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'What's your story? The Essential Business Storytelling Handbook', is a collection of experiences of three co-authors Adri Buckner, Anjana Menon, Marybeth Sandell who talk about how companies should map their audience and engage with their target audience in a more interactive and relevant way. It is filled with examples of companies and whether th…
 
“What we learn from the music business tells us so much more about who we really are, than other media industries; music is important not only because it was first to suffer and first to recover, but because it was the first to discover who we really are,” says Will Page, formerly the chief economist at audio streaming company Spotify. In his book …
 
Marketing guru Philip Kotler and Christian Sarkar in their new book discuss the seven wicked topics they have identified for brand activism. The book is an insightful read on how brands end up on either side of the regressive or progressive activism debate, with examples like Anita Roddick building the Body Shop. In this conversation, Kotler and Sa…
 
'Pandemonium' by veteran banking editor Tamal Bandyopadhyay narrates untold gripping stories from the Indian banking ecosystem. From the bad loans war room created far from the Mint street in Mumbai, to the arrests made in connection to the disbursal of such loans, he breaks down the nuances of bad loans in India, the key faces, and a collection of…
 
Binod Chaudhary is Nepal’s sole billionaire according to Forbes World Billionaires list for 2021. In his autobiography, 'Making it Big', he writes about building his business, the impact of monarchy and politics, running 169 companies and how he plans to consolidate them now. His company CG Corp Global manufactures the widely popular Wai Wai noodle…
 
Steven Levy has updated his book 'In the Plex' and now takes a look at how Google has changed over the last decade. In the middle of the decade, Larry Page decided to call the company Alphabet. Alpha meant Google and Bet means the new bets or the moonshine projects it will undertake. Levy believes this structure has made it tougher for these bets l…
 
In the summer of 2010, Xiaomi Corporation didn't start out as a mobile handset company, choosing instead to launch as the company behind MIUI, an operating system based on Google's Android OS. In fact, Xiaomi officially launched as a mobile phone maker in August 2011. Since then, it has managed to become the largest-selling smartphone manufacturer …
 
The book’s title 'From Incremental to Exponential' is a giveaway and Vivek Wadhwa, a tech entrepreneur and a distinguished fellow at Harvard Law School and Carnegie Mellon University joins us on today's episode. He points out there will be more disruption in this decade than in the last 50 years. Since 1935, the average membership duration in S&P 5…
 
GE was created in 1892 and it finds its roots with Thomas Edison. But after 110 years, in 2018, GE was booted from Dow Jones. Many pointed fingers at the senior management. In this tell-all podcast, Jeffery Immelt the ex-CEO of GE talks about his time leading the conglomerate, including decisions that went wrong and some which will bear fruits late…
 
Startups and e-delivery models are usually the talks of the town and they have managed to harness growth during the pandemic but what about the old school enterprises? The book 'Transformation In Times of Crisis' by Nitin Rakesh, CEO of Mphasis and Professor Jerry Wind, who taught at Wharton School, delves upon how enterprises are rewiring themselv…
 
All of us go through career dilemmas at some point. Shivakumar discusses the top ten dilemmas that we may experience and backs them with research and data to analyse how we can make better career moves. In his book, 'The Right Choice', he says India produces nearly half a million MBAs every year but less than 5 percent of an IIM batch makes it to t…
 
Marketers, globally, are facing an existential crisis as more companies are losing confidence in what marketers can do for their brands. In his book, Rajamannar points out what he calls quantum marketing, the fifth paradigm, that can help marketers to stay relevant in the business. The need to adopt experiential marketing, harnessing machine learni…
 
As more people feel dislocated in the face of the inexorable forces of globalisation and technology and lash out against immigrants, free trade, governing elites, Professor Michael Sandel, one of the foremost philosophers in the world and a professor at Harvard University challenges the usual notions of meritocracy in his latest book, 'The Tyranny …
 
Dr. Sudipta Sarangi's debut novel 'The Economics of Small Things' questions our small actions and why we do things the way we do them, and the economics behind them. The book explains concepts of economics with real-life questions, like why we ask for freebies while buying vegetables, and more importantly, why the shopkeeper will give you freebies.…
 
Every pandemic which tore through the Indian subcontinent like in 2020, brought businesses to a standstill. In 1907, India’s GDP contracted by 5 percent due to the impact on agriculture. One of the biggest shocks was felt in 1918, when India’s GDP fell by 10 percent, which, coupled with high inflation, created a classic case of supply-side shock as…
 
Noble laureate Dr. Amartya Sen is a celebrated economist but he is highly misunderstood in India. The book is an attempt by the author to bring his economic theories and other ideas in a simple concise manner to common readers. Amartya Sen has never been shy of being critical of the Indian government’s identity politics and economic reforms which h…
 
74% of carbon comes from the energy sector and a third of it comes from the electricity providers in India. Indian renewable sector has faced challenges in terms of valuations, competitive bid prices but things are changing in 2020. With India planning to sell its discoms in Union territories to private companies, renewable companies are now lookin…
 
Remember that viral image of the long queue at Mount Everest? That was the work of Nirmal "Nims" Purja, who served in the armed forces before leaving to follow his passion for mountaineering full-time. He joins us on this week's episode to talk about his book 'Beyond Possible', a real-life chronicle of the sheer grit it takes to conquest all the wo…
 
In her book 'The Brass Notebook', Padma Bhushan awardee Devaki Jain highlights the lived pain of ambitious women growing up in pre-Independence India. She joins us on this episode to share her incredible story to success, peppered with intimate anecdotes and reflections—a story she isn't afraid of showing off…
 
With deep experience in banking himself as SIDBI's ex-chairman, Mustafa had an inside view into how the venture capital ecosystem works. From his observation collected across the years, Mustafa's book 'Demystifying Venture Capital' is a primer for the Indian VC scene, which works very differently from other parts of Indian finance. Mustafa joins us…
 
From movie anecdotes to the mess in the Indian banking system, the author of 'Bad Money', Vivek Kaul, reviews the former RBI deputy governor's book, 'Quest For Restoring Financial Stability'. On this episode, we discuss fiscal dominance, the RBI's need for setting its own targets and the need for freedom to regulate PSU banks…
 
Leadership coach Shital Kakkar Mehra talks about how to get from the cubicle to the corner office, and in the age of remote work, why influencer skills are important. Kakkar Mehra discusses her book 'Executive Presence: The POISE Formula For Leadership' on this episode, and how the idea of leadership has evolved during Covid-19…
 
New York-based journalist Katherine Eban uncovered a web of lies when investigating the rot within the Indian pharmaceutical industry, with help from whistleblowers. On this episode, she talks about her book 'Bottle of Lies', being followed and spied on while reporting in China, and unveiling the mess at Ranbaxy, which had been fabricating their te…
 
Co-founder of one of the world's largest private equity firms, The Carlyle Group, David Rubenstein joins us on this episode to divulge leadership secrets from some of the world's most prominent business leaders, including Bill Gates, Jeff Bezos, Ruth Bader Ginsburg, Warren Buffett, Oprah Winfrey and more, as expounded in his book 'How to Lead'…
 
On this week's episode, market mavericks and author duo Gupta and Mukherjea discuss the larger lessons they've collected over the years, from their own journeys and those of others—these habit changes will help you thrive in a competitive environment, tap into mentors and in investing too. Their book, The Victory Project: Six Steps to Peak Potentia…
 
Bain & Company's Darrell Rigby and Sarah Elk say that often, companies have misconceptions about what being agile means, which leads to unrealistic promises, disappointment and eventually, replacement of management. On this episode, especially relevant during the Covid-19 pandemic, the authors discuss their aptly named book, 'Doing Agile Right'…
 
The former RBI governor pens down the government’s habit of shaping macroeconomic policies through government banks and LIC and what happens to the savers money when the government is busy lending to the “living dead” borrowers through public sector banks. Patel also talks about the dilution of IBC laws and the implications of the same on the banki…
 
In his tell-all memoir 'Mind without Fear', Gupta, once the poster-boy of India's corporate elite, divulges life before and during imprisonment, arrested for insider trading. On this week's episode, he talks about his regrets, second chances and his battle with what he believes is an 'unfair and biased' justice system…
 
Award-winning journalist and bestselling author joins us on this week's episode to discuss his book 'Pharma', tracing the heroes and villains of the pharmaceutical industry—stories of greed, corruption, drugs and reckless profiteering—especially relevant in the Covid-19 world
 
Journalist and author Brian Dumaine decodes 'Bezonomics', which is also the name of his new book, on this week's episode. We trace the rise of Amazon, its new foray into finance, the AI flywheel it has become and the all-important question: What does the future looks like for the ecommerce behemoth?
 
The chairman of Maruti Suzuki will launch his book 'Getting Competitive' this week, which charts India's economic journey since Independence. As the leader of India's largest automotive company, Bhargava also dissects the future of mobility, and the auto sector, which was grappling with challenges well before Covid-19 hit on this episode…
 
53 transfers in 28 years. That's how often IAS officer Ashok Khemka was transferred around; that's an average of 6.5 months versus the norm of two years. On this week's episode, the co-author of the book 'Just Transferred' chronicles the story of Khemka, an unlikely hero, whose tale also speaks of how democracy has been undermined by bureaucracy in…
 
A tale of inspiring adventure that follows the motorcycle diaries of biker Candida Louis, this week's book pick is 'Candid Tales: India on a Motorcycle'. Louis joins us to regale us with her experiences of the heartwarming and the eccentric, along with the book's author, Adithi Rao
 
With professor Tanweer Fazal, Forbes India's Pooja Sarkar discusses the book 'The Minority Conundrum: Living in Majoritarian Times', a collection of stories he has edited, which covers sensitive subjects such as lynchings, identity politics and how livelihoods are affected in times of prejudice
 
Rajan, who is the brother of former RBI governor Raghuram Rajan, worked with the Tata group for 23 years, as brand custodian and Ratan Tata's longest-serving executive assistant early on. In this podcast, he speaks with Pooja Sarkar about his book, 'The Brand Custodian: My Years with the Tatas', in which he offers a close view of the reticent Ratan…
 
Chartered accountant Anil Lamba, who has written books including 'Romancing the Balance Sheet' and more recently, 'Eye on the Bottom Line', says that people have two misconceptions: that balance sheets are difficult and boring. 'How can money be boring?' he asks. Here's how to learn quick, fundamental rules and how to use them for smart investments…
 
Sunil Kant Munjal is one of the founder-promoters of the Hero Group, the legacy Indian maker of bicycles and two-wheelers. On this episode, he gives us a backstage look at what went into building this legendary company, and the stories inside and behind his book, 'The Making of Hero: Four Brothers, Two Wheels and a Revolution that Shaped India…
 
The superstar French economist dissects the ideas of prosperity, poverty and equality in a candic conversation about his latest book, which takes off from his 2013 bestseller, Capital in the Twenty-First Century. Forbes India and Harper Collins India present the #Reset podcast series, kickstarting with this episode…
 
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