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Each day, millions of smart communicators struggle to increase employee engagement. There are too many tactics and not enough time. “Internal Comms Pro: The Podcast” aims to change that. We want to make your corporate communications or internal communications job easier. We are bringing together the best in the business to give you real ideas on how to improve engagement and retention at any organization. We will show you how to elevate your position, improve your stats, and make your workpl ...
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The PR Playbook is a podcast focused on helping you elevate your brand using modern public relations strategy and tactics including paid/earned media, digital marketing, social media and other forms of marketing. Episodes come from my personal experiences over the past 18 years in high-tech public relations and as an agency owner for the past nine years. This podcast is dedicated to offering you actionable advice and tools that you can apply to your internal comms programs ASAP. Improve your ...
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The PR Playbook Podcast
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Ep 132 - PR Essentials Summit: Knock out your media interviews like a pro! Featuring PR Experts Kerri Garbis & Jasmine Stanley
41:04
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Knock out your media interviews like a pro! Featuring PR Experts Kerri Gerbis with Ovation & Jasmine Stanley with The Silver Telegram. CEO & Founder of Ovation, Kerri has trained hundreds of business professionals internationally on presentation skills, storytelling, etiquette, and emotional intelligence. Her enthusiasm, humor, and energy inspire m…
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The PR Playbook Podcast
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Ep 131 - Leveraging PR for Lead Generation w/ Tara Lassiter - Customer Journey Strategist
58:42
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Tune in for another amazing episode of the PR Playbook Podcast. Today's episode is at the heart of all businesses and startups - ROI... Are you getting enough leads that help boost your sales? Then you need to listen up, and take notes because Tara Lassiter provides top secret strategies during this episode. Tara owns her own business as a Customer…
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The PR Playbook Podcast
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Ep 130 - Tips To Writing An Award Winning Press Release. An interview with Mickie Kennedy, CEO/Founder of e-Releases
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Join us in this episode to learn the best practices for writing an award winning press release. In this episode Mickie Kennedy, the Founder & CEO, of e-Releases helps guide us through the process of drafting a press release. Basically, a press release is a usually a third party announcement that you issued to the media or to the public. And it can …
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The PR Playbook Podcast
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Ep 129 - The Serial Startup Founder: Interview w/ Chuck Temple, Author and Entrepreneur
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Join us for another episode of the PR Playbook. Today's episode we feature an interview with serial startup founder Chuck Temple, author and entrepreneur. In the best-selling book titled - "Startup to Sold ", Chuck leads readers through his journey of going from a broke college graduate with no business education or experience to the successful own…
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The PR Playbook Podcast
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Ep. 128 - Affiliate and Influencer Marketing: What do you need to consider?
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New marketing opportunities through influencers have taken over digital media however, how do you know which platforms and people to double down on? How does it all work and what are the strategies that will turn your leads into customers? In this discussion, we talk about what's happening in influencer marketing today, how to work with influencers…
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The PR Playbook Podcast
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Ep. 127 - THE HOT LIST: Who are the reporters covering startups? PR Tips to connect with the reporters
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Hello and welcome to episode 127. This is a Hot List episode which means I'm gonna be revealing some of the hottest startup journalists and reporters that is our theme. Today we're going to talk about startup journalists. Now, every niche in a vertical industry, has a list of reporters that cover it and it's our job as PR people to uncover these pe…
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The PR Playbook Podcast
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Ep 126 - Supercharge your Startup Growth in 6 Months. An interview w/ Chris Truglio - Mentor, Inventor, & Founder
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Welcome to episode 126 - Supercharge your Startup Growth in 6 Months. If you're excited to grow your startup and need a plan that will fuel your brand visibility, this is the session to join. What are the elements that need to align and what are the things that you can do without? Not sure? Then, tune into our latest podcast for the inside secrets …
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The PR Playbook Podcast
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Ep 125: How To Create A Successful Podcast w/ Colin Gray founder of the PodcastHost.com
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Welcome to Ep 125: How to create a successful podcast featuring our guest Colin Gray - founder of the PodcastHost.com Colin is the go-to resource for everything related to a podcast. Their services range from starting a podcast to helping a seasoned podcast pro excel their platform. Not sure where to begin? Then, listen up! In this episode we dive …
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The PR Playbook Podcast
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Ep 124 - PR Essentials Summit: Building thought leadership and your personal brand in 2023
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Establishing yourself as an expert can bring your personal and professional brand a new level of awareness and attention that you haven't had before. Building thought leadership and expertise is the new calling card for top executives across industries. In this session, TST experts will cover best practices in thought leadership, personal branding …
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The PR Playbook Podcast
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Ep 123 - Real Talk! Challenges and Benefits To Using a PR Agency.
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Sometimes it’s tricky to know what to look for in your PR agency. In this podcast I talk about some of the honest challenges and benefits to using a PR agency as well as what to look for when you’re selecting an agency. Tune in and listen up for hottest PR tips and tricks used by the Pros. Be sure to share, like and subscribe for the next episode a…
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The PR Playbook Podcast
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Ep 122 - What do you need in your content marketing plan for the NEW year?
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As we navigate marketing in an uncertain market it is important to make the most of what you have Freshening up your content can give your business development and sales team new life. Content is still king and understanding which pieces of content will work for you is important. You don't need to overdo it but planning a few vital pieces of conten…
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The PR Playbook Podcast
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Ep 121 - How to leverage sponsored/paid Media- An interview with Brandpoint
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Hello and Welcome to Episode 121. Today we are talking to the senior business development manager at Brandpoint, Sonya Davis, on how to leverage sponsored content. Digital marketing success isn’t just posting a blog or two, sending out a tweet and waiting for the traffic to pour in. No, digital marketing is a long-term play. One that you invest tim…
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The PR Playbook Podcast
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Ep. 120 - PR Essentials Summit: Newsjacking & Keeping your brand visible in a recession
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A scary but looming reality, there is a recession among us with the aftermath of COVID, political tension and a shifting digital economy. During this discussion we'll talk about how brands can keep themselves visible, relevant and profitable during an economic downturn. The marketing activities you typically may do, may not work in this recession a…
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The PR Playbook Podcast
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Ep. 119 - Why cutting marketing during a recession can bite you in the A$$ !
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There are a lot of budget cuts happening in today’s landscape, however, understanding the importance of your communications budget is a strategic move. Many businesses fail to realize that waiting to start their PR budget after the recession will cost the business more money. Ramping up your comms program down the road - you’ll end up starting from…
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The PR Playbook Podcast
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Ep 118 - PR Essentials Summit: Social Equity In Tech
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The conversation around social equity in technology is consistently growing, but is the landscape changing along with it? What needs to be changed? What conversations need to be had and who needs to be involved? Are you a startup or brand with a social equity initiative? What does that even mean? There are so many questions to answer around this im…
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The PR Playbook Podcast
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Ep. 117 - Pitching features to broadcast media
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Pitching TV is slightly different from the trials and tribulations of online pitching to journalists. Oftentimes when you have a more local angle TV is the way to go, especially if you want to build a regional presence. In this episode I discuss best practices when pitching to broadcast media, who you need to target and how to follow up. Identify w…
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The PR Playbook Podcast
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Ep 116 - PR Essentials Summit: Marketing in the Metaverse
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The digital revolution is not only changing the way we socialize but now moving into the way we operate as a business and communicate with others. In this session, we'll be discussing the next generation of marketing in the metaverse and what people need to consider as we continue on the path to a more digital revolution. What can you absolutely no…
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The PR Playbook Podcast
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Ep 115 - The Tech Hot List: Who are the reporters covering breaking news and how to get to them.
6:28
6:28
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Listen in on our new segment of The Tech Hot List, where we’ll reveal which reporters you need to contact depending on what you are pitching and some best practices to go along with it. All of our Tech Hot List episodes will have a complimentary blog on our website: PR BLOG — PR, marketing and content development for Tech, Cannabis, & Hemp (thesilv…
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The PR Playbook Podcast
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Ep 114 - PR Essentials Summit: Hot Tech Trends Happy Hour
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What are reporters chattering about in the media? What gets them excited, and what's coming down the pipeline when it comes to the tech industry? Tune in as we ask some of our favorite tech reporters what they are looking at today and heading beyond 2023. Be sure to like & subscribe for the next episode. Visit our website for details on how we can …
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The PR Playbook Podcast
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Ep 112 - The future of PR and 2023 Trends
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We discovered so much during our PR Essentials sessions that will be airing in January about trends, things to watch out for and how PR is shifting in the New Year. It is more important now than ever to keep your brand visible but what does that look like for you and your brand? Here are some major trends we identified going into 2023 that you shou…
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When making budget cuts, PR and marketing have traditionally been the first place to be affected. The thought is that marketing and PR can be done by anyone. The truth is that effective storytelling is not as easy as everyone guesses. If your competitors cut their comms budgets too, who is out there making the noise. This makes the same case as we …
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The PR Playbook Podcast
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Ep 113 - Best Practices For Managing Events
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Hello and Welcome to the New Year and Episode 113, Best Practices for Managing Events. I'm on my way to CES as we speak and I thought this would just be a good reminder to make sure that you have things, you know, dialed up. When you're going to a trade show. And so some things that people don't consider or think of because maybe it seems trivial o…
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Many of us already have existing content that we are working with on our websites. It may be data, white papers, blogs or case studies. The problem is that we write some content and then leave it as just that. Something that came up one day. You posted about it and then left it there. If you are strategic about your communications, creating a conte…
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The PR Playbook Podcast
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Ep. 109 - The power of language. Why media training is so important today.
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As we’ve seen in the media on a regular basis, the power of language can really shape your reputation and your public image/perception and sometimes even affect the way people do business with you. Consider current events of Kanye West and Kyrie Irving and how what they have said in public (Twitter, broadcast interviews, etc.) has affected their li…
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The PR Playbook Podcast
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Ep. 108 Should you PR yourself? Building a personal brand.
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It’s always a little awkward to think of yourself as an expert or as a thought leader, but there are certainly unprecedented benefits to doing so. In this podcast we talk about 3 reasons why you should start building your personal brand, 3 ways to start building your personal brand and 3 best practices to keep in mind. Listen in to learn the inside…
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When we are diligent PR professionals, we like to expect that our clients will appreciate and respect the work we do. While everyone can do PR, they may not necessarily understand the industry and its best practices, we understand that. That’s why in this short podcast, we go over some media common sense. This is an essential listen for anyone that…
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Internal Comms Pro: The Podcast
1
Internal Comms Pro Value Webinar - Episode 4
21:01
21:01
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Welcome to the Internal Comms Pro Webinar. In this series, we’ll be talking with the experts while celebrating the work that makes you an Internal Communicators Pro. For the final episode of this mini-series, we decided to look at a bit of a different topic. You often see us covering topics that a well-oiled internal comms team would face, but what…
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Internal Comms Pro: The Podcast
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Internal Comms Pro Value Webinar - Episode 3
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25:36
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Welcome to the Internal Comms Pro Webinar. In this series, we’ll be talking with the experts while celebrating the work that makes you an Internal Communicators Pro. In the life of an internal communicator, talking with your higher-ups is nothing new. In fact, you’re often the one to spread important information on their behalf. Sometimes, a situat…
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The PR Playbook Podcast
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Ep.106: How to get your business profile published - It’s not that hard!
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Starting to drive brand awareness for your business and startup is something that you may naturally want to do once you get started. Building your brand helps drive brand awareness that helps with recruiting, investor relations, business development and sales. So what are some easy building blocks of scoring media coverage. We’ll getting your busin…
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Internal Comms Pro: The Podcast
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Internal Comms Pro Value Webinar - Episode 2
30:08
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Welcome to the Internal Comms Pro Webinar. In this series, we’ll be talking with the experts while celebrating the work that makes you an Internal Communicators Pro. It’s safe to say that crisis communications have been a hot topic. Countless examples of both good, but mainly not-so-good attempts of companies trying to communicate through a crisis …
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The PR Playbook Podcast
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Ep. 105 - The 5 Key Stepping Stones of Brand Awareness.
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Brand awareness in a noisy digital environment is very important. Now more than ever it's important to remember branding as you work through almost any and every day. Every communication is a branding opportunity in this podcast, we’ll talk about: The biggest branding challenges in today’s landscape Branding mistakes you want to avoid Some easy tip…
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The PR Playbook Podcast
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Ep. 104 - Media training 101: quick and easy reminders when jumping into an interview
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When you’re doing media interviews there are definitely some key things that you want to keep in mind to put your best foot forward not only for yourself but also for your brand. In this podcast we are discussing a few best practices to take note of when jumping into an interview. Spend 15 minutes listening and upgrade your interview skills now…. S…
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Internal Comms Pro: The Podcast
1
Internal Comms Pro Value Webinar - Episode 1
24:43
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Hello, and welcome to the Internal Comms Pro Webinar. In this series, we’ll be talking with the experts while celebrating the work that makes you an Internal Communicators Pro. Employee experience is a subject that’s shifted a lot in the past few years. Employee expectations have changed, and while some companies are taking these changes in stride,…
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Internal Comms Pro: The Podcast
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How Podcasting Fits Into Your IC Plan - 7.10
29:01
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Internal Comms Pro: The Podcast
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Swapping Corporate for Creative Communications - 7.9
26:03
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Within the past couple of years, it’s safe to say that we’ve learned a lot in terms of what makes a company run smoothly in 2022. And while a lot of what we’ve covered this season may sound familiar to you, we’ve actually discovered yet another new angle to consider. Our guests for this week’s episode are no strangers to Internal Comms Pro. Steve a…
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The PR Playbook Podcast
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Ep 103: Developing CRM best practices. An interview w/ JP Van Dyke, President of JAC consulting
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32:27
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PR goes hand and hand with business development whether you realize it or not., that’s why it’s important to develop solid CRM practices in your organization early and often. Today, I interview JP Van Dyke, a lead gen specialist and certified LinkedIn expert to talk about how to manage your CRM process and best practices when messaging new prospect…
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Internal Comms Pro: The Podcast
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Making Company Culture the Bottom Line - 7.8
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It’s no secret that employee and company culture are big topics on the show. We fully believe that healthy work culture is necessary for producing your best work. We’ve talked to several guests already explaining culture from all different angles, and yet we’ve been able to find one more person who has a unique take. Today we’re chatting with Josh …
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The PR Playbook Podcast
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Ep 102: The MAT Release: How is it different from the press release and why does it work? An interview w/ Sonya Nelson, Senior Business Development Manager Brandpoint
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There are many different types of releases in today’s day and age. Content has been diversified so working with options is always great. Today's episode, I chat with Sonya Nelson of Brandpoint on the different styles of MAT releases, why and when you should use them and how they are different from the traditional PR we all know and love. Brandpoint…
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In our profession, We work with internal communications every day. However, in the midst of adjusting our strategies, we might be forgetting about having true interpersonal communication. Not just saying what someone wants to hear, but being honest and maybe even a little vulnerable with our words. Our guest for this week is Debra Roberts, Presiden…
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Internal Comms Pro: The Podcast
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Hybrid Work: The Importance of Space - 7.6
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The hybrid work environment. Yes, we’ve brought this up before in our past seasons, but it's still an issue companies are facing. Where in 2020 we may have been waiting for the day to go back into the office, now people don’t want to leave the company of their own homes. Some companies feel that the office culture is something that they shouldn’t g…
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The PR Playbook Podcast
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Ep 101: What is sponsored content + when to use it.
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In this world of content is king, there are two main types of content. Earned content which is the typical media relations practice that P.R. Pros, like myself, are most effective with. Sponsored content, which is a growing practice of content creation and placement as a bridge between journalists and marketing P.R. Pro’s. In this episode, listen i…
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Workplace Culture. It's a term that you’ve probably been dealing with a lot lately. As companies continue to shift to a hybrid or remote work environment, you may still be struggling with adapting your work culture. What needs to stay and what needs to go? How can you tell what you’re doing is working? Our special guest for today is Sam Huber, Prin…
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While we often use the show to talk about, well, internal communications, today we’re shifting our focus to marketing. No, you didn’t mishear. Our guest today, Anthony Perl, Director, Principal of Communications & Marketing Agency at CommTogether, will be sharing his latest findings over this past year. While some of these examples are from externa…
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Today we’re talking with Lizabeth Wesely Casella, Founder, and CEO of L-12 Services. Lizabeth’s company specifically helps internal communications teams in preventing and reversing the Great Resignation. Today, she’ll share the successes and roadblocks she’s seen along the way. Music Provided by Bensound…
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The PR Playbook Podcast
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Ep 100 - Preparing your startup for IPO and best practices for a PR Interview. An interview w/ Alexandra Levis, Founder & CEO at Arro Financial Communications
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In today's episode we had a chance to interview Alexandrea Levis who is the Founder & CEO of Arro Financial Communications. Her company provides full-service marketing & PR in the asset management space. In this episode we cover how startups should prepare for their IPO and the best practices for a PR Interview. Arro helps its clients build and mai…
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Internal Comms Pro: The Podcast
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An ICPro Approach to the Great Resignation - 7.2
31:32
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Our guest for today is Mark Herschberg, Professional Development Teacher at MIT and the author of “The Career Toolkit.” Mark dives into the causes for the Great Resignation, where that leaves us, and what we can do to get a pulse on our company. You can find our resource guides as well as our guests' contacts on our associated blog page: www.intern…
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The PR Playbook Podcast
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Ep.99 - The 4 stepping stones of brand awareness
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Making sure your brand is recognized benefits you in any stage of growth you’re at. In the beginning, it may be supporting investor relations, driving customer engagement and interest, sales and moving further along. It could be the credibility and longevity of your brand. At some point your brand may want to make a name for the executives and furt…
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Internal Comms Pro: The Podcast
1
The Importance of the Words We Choose - 7.1
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Our guest today is Terre Short, the CEO of Short Group and the author of the book “The Words We Choose.” We’ll cover how important the words we choose are, as well as ways to shape our language to be the most effective, which can be as simple as removing one word from your vocabulary! You can find our resource guides as well as our guests' contacts…
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The PR Playbook Podcast
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Ep 98 - How to set a PR budget and what to expect.
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This is a big question for companies when factoring in budget. Budgets for PR can vary but you typically get what you pay for. You’ll want to know a few things that you want to get out of your budget before going into the conversation of what it will cost. But today, i’ll give you some key indicators of what you’re paying for. What you’re truly pay…
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This season, Internal Comms Pro: The Podcast is taking you “On The Field” as we talk to the experts to see what they’ve been doing during this transitioning time. From current events to going back to the basics, we’re looking at various topics that you and your fellow ICPros won’t want to miss.By Internal Comms Pro
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