A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and str ...
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For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR exper ...
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The Product Boss Podcast


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538. [MONEY TIPS] Think Outside the Card: Boosting Your Average Order Value
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Hey, hey, Product Bosses! Today, we're bringing you another game-changing money-making tip, something we've been buzzing about in our programs, especially post-holiday season. It's all about maximizing sales per customer - a strategy that's too often overlooked. We're always on the hunt for new customers, but what about selling more to those we alr…
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The Product Boss Podcast


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537. "My revenue growth is flat, but my profit margins are up. How can I make $1 million and not burn out?" | Coaching Session
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1:10:30
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Welcome, Product Bosses! In today's one-on-one strategy session, we're diving deep with Eileen, the founder of Old Millhouse Coffee. Join us as we explore her journey from running a multi-six-figure business with slim profit margins to aiming for a million-dollar venture. Eileen's story might sound familiar to many of you – a business owner strivin…
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The Product Boss Podcast


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536. Shifting Your Mindset: Overcoming Limiting Beliefs
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14:29
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Today's focus is on overcoming limiting beliefs, a challenge I've faced personally–and I’m sure many Product Bosses out there can relate. As my business reached the million-dollar milestone, I encountered my own mental barriers, deeply rooted in past experiences of scarcity. I want to share with you the strategies that helped me break free from the…
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Small Business PR


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#1 Thing To Do To Build A Better Team This Year
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In today’s episode I’m going beyond the usual PR, marketing, and journalist tips and insights and giving you the behind the scenes of being a business ow…
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The Product Boss Podcast


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535. [MONEY TIP] Product Demonstrations with a Discount Offer
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11:26
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Product demonstrations are a powerful tool in your marketing arsenal, and we're here to show you how to make the most of them. Whether it's in-store, at a pop-up market, or virtually on platforms like Instagram, Facebook, or TikTok, the key is to engage your audience and make them see the value of your product. We've all been captivated by those me…
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The Product Boss Podcast


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534. "I'm over two years into my business and I haven't paid myself." | Coaching Session
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1:15:19
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Welcome back, Product Bosses! In this episode, we're diving into a unique coaching session with Haley Rose, the dedicated owner of Harborside Bath and Body. What's remarkable about Haley's shop is that instead of crafting her own products, she's chosen a path of empowerment by sourcing primarily from women-owned businesses. This decision not only s…
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The Product Boss Podcast


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533. Super Sales on Super Saturday: Retail’s Big Finale
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19:53
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Today we’re diving into a crucial, yet often overlooked, day in retail that all of you need to mark on your calendars: Super Saturday. What's Super Saturday? It's the last Saturday before Christmas, and it's a game-changer for retailers. This is the day when shoppers are out in force, hunting for those last-minute holiday purchases. You know the dr…
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In today's episode, I’m sitting down with Money Management/Mindset Coach Clare Wood, and chatting about my limiting beliefs, money mindset, and growth jo…
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The Product Boss Podcast


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532. [MONEY TIP] Save Money by Eliminating Excess Packaging
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11:21
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Hey Product Bosses! It's Jacqueline here from the Product Boss, and we're back with another insightful episode. This week, we're switching gears a bit. We've extensively covered how to boost sales through strategies like blind bags, flash sales, and product demonstrations. But now, we want to explore the other side of the coin - saving money. Remem…
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The Product Boss Podcast


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531. “Our business is overwhelming, there has to be an easier way to do this.” | Coaching Session
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In this special behind-the-scenes coaching call, we're excited to bring you the journey of Suse Fletcher and her brand, Superlove Merino. Join us as we delve into the world of high-end products crafted with merino wool, a material they're incredibly proud of—and rightfully so! 2020 was a landmark year for Superlove, witnessing a massive explosion i…
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The Product Boss Podcast


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530. 10 Instagram Story Ideas to Boost Engagement and Make Sales
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28:46
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Are you feeling stuck with your Instagram posts? Wondering how to create content that not only engages but also drives sales? You're not alone! Many of us find ourselves pondering over what to post and talk about on this dynamic platform. That's why we're excited to delve into the world of Instagram stories and uncover how they can be a game change…
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Small Business PR


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How to Position Yourself as an Expert and Get Featured in the Media w/ Health and Wellness Journalist Jillian Wilson
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35:51
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business In this episode I’m joined by HuffPost’s Wellness Reporter, Jillian Wilson, to discuss positioning yourself as an expert and getting featured in the medi…
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The Product Boss Podcast


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529. [MONEY TIPS] Sell to Existing Customers
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11:38
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Are you ready to unlock a game-changing strategy that might just be the best-kept secret in your entrepreneurial toolkit? We're about to deep dive into a powerful money-making tip that's often overlooked, yet it's crucial for everyone from six-figure moguls to those just starting out. In today's episode, we're peeling back the layers on customer lo…
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The Product Boss Podcast


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528. “I make one sale a month and now I’m running out of money.” | Coaching Session
1:25:51
1:25:51
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Hey there, Product Bosses! In this episode, we're thrilled to take you behind the scenes of a very special coaching call. We sit down with TieSha Carter, the creative force behind Jacx Carter Designs, where each piece of jewelry is handcrafted and unique. As we explore TieSha's journey, we'll uncover the delicate balance between scaling her busines…
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Are you ready for a challenge that could change the game for your business? Today, we’re going to shake things up and aim for ten sales by tomorrow. Yes, you heard us right – ten sales! Now, you might be skeptical, thinking, “Ten sales? I’m struggling to make even one in a month!” But bear with us. We’re all about quick wins and getting out of our …
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Small Business PR


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What is a Gift Guide and Why It’s the Holy Grail of Sales for Small Biz Owners with Margaux Lushing
39:50
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business Do you ever wonder how you can get your business featured in a gift guide or product guide? My guest in this episode, Margaux Lushing, is joining me to s…
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The Product Boss Podcast


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526. [MONEY TIP] Boost Your Revenue with Increased AOV
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12:02
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Welcome, Product Bosses, to an episode primed to pad your profits. For those who haven't dipped their toes into the e-commerce waters yet, stick around. The insights we're sharing today are universal gold for your business treasure chest. We're zoning in on a strategy so slick, it'll revamp your revenue without the hustle for more eyeballs on your …
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The Product Boss Podcast


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525. Raising an Entrepreneur: Meet Jacqueline’s Mom, The Original Product Boss
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Join us for one of our most intimate episodes yet as Jacqueline sits down the OG Product Boss, Lydia—her mother and beacon of inspiration for every step of the journey. Her story is one of dreams and resilience, a young mother of five with a creative soul, seeking her path amidst the hurdles of life's realities. Lydia's story is a testament to the …
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The Product Boss Podcast


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524. Part 2: What's NEXT for The Product Boss
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Hey there, Product Boss community! As we journey forward, we're introducing a brand-new chapter of our beloved podcast. It’s Jacqueline here, your dedicated host for the Product Boss Podcast. And today marks the beginning of a new era. If you've tuned in to our previous episode titled "Paths Diverge and That's Okay," it was a heartfelt farewell sha…
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Small Business PR


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5 Tools to Hack Your Visibility and Boost Your Sales this Holiday Season
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Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days Join the Small Biz PR Facebook Group to get the best PR Tips Download the 10 ways to get free PR for your small business I’m all about sharing the best FREE tools to help you land media, whether they’re to help you connect with journalists, monitor your PR efforts, or resea…
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