Jenny Melrose Business Strategist public
[search 0]
More

Download the App!

show episodes
 
Surviving in the blogging and entrepreneur world is not an easy task. Jenny teaches you how to build a stronger business with blogging and social media tips that are up to date and proven. She teaches social media marketing and content marketing strategies that helped her build her influence and sell her lifestyle blog for over six figures in 2019. As a former inner city school district teacher she understands the importance of breaking strategies into bite size pieces of information all wit ...
 
Loading …
show series
 
One of the hottest features of Instagram are reels, which is why Tina Lee is sharing her Instagram Reel tips and tricks. Our guest today is Tina Lee. She started off as an influencer and content creator in the travel and lifestyle niche about five to six years ago. About two years ago, Tina started a course called the full-time influencer program w…
 
Monetizing your influence through sponsorships is a great way to diversify your income, but you need to know how to find brand contacts in order to develop those relationships. Before we try to find the brand contacts, we need to determine what brands we are actually going to pitch. Now, in order to do that, you have to start with your positioning.…
 
Entrepreneurial anxiety starts when the highs and lows of your business become difficult to overcome, but there are ways to combat it. Our guest's name today is Lianne Kim, she is a business coach for mama entrepreneurs, she helps them build successful and profitable businesses so they can live their wildest dreams. At the beginning of Lianne’s bus…
 
In order to work with brands on sponsored content, you need to be able to stand out to a brand and show them how your audience is the perfect fit for them. Today, we're gonna dive deep into five out of the box ways to work with brands. Join Pitch Perfect Live 2022. Read more HERE.By Jenny Melrose: Business Strategist
 
Cause marketing is a way in which entrepreneurs can bring to light important social issues and today we're diving into a cause marketing example with an influencer. Our guest's name today is Iryna Fedchenko, while she is a full-time influencer on Youtube, she also coaches other influencers. Iryna helps her clients level up and work with brands they…
 
We are celebrating the 300th episode of the podcast by reflecting on all that we have learned over the past five and half years. That’s right, the 300th episode! And for me, it's not about the length of time. It's about the number of consecutive times that this podcast has come out. Read more HERE.By Jenny Melrose: Business Strategist
 
On today's episode we have special guest Emily Perron giving us examples on zone of genius when it comes to outsourcing. Emily is a productivity coach for creatives, she mostly works with bloggers, content creators, and influencers. Not only to uncover their zones of work but also to build their teams because if you want to spend more time in your …
 
Identifying key factors that are impacting your content strategy allows you to conduct a content marketing audit on your own content. In episode 275, Content Plan Vs Conten Strategy, we talked with Amanda Warfield about the difference between the two and which one you should put in place to benefit your business the most. Today we’re going to walk …
 
One of the most important pieces of email marketing is knowing how to improve email open rate, which is why we're taking a deep dive into it today. Our guest’s name today is Liz Wilcox, you know that feeling when you listen to an awesome podcast or you go to a webinar and there’s somebody out there that says “Oh my gosh, you gotta email your people…
 
Understanding the benefits of a social media detox is great, but actually putting into practice how to social media detox is game changing. In episode 294, Social Media Detox Benefits, we talked about the benefits of a social media detox. We also talked about that this isn’t something that needs to be done cold turkey, but is something we should do…
 
On today's episode we have Carly Campbell talking to us about how we can successfully use Pinterest as bloggers to grow our business and create traffic on our page. Our guest’s name today is Carly Campbell, she is a fulltime stay at home mom and blogger. Carly started blogging in 2016 when she was pregnant with her first child, she knew that going …
 
As an influencer a social media detox seems unreasonable, but when you unearth the benefits of a social media detox you may notice a change in your position. In episode 292, Setting Social Media Boundaries as a Business Owner, we talked about the importance of setting boundaries for both your mental health and the health of your family. Today we’re…
 
Bundle Giveaways can help your business big time by growing your list and introducing you to other people in your niche. Our guest’s name today is Cate Brubaker. She runs a blog by the name of International Dessert Blog, where she shares sweet and savory recipes from Europe and beyond. Cate has been blogging, selling products, and running summits f…
 
One of the biggest hurdles to overcome as a business owner with an online presence is how to set social media boundaries for your mental health and your family. In episode 290, How to Set Work Life Boundaries Working from Home, we talked about the importance of setting boundaries with social media and your phone. Today we’re going to dive even deep…
 
Knowing how to grow a blog in 2022 becomes easier when you learn from those that are continuing to do it today. Dennis Littley is known as Chef Dennis around the blogosphere and has been for quite some time. He started his site Ask Chef Dennis in 2009 as a resource for his culinary students and it just blossomed from there. Grab your Email List Gro…
 
When you work from home having work life boundaries is important, but it’s even more important when you have a family that is home during your work day. Many of our lives and work life balance changed with the pandemic. Some of us who had worked from home for years now had are partners and children home with us. Some of them may still even be home …
 
Understanding and how to utilize a tripwire product can make a huge difference in passive income for bloggers with products or services. Last week I talked about promotional emails and I used the industry term of tripwire product and realized that I needed to clarify exactly what a tripwire product is and share some examples of some for specific ni…
 
Growing an email list is great, but you need to have nurture emails that you effectively use to grow your business. Allea is an email marketing strategist and conversion copywriter at Duett. She helps online business owners make a killer first impression through automated welcome and nurture sequences that engage readers, build brand loyalty and op…
 
Understanding how exactly to write a promotional email so that you can sell your products and services is the key to passive income sales. The first piece that we need to talk about are the elements of a promotional email. We did something similar when we talked about the nurture email. The purpose of a promotional email is to make sure that you ar…
 
On today’s episode we have special guest Brittany Ratelle talking to us about how we can legally protect our online business! Brittany is an attorney that specializes in helping creators or creative entrepreneurs better understand the legal side of their businesses with done for you services and templates. Grab your Pitch Guide. Read more HERE.…
 
We’ve talked about the importance of email marketing, but today we’re going to dive into nurture email examples. We talked about the difference between nurture and promotional email as well as what kind of emails you should be sending as a blogger in the episode from last week. Email marketing is the number one thing that I see needing to get fixed…
 
Amy started her blog in August 2015 as a hobby, but she quickly saw that she could turn it into a business and five years ago she left her full-time job and now she pursues blogging as her career. Our guest’s name today is Amy Katz, Amy is a blogger at Veggies Save the Day, where she shares easy, vegan, recipes inspired by a Mediterranean diet. Amy…
 
We’ve talked about the importance of email marketing quite a bit and now we’re diving into how you can promote your blog through email marketing. Back in episode 242 we talked about how to grow an email list so after you’re convinced that you need one, be sure to go back and listen to that episode. We're going to dive deeper so that you can underst…
 
Our guest’s name today is Aubree Malick. Aubree used to be an elementary school teacher and she wanted to find a way to be able to spend more time with her kids. Today she's sharing how she's using TikTok to up level her business and grow her email list. Read more HERE.By Jenny Melrose: Business Strategist
 
In order to grow your email list you need to need the specific steps to take so that you can continue to grow it. In the episodes about SOPs we talked about system, processes and tasks for email marketing. The example that I gave from last week's episode was the SOP examples which showed you how to actually put in a process for nurturing your list.…
 
Understanding how to price yourself and what to charge is one of the most difficult things, which is why we’re giving pricing strategies examples today. The first thing that we need to talk about is your hate rate. It's going to help you determine what you're willing to charge at your absolute lowest so that you do not end up hating yourself. No ma…
 
Today, we're going to continue the conversation from last Friday, where in episode 276, I broke down what is a standard operating procedure or an SOP. This week we're going to actually give you a standard operating procedures example. For a blogger, we want to see how you can start looking at SOPs and really start to apply them to your business. We…
 
We’re diving into what are standard operating procedures and how you put them into practice within your business. We're going to break these down over the next couple of weeks, talking about your SOP as the systems, processes and tasks within your business. Processes are the everyday things that you do within your business, whether you are pinning …
 
Our guest’s name today is Amanda Warfield, Amanda is a content marketing strategist and her goal is to simplify your content creation process so that you can put out consistent, strategic content that isn’t going to take up all of your time. Read more HERE.By Jenny Melrose: Business Strategist
 
Whether or not you should be working for free as an influencer has a clear cut answer and I’m showing you exactly how to make sure you get paid. Now I am not here to belittle you and tell you that if you have worked for free, that you are hurting my bottom line and you are a horrible person. What I need you to understand is that if you do decide to…
 
Knowing how to increase traffic to a website using Google Search Console is skill that all bloggers should know. Our guest today, Sherry Smothermon-Short, has been a blogger for about a decade, her biggest blog being “Cub Scout Ideas” which is all about Cub Scouting and the Cub Scouting program and she also runs Painless Blog Analytics. Before beco…
 
Every blogger comes to a point where they come close to burnout. It is those that know how to deal with burnout that succeed in getting through it. On today's episode I'm giving my personal experiences to show you guys how I dealt with my burnout and how I overcame it. Grab my Mastering Overwhelm Blueprint. Read More HERE.…
 
Your limiting beliefs could very well be affecting the success of your business, which is why we’re diving into examples of limiting beliefs and ways to overcome them. Elena Daccus is a sales and business coach. She works with female entrepreneurs, coaches, and consultants to help them create consistent sales in their business. She has worked with …
 
On today's episode I have Cristy-Stewart Harfmann to talk about her experiences with her Instagram account getting disabled. Cristy runs Happy Family Blog and her goal is to help people find joy in everyday life. She does that through recipes, party set-ups, and family travel, she recently got back from a trip to Legoland. She wants to be able to s…
 
Having a content strategy is key to any successful business so how do we as bloggers and service providers create one and exactly what is a content strategy? Your content strategy is the actual content, quality content, that you are putting out there, that is going to attract your ideal audience and keep them coming back to you continually. They’re…
 
Having a content marketing strategy gives you the opportunity to be found by your ideal audience for free. Today we have Katrina Aronson, she is a marketing led business coach, her claim to fame is that you don’t have to use super complicated ad strategies or a super expensive team. She is trying to tell everyone that if you have a good business an…
 
Knowing how to monetize a blog so that you are continually making more money is the key to passive income. Today we’re diving into exactly how to monetize a blog to do just that. Grab the Email Growth Guide. Read the rest of the episode HERE.By Jenny Melrose: Business Strategist
 
If you’re ready as a food blogger to learn the Instagram Reels best practices, then you’re not going to want to miss this episode with Maria Gureeva who has over 220k instagram followers. Maria is a food blogger on EarthofMaria.com, where she shares fun and approachable plant-based recipes and cooking tips that anyone can enjoy regardless of dietar…
 
Samantha Mabe is the owner of Lemon and the Sea, where she helps service-based business owners and coaches develop Squarespace websites that reflect their brand and help build their confidence in their website, which allows them to charge what they’re worth. Read more HERE!By Jenny Melrose
 
Have you ever thought about starting a niche blog, but you wonder how to make a full-time income with a niche site? Today, Rebecca Lynn is here to share the story of how she grew her niche site to a full-time income without depending on display ads! Rebecca is a former teacher who now works full-time in her online business. She blogs at Proud Polic…
 
We all want to get everything on our weekly to do list done, but it often feels like it's just not happening. There's a reason why a weekly to do list lowers your income and Jarrod Haning is here to explain. Jarrod Haning is a mindset performance coach. He differentiates himself from a life coach by this example: “If you go to a life coach, they sa…
 
Today’s episode discusses Instagram features in review and what we can expect in 2022 from IG as a blogger or influencer. Before we dive into the content, be sure to grab your free download of my Instagram Engagement Guide. This guide will set you up to be an IG expert when creating and sharing the content you create for your audience. Instagram ha…
 
We all know that being authentic in our business is vital for reaching the right audience and building the know, like, and trust factor. Today, my guest is sharing how she built her business, being okay with the pivots along the way, and how gratitude is the key to building brand authenticity. Altimese Nichole is a founder, speaker, and best-sellin…
 
There are so many questions when it comes to creating Instagram Reels. We all want to make sure we are utilizing the best strategies so that our time isn’t wasted. This is especially true for those of you who dislike creating videos. You don’t want to create something that isn’t going to perform well. Today, Brock Johnson is on the podcast to share…
 
As online business owners, one of the most important things to know is how to build your authority online. Once you become the authority in your niche, you will scale your business, which we all want! My guest today is Amanda Abella, and she knows all about scaling an online business because she has done it and helps others do it. Amanda is the fou…
 
Loading …

Quick Reference Guide

Copyright 2022 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login