning Strategies Playbook


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Innovating with Purpose While Getting Funding For New Companies
50:21
50:21
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On this episode of Winning Strategies Playbook, James and Megan welcome Robert McClain, PhD, Associate VP of Research & Innovation at the UNT Health Science Center. They discuss the Small Business Innovation Research (SBIR) program, and why they're helping businesses take advantage of these funds available to them. They also discuss the twelve diff…
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UFC Unfiltered with Jim Norton and Matt Serra


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Aljamain Sterling reacts to win vs. Cejudo, UFC 288 recap w/ guest co-host Ray Longo
55:23
55:23
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Jim Norton takes part in the Serra-Longo Fight Team’s victory Monday as today’s episode of UFC Unfiltered calls upon bantamweight champion Aljamain Sterling for nearly 20 minutes alongside Matt Serra and guest co-host Ray Longo. As the guys dive straight into Sterling’s UFC 288 win over former bantamweight king Henry Cejudo, Aljo discusses the mid-…
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UFC Unfiltered with Jim Norton and Matt Serra


51
Din’s Got Answers: Best post-fight celebrations, 3 Mexican champions & what’s the problem with fighters coming up too fast with Duke Roufus
32:01
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After some of the most exciting cards in 2023, we are here with an episode of Din Thomas’ new podcast, Din’s Got Answers! A little about the show: Got questions about the UFC? Well, Din Thomas is here to answer them. Din will use his experience as a UFC veteran, analyst, comedian, coach to the biggest names in the sport, co-star of Dana White: Look…
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UFC Unfiltered with Jim Norton and Matt Serra


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Charles Jourdain, Matt Frevola, UFC 288 preview
55:36
55:36
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With UFC 288 right around the corner, Matt Serra and Jim Norton are joined by two fighters on Saturday’s card in featherweight Charles Jourdain and Serra-Longo trained lightweight Matt Frevola. After Matt begins the show with a recap of his trip to England that saw him reunite with former rival Georges St-Pierre, Quebec’s own Charles Jourdain hops …
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Winning Strategies Playbook


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From Homelessness to War to Overcoming PTSD Stigma: A Veteran's Journey to Success
1:10:14
1:10:14
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On this episode of Winning Strategies Playbook, James gives us an inside look into his experience as a Marine fighting in one of the most prolific battles in the US-led invasion of Iraq, the Battle of Nasiriyah. James shares his journey from homelessness to joining the Marines, and why it ended up being one of the best decisions of his life, even a…
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UFC Unfiltered with Jim Norton and Matt Serra


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Guest co-host Michael Chiesa on UFC 288, Cejudo’s return to stacked bantamweight division
1:01:49
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With Matt Serra flying back from London during the taping of today’s UFC Unfiltered episode, welterweight Michael Chiesa steps in alongside Jim Norton as today’s co-host. After beginning the show with an update on his physical health after a lengthy layoff, Chiesa follows up with his desired plans for what’s next in the cage following the cancellat…
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UFC Unfiltered with Jim Norton and Matt Serra


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Cody Brundage on his underdog mentality, actor Tom Arnold
49:48
49:48
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Matt and Jim are joined by UFC middleweight Cody Brundage and actor and comedian Tom Arnold on today’s episode of UFC Unfiltered! Just days away from his fight against Rodolfo Vieira on the main card of Saturday’s UFC Fight Night: Song vs. Simon card, Cody Brundage opens up his interview by talking about his journey from wrestling to mixed martial …
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Winning Strategies Playbook


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Will Interest Rates Finally Start Declining Soon?
54:48
54:48
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Is this the perfect time to buy or sell, or should you wait it out for the market to finally 'correct' itself? (Spoiler alert: the market isn't going to correct itself.) On this episode of Winning Strategies Playbook, James welcomes back Mortgage Pro, William Adams. William talks about the current real estate marketing and interest rates, and what …
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UFC Unfiltered with Jim Norton and Matt Serra


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UFC Fight Night: Pavlovich vs. Blaydes recap, heavyweight landscape w/ guest co-host Brett Okamoto
51:59
51:59
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On today’s episode of UFC Unfiltered, Matt Serra and Jim Norton are joined by ESPN MMA journalist Brett Okamoto for a detailed recap of last Saturday’s UFC Fight Night: Pavlovich vs. Blaydes event. With heavyweight Sergei Pavlovich steamrolling Curtis Blaydes for a sixth-straight 1st-round knockout win, the guys discuss where Pavlovich stands in th…
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UFC Unfiltered with Jim Norton and Matt Serra


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Bobby Green, Eddie Bravo, UFC Fight Night: Pavlovich vs. Blaydes predictions
1:14:02
1:14:02
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On today’s episode of UFC Unfiltered, Matt and Jim are joined by a pair of enthusiastic guests in lightweight Bobby Green and the one and only Eddie Bravo of 10th Planet Jiu-Jitsu. Matt feeds off Bobby’s infectious energy immediately, gleefully applauding through Green’s heated debate with Jim regarding fighter strategy in what could have been a 10…
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Winning Strategies Playbook


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Building an Entrepreneurial Ecosystem
1:15:40
1:15:40
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Why are entrepreneurial ecosystems so important for a city's economy. In this episode of Winning Strategies Playbook, James and Megan are joined by Cameron Cushman, Innovation Ecosystem Assistant VP at UNT Health Science Center. Cameron has dedicated the last 5 1/2 years to building the start-up ecosystem in Fort Worth, TX. Cameron shares his journ…
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UFC Unfiltered with Jim Norton and Matt Serra


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Belal Muhammad outlines his 2023 path to UFC title, Jimmy Smith on Holloway’s next move
1:01:34
1:01:34
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On today’s episode of UFC Unfiltered, Jim and Matt are joined by two guest callers in SiriusXM radio host Jimmy Smith and welterweight contender Belal Muhammad. Jim and Matt kick off the show with a conversation with former MMA fighter turned fight analyst and host Jimmy Smith, who chats with the guys about what it’s like hosting three-hour episode…
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UFC Unfiltered with Jim Norton and Matt Serra


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Arnold Allen, comedian Big Jay Oakerson, UFC middleweight title picture w/ guest co-host Din Thomas
46:09
46:09
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Joining Jim Norton on today’s episode of UFC Unfiltered is the one and only Din Thomas, who fills in for Matt Serra on a show that features two guest callers in comedian Big Jay Oakerson and fast-rising featherweight sensation Arnold Allen. Oakerson discusses his brand new Dog Belly comedy special that just released on YouTube and tells Din about h…
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Winning Strategies Playbook


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From Elite Athletes to Cancer Patients: Microbes and Their Impact on Performance and Treatment
1:08:06
1:08:06
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If you were to study the poop of one of the world's greatest athletes, let's say a GOAT in the football world, what would you find? It may seem like a crazy thought (or one featured on South Park): https://southpark.cc.com/video-clips/7ggrjx/south-park-please-can-we-have-your-poop. And yet, it's the true story of today's guest. On this episode, Jam…
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UFC Unfiltered with Jim Norton and Matt Serra


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UFC 287 takeaways w/ Rob Font, Kevin Holland
56:16
56:16
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On today’s episode of UFC Unfiltered, Jim and Matt unpack the exciting action from Saturday’s UFC 287 card in Miami alongside bantamweight Rob Font and welterweight Kevin Holland as guest callers, who each discuss the details of their knockout victories. Fresh off a devastating 1st-round knockout victory over 12th-ranked bantamweight Adrian Yanez, …
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UFC Unfiltered with Jim Norton and Matt Serra


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Christian Rodriguez, UFC 287 picks with country music star Brantley Gilbert
1:06:40
1:06:40
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With just three days until UFC makes its long awaited return to Miami, Jim and Matt unpack everything from the exciting UFC 287 card in today’s episode with bantamweight Christian Rodriguez and country music star Brantley Gilbert as guest callers. After beginning the show by reflecting on the untimely loss of Matt Serra’s dear friend, the guys are …
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Winning Strategies Playbook


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An Inside Look Into the Recent Bank Collapse
1:13:17
1:13:17
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The collapse of Silicon Valley Bank sent the US into a tizzy, and many are wondering if this is the beginning of a recession that feels to forever be looming. Is your money safe in a bank? Should you consider pulling out some just in case of another collapse? And how does what happened at SVB affect you and your finances? These are just some of the…
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UFC Unfiltered with Jim Norton and Matt Serra


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Gilbert Burns & Chris Curtis preview their fights on UFC 287 card
54:34
54:34
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It’s UFC 287 fight week! On today’s episode of UFC Unfiltered, Jim and Matt are joined by welterweight Gilbert Burns and middleweight Chris Curtis five days before both guys make the walk to the cage this Saturday in Miami. As the guys take a brief look up and down Saturday’s card, Matt dishes his thoughts on where welterweight Jorge Masvidal stand…
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UFC Unfiltered with Jim Norton and Matt Serra


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Jonathan Martinez shares what’s next, Jeremy Piven on his acting & stand-up career
49:05
49:05
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Jim and Matt are joined by rising bantamweight Jonathan Martinez and actor Jeremy Piven on today’s episode of UFC Unfiltered! Jeremy Piven kicks off the show by sharing a story about the time he tried a takedown on Rashad Evans. He then loops the guys in on all the details surrounding his starring role in the inspiring new film called Sweetwater th…
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Have you found yourself stuck throughout moments in your life? Often times we think moving forward is about taking on all of the things, when, in fact, it can be as simple as doing one thing, setting one goal, and continually moving towards it. In today's episode of Winning Strategies Playbook, James is joined by Ashley Baker, Personal Development …
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UFC Unfiltered with Jim Norton and Matt Serra


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Guest co-host Chris Weidman talks grueling road back from injury, Sandhagen & Holm’s statement wins
1:03:14
1:03:14
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On today’s episode of UFC Unfiltered, Jim and Matt have the pleasure of recording the show with former middleweight champion Chris Weidman! Weidman explains how his solo radio show on SiriusXM’s Fight Nation has fulfilled him as he nears the tail end of his recovery from the gruesome right leg injury he suffered in April of 2021 against Uriah Hall.…
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UFC Unfiltered with Jim Norton and Matt Serra


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Holly Holm previews her fight Saturday, reality TV star Chase DeMoor talks combat sports
54:38
54:38
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On today’s episode of UFC Unfiltered, Jim and Matt are joined by a combat sports legend in women’s bantamweight Holly Holm and a burgeoning social media star in Chase DeMoor. Fresh off signing a brand new six-fight deal with the UFC, the 41-year-old Holm shares why she believes that her constant evolution as a martial artist has her feeling more co…
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Winning Strategies Playbook


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Why Retiring From the Military Was Only the Beginning
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56:10
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In this episode of Winning Strategies Playbook, James is joined by long-time friend and fellow veteran, Bart Lesniewicz. Bart shares his journey of retiring from the military after 20 years, taking a two-month break, and coming back to the workforce as a Safety and DOT Executive. He also talks about why after 5 years, he decided to advance his educ…
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UFC Unfiltered with Jim Norton and Matt Serra


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UFC 286 recap, welterweight title picture with guest co-hosts John & Joanne Wood
1:01:50
1:01:50
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Fresh off Saturday’s massive UFC 286 pay-per-view in London, Matt and Jim return for today’s episode of UFC Unfiltered with plenty to talk about as the MMA power couple of coach John Wood and women’s flyweight Joanne Wood join as guest co-hosts. Returning to the cage in the United Kingdom for the first time since 2017, Joanne shares how it felt to …
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UFC Unfiltered with Jim Norton and Matt Serra


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Rafael Fiziev, Malcolm Gordon, UFC 286 preview & picks w/ guest co-host Phoenix Carnevale
59:02
59:02
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Friend of the show Phoenix Carnevale fills in for Matt Serra as a guest co-host alongside Jim Norton for today’s UFC 286 heavy episode of UFC Unfiltered! Jim and Phoenix begin the show debating whether Jon Jones’ three-year hiatus should’ve been more thoroughly considered when making the decision to place him atop the male pound-for-pound list over…
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Winning Strategies Playbook


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The Truth About the Transition From Military to Civilian Life
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50:35
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Is moving into the civilian world from the military really that difficult? In today's episode of Winning Strategies, James is joined by long-time friend and fellow veteran, Michael Warwick. They discuss Michael's career in the military, and his move from military life to the world of manufacturing, and why it was a smart fit for him. They also talk…
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UFC Unfiltered with Jim Norton and Matt Serra


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Merab Dvalishvili recaps win vs. Petr Yan, UFC 286 picks w/ guest co-host Ray Longo
54:25
54:25
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54:25
It’s a Serra-Longo Fight Team party on today’s episode of UFC Unfiltered! Not only does the great Ray Longo end his six-month drought of not appearing on the show by filling in as a guest co-host for Jim Norton, but he’s joined by bantamweight Merab Dvalishvili fresh off his dominant win over Petr Yan in Las Vegas at UFC Fight Night: Yan vs. Dvalis…
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UFC Unfiltered with Jim Norton and Matt Serra


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Alexandr Romanov, actor Steve Howey, UFC Fight Night: Yan vs. Dvalishvili preview
54:49
54:49
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Jim and Matt begin the show by reciprocating the love Dana White showed for the UFC Unfiltered podcast on his personal Instagram through reposting Matt’s hilarious, highly-specific and accurate prediction of Jon Jones’ first-round submission. They are then joined by Steve Howey, who not only shares what it was like spending 11 seasons as a cast mem…
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Winning Strategies Playbook


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How the Marines Prepared Him For the Police Force
1:03:29
1:03:29
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In this episode of Winning Strategies Playbook, James Pederson welcomes long-time friend, fellow Marine, and police officer, Chris Blow. Chris talks about his experience growing up in Dallas, graduating from high school early, and his career in the Marine Corps. He also discusses his experience with the police force, and the different positions he’…
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UFC Unfiltered with Jim Norton and Matt Serra


1
Nazim Sadykhov, UFC 285 recap with guest co-host John Hackleman
1:28:13
1:28:13
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Fresh off the heels of Saturday night’s massive UFC 285 pay-per-view, Matt and Jim return for today’s episode of UFC Unfiltered with plenty to talk about alongside guest co-host John Hackleman. The show begins with ‘Mattstradamus’ taking a Monday-morning victory lap after having accurately predicted everything about Jon Jones’ first-round submissio…
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UFC Unfiltered with Jim Norton and Matt Serra


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Bo Nickal, Shavkat Rakhmonov, UFC 285 predictions w/ Gianni the Greek
1:06:30
1:06:30
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Jim and Matt peel back the curtain of Saturday’s stacked UFC 285 card on today’s episode of UFC Unfiltered with three special guests — middleweight Bo Nickal, welterweight Shavkat Rakhmonov, and gambling expert Gianni “The Greek” Karalis. After Bo shares his mindset going into his highly-anticipated UFC debut against Jamie Pickett, the 27-year-old …
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